線上按需家庭服務市場規模、佔有率和成長分析（按平台、類型和地區分類）—2026-2033年產業預測

預計到 2024 年，線上隨選家庭服務市場規模將達到 1,701 億美元，從 2025 年的 1917 億美元成長到 2033 年的 4,989 億美元，在預測期（2026-2033 年）內複合年成長率為 12.7%。

線上按需家庭服務市場涵蓋各種數位平台，使消費者能夠快速且方便地獲得各種家庭相關服務。這些平台的便利性和可靠性正在推動全球消費者的需求。它們連接用戶和服務提供者，簡化計費和交易流程，並實現無縫支付。市場成長的關鍵促進因素之一是對行銷和廣告活動的日益重視。各公司正推出多方位的宣傳活動，旨在提高消費者認知度並維護忠實的基本客群。透過採用創新的行銷策略，這些公司成功吸引了新客戶，並在這個不斷擴張的行業中佔據了有利地位。這得歸功於家庭服務解決方案對科技的日益依賴。

線上按需家庭服務市場促進因素

線上按需家事服務市場的發展動力源自於日益加快的日常生活節奏和都市化進程。隨著都市區對便利性和效率的日益重視，他們越來越傾向於將清潔、管道維修等家務外包。隨著居住對快速便捷的家務解決方案的需求不斷成長，預計該行業將迎來顯著發展。在這個瞬息萬變的世界中，服務供應商擁有絕佳的機會來適應消費者不斷變化的偏好，柔軟性地滿足日常所需。這為創新且反應迅速的家政服務解決方案創造了良好的發展環境。

在線按需家庭服務市場的限制

由於熟練服務人員短缺，線上按需家事服務市場面臨嚴峻挑戰，嚴重限制了市場擴張。培訓品質參差不齊，合格人員供應有限，尤其是在半都市區和農村地區，導致客戶滿意度低下和服務交付問題。這種供需失衡阻礙了市場高效成長的潛力，凸顯了加強培訓計畫和培養可靠勞動力的迫切需求。解決勞動力短缺問題對於按需家事服務產業的長期永續性和成功至關重要。

在線按需家庭服務市場的發展趨勢

線上按需家庭服務市場正經歷顯著的自動化和人工智慧融合趨勢，徹底改變了服務的交付方式。這項技術進步透過預測性維護、智慧調度和個人化提案等功能提升了客戶體驗。因此，服務提供者能夠最佳化運營，更快地處理更多請求，並保持服務交付的高精度。這種變革不僅提高了客戶滿意度，也簡化了服務提供者的工作流程，預示著一個充滿希望的未來：科技將推動家庭服務的便利性和營運效率的提升。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 專利分析

全球線上按需家庭服務市場規模（依平台分類）及複合年成長率（2026-2033 年）

• Web
• 移動的

全球線上按需家庭服務市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 居家清潔
  • 花園維護和草坪修剪
  • 幫傭服務
  • 洗衣店
  • 洗車
  • 害蟲防治
  • 其他家事清潔服務
• 維修和保養
  • 管道工程
  • 電機工程
  • 木工
  • 筆記型電腦維修
  • 手機維修
  • 其他維修和保養服務類型
• 健康與保健
  • 美容美髮服務
  • 健身教練
  • 物理治療
  • 其他健康與保健服務
• 其他服務類型
  • 保母
  • 寵物護理
  • 打包和搬家
  • 其他

全球線上按需家庭服務市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Amazon Home Services（USA）
• Angi Inc.（USA）
• Handy（USA）
• Helpling（Germany）
• HomeAdvisor（USA）
• HouseJoy（India）
• TaskRabbit（USA）
• Thumbtack（USA）
• Urban Company（India）
• Care.com（USA）
• LawnStarter（USA）
• Merry Maids（USA）
• TaskEasy（USA）
• Jobber（Canada）
• Bizzby（UK）
• Zaarly（USA）
• Porch（USA）
• Alfred（USA）
• Airtasker（Australia）
• HandyPro（USA）

結論與建議

Online On-Demand Home Services Market size was valued at USD 170.1 Billion in 2024 and is poised to grow from USD 191.7 Billion in 2025 to USD 498.9 Billion by 2033, growing at a CAGR of 12.7% during the forecast period (2026-2033).

The online on-demand home services market encompasses a variety of digital platforms that provide consumers with quick access to an extensive array of home-related amenities. The convenience and reliability of these platforms have led to increased consumer demand worldwide. They facilitate seamless payments by connecting users with service providers, streamlining invoicing and transaction processes. An important driver for market growth is the escalating focus on marketing and advertising efforts, with businesses launching multifaceted campaigns to enhance consumer awareness and retain a loyal customer base. By employing innovative marketing strategies, these companies are successfully attracting new clients, thus positioning themselves favorably within this expanding sector, capitalizing on the growing reliance on technology for home service solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online On-Demand Home Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online On-Demand Home Services Market Segments Analysis

Global Online On-Demand Home Services Market is segmented by Platform, Type and region. Based on Platform, the market is segmented into Web and Mobile. Based on Type, the market is segmented into Home Cleaning, Repairs and Maintenance, Health and Wellness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is propelled by the increasing pace of daily life and the trend of urbanization. Individuals residing in urban environments prioritize convenience and efficiency, leading to a heightened interest in outsourcing home-related tasks like cleaning, plumbing, and repairs. As the demand for quick and accessible solutions for household chores rises, this sector is poised for significant growth. Service providers have a tremendous opportunity to adapt to the evolving preferences of consumers seeking flexibility and rapid responses to their everyday needs in a fast-moving world. This creates a promising landscape for innovative and responsive home service solutions.

Restraints in the Online On-Demand Home Services Market

The Online On-Demand Home Services market faces significant challenges due to a shortage of skilled service providers, which critically impacts its expansion. The variability in training quality and the limited availability of qualified professionals, particularly in semi-urban and rural areas, contribute to decreased customer satisfaction and service delivery issues. This imbalance between supply and demand stifles the market's potential for efficient growth, underscoring the urgent need for enhanced training programs and initiatives to cultivate a reliable workforce. Addressing these workforce deficiencies is essential for the long-term viability and success of the on-demand home services sector.

Market Trends of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is witnessing a significant trend towards the integration of automation and artificial intelligence, revolutionizing how services are delivered. This technological advancement enhances the customer experience through features like predictive maintenance, intelligent scheduling, and personalized service recommendations. As a result, service providers can optimize their operations, handle a larger volume of requests swiftly, and maintain high accuracy levels in service delivery. This evolution not only boosts customer satisfaction but also streamlines workflow for service providers, indicating a promising future where technology is at the forefront of enhancing convenience and operational efficiency in home services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Online On-Demand Home Services Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Web
• Mobile

Global Online On-Demand Home Services Market Size by Type & CAGR (2026-2033)

• Market Overview
• Home Cleaning
  • Garden and Lawn Mowing
  • Maids
  • Laundry
  • Car Wash
  • Pest Control
  • Other Home Cleaning Service Types
• Repairs and Maintenance
  • Plumbing
  • Electrical
  • Carpentry
  • Laptop Repair
  • Mobile Repair
  • Other Repairs and Maintenance Service Types
• Health and Wellness
  • Beauty/Salon Services
  • Fitness Coach
  • Physiotherapy
  • Other Health and Wellness Service Type
• Other Types
  • Babysitting
  • Pet Care
  • Packing and Moving
  • Others

Global Online On-Demand Home Services Market Size & CAGR (2026-2033)

• North America (Platform, Type)
  • US
  • Canada
• Europe (Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amazon Home Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angi Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Handy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helpling (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAdvisor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HouseJoy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskRabbit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumbtack (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LawnStarter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merry Maids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskEasy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jobber (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zaarly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfred (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airtasker (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HandyPro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations