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1856791

按需洗衣和清潔技術市場預測至2032年：按類型、洗衣項目、服務類型、最終用戶和地區分類的全球分析

On-Demand Laundry & Cleaning Tech Market Forecasts to 2032 - Global Analysis By Type (Laundry, Dry Cleaning, and Duvet Clean), Laundry Item, Service Type, End User By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球按需洗衣和清潔技術市場預計到 2025 年將達到 246 億美元，到 2032 年將達到 465 億美元，預測期內複合年成長率為 9.5%。

按需洗衣和清潔技術是一種利用數位化平台安排和管理衣物護理的服務模式。消費者可以透過行動應用程式或網站預約洗衣、乾洗以及其他織物物品的取送服務。服務的物流由集中式系統管理，該系統協調收集、清潔和歸還流程。透過將技術與專業清潔設施相結合，該模式為個人和家用紡織品的維護提供了一種便捷高效的解決方案，無需消費者直接干預。

根據麥肯錫數位洞察報告，隨著都市區消費者優先考慮便利性、基於應用程式的預訂和環保高效的服務模式，按需洗衣和清潔行業正在迅速擴張。

對行動服務平台的依賴性日益增強

行動服務平台的日益普及顯著改變了按需洗衣和清潔技術市場，消費者現在可以透過智慧型手機輕鬆預訂、追蹤和支付洗衣和清潔服務。基於應用程式的平台簡化了服務提供者的營運流程，也為都市區家庭帶來了更多便利。自動排班、即時更新以及無現金支付系統的整合，使按需服務更加便捷、高效和可靠，為全球城市中心市場的快速擴張奠定了堅實的基礎。

對本地供應商可靠性的依賴

對本地供應商可靠性的依賴仍然是按需洗衣和清潔技術市場的主要限制因素。供應商能力、配送時間和衛生標準遵守情況的差異會損害平台的聲譽和用戶採納率。管理分散的服務提供者網路需要嚴格的品管和標準化通訊協定。這種依賴性會增加營運複雜性並限制擴充性，尤其是在服務生態系統分散或不發達的地區。

企業進軍清潔夥伴關係

拓展企業清潔夥伴關係領域，為按需洗衣和清潔技術市場帶來了巨大的成長機會。與辦公室、共享辦公空間、飯店和零售商合作，能夠幫助平台實現收入來源多元化，不再局限於個人消費者。與企業簽訂契約，可以帶來可預測的、高容量的服務需求，使服務提供者能夠最佳化物流並高效擴展營運規模。此外，將這些服務與員工健康計畫和永續發展舉措結合，能夠提升品牌信譽，使B2B夥伴關係成為市場滲透和長期成長的策略槓桿。

付款管道的網路安全風險

付款管道的網路安全風險對按需洗衣和清潔技術市場構成顯著威脅。隨著越來越多的交易轉移到線上，平檯面臨著資料外洩、金融詐騙以及未授權存取敏感客戶資訊的潛在風險。此類事件可能會削弱消費者信任，影響服務普及，並可能導致法律或監管問題。確保強大的加密、多因素身份驗證以及遵守資料保護法律至關重要。未能有效應對這些威脅可能會對平台聲譽造成負面影響，並限制市場擴張。

新冠疫情的影響：

新冠疫情加速了人們對非接觸式按需洗衣和清潔技術服務的需求，這主要得益於人們衛生意識的提高和保持社交距離措施的實施。消費者更依賴行動平台，以便在無需面對面接觸的情況下處理家務事。服務提供者也積極調整，實施了數位化訂購、非接觸式取貨和消毒配送通訊協定。然而，物流和勞動力供應的暫時中斷給營運帶來了挑戰。總體而言，新冠疫情凸顯了建構具有韌性、技術驅動的服務模式的必要性，進一步鞏固了該市場在城市和半城市環境中的重要性。

預計在預測期內，洗衣業務板塊將成為最大的細分市場。

由於家庭需求持續穩定、城市人口不斷成長以及人們對行動服務的依賴性日益增強，洗衣服務預計將在預測期內成為最大的細分市場。該細分市場包括乾洗、洗衣和熨燙服務，這些服務仍然是人們日常生活中必不可少的環節。基於應用程式的平台能夠簡化服務請求流程、實現自動排班和即時追蹤。便利性、營運效率和持續性需求相結合，使得洗衣服務有望在未來幾年成為按需洗衣和清潔技術市場的主要收入來源。

預計休閒服飾細分市場在預測期內將實現最高的複合年成長率。

預計在預測期內，休閒服飾領域將實現最高成長率，這主要得益於消費者對日常服裝保養需求的不斷成長、都市區方式的轉變以及在家工作辦公和休閒著裝的趨勢。快速週轉服務和基於應用程式的預約功能深受追求便利的消費者青睞。休閒服飾屬於高銷量、可重複性服務領域，使服務提供者能夠最佳化物流和庫存管理。此外，數位化程度的提高以及品牌專屬會員計畫與按需平台的整合，也進一步推動了這一成長。

比最大的地區

由於快速的都市化、雙薪家庭的增加以及行動服務平台的日益普及，亞太地區預計將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家擁有密集的城市人口和高度的數位化連接，促使基於應用程式的洗衣和清潔服務得到廣泛應用。此外，不斷擴展的電子商務基礎設施、不斷成長的可支配收入以及不斷變化的生活方式偏好也顯著推動了該地區的市場滲透率，使其成為全球收入的主要貢獻者。

複合年成長率最高的地區：

預計北美在預測期內將實現最高的複合年成長率，這主要得益於其強大的技術基礎設施、較高的智慧型手機普及率和成熟的數位支付系統。美國和加拿大的都市區消費者越來越重視便利性和時間效率，從而推動了按需洗衣和清潔平台的普及。與智慧家庭生態系統的整合以及企業合作將進一步促進成長。技術應對力和消費行為的結合，使北美成為按需清潔服務成長最快的區域市場。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球按需洗衣和清潔技術市場（按類型分類）

  • 洗衣店
  • 乾洗
  • 羽絨被清洗

6. 全球按需洗衣和清潔技術市場（按洗衣項目分類）

  • 休閒裝
  • 寢具
  • 長袍
  • 晾曬物品
  • 套裝
  • 外套和西裝

7. 全球按需洗衣和清潔技術市場（按服務類型分類）

  • 一般洗滌
  • 洗滌和折疊式
  • 乾洗
  • 熨燙服務
  • 送貨服務

8. 全球按需洗衣和清潔技術市場（按最終用戶分類）

  • 住房
  • 商業的

9. 全球按需洗衣和清潔技術市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Rinse
  • FlyCleaners
  • Laundryheap
  • Cleanly
  • Washio
  • Poplin
  • SudShare
  • DhobiLite
  • PML Solutions
  • Laundry Luxe
  • Tide Cleaners
  • Jeeves
  • Mr. Jeff
  • Laundry Butler
  • Washlava
  • Laundry Center
  • Zipjet
Product Code: SMRC31663

According to Stratistics MRC, the Global On-Demand Laundry & Cleaning Tech Market is accounted for $24.6 billion in 2025 and is expected to reach $46.5 billion by 2032 growing at a CAGR of 9.5% during the forecast period. On-Demand Laundry & Cleaning Tech is a service model that uses a digital platform to schedule and manage garment care. Consumers request pick-up and delivery of laundry, dry cleaning, or other fabric items through a mobile application or website. The service logistics are managed via a centralized system that coordinates the collection, cleaning, and return process. This model integrates technology with professional cleaning facilities to provide a convenient, streamlined solution for maintaining personal and household textiles without direct consumer effort.

According to McKinsey Digital Insights, the on-demand laundry and cleaning sector is expanding rapidly as urban consumers prioritize convenience, app-based booking, and eco-efficient service models.

Market Dynamics:

Driver:

Increased reliance on mobile service platforms

Increased reliance on mobile service platforms has significantly transformed the On-Demand Laundry & Cleaning Tech Market, enabling consumers to schedule, track, and pay for laundry and cleaning services seamlessly via smartphones. The adoption of app-based platforms has streamlined operational workflows for providers and enhanced convenience for urban households. The integration of automated scheduling, real-time updates, and cashless payment systems has made on-demand services more accessible, efficient, and reliable, creating a robust platform for rapid market expansion across global urban centers.

Restraint:

Dependence on local vendor reliability

Dependence on local vendor reliability remains a critical restraint for the On-Demand Laundry & Cleaning Tech Market, as inconsistent service quality or operational inefficiencies can impact customer satisfaction. Variability in vendor capacity, delivery timelines, and adherence to hygiene standards can hinder platform reputation and adoption. Managing a decentralized network of service providers requires rigorous quality control and standardized protocols. This dependence introduces operational complexity and limits scalability, particularly in regions with fragmented or underdeveloped service ecosystems.

Opportunity:

Expansion into corporate cleaning partnerships

Expansion into corporate cleaning partnerships presents a significant growth opportunity for the On-Demand Laundry & Cleaning Tech Market. Collaborating with offices, co-working spaces, hotels, and retail establishments allows platforms to diversify revenue streams beyond individual consumers. Corporate contracts provide predictable, high-volume service demand, enabling providers to optimize logistics and scale operations efficiently. Additionally, integrating these services with employee wellness programs and sustainability initiatives can enhance brand credibility, making B2B partnerships a strategic avenue for market penetration and long-term growth.

Threat:

Cybersecurity risks in payment platforms

Cybersecurity risks in payment platforms pose a notable threat to the On-Demand Laundry & Cleaning Tech Market. As transactions increasingly move online, platforms face potential data breaches, financial fraud, and unauthorized access to sensitive customer information. Such incidents can undermine consumer trust, affect service adoption, and result in legal or regulatory repercussions. Ensuring robust encryption, multi-factor authentication, and compliance with data protection laws is essential. Failure to mitigate these threats can negatively impact reputation and restrict market expansion.

Covid-19 Impact:

The Covid-19 pandemic accelerated demand for contactless On-Demand Laundry & Cleaning Tech services due to heightened hygiene awareness and social distancing measures. Consumers increasingly relied on mobile platforms to manage household chores without direct interaction. Providers adapted by implementing digital ordering, no-contact pickups, and sanitized delivery protocols. However, temporary disruptions in logistics and labor availability posed operational challenges. Overall, Covid-19 emphasized the necessity for resilient, technology-enabled service models, further solidifying the market's relevance in both urban and semi-urban environments.

The laundry segment is expected to be the largest during the forecast period

The laundry segment is expected to be the largest during the forecast period, driven by consistent household demand, growing urban populations, and increasing reliance on mobile-enabled services. This segment includes dry cleaning, washing, and ironing services, which remain essential daily activities. App-based platforms enable streamlined service requests, automated scheduling, and real-time tracking. The combination of convenience, operational efficiency, and recurring demand positions laundry services as the primary revenue contributor within the On-Demand Laundry & Cleaning Tech Market over the coming years.

The casual wear segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the casual wear segment is predicted to witness the highest growth rate, propelled by rising demand for regular clothing maintenance, urban lifestyle changes, and the popularity of work-from-home and casual dress codes. Quick turnaround services and app-enabled scheduling appeal to consumers seeking convenience. Casual wear represents high-volume, repeatable service opportunities, allowing providers to optimize logistics and inventory handling. This growth is further supported by increasing digital adoption and brand-specific loyalty programs integrated into on-demand platforms.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid urbanization, rising dual-income households, and increasing adoption of mobile service platforms. Countries like China, India, and Japan have dense urban populations with high digital connectivity, enabling widespread use of app-based laundry and cleaning services. Additionally, expanding e-commerce infrastructure, growing disposable income, and evolving lifestyle preferences contribute to significant market penetration in this region, establishing it as a dominant contributor to global revenue.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, associated with strong technological infrastructure, high smartphone penetration, and mature digital payment systems. Urban consumers in the United States and Canada increasingly prioritize convenience and time efficiency, driving adoption of on-demand laundry and cleaning platforms. Integration with smart home ecosystems and corporate partnerships further accelerates growth. This combination of technology readiness and consumer behavior positions North America as the fastest-growing regional market for on-demand cleaning services.

Key players in the market

Some of the key players in On-Demand Laundry & Cleaning Tech Market include Rinse, FlyCleaners, Laundryheap, Cleanly, Washio, Poplin, SudShare, DhobiLite, PML Solutions, Laundry Luxe, Tide Cleaners, Cleanly (formerly Laundry Locker), Jeeves, Mr. Jeff, Laundry Butler, Washlava, Laundry Center, and Zipjet.

Key Developments:

In August 2025, Rinse launched its new "FabricCare AI" platform, a system designed to digitally sort and recommend optimal cleaning methods for mixed fabric orders, ensuring precise treatment for each garment type.

In July 2025, Tide Cleaners introduced its "Cleaners Hub" network, a technology platform that consolidates orders from multiple urban drop-off points for centralized, industrial-grade processing, streamlining logistics and improving turnaround times.

In June 2025, Laundryheap announced a "Make in the UAE" expansion of its automated processing facilities to support the rapid growth of its on-demand laundry and dry-cleaning services across the Gulf region.

Types Covered:

  • Laundry
  • Dry Cleaning
  • Duvet Clean

Laundry Items Covered:

  • Casual Wear
  • Bedding
  • Robes
  • Hang Dry Items
  • Suits
  • Coats & Blazers

Service Types Covered:

  • General Washing
  • Wash & Fold
  • Dry Cleaning
  • Ironing Services
  • Delivery Services

End Users Covered:

  • Residential
  • Commercial

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global On-Demand Laundry & Cleaning Tech Market, By Type

  • 5.1 Introduction
  • 5.2 Laundry
  • 5.3 Dry Cleaning
  • 5.4 Duvet Clean

6 Global On-Demand Laundry & Cleaning Tech Market, By Laundry Item

  • 6.1 Introduction
  • 6.2 Casual Wear
  • 6.3 Bedding
  • 6.4 Robes
  • 6.5 Hang Dry Items
  • 6.6 Suits
  • 6.7 Coats & Blazers

7 Global On-Demand Laundry & Cleaning Tech Market, By Service Type

  • 7.1 Introduction
  • 7.2 General Washing
  • 7.3 Wash & Fold
  • 7.4 Dry Cleaning
  • 7.5 Ironing Services
  • 7.6 Delivery Services

8 Global On-Demand Laundry & Cleaning Tech Market, By End User

  • 8.1 Introduction
  • 8.2 Residential
  • 8.3 Commercial

9 Global On-Demand Laundry & Cleaning Tech Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Rinse
  • 11.2 FlyCleaners
  • 11.3 Laundryheap
  • 11.4 Cleanly
  • 11.5 Washio
  • 11.6 Poplin
  • 11.7 SudShare
  • 11.8 DhobiLite
  • 11.9 PML Solutions
  • 11.10 Laundry Luxe
  • 11.11 Tide Cleaners
  • 11.12 Jeeves
  • 11.13 Mr. Jeff
  • 11.14 Laundry Butler
  • 11.15 Washlava
  • 11.16 Laundry Center
  • 11.17 Zipjet

List of Tables

  • Table 1 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Laundry (2024-2032) ($MN)
  • Table 4 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Dry Cleaning (2024-2032) ($MN)
  • Table 5 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Duvet Clean (2024-2032) ($MN)
  • Table 6 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Laundry Item (2024-2032) ($MN)
  • Table 7 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Casual Wear (2024-2032) ($MN)
  • Table 8 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Bedding (2024-2032) ($MN)
  • Table 9 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Robes (2024-2032) ($MN)
  • Table 10 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Hang Dry Items (2024-2032) ($MN)
  • Table 11 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Suits (2024-2032) ($MN)
  • Table 12 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Coats & Blazers (2024-2032) ($MN)
  • Table 13 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 14 Global On-Demand Laundry & Cleaning Tech Market Outlook, By General Washing (2024-2032) ($MN)
  • Table 15 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Wash & Fold (2024-2032) ($MN)
  • Table 16 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Dry Cleaning (2024-2032) ($MN)
  • Table 17 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Ironing Services (2024-2032) ($MN)
  • Table 18 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Delivery Services (2024-2032) ($MN)
  • Table 19 Global On-Demand Laundry & Cleaning Tech Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Residential (2024-2032) ($MN)
  • Table 21 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Commercial (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.