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市場調查報告書
商品編碼
1857038
全球功能性巧克力和糖果甜點市場:預測至2032年-按產品類型、功能性成分、應用、分銷管道和地區分類的分析Functional Chocolates & Confectionery Market Forecasts to 2032 - Global Analysis By Product Type, Functional Ingredient, Application, Distribution Channel, and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球功能性巧克力和糖果甜點市場規模將達到 618 億美元,到 2032 年將達到 1,066 億美元,預測期內複合年成長率為 8.1%。
功能性巧克力和糖果甜點融合了多種美味元素,並添加了蛋白質、益生菌、適應原和維生素等營養活性成分,旨在提升能量、增強免疫力、放鬆身心並促進認知功能,同時保持良好的感官吸引力。這一市場受益於消費者日益成長的健康意識和對便利功能性產品的需求。未來的成長將取決於遮罩偏好風味、提供可信的功效聲明以及確保產品擁有穩定保存期限的成功配方。
根據歐洲食品安全局 (EFSA) 的數據,到 2024 年,富含膳食纖維、維生素和益生菌等成分的功能性巧克力在歐洲的產品發布量將以每年 18% 的速度成長。
人們健康意識的提高和對功能性食品的需求增加
消費者健康意識的提升和對強化食品需求的成長正在改變他們的期望,並推動功能性巧克力和糖果甜點的創新。製造商在傳統偏好中添加維生素、礦物質、蛋白質和植物萃取物,以增強其功效,例如增強免疫力、提升認知能力和消化器官系統健康。零售商則透過為優質、標籤清晰的產品預留貨架空間來應對這一趨勢,而負責人透過強調透明的原料來源和科學的功效聲明來建立消費者信任。此外,與營養學家和健身品牌的合作正在擴大產品涵蓋範圍,觸達更多注重健康的消費者群體,並實現高價策略和重複購買,從而促進品類成長。
影響口感與質地的配方挑戰
影響口感和質地的配方挑戰對功能性巧克力和糖果甜點製造商構成重大障礙。增味劑會改變口感、融化特性和風味平衡。益生菌、纖維和某些植物萃取物等成分可能會帶來苦味、刺激感和對水分的敏感性,從而降低消費者對偏好極佳產品的接受度。研發團隊必須投資於包封、遮罩味和穩定化技術,以維持消費者期望的感官體驗。與原料專家合作可以顯著降低這些障礙。此外,漫長的研發週期和不斷上漲的原料成本也對希望打入市場的小規模品牌構成阻礙。
拓展至兒童和老年人等新的族群。
拓展至兒童和老年人等新的消費群體,為功能性糖果甜點市場帶來了誘人的機會。對於兒童而言,家長們正在尋找既美味又有益於發育的強化糖果甜點,這催生了對低糖、富含維生素且值得信賴的品牌的需求。對於老年人而言,有助於骨骼健康、認知能力提升、消化吸收等的配方,可以將偏好轉化為有益的營養。官民合作關係和精準行銷也為學校、安養院、藥局等場所開闢了新的通路。策略夥伴關係將加速產品的普及。
嚴格的食品安全與健康聲明法規
嚴格的食品安全和健康聲明法規對功能性巧克力和糖果甜點的創新構成了特殊威脅。主要市場的監管機構會仔細審查有關功效、可接受的成分含量和實證研究的聲明,這會增加產品上市時間和成本。誤導性聲明和品管疏漏會導致產品召回和聲譽受損。此外,不同國家對可接受成分和聲明措辭的差異也使全球上市變得複雜,迫使製造商對其配方和行銷策略進行在地化調整。
新冠疫情加速了居家消費,並提升了人們對免疫力和健康的關注,導致強化巧克力和功能性糖果甜點的需求激增。供應鏈中斷使得原料採購困難,並導致短期內產品種類精簡,但製造商透過在地採購和彈性生產應對了這項挑戰。疫情也提高了電子商務的滲透率,推動了直接面對消費者和訂閱模式的發展,從而支持了小眾品牌。整體而言,新冠疫情促使人們的消費偏好永久轉向健康偏好,同時也凸顯了整個產業的韌性和數位化市場能力。
預計在預測期內,功能性巧克力細分市場將是最大的細分市場。
由於兼具偏好和健康益處,功能性巧克力預計將在預測期內佔據最大的市場佔有率,這主要得益於其深受消費者喜愛的特性。巧克力是一種用途廣泛的微量營養素、蛋白質和植物萃取物載體,同時保留了其感官吸引力和禮物傳統。巧克力強大的品牌傳承和成熟的零售管道促進了消費者的嘗試和重複購買。此外,低糖、單一產地可可和功能性餡料等產品創新也使其定位高階。這些優勢使其在全球範圍內保持著持續的市場佔有率領先地位。
預計益生菌和益生元領域在預測期內將實現最高的複合年成長率。
預計在預測期內,益生菌和益生元領域將保持最高的成長率,因為各年齡層對腸道健康的關注度持續成長。添加了高效益生菌菌株和益生元纖維的功能性糖果甜點,其益處遠超傳統強化食品,更能吸引那些尋求消化和免疫支持的精明消費者。微膠囊化和菌株篩選技術的進步提高了益生菌的活性和感官中性,使其更容易被添加到糖果甜點中。此外,將腸道微生物群與整體健康聯繫起來的臨床研究也推動了市場宣傳,零售商紛紛設立專門的健康專區,以提高產品的可發現性並方便消費者快速試用。
預計北美將在預測期內佔據最大的市場佔有率,這主要得益於其人均糖果甜點消費量高、消費者在健康和保健方面的支出強勁,以及完善的零售基礎設施。大型跨國糖果甜點公司和敏捷的新興企業正在大力投資產品創新、行銷和分銷,涵蓋超級市場、便利商店和線上平台。此外,先進的採購和食品科學生態系統也為快速的產品開發和合規性提供了支援。消費者願意為優質機能性食品買單,加上網紅和健康媒體的普及,將持續推動市場需求成長,並促進該地區完善的基礎設施建設。
亞太地區預計將在預測期內實現最高的複合年成長率,這主要得益於可支配收入的成長、中階的壯大以及健康意識的提高。快速的都市化和智慧型手機的普及提高了電子商務的可及性,使小眾功能性糖果甜點品牌能夠觸及多元化的消費群體。根據當地偏好調整口味、糖分含量和功能性宣稱,將有助於提高在地化產品開發的接受度。此外,有利的人口結構(包括年輕人口)以及對低溫運輸物流和零售現代化投入的增加,也為中國、印度、東南亞和大洋洲市場的快速擴張提供了支持。
According to Stratistics MRC, the Global Functional Chocolates & Confectionery Market is accounted for $61.8 billion in 2025 and is expected to reach $106.6 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Functional chocolates and confectionery blend indulgence with added nutritional or bioactive components protein, probiotics, adaptogens, and vitamins to target energy, immunity, relaxation, or cognitive support while maintaining sensory appeal. The market benefits from health-conscious consumption trends and demand for convenient functional formats. Growth depends on successful formulation to mask off-flavors, credible benefit claims, and stable shelf life.
According to the European Food Safety Authority (EFSA), functional chocolates fortified with ingredients such as fiber, vitamins, or probiotics saw an annual increase in product launches by 18% across Europe in 2024.
Rising health consciousness and demand for fortified foods
Rising health consciousness and demand for fortified foods have shifted consumer expectations, driving innovation in functional chocolates and confectionery. Manufacturers reformulate classic indulgences with added vitamins, minerals, proteins, and botanical extracts to offer perceived benefits such as immune support, cognitive focus, and digestive wellness. Retailers respond by allocating shelf space to premium, clearly labelled SKUs, while marketers emphasise transparent sourcing and scientific claims to build trust. Furthermore, partnerships with nutritionists and fitness brands expand reach into health-minded segments, enabling premium pricing and repeat purchases that underpin category growth.
Formulation challenges affecting taste and texture
Formulation challenges affecting taste and texture present a significant restraint for functional chocolate and confectionery makers, as fortifying agents can alter mouthfeel, melting properties, and flavour balance. Ingredients like probiotics, fibers, and certain plant extracts may introduce bitterness, grittiness, or moisture sensitivity that undermine consumer acceptance of indulgent products. R&D teams must invest in encapsulation, masking flavors, and stabilisation technologies to preserve the sensory experience consumers expect. Collaboration with ingredient specialists can significantly reduce these barriers. Additionally, increased development timelines and higher ingredient costs raise barriers for smaller brands seeking market entry.
Expansion into new demographics like children and the elderly
Expansion into new demographics such as children and the elderly offers a compelling opportunity for the functional confectionery market. For children, caregivers seek nutrient-fortified treats that combine taste with developmental benefits, creating demand for lower-sugar, and vitamin-enriched options with trusted branding. For older adults, formulations that support bone health, cognitive clarity, or digestive ease can convert indulgence into purposeful nutrition. Tailored packaging, portion control, and clear dosing guidance help build confidence among caregivers and clinicians, while public-private partnerships and targeted marketing open distribution channels in schools, care homes, and pharmacies. Strategic partnerships will accelerate widespread acceptance.
Stringent food safety and health claim regulations
Stringent food safety and health claim regulations pose a notable threat to functional chocolate and confectionery innovation, because regulatory compliance demands robust evidence and transparent labelling. Authorities in key markets scrutinise claims for efficacy, permissible ingredient levels, and substantiation studies, increasing time to market and development costs. Misleading claims or lapses in quality control risk recalls and reputational damage. Moreover, cross-border differences in permitted ingredients and claim language complicate global launches, forcing manufacturers to regionalise formulations and marketing strategies, which reduces scale efficiencies and raises per-unit expenses.
Covid-19 accelerated at-home consumption and heightened interest in immunity and wellness, prompting a surge in demand for fortified chocolates and functional confections. Supply chain disruptions challenged ingredient sourcing and caused short-term SKU rationalisations, but manufacturers adapted with local sourcing and flexible production. The pandemic also increased e-commerce penetration, enabling direct-to-consumer launches and subscription models that sustained niche brands. Overall, Covid-19 created lasting shifts toward health-forward indulgences while spotlighting resilience and digital go-to-market capabilities across the sector.
The functional chocolates segment is expected to be the largest during the forecast period
The functional chocolates segment is expected to account for the largest market share during the forecast period because it blends indulgence with added health attributes that resonate widely with consumers. Chocolates serve as a versatile delivery format for micronutrients, protein, and botanical extracts while preserving sensory appeal and gifting traditions. Strong brand heritage in chocolate combined with established retail funnels accelerates trial and repeat purchase. Moreover, product innovation such as reduced sugar, single-origin cacao, and functional fillings enables premium positioning. This familiarity, versatility, and price tolerance support sustained market share leadership globally.
The probiotics and prebiotics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the probiotics and prebiotics segment is predicted to witness the highest growth rate as interest in gut health continues to rise among diverse age groups. Functional confections that incorporate stable probiotic strains or prebiotic fibers offer differentiated benefits beyond traditional fortification, appealing to informed consumers seeking digestive and immune support. Advances in microencapsulation and strain selection improve survivability and sensory neutrality, making inclusion in confectionery more viable. Moreover, clinical studies linking gut microbiota to overall wellbeing bolster marketing claims, while retailers create dedicated wellness sections that heighten product discoverability and trial rapidly.
During the forecast period, the North America region is expected to hold the largest market share owing to high per-capita confectionery consumption, strong consumer spending on health and wellness, and established retail infrastructure. Major multinational confectionery firms and nimble startups invest heavily in product innovation, marketing, and distribution across supermarkets, convenience stores, and online platforms. Moreover, advanced procurement and food-science ecosystems support rapid product development and regulatory navigation. Consumer willingness to pay for premium, functional foods combined with pervasive influencer and wellness media sustains demand and accelerates market growth in the region and robust infrastructure.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, expanding middle classes, and growing health awareness. Rapid urbanisation and smartphone penetration increase access to e-commerce, enabling niche functional confectionery brands to reach diverse consumers. Localised product development adapting flavours, sugar levels, and functional claims to regional preferences enhances acceptance. Furthermore, favourable demographics, including a large young population, and increasing investments in cold-chain logistics and retail modernisation support swift market expansion across China, India, Southeast Asia, and Oceania.
Key players in the market
Some of the key players in Functional Chocolates & Confectionery Market include Barry Callebaut, Mars, Incorporated, Nestle S.A., Mondelez International, Inc., The Hershey Company, Ferrero International S.A., Kerry Group plc, Cargill, Incorporated, Blommer Chocolate Company, Puratos Group NV, Ingredion Incorporated, Tate & Lyle PLC, Olam International, Koninklijke DSM N.V., Foley's Candies LP, Pladis Global, Glico, and Meiji Holdings Co., Ltd.
In March 2024, Puratos showcased its functional solutions at an international trade show, emphasizing its "Sapore," a range of functional fillings with natural fiber for digestive wellness, and its sugar-reduced chocolate bases, highlighting their commitment to health-oriented bakery, patisserie, and chocolate ingredients.
In February 2024, Mars Edge, the health and wellness unit of Mars, announced a partnership with the tele-nutrition platform Nourished to provide personalized nutrition solutions. This move signifies Mars's continued focus on functional, personalized nutrition, which includes potential future applications in functional confectionery.
In November 2023, Ingredion launched a new campaign featuring its "VERSAFINE(TM) 05715" starch, which enables sugar reduction in chocolate confectionery fillings by up to 30% without compromising on taste or texture, addressing the key demand for reduced-sugar functional sweets.
In June 2023, Nestle announced a breakthrough in sugar reduction using a novel enzymatic process for its milk-based powders and confectionery. This technology reduces intrinsic sugar without compromising taste or texture, enabling the creation of healthier, functional confectionery products with lower sugar content.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.