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市場調查報告書
商品編碼
1798039
2032 年植物蛋白市場預測:按產品、來源、形式、通路、應用和地區進行的全球分析Plant-Based Protein Market Forecasts to 2032 - Global Analysis By Product, Source, Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球植物蛋白市場預計在 2025 年達到 148.1 億美元,到 2032 年將達到 269 億美元,預測期內的複合年成長率為 8.9%。
植物性蛋白質是指植物來源而非動物來源的蛋白質,例如豆類、穀物、堅果、種子和某些蔬菜。植物性蛋白質富含必需胺基酸,但必須結合多種來源才能形成完整的蛋白質結構。植物性蛋白質因其營養價值而備受推崇,包括富含膳食纖維、低飽和脂肪,並富含維生素、礦物質和抗氧化劑。它廣泛用於素食、純素和彈性素食,以支持肌肉生長和修復。
Mintel 對 1,000 人進行的飲食行為頻率調查顯示,33% 的印度人始終限制肉類攝取。
提高健康意識
消費者越來越認知到植物性飲食對體重管理、心臟健康和整體健康的益處。人們意識到過量攝取動物性蛋白質可能帶來膽固醇和心血管問題等風險,促使人們轉向植物性替代品。社群媒體、健康宣傳活動和營養教育正在傳播有關植物性蛋白質來源的知識。對潔淨標示天然產品的需求正激勵製造商在植物性蛋白質產品方面不斷創新。因此,越來越多的消費者轉向植物來源飲食,推動了市場成長。
加工成本高
昂貴的加工技術使中小企業難以進入市場並參與競爭。這些成本往往轉化為更高的零售價格,限制了消費者的接受度,尤其是在價格敏感的地區。改善質地、風味和營養價值所需的先進技術進一步增加了營運成本。高昂的加工成本也限制了研發投入,減緩了產品創新。總體而言,這些財務壓力阻礙了植物蛋白產品的市場成長和廣泛應用。
產品開發創新
企業正在創造更多樣化、風味更佳的產品,以吸引更廣泛的消費者。加工技術的進步正在改善質地、口感和營養成分,使植物性蛋白質比動物性食品更具競爭力。功能性成分和強化食品正在提升健康益處,吸引注重健康的消費者。即飲飲料和點心棒等新產品形式正在提升便利性和普及性。持續的技術創新正在推動市場差異化,增強品牌忠誠度,並拓展全球市場成長機會。
口味和質地的局限性
與動物性蛋白質相比,植物性蛋白質產品缺乏吸引力,導致許多消費者不願意重複購買。口感參差不齊、乾燥或顆粒感較強,會降低消費者滿意度。而風味增強或遮罩降低了產品競爭力,增加了生產成本。此外,這些感官問題也限制了零食和飲料等市場新產品的開發。因此,儘管消費者對永續性和健康問題的認知不斷提高,但接受度卻依然緩慢,限制了產業發展。
新冠疫情對植物性蛋白質市場造成了重大衝擊,消費者對健康、免疫力和永續飲食的關注度不斷提升,從而推動了植物蛋白市場的需求。供應鏈中斷最初影響了原料採購和生產,但電商和直銷管道的成長緩解了這種影響。封鎖措施鼓勵了居家烹飪,並提升了人們對植物來源替代品的興趣。餐飲服務業的低迷導致消費模式轉向零售產品。人們對通用感染疾病的認知不斷提高,也促進了人們對植物來源食品的採用,儘管短期內物流和營運方面的挑戰,但這增強了市場的長期成長潛力。
預計乳製品替代品市場在預測期內將達到最大佔有率
受無乳糖和純素食產品需求成長的推動,乳製品替代品領域預計將在預測期內佔據最大的市場佔有率。消費者對健康益處和環境永續性的認知不斷提高,推動了植物來源奶、優格和起司的普及。口味、質地和營養價值的創新吸引了包括彈性素食者在內的廣泛消費者。零售店和線上銷售的擴張使這些產品在全球範圍內更容易買到。品牌與食品服務供應商之間日益增多的合作也進一步推動了該領域的市場成長。
預計在預測期內,線上零售領域將以最高的複合年成長率成長。
線上零售領域讓消費者輕鬆購買種類繁多的產品,預計在預測期內將達到最高成長率。電商平台提供便利的宅配,吸引了忙碌且注重健康的購物者。線上管道提供詳細的產品資訊、評論和比較,從而建立消費者信任。透過數位平台提供的促銷和折扣進一步提升了銷售額和品牌知名度。總體而言,線上零售的成長正在擴大市場覆蓋範圍,並鼓勵人們更多地消費植物蛋白產品。
在預測期內,預計北美將佔據最大的市場佔有率,這得益於消費者對潔淨標示、非基因改造和無過敏原產品的強勁需求。出於對環境問題的考量和道德飲食趨勢,美國和加拿大正主導向永續替代蛋白質的轉變。該地區擁有許多成熟的食品製造商和新興企業,致力於植物性蛋白質飲料、零嘴零食和肉類替代品的創新。先進的食品加工技術和發達的零售基礎設施正在提高植物蛋白飲料的可及性。彈性素食和素食飲食的發展,加上名人代言和積極的行銷,正在推動主流消費者的採用,而監管部門的核准正在刺激新產品的開發和市場擴張。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於健康意識的增強、都市化以及乳糖不耐症患者數量的增加。在中國、印度、日本和澳洲等國家,純素食和素食生活方式的興起。政府推廣永續食品來源的措施以及對植物蛋白加工技術的投資不斷增加,進一步推動了這一領域的發展。該地區還受益於富含植物成分的傳統飲食,有助於植物蛋白的順利普及。大豆、豌豆和米蛋白質產品的創新,以及全球品牌進入當地市場,正在促進產品多樣性,並吸引多樣化的消費群體。
According to Stratistics MRC, the Global Plant-Based Protein Market is accounted for $14.81 billion in 2025 and is expected to reach $26.90 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Plant-based protein refers to protein derived from plant sources such as legumes, grains, nuts, seeds, and certain vegetables, rather than from animal-based products. It is rich in essential amino acids, though some sources may need to be combined to form a complete protein profile. Plant-based proteins are valued for their nutritional benefits, including high fiber content, lower saturated fat, and the presence of vitamins, minerals, and antioxidants. They are widely used in vegetarian, vegan, and flexitarian diets to support muscle growth, repair.
According to a Mintel survey of 1000 respondents on the frequency of food behaviors, 33% of Indians limit their meat consumption all the time.
Rising health awareness
Consumers are increasingly recognizing the benefits of plant-based diets for weight management, heart health, and overall wellness. Awareness of the risks associated with excessive animal protein consumption, such as cholesterol and cardiovascular issues, is pushing people toward plant-based alternatives. Social media, health campaigns, and nutritional education are amplifying knowledge about protein sources from plants. The demand for clean-label and natural products is encouraging manufacturers to innovate in plant-based protein offerings. As a result, more consumers are shifting toward plant-based diets, boosting market growth.
High processing costs
Expensive processing technologies make it difficult for smaller companies to enter or compete in the market. These costs often translate into higher retail prices, limiting consumer adoption, especially in price-sensitive regions. Advanced techniques required for texture, flavor, and nutritional enhancement further add to operational costs. High processing expenses also restrict investment in research and development, slowing product innovation. Overall, these financial pressures hinder market growth and the widespread acceptance of plant-based protein products.
Innovation in product development
Companies are creating diverse and flavorful products that appeal to a broader consumer base. Advances in processing technologies enhance texture, taste, and nutritional profile, making plant-based proteins more competitive with animal-based options. Functional ingredients and fortification improve health benefits, attracting health-conscious consumers. Novel product formats, such as ready-to-drink beverages and snack bars, increase convenience and adoption. Continuous innovation fosters market differentiation, strengthens brand loyalty, and expands market growth opportunities globally.
Taste & texture limitations
Compared to animal-based proteins, many consumers find plant-based products less appetising, which discourage them from making repeat purchases. Textures that are uneven, chalky or grainy lower the customer satisfaction overall. Products become less competitive as a result of flavor enhancement and masking, which raise production costs. Additionally, these sensory issues restrict the development of new products in markets such as snacks and drinks. As a result, despite growing knowledge of sustainability and health issues, consumer adoption slows and limits industry growth.
The Covid-19 pandemic significantly influenced the plant-based protein market, driving demand due to heightened consumer focus on health, immunity, and sustainable diets. Supply chain disruptions initially affected raw material sourcing and production, but e-commerce growth and direct-to-consumer sales channels mitigated the impact. Lockdowns encouraged home cooking, boosting interest in plant-based alternatives. Foodservice sector slowdowns shifted consumption patterns toward retail products. Increased awareness of zoonotic diseases also encouraged the adoption of plant-based options, reinforcing the market's long-term growth potential despite short-term logistical and operational challenges.
The dairy alternatives segment is expected to be the largest during the forecast period
The dairy alternatives segment is expected to account for the largest market share during the forecast period due to the rising demand for lactose-free and vegan-friendly products. Increasing consumer awareness of health benefits and environmental sustainability drives adoption of plant-based milk, yogurt, and cheese. Innovation in taste, texture, and nutritional value attracts a broader consumer base, including flexitarian. Retail expansion and online availability make these products more accessible globally. Growing collaborations between brands and foodservice providers further accelerate market growth in this segment.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate by providing easy access to a wide variety of products for consumers. E-commerce platforms enable convenient home delivery, attracting busy and health-conscious buyers. Online channels offer detailed product information, reviews, and comparisons, enhancing consumer confidence. Promotions and discounts through digital platforms further boost sales and brand visibility. Overall, the growth of online retail expands market reach and encourages higher consumption of plant-based protein products.
During the forecast period, the North America region is expected to hold the largest market share driven by strong consumer demand for clean-label, non-GMO, and allergen-free products. The United States and Canada are leading the shift toward sustainable protein alternatives due to environmental concerns and ethical eating trends. The region has a robust presence of established food manufacturers and start-ups innovating in plant protein beverages, snacks, and meat analogs. Advanced food processing technologies and a well-developed retail infrastructure enhance accessibility. Growing flexitarian and vegan populations, coupled with high-profile endorsements and aggressive marketing, are encouraging mainstream adoption, while regulatory approvals foster new product development and market expansion.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fuelled by rising health awareness, urbanization, and increasing lactose intolerance cases. Countries such as China, India, Japan, and Australia are witnessing a surge in vegan and vegetarian lifestyles. Government initiatives promoting sustainable food sources and growing investments in plant protein processing technologies further support the sector. The region also benefits from traditional diets rich in plant ingredients, making adoption smoother. Innovation in soy, pea, and rice protein products, along with the entry of global brands into local markets, is boosting product diversity and consumer acceptance across multiple demographics.
Key players in the market
Some of the key players in Plant-Based Protein Market include Archer Daniels Midland Company, Cargill, Incorporated, Roquette Freres, Ingredion Incorporated, Tate & Lyle PLC, DuPont de Nemours, Inc., Burcon NutraScience Corporation, Axiom Foods, Inc., Puris Proteins, LLC, Glanbia PLC, Kerry Group PLC, Cosucra Groupe Warcoing SA, Emsland Group, CHS Inc., BENEO GmbH, Aminola B.V., Shandong Jianyuan Foods Co., Ltd. and Wilmar International Limited.
In May 2025, Roquette completed the acquisition of IFF Pharma Solutions, a global producer of excipients for oral dosage forms. This move strengthens Roquette's position in the pharmaceutical sector, enabling it to offer a more comprehensive range of plant-based ingredients for health and nutrition applications.
In April 2024, Cargill entered a commercial partnership with Voyage Foods, a California-based food tech company, to develop and scale allergen-free, cocoa-free chocolate and nut-free spreads. Under this collaboration, Cargill serves as Voyage Foods' global distributor, aiming to expand its confectionery portfolio with products that are free of nut or dairy allergens.
In January 2024, ADM acquired FDL, a UK-based producer of flavor and functional ingredient systems for the food and beverage industries. The acquisition enhances ADM's capabilities in flavor solutions, complementing its plant-based protein offerings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.