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市場調查報告書

商品編碼

1736434

按需洗衣服務市場：全球按組件、服務、洗衣用品、應用和地區分類，2026 年至 2032 年

Global On-Demand Laundry Service Market By Component (Apps, Services), Service (Laundry Care, Dry Clean), Laundry Items (Bedding, Robes), Application (Residential, Commercial), & Region for 2026-2032

出版日期: 2025年05月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球按需洗衣服務市場評估 - 2026 年至 2032 年

低成本便捷洗衣的需求日益成長，推動了線上按需洗衣服務的需求。全球生活水準的提高和客戶需求的變化也推動了此類服務的需求。向數位平台和線上服務的轉變正在培養消費者對便利性和效率的偏好，從而刺激了線上洗衣服務的普及。到2024年，線上洗衣服務的估值將超過433.6億美元，到2032年將達到約4,053.6億美元。

除此之外，技術創新正在推動線上洗衣服務的高效營運，包括方便用戶使用的線上預訂平台、行動應用程式和複雜的追蹤系統，使這個利基市場在 2026 年至 2032 年期間的複合年成長率達到 35.56%。

全球按需洗衣服務市場定義/概述

線上洗衣服務為尋求專業洗衣服務的個人和企業提供便利且有效率的解決方案。這些服務通常包括預約取件，並將衣物送至指定地點或直接上門取件。之後，衣物將進行處理、清洗、折疊並回饋給客戶。

線上洗衣服務尤其有利於生活快速的人士、居住在小型公寓或共享居住空間的人士以及殘障人士或行動不便人士。此外，企業和機構也可以從此類服務中受益，簡化洗衣業務並提高效率。

隨著越來越多的人開始追求忙碌的生活方式並尋求便捷的解決方案，在線洗衣服務的需求預計將持續成長。行動應用程式和自動化洗衣設備等技術創新將進一步提高這些服務的效率和便利性。此外，對永續性和環保實踐的日益重視，也為線上洗衣服務提供了脫穎而出、迎合環保消費者需求的機會。

快速的都市化和時間受限的生活方式如何推動全球按需洗衣服務市場的成長？

都市化的加速和忙碌的上班族生活方式，推動了線上按需洗衣服務市場的顯著成長。根據美國勞工統計局的數據，截至2023年，65%的雙收入家庭表示每天用於洗衣的時間不到30分鐘。 2024年3月15日，市場領先的Cleanly宣布推出一套基於人工智慧的調度系統，以最佳化取送時間。 2024年4月1日，Rinse將業務拓展至15個新的大都會地區，並面向都市區專業人士推出了當日送達服務。

智慧型手機的普及和數位付款的普及正在加速市場擴張。根據美國聯邦儲備委員會的報告，2023年服務類行動付款交易金額與前一年同期比較去年同期成長42%。一個重大進展是，2024年2月28日，DhobiLite獲得5,000萬美元C輪融資，用於增強其行動應用程式並拓展非接觸式配送業務。該公司還報告稱，2024年第一季基於應用程式的預訂量增加了300%。

環保意識和節水措施已成為市場的主要驅動力。美國環保署 (EPA) 估計，到 2023 年，商用自助洗衣店每次洗衣的用水量將比家用洗衣機減少 40%。 2024 年 3 月 20 日，Washio 宣布推出“環保清洗計劃”，使用生物分解性的清潔劑和水循環系統。

哪些基礎設施和營運成本阻礙了全球按需洗衣服務市場的成長？

根據美國環保署 (EPA) 2023 年水費調查，水費將平均每年上漲 4.2%。建立集中式清潔設施需要大量的資本投入，中型企業的投資通常超過 50 萬美元。人事費用仍然是一個持續的挑戰，美國勞工統計局報告稱，2023 年洗衣工人的工資將增加 5.1%。

儘管進行了數位轉型，許多自助洗衣店服務仍面臨即時追蹤和品管系統方面的挑戰，影響了客戶滿意度。根據美國人口普查局2023年服務年度調查，只有43%的自助洗衣店服務完全整合了數位付款和追蹤系統。 Tide Cleaners在2024年1月報告稱，其行動應用程式的技術問題影響了約15%的假期季節訂單。該行業還面臨著在不同地點和時間保持一致服務品質的挑戰。

配送物流仍然是一項重大挑戰。運輸部報告稱，2023年都市區壅塞將增加23%，影響大都會圈的配送時間。郊區的高客戶密度往往使經營模式難以為繼，平均每次配送成本高達8-12美元。領先的按需洗衣平台Rinse於2024年2月揭露，由於單位經濟效益不永續，已被迫暫停在多個郊區市場的營運。該行業還面臨來自本地乾洗店的激烈競爭，這些乾洗店擴大採用數位平台。

The growing need for low-cost, convenient laundry is increasing the demand for the online on-demand laundry services. Globally rising living standards and changing customer requirements are driving the need for services. The shift towards digital platforms and online services has cultivated a preference for convenience and efficiency among consumers, driving the adoption of online laundry services, surpassing USD 43.36 Billion valued in 2024 to reach a valuation of around USD 405.36 Billion by 2032.

In addition to this, innovations in technology have empowered online laundry services to operate efficiently, incorporating user-friendly online booking platforms, mobile applications, and sophisticated tracking systems, thus enabling the niche market grow at a CAGR of 35.56% from 2026 to 2032.

Global On-Demand Laundry Service Market: Definition/ Overview

Online laundry services provide a convenient and efficient solution for individuals and businesses seeking professional laundry services. These services typically involve scheduling a pickup, dropping off laundry at a designated location, or having it picked up directly from premises. The laundry is then processed, cleaned, folded, and delivered back to the customer.

Online laundry services are particularly advantageous for individuals with busy lifestyles, those residing in small apartments or shared living spaces, and individuals with disabilities or limited mobility. Furthermore, businesses and organizations can benefit from these services to streamline their laundry operations and enhance efficiency.

As more people adopt busy lifestyles and seek convenient solutions, the demand for online laundry services is expected to rise. Innovations in technology, such as mobile apps and automated laundry facilities, will further enhance the efficiency and convenience of these services. Also, the growing emphasis on sustainability and eco-friendly practices presents opportunities for online laundry services to differentiate themselves and cater to environmentally conscious consumers.

How are the Rapid Urbanization and Time-Constrained Lifestyles Fueling the Global On-Demand Laundry Service Market Growth?

The increasing urbanization and busy lifestyles of working professionals are driving significant growth in the online on-demand laundry service market. According to the U.S. Bureau of Labor Statistics, as of 2023, 65% of dual-income households report spending less than 30 minutes daily on laundry tasks. Leading market player Cleanly announced on March 15, 2024, the launch of its AI-powered scheduling system to optimize pickup and delivery times. On April 1, 2024, Rinse expanded its operations to 15 new metropolitan areas, targeting urban professionals with same-day service options.

Growing smartphone penetration and digital payment adoption are accelerating market expansion. The Federal Reserve reported that mobile payment transactions for services increased by 42% in 2023 compared to the previous year. In a significant development, on February 28, 2024, DhobiLite secured $50 million in Series C funding to enhance its mobile app features and expand its contactless delivery operations. The company also reported a 300% increase in app-based bookings during the first quarter of 2024.

Environmental consciousness and water conservation efforts are emerging as key market drivers. The U.S. Environmental Protection Agency (EPA) estimated that commercial laundromats use 40% less water per load than home washing machines in 2023. On March 20, 2024, Washio introduced its eco-friendly cleaning program using biodegradable detergents and water recycling systems.

How are the Infrastructure and Operational Costs Hampering the Global On-Demand Laundry Service Market Growth?

The laundry service industry faces significant challenges in maintaining profitability due to rising utility costs, with water rates increasing by an average of 4.2% annually according to the EPA's 2023 water rate survey. Establishing centralized cleaning facilities requires substantial capital investment, often exceeding $500,000 for mid-sized operations. Labor costs remain a persistent challenge, with the Bureau of Labor Statistics reporting a 5.1% increase in wages for laundry workers in 2023.

Despite the digital transformation, many laundries services struggle with real-time tracking and quality control systems, affecting customer satisfaction rates. According to the U.S. Census Bureau's 2023 Service Annual Survey, only 43% of laundry services have fully integrated digital payment and tracking systems. Tide Cleaners reported in January 2024 that technical issues with their mobile app affected approximately 15% of their orders during the holiday season. The industry also faces challenges in maintaining consistent service quality across different locations and time slots.

Delivery logistics continue to pose significant challenges, with the Department of Transportation reporting a 23% increase in urban congestion affecting delivery times in major metropolitan areas during 2023. Customer density in suburban areas often makes the business model unsustainable, with an average cost per delivery of $8-12. Rinse, a leading on-demand laundry platform, disclosed in February 2024 that they had to suspend operations in several suburban markets due to unsustainable unit economics. The industry also faces intense competition from local dry cleaners who are increasingly adopting digital platforms.

Category-Wise Acumens

What are the Features Bolstering the Demand of Electronic Protection Segment?

The laundry care segment is dominating the global on-demand laundry service market driven by the rising urbanization and busy lifestyles continue to drive demand, with the segment experiencing a 12.3% year-over-year growth. The Department of Commerce reported that urban households spend an average of $976 annually on laundry services. Cleanly, a major market player, announced in February 2024 that their laundry care segment grew by 28% in Q4 2023, significantly outperforming other service categories.

Mobile app-based bookings accounted for 67% of all laundry service transactions in 2023, as reported by the Bureau of Labor Statistics' Consumer Expenditure Survey. The shift towards digital platforms has significantly boosted market accessibility and customer convenience. The Federal Reserve's 2023 Digital Payments Study showed a 34% increase in digital payments for laundry services. In

What Factors are Responsible to Project the Market Growth of Residential Segment?

The residential segment dominating the global on-demand laundry service market, driven by urbanization and the growing number of dual-income households. According to the U.S. Census Bureau's 2023 American Community Survey, 68% of urban households report spending more than 2 hours weekly on laundry-related tasks. This trend has been further amplified by remote work adoption, with the Bureau of Labor Statistics reporting that 27.8% of employed persons worked from home in 2023.

The residential segment's dominance is particularly pronounced in metropolitan areas, where time-strapped consumers are willing to pay premium prices for convenience. The Department of Housing and Urban Development's 2023 report indicates that 72% of apartment complexes in major cities lack in-unit laundry facilities, creating a substantial market opportunity.

Country/Region-wise Acumens

How are Rising Adoption of Digital Payment Solutions Maintaining the North American On-Demand Laundry Service Dominance?

The North American region dominates the global on-demand laundry service market, driven by the rising adoption of digital payment solutions and increasing disposable income, with the U.S. Census Bureau reporting that e-commerce transactions for personal services grew by 32% in 2023. The region's dominance is further strengthened by the presence of major players and technological infrastructure, with Washio's January 2024 announcement of expanding its autonomous delivery pilots to 15 new cities through a $50 million investment.

The market's growth is also fueled by strategic partnerships between laundry service providers and real estate developers, with Tide Cleaners reporting in March 2024 that they secured contracts with 200 new residential complexes. Consumer preference for contactless services, initially accelerated by the pandemic, has become a permanent behavior shift, with the Department of Commerce reporting that digital service bookings increased by 45% in 2023 compared to pre-pandemic levels.

How are the Rapid Urbanization and Rising Middle Class Category Fueling the Market for On-Demand Laundry Service in Asia Pacific?

The Asia Pacific region is poised for rapid CAGR growth in the global on-demand laundry service market, driven by rapid urbanization and a burgeoning middle class, with China's National Bureau of Statistics reporting that urban households spend 35% more on convenience services in 2023 compared to 2022. The increasing smartphone penetration, reaching 83% in Southeast Asia according to the GSMA 2024 Mobile Economy Report, has created a fertile ground for digital laundry platforms.

Technological innovation and strategic partnerships are fueling market expansion, with the Asian Development Bank reporting that digital payment adoption in the region grew by 42% in 2023, significantly benefiting the on-demand service sector. The integration of AI-powered logistics optimization and eco-friendly cleaning solutions has enhanced operational efficiency and market appeal, particularly among environmentally conscious millennials.

Competitive Landscape

The global on-demand laundry service market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.

Some of the key players operating in the global on-demand laundry service market include:

DhobiLite
Cleanly (ByNext)
Press Technologies, Inc.
Lapels Cleaners
Zipjet Ltd.
Rinse, Inc.
Mulberrys Garment Care
Laundryheap Ltd.
WASHMEN
IHATEIRONING

Latest Developments

In February 2023, Rinse, Inc. began offering its services in Dallas and Austin in order to grow its business in Texas. The business offered USD 50 as credit for new users to sign up after receiving a large first response.
In February 2023, in order to grow its area business, a Lapels Cleaners franchise owner declared plans to open a new location in South Carolina in April of the same year, called Lapels Cleaners of Indian Land.

1 INTRODUCTION OF GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY COMPONENTS

5.1 Overview
5.2 Apps
5.2 Services
5.3 Dry cleaning
5.4 Wash & Fold
5.5 Hang Dry
5.6 Others

6 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY SERVICE

6.1 Overview
6.2 Laundry Care
6.3 Dry Clean
6.4 Duvet Clean

7 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY LAUNDRY ITEMS

7.1 Overview
7.2 Casual Wears
7.3 Bedding
7.4 Robes
7.5 Hang Dry items
7.6 Suits, Coats and Blazers
7.7 Home Decoration Clothes
7.8 Others

8 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY APPLICATION

8.1 Overview
8.2 Residential
8.3 Commercial

9 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Delivery.com LLC
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Laundrapp
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Cleanly
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 FlyCleaners
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Rinse
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Mulberrys
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 WashClub
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Washmen
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Laundryheap
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 PML Solutions
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments