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市場調查報告書
商品編碼
1836336
2032 年植物性甜味劑市場預測:按產品、形式、分銷管道、應用和地區進行的全球分析Plant-Based Sweeteners Market Forecasts to 2032 - Global Analysis By Product (Stevia, Monk Fruit, Agave Syrup, Coconut Sugar and Sugar Alcohol), Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球植物甜味劑市場預計在 2025 年達到 34 億美元,到 2032 年將達到 61.5 億美元,預測期內的複合年成長率為 8.8%。
植物甜味劑是植物來源的天然代糖,用於增加食品和飲料的甜味,無需依賴精製糖。這些甜味劑包括甜菊糖、羅漢果萃取物、龍舌蘭糖以及赤藻醣醇等糖醇,可提供低卡路里或零卡路里的選擇。這些甜味劑通常因其潛在的健康益處而受到青睞,包括支持血糖值管理和體重控制。與合成甜味劑不同,植物來源甜味劑的加工程度極低,因此對注重健康的消費者極具吸引力,他們希望在飲食中尋找天然、永續且標籤清晰的成分。
注重健康,減少糖分
日益成長的健康意識和減糖目標正在推動主流和特色品牌的配方創新。製造商正在投資配糖體純化和口味調整,以克服感官挑戰。糖尿病和體重管理產品的需求正在擴大零售貨架空間。監管機構對減糖舉措的支持正在加速人們的認知和機構的接受。向預防性營養的轉變有助於長期維持品類的相關性。
口味和功能的極限
遮罩味和質地不一致阻礙了烘焙點心和乳製品的接受度。熱穩定性和pH耐受性方面的功能性缺陷限制了產品線的多功能性。配方調整成本和消費者試用疲勞延緩了產品上市速度。來自合成替代品的競爭壓力挑戰了價值定位。這些障礙阻礙了大眾市場食品體系的規模化發展。
對潔淨標示和天然成分的需求
對潔淨標示和天然成分的需求,推動了人們對最低限度加工和可追溯產品的興趣。品牌正在利用永續性的敘事和區域採購來提升產品差異化。有機認證和功能性聲明的整合,正在擴大對注重健康的消費者的吸引力。零售商正在擴大無糖產品的種類,以順應生活方式和飲食趨勢。健康與透明度的融合正在重新定義甜味劑策略。
消費者意識和意識
植物純度和生產標準的不確定性正在削弱人們對天然替代品的信任。不一致的標籤和碎片化的訊息,導致零售和數位管道的宣傳教育混亂。圍繞健康聲明的監管不確定性限制了行銷靈活性和品牌定位。製造商面臨著在不損害合規性的前提下提高產品真實性的挑戰。這些動態正在減緩該品類的成熟度,並損害消費者的長期忠誠度。
新冠疫情加速了對增強免疫力的低糖產品的需求,並提升了人們對植物性甜味劑的興趣。封鎖措施和對健康的擔憂使消費轉向機能飲料和家庭自製食品。供應鏈中斷暫時影響了關鍵植物成分的可得性和採購。疫情後的復甦正在推動對本地生產和潔淨標示創新的投資。數位零售和健康平台正在擴大消費者的獲取管道和教育。這場危機推動了天然甜味劑從小眾市場走向主流。
預計甜菊糖苷市場在預測期內將佔據最大佔有率
預計甜菊糖苷將在預測期內佔據最大的市場佔有率,這得益於其零卡路里特性和廣泛的監管批准。其在食品飲料、餐桌食品和包裝食品領域的多功能性,正在推動機構和消費者的採用。配糖體分離和口味最佳化方面的進步正在改善其感官性能。製造商正在擴展種植和淨化技術,以滿足全球需求。與糖尿病和體重管理產品的整合正在鞏固其市場主導地位。
預計預測期內營養補充劑和機能性食品領域將以最高的複合年成長率成長。
預計營養保健食品和機能性食品領域將在預測期內實現最高成長率,因為免疫、認知和腸道健康領域對無糖產品的需求正在擴大天然甜味劑在強化產品中的應用。與適應原、益生元和植物混合物的整合正在增強差異化。電子商務和網紅主導的教育正在提升試用和消費者參與。交付方式和劑量準確性的創新正在加速其應用。這一領域正在重塑甜味對健康益處的貢獻。
由於人們對草藥成分的文化親和性日益增強,且健康意識不斷增強,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度、日本和東南亞地區正在食品、飲料和膳食補充劑領域加速採用草藥。政府支持的減糖宣傳活動和潔淨標示法規正在推動市場擴張。甜菊種植和羅漢果加工領域的區域創新正在提升供應鏈的韌性。零售商正在擴大其健康產品種類,以滿足都市區消費者的需求。
在預測期內,由於對天然食品替代品和功能性營養食品的需求不斷成長,北美預計將實現最高的複合年成長率。美國和加拿大的飲料、零嘴零食和補充劑的植物性產品應用正在增加。監管部門對減糖和潔淨標示透明度的支持正在推動產品創新。對發酵型甜味劑生產的投資正在提高擴充性和純度。零售商正在將植物來源產品從主流通路擴展到專業通路。該地區正在成為下一代甜味劑形式的成長引擎。
According to Stratistics MRC, the Global Plant-Based Sweeteners Market is accounted for $3.40 billion in 2025 and is expected to reach $6.15 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Plant-based sweeteners are natural sugar alternatives derived from plants, used to provide sweetness in foods and beverages without relying on refined sugar. These sweeteners include stevia, monk fruit extract, agave nectar, and sugar alcohols like erythritol, offering lower-calorie or zero-calorie options. They are often favored for their potential health benefits, such as supporting blood sugar management and weight control. Unlike synthetic sweeteners, plant-based options are minimally processed, making them appealing to health-conscious consumers seeking natural, sustainable, and cleaner-label ingredients in their diet.
Health consciousness and sugar reduction
Rising health consciousness and sugar reduction goals are prompting reformulation across mainstream and specialty brands. Manufacturers are investing in glycoside refinement and taste modulation to overcome sensory challenges. Demand for diabetic-friendly and weight management products is expanding retail shelf space. Regulatory support for sugar reduction initiatives is accelerating visibility and institutional uptake. The shift toward preventive nutrition is anchoring long-term category relevance.
Taste and functional limitations
Taste masking and texture inconsistencies are hindering acceptance in baked goods and dairy formats. Functional gaps in heat stability and pH tolerance are limiting versatility across product lines. Reformulation costs and consumer trial fatigue are degrading speed-to-market. Competitive pressure from synthetic alternatives is challenging value positioning. These barriers are delaying scale in mass-market food systems.
Clean label and natural ingredient demand
Clean label and natural ingredient demand is driving interest in minimally processed and traceable formats. Brands are leveraging sustainability narratives and regional sourcing to differentiate offerings. Integration with organic certification and functional claims is expanding appeal across wellness-driven consumers. Retailers are curating sugar-free assortments aligned with lifestyle and dietary trends. This convergence of health and transparency is redefining sweetener strategy.
Consumer perception and awareness
Uncertainty about botanical purity and production standards is undermining trust in natural alternatives. Inconsistent labeling and fragmented messaging are disrupting education across retail and digital channels. Regulatory ambiguity around health claims is restricting marketing flexibility and brand positioning. Manufacturers face challenges in building credibility without compromising compliance. These dynamics are slowing category maturity and weakening long-term consumer loyalty.
The Covid-19 pandemic accelerated demand for immunity-supporting and low-sugar products, boosting interest in plant-based sweeteners. Lockdowns and health concerns shifted consumption toward functional beverages and home-prepared meals. Supply chain disruptions temporarily degraded availability and sourcing of key botanical inputs. Post-pandemic recovery is fostering investment in localized production and clean-label innovation. Digital retail and wellness platforms are expanding consumer access and education. The crisis elevated natural sweeteners from niche to mainstream relevance.
The stevia segment is expected to be the largest during the forecast period
The stevia segment is expected to account for the largest market share during the forecast period due to its zero-calorie profile and widespread regulatory approval. Its versatility across beverages, tabletop formats, and processed foods is driving institutional and consumer adoption. Advances in glycoside isolation and taste optimization are improving sensory performance. Manufacturers are scaling cultivation and refining technologies to meet global demand. Integration with diabetic and weight management products is reinforcing its market dominance.
The nutraceuticals & functional foods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutraceuticals & functional foods segment is predicted to witness the highest growth rate due to demand for sugar-free formats in immunity, cognition, and gut health is expanding use of natural sweeteners in fortified products. Integration with adaptogens, prebiotics, and botanical blends is enhancing differentiation. E-commerce and influencer-led education are boosting trial and consumer engagement. Innovation in delivery formats and dosage precision is accelerating uptake. This segment is reshaping how sweetness supports health outcomes.
During the forecast period, the Asia Pacific region is expected to hold the largest market share , driven by cultural affinity for herbal ingredients and rising health awareness. China, India, Japan, and Southeast Asia are accelerating adoption across food, beverage, and nutraceutical categories. Government-backed sugar reduction campaigns and clean-label regulations are fostering market expansion. Local innovation in stevia cultivation and monk fruit processing is boosting supply chain resilience. Retailers are scaling wellness assortments to meet urban consumer demand.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by rising demand for natural alternatives and functional nutrition. United States and Canada are scaling adoption across beverages, snacks, and supplements. Regulatory support for sugar reduction and clean-label transparency is fostering product innovation. Investment in fermentation-based sweetener production is improving scalability and purity. Retailers are expanding plant-based offerings across mainstream and specialty channels. The region is emerging as a growth engine for next-generation sweetener formats.
Key players in the market
Some of the key players in Plant-Based Sweeteners Market include Cargill, Incorporated, Ingredion Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company (ADM), GLG Life Tech Corporation, Stevia First Corp., SweeGen, Inc., Pyure Brands LLC, Whole Earth Brands, Inc., Wisdom Natural Brands (SweetLeaf), Morita Kagaku Kogyo Co., Ltd., Sunwin Stevia International, Inc., BioVittoria Ltd. and XiliNat.
In September 2025, ADM and Alltech announced a joint venture involving 11 U.S. feed mills from ADM and 17 U.S. and 15 Canadian feed mills from Alltech. This partnership aims to streamline operations and reduce costs, with governance shared equally between the two companies.
In October 2024, Tate & Lyle partnered with Manus to commercialise the first large-scale, all-Americas-sourced, manufactured and bioconverted stevia Reb M, offering sugar-like taste and tighter supply chains - a clear new-product push within their plant-based sweetener portfolio.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.