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市場調查報告書
商品編碼
1822502
2032 年按需家庭服務市場預測:按服務類型、平台類型、經營模式、最終用戶和地區進行的全球分析On-Demand Home Services Market Forecasts to 2032 - Global Analysis By Service Type (Home Cleaning & Maintenance, Repairs & Home Improvement, Health, Wellness & Beauty, and Other Services), Platform Type, Business Model, End User and By Geography |
根據 Stratistics MRC 的數據,全球按需家事服務市場預計在 2025 年達到 1,576 億美元,到 2032 年將達到 2,581 億美元,預測期內的複合年成長率為 7.3%。
按需家事服務市場提供數位平台,將消費者與服務供應商連接起來,提供清潔、管道、電氣維修、家電安裝和蟲害防治等服務。都市化進程加快、可支配所得增加、消費者對便利省時的偏好是關鍵促進因素。技術支援的平台確保服務可以透過行動應用程式和網站進行預訂、追蹤和支付,從而提升了服務的可近性。智慧型手機的普及、數位支付的普及以及零工經濟的興起推動了這一成長。
根據印度國家技能發展公司(NSDC)預測,到2027年,印度零工經濟預計將達到3.5億人,其中居家照護將快速成長。
都市化加快,生活方式更加忙碌
隨著城市人口的成長,人們的時間越來越緊迫,越來越尋求便利高效的家務和維護解決方案。智慧型手機和網路的廣泛使用使得透過數位平台聯繫服務供應商變得更加便捷。此外,雙收入家庭的增加也推動了對清潔、維修和保養等外包家事服務的需求。此外,可支配收入的增加以及對工作與生活平衡的關注,使得消費者越來越重視便利性和省時性,而非自己動手做家務,這進一步刺激了市場的成長。
服務供應商品管
許多平台吸引了大量技能水平參差不齊的自由工作者,因此確保不同服務提供者的服務品質始終如一是一項重大挑戰。服務交付不一致會導致客戶不滿,並削弱市場信任。此外,服務人員缺乏標準化的培訓和認證,也加劇了這個問題。監管挑戰進一步加劇了品管的複雜性。此外,維持高服務標準需要強大的平台監控和支持,這會增加服務供應商和平台營運商的營運成本。
提供配套服務包
在按需家事服務市場,提供配套服務套餐蘊含著龐大的商機。服務供應商可以將清潔、電器維修和管道等多項服務組合成一個綜合套餐,並以折扣價提供高價值服務。這種方法透過提供滿足各種家庭需求的一站式解決方案,提升了客戶的便利性。捆綁套餐可以提高客戶維繫,並鼓勵客戶重複使用該平台。此外,這些套餐還能透過定期上門服務和捆綁物流,幫助服務供應商最佳化營運效率並降低成本。此外,這種策略對注重成本的消費者很有吸引力,他們認為綜合服務產品的價值更高,從而在已開發市場和新興市場都開闢了機會。
服務詐騙和信任問題
服務詐騙和信任問題對按需家事服務市場的長期成長構成嚴重威脅。平台型模式通常缺乏對個人服務供應商的直接控制,從而帶來諸如服務品質低落、行為不專業和詐騙等潛在風險。負面的客戶體驗會透過網路評論迅速傳播,損害平台的聲譽。此外,自由工作者的匿名性使課責變得複雜,缺乏充分的身份驗證也引發了安全隱患。信任問題降低了客戶對數位家事服務平台的信心,並阻礙了市場採用。
新冠疫情的爆發對按需家事服務市場產生了多方面的影響。最初,由於封鎖和保持社交距離措施導致非必要的居家照護暫停,服務需求急劇下降。然而,隨著限制措施的放鬆,消費者對非接觸式數位化服務平台的信任度飆升。衛生和消毒服務成為焦點,在一定程度上推動了市場復甦。此外,消費者健康意識的增強促使他們委託專業人士進行清潔和維護工作,而不是自己動手。疫情加速了數位化的普及,並加強了使用行動應用程式預訂服務的趨勢。儘管最初遭遇挫折,但市場目前已準備好服務於注重健康且活躍於數位化領域的消費者群體。
預計家庭清潔和維護領域將成為預測期內最大的領域
預計家庭清潔和維護領域將在預測期內佔據最大的市場佔有率。這種主導地位歸因於清潔和維護服務的重複性和必要性,而這些服務對於現代家庭至關重要。尤其是在新冠疫情之後,人們的衛生意識不斷增強,進一步刺激了需求。此外,日程繁忙的都市區消費者擴大尋求專業服務來進行日常清潔、電器產品維護和小型家居維修。服務提供者提供靈活的時間安排和按需解決方案,使這一領域極具吸引力。此外,無論是有組織的參與者還是本地服務供應商,都專注於擴展清潔和維護服務,因為它們具有創造穩定收益的潛力。
行動應用領域預計將在預測期內實現最高複合年成長率
預計行動應用領域將在預測期內實現最高成長率。智慧型手機的興起和網路的普及改變了消費者行為,促使人們更偏好透過數位解決方案預訂家事服務。行動應用提供便利的操作、隨時隨地的預訂功能、即時追蹤、支付整合和客戶支援。此外,服務提供者擴大投資於基於應用的平台,這些平台擁有方便用戶使用的介面、個人化推薦和無縫的服務管理。基於應用的模式的便利性和高效性正在吸引精通科技的都市區消費者,而智慧型手機在新興市場的普及也推動了這一成長。
預計北美將在預測期內佔據最大的市場佔有率。該地區先進的技術基礎設施、高網際網路普及率以及智慧型手機的廣泛使用,支撐著成熟的數位服務生態系統。此外,由於北美消費者生活節奏快且家庭收入充足,他們對以便利性為導向的按需家庭服務表現出強勁的需求。成熟的平台參與者和高度組織化的服務供應商網路鞏固了該地區的市場主導地位。此外,該地區的法規結構和消費者保護法為服務採用提供了更安全、更值得信賴的環境。
預計亞太地區在預測期內的複合年成長率最高。快速的都市化、不斷成長的可支配收入以及智慧型手機的普及率正在推動印度、中國和東南亞等市場的成長。日益壯大的中等收入階層正在改變工作模式和城市生活動態,導致人們越來越傾向於使用便利的數位解決方案來處理家務。此外,年輕且精通科技的消費者正在使用行動應用程式預訂家事服務,從而推動市場成長。該地區本地服務供應商相對分散,為有組織的平台提供了充足的擴張機會。此外,各國政府正在推動數位化,進一步提高了住宅領域的市場滲透率。
According to Stratistics MRC, the Global On-Demand Home Services Market is accounted for $157.6 billion in 2025 and is expected to reach $258.1 billion by 2032 growing at a CAGR of 7.3% during the forecast period. The On-Demand Home Services Market provides digital platforms connecting consumers with service providers for tasks like cleaning, plumbing, electrical repairs, appliance installation, and pest control. Increasing urbanization, rising disposable income, and consumer preference for convenience and time-saving solutions are key drivers. Technology-enabled platforms ensure service booking, tracking, and payments through mobile apps or websites, enhancing accessibility. Growth is driven by smartphone penetration, digital payment adoption, and gig economy trends.
According to the National Skill Development Corporation (NSDC), India's gig economy is projected to reach 350 million workers by 2027, with home services among the fastest-growing segments.
Growing urbanization and busy lifestyles
As urban populations rise, individuals are more pressed for time, seeking convenient and efficient solutions for household chores and maintenance. The proliferation of smartphones and internet connectivity enables easy access to service providers via digital platforms. Additionally, a shift toward dual-income households increases demand for outsourced home services, including cleaning, repairs, and maintenance. Moreover, rising disposable incomes and a focus on work-life balance further stimulate market growth, as consumers increasingly prioritize convenience and time savings over performing household tasks themselves.
Quality control of service providers
A significant challenge lies in ensuring the consistent service quality across diverse providers, as many platforms aggregate a large pool of freelancers with varied skill levels. Inconsistent service delivery leads to customer dissatisfaction and limits market trust. Moreover, the lack of standardized training or certification for service personnel exacerbates this issue. Regulatory challenges further complicate efforts to enforce quality control. Additionally, maintaining high service standards requires robust platform monitoring and support mechanisms, which increase operational costs for service providers and platform operators alike.
Offering bundled service packages
Offering bundled service packages presents a significant opportunity within the On-Demand Home Services Market. Service providers can create value-added offerings by combining multiple services such as cleaning, electrical repairs, and plumbing into comprehensive packages at discounted rates. This approach enhances customer convenience by providing a one-stop solution for various household needs. Bundled packages improve customer retention and encourage repeated usage of the platform. Furthermore, these packages allow service providers to optimize operational efficiency through scheduled visits and bundled logistics, reducing costs. Additionally, this strategy appeals to cost-sensitive consumers who perceive greater value in integrated service offerings, thereby enabling market expansion in both developed and emerging regions.
Service fraud and trust issues
Service fraud and trust issues pose a serious threat to the On-Demand Home Services Market's long-term growth. The platform-based model often lacks direct control over individual service providers, creating potential risks of substandard service delivery, unprofessional behavior, or fraudulent activities. Negative customer experiences can spread quickly via online reviews, damaging platform reputations. Moreover, the anonymity of freelance providers complicates accountability, while lack of sufficient background verification raises safety concerns. Trust issues reduce customer confidence in digital home service platforms, restraining market adoption.
The COVID-19 pandemic had a mixed impact on the On-Demand Home Services Market. Initially, lockdowns and social distancing measures led to a sharp decline in service demand as non-essential home services were suspended. However, as restrictions eased, consumer reliance on contactless, digitally enabled service platforms surged. Hygiene and sanitization services gained particular prominence, driving partial recovery. Moreover, increased health awareness motivated consumers to delegate cleaning and maintenance tasks to professionals rather than undertaking them personally. The pandemic accelerated digital adoption, strengthening mobile application usage for service booking. Despite early setbacks, the market is now better positioned to serve a health-conscious, digitally engaged consumer base.
The home cleaning and maintenance segment is expected to be the largest during the forecast period
The home cleaning and maintenance segment is expected to account for the largest market share during the forecast period. This dominance stems from the recurring and essential nature of cleaning and maintenance services, which are indispensable for modern households. Rising awareness of hygiene, especially after the COVID-19 pandemic, has further elevated demand. Moreover, urban consumers with busy schedules increasingly rely on professional services for regular cleaning, appliance maintenance, and minor home repairs. Providers offer flexible scheduling and on-demand solutions, making this segment highly attractive. Additionally, both organized players and local service providers focus on expanding cleaning and maintenance services due to their consistent revenue-generating potential.
The mobile applications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate. The rise of smartphones and widespread internet connectivity has transformed consumer behavior, shifting preferences toward digital solutions for home service bookings. Mobile apps offer ease of use, on-the-go booking capabilities, real-time tracking, payment integration, and customer support. Additionally, providers are increasingly investing in app-based platforms with user-friendly interfaces, personalized recommendations, and seamless service management. The convenience and efficiency of app-based models attract tech-savvy urban consumers, while increased smartphone penetration in emerging markets accelerates growth.
During the forecast period, the North America region is expected to hold the largest market share. The region's advanced technological infrastructure, high internet penetration, and widespread smartphone usage support a mature digital services ecosystem. Furthermore, North American consumers exhibit strong demand for convenience-driven, on-demand home services due to busy lifestyles and dual-income households. The presence of well-established platform players and a highly organized service provider network strengthen market dominance. Moreover, regulatory frameworks and consumer protection laws in the region provide a safer and more trustworthy environment for service adoption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and increased smartphone penetration fuel growth in countries such as India, China, and Southeast Asian markets. The growing middle-class population increasingly seeks convenient, digital solutions for household tasks due to changing work patterns and urban living dynamics. Furthermore, younger, tech-savvy consumers are adopting mobile apps for booking home services, accelerating market growth. The relative fragmentation of local service providers in the region offers ample opportunities for organized platforms to expand. Additionally, governments are promoting digitalization, further driving market penetration across residential segments.
Key players in the market
Some of the key players in On-Demand Home Services Market include Urban Company, Angi Inc., TaskRabbit, Amazon Home Services, Handy, Thumbtack, Helpling, HomeAdvisor, HomeServe Plc, The ServiceMaster Company LLC, Airtasker, Porch.com Inc., Merry Maids, LawnStarter, AskforTask Inc., Bark.com, HouseJoy, Jobber, and Super Home Inc.
In June 2025, TaskRabbit announced its expansion to all 50 U.S. states, bringing trusted home services nationwide.
In April 2025, Thumbtack announced its collaboration with OpenAI's new Operator, integrating AI-driven assistance into its platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.