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市場調查報告書
商品編碼
1624955
全球植物蛋白市場規模:按類型、形式、應用、地區、範圍和預測Global Plant-Based Protein Market Size By Type, By Form, By Application, By Geographic Scope And Forecast |
2023 年植物蛋白市場規模價值為 430.2 億美元,預計到 2031 年將達到 616.5 億美元,2024 年至 2031 年的複合年增長率為 4.60%。植物性蛋白質來自多種植物來源,可用作食品和其他應用中動物性蛋白質的替代品。這些蛋白質是透過多種加工方法從大豆、豌豆、小麥和大米等來源提取的。此外,植物性蛋白質也被用於肉類替代品、乳製品替代品、營養補充劑和動物飼料產品,以滿足對永續蛋白質來源日益增長的需求。
提高健康意識:
人們越來越意識到植物性飲食的健康益處,這是植物性蛋白質產業發展的主要動力。根據美國農業部 (USDA) 的數據,目前約有 30% 的美國人是彈性素食者,這意味著他們出於健康原因有意限制肉類消費。這些飲食習慣的改變正在推動對植物蛋白質來源的需求。
環境永續性議題:
對環境永續性和肉類生產對氣候變遷的影響的擔憂促使消費者選擇植物蛋白。根據聯合國糧食及農業組織 (FAO) 的數據,畜牧業排放量佔全球溫室氣體排放量的 14.5% 左右。隨著消費者越來越意識到這些危險,他們越來越多地選擇植物替代品,這推動了該市場的成長。
純素食者和素食者人數不斷增加:
越來越多人採用純素食和素食的生活方式,對植物蛋白市場產生了重大影響。據皮尤研究中心稱,到 2020 年,約有 3% 的美國公民將被認定為素食主義者,高於 2014 年的 1%。這種代際轉變促使食品製造商不斷創新並提供更多植物蛋白選擇以滿足日益增長的消費者需求。
主要問題:
味道和質地問題:
植物性蛋白質的有機質地特性與消費者的預期相反。透過持續的研究和開發努力,我們正在解決異味和質地不一致的問題。
價格敏感度:
植物蛋白的生產成本受加工要求和規模限制的影響。與傳統蛋白質相比,其高價格是其廣泛採用的障礙。
主要趨勢:
清潔標籤產品:
消費者喜歡經過最低限度加工、由天然成分製成的植物蛋白產品。製造商正在尋求清潔標籤認證以滿足此需求。
新的蛋白質來源:
藻類、大麻和藜麥等新的植物蛋白質來源正在研究和開發。人們正在探索這些替代來源,以實現蛋白質供應鏈的多樣化。
生物強化:
透過育種和加工技術增強植物蛋白並改善其營養成分。加入必需胺基酸和微量營養素來搭配動物蛋白質的成分。
北美:
根據經過驗證的市場研究,預計北美將在預測期內主導植物性蛋白質市場。人們越來越意識到植物性飲食對健康的好處,這推動了北美植物性蛋白質市場的成長。根據美國國立衛生研究院(NIH)的報告,超過 40% 的美國人正在積極嘗試在飲食中加入更多植物性食物以改善健康。隨著消費者尋求比動物性蛋白質更健康的替代品,這一趨勢極大地推動了對植物蛋白產品的需求。
對環境永續性的日益關注正促使北美消費者採用植物性飲食。美國環保署(EPA)指出,農業約占美國溫室氣體排放總量的10%,其中畜牧業生產佔了相當大的比重。隨著消費者環保意識的增強,他們開始轉向植物蛋白,因為植物蛋白通常被認為是更永續的選擇。
此外,雜貨店和餐廳中植物蛋白質選擇的擴大使得消費者更容易獲得這些替代食品。根據美國植物性食品協會(PBFA)報告,2020年美國植物性食品銷售額達70億美元,比上年增加27%。植物性食品供應量的激增反映了消費者對多樣化植物性食品的需求日益增長,這進一步推動了北美市場的成長。
亞太地區:
預計亞太地區將在預測期內呈現最高成長。亞太地區的純素食者和素食者的數量正在顯著增加。根據素食協會統計,光是印度一國的素食者人數就超過 4 億,佔世界素食人口的 30% 左右。這種對植物性飲食的文化偏好正在推動整個地區對植物性蛋白質產品的需求。
人們對肥胖和糖尿病等健康問題認知的不斷提高,正促使亞太地區的消費者養成更健康的飲食習慣。根據世界衛生組織(WHO)的報告,2020年亞洲糖尿病患者人數將佔全球的60%左右,其中中國和印度的糖尿病患者人數最多。隨著消費者尋求更健康的飲食選擇,對植物蛋白的需求預計將增加。
出於環境和健康原因,亞太地區各國政府越來越多地提倡植物性飲食。例如,聯合國糧食及農業組織(FAO)正在支持中國等肉類消費量急劇增加的國家減少肉類消費、推廣植物性飲食的努力。政府的這種支持有助於為植物蛋白市場的成長創造有利的環境。
Plant-Based Protein Market size was valued at USD 43.02 Billion in 2023 and is projected to reach USD 61.65 Billion by 2031 , growing at a CAGR of 4.60% from 2024 to 2031. Plant-based proteins are derived from various plant sources and are utilized as alternatives to animal-based proteins in food products and other applications. These proteins are extracted from sources such as soybeans, peas, wheat, and rice through various processing methods. Furthermore, plant-based proteins are employed in meat alternatives, dairy alternatives, nutritional supplements, and animal feed products to meet the growing demand for sustainable protein sources.
The key market dynamics that are shaping the Plant-Based Protein Market include:
Increasing Health Awareness:
The increased awareness of the health benefits of plant-based diets is a primary driving force behind the plant-based protein industry. According to the United States Department of Agriculture (USDA), around 30% of Americans now identify as flexitarians, meaning they intentionally limit their meat consumption for health reasons. This shift in dietary habits is driving up demand for plant-based protein sources.
Environmental Sustainability Concerns:
Concerns about environmental sustainability and the impact of meat production on climate change are prompting consumers to choose plant-based proteins. According to the United Nations Food and Agriculture Organization (FAO), livestock emissions account for approximately 14.5% of world greenhouse gases. As consumers become more aware of these hazards, they are increasingly choosing plant-based alternatives, which is driving growth in this market category.
Rising Vegan and Vegetarian Populations:
The increase in the number of people embracing vegan and vegetarian lifestyles has a substantial impact on the Plant-Based Protein Market. According to the Pew Research Center, around 3% of US citizens will identify as vegan by 2020, up from 1% in 2014. This generational transition has spurred food manufacturers to innovate and increase their plant-based protein options in response to rising consumer demand.
Key Challenges:
Taste and Texture Issues:
The organoleptic properties of plant-based proteins are challenged by consumer expectations. Off-flavors and texture inconsistencies are addressed through ongoing research and development efforts.
Price Sensitivity:
The production costs of plant-based proteins are impacted by processing requirements and scale limitations. Higher prices compared to conventional proteins are seen as a barrier to wider adoption.
Key Trends:
Clean Label Products:
Plant-based protein products with minimal processing and natural ingredients are preferred by consumers. Clean label certifications are sought by manufacturers to meet this demand.
Novel Protein Sources:
New plant protein sources such as algae, hemp, and quinoa are explored and developed. These alternative sources are investigated to diversify the protein supply chain.
Biofortification:
Plant proteins are enhanced through breeding and processing techniques to improve their nutritional profiles. Essential amino acids and micronutrients are incorporated to match animal protein profiles.
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The regional analysis of the Plant-Based Protein Market:
North America:
According to Verified Market Research, North America is estimated to dominate the Plant-Based Protein Market over the forecast period. Increasing awareness of health benefits associated with plant-based diets is driving growth in the North American Plant-Based Protein Market. The U.S. National Institutes of Health (NIH) reports that more than 40% of Americans are actively trying to incorporate more plant-based foods into their diets to improve their health. This trend has significantly boosted the demand for plant-based protein products as consumers seek healthier alternatives to animal proteins.
Growing concerns about environmental sustainability are encouraging North American consumers to adopt plant-based diets. The U.S. Environmental Protection Agency (EPA) has indicated that agriculture contributes approximately 10% of total greenhouse gas emissions in the U.S., with livestock farming a significant contributor. As consumers become more environmentally conscious, there is an increasing shift towards plant-based proteins, which are generally perceived as more sustainable options.
Furthermore, the expansion of plant-based protein products in grocery stores and restaurants is making these alternatives more accessible to consumers. According to a report by the Plant-Based Foods Association (PBFA), plant-based food sales in the U.S. reached $7 billion in 2020, marking a 27% increase from the previous year. This surge in availability reflects the growing consumer demand for diverse plant-based options, further driving market growth in North America.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia-Pacific region has a significant and growing population of vegans and vegetarians. According to the Vegan Society, India alone is home to approximately 30% of the global vegetarian population, with over 400 million vegetarians. This cultural preference for plant-based diets is driving the demand for plant-based protein products across the region.
Increased awareness of health-related issues, such as obesity and diabetes, is prompting consumers in the Asia-Pacific region to shift towards healthier diets. The World Health Organization (WHO) reported that, in 2020, Asia accounted for about 60% of the world's diabetic population, with China and India having the highest numbers. As consumers seek healthier dietary options, the demand for plant-based proteins is expected to rise.
Governments in the Asia-Pacific region are increasingly promoting plant-based diets for environmental and health reasons. For example, the Food and Agriculture Organization (FAO) supports initiatives to reduce meat consumption and encourage plant-based diets in countries like China, where meat consumption has dramatically increased. This governmental support helps create a favorable environment for the growth of the Plant-Based Protein Market.
The Plant-Based Protein Market is Segmented based on Type, Form, Application, and Geography.
Based on Type, the market is segmented into Soy Protein, Pea Protein, Wheat Protein, Rice Protein, and Others. The soy protein segment is estimated to dominate the market due to its high protein content, nutritional benefits, and versatility in various food applications. Soy protein is a complete protein, providing all essential amino acids, which makes it a popular choice among consumers seeking plant-based dietary options. Additionally, advancements in soy protein processing techniques have improved its texture and taste, enhancing its appeal in the formulation of meat alternatives and dairy substitutes.
Based on Form, the market is segmented into Isolates, Concentrates, and Textured. The isolates segment is estimated to dominate the market due to its high protein content and superior functionality in various food applications. Plant protein isolates typically contain 90% or more protein, making them ideal for manufacturers looking to enhance the protein content of their products without significantly altering taste or texture. This high purity level also allows for greater versatility in formulation, catering to a wide range of consumer preferences for protein-rich foods.
Based on Application, the market is segmented into Food & Beverages, Animal Feed, Nutritional Supplements, and Others. The food and beverages segment is estimated to dominate the market due to the increasing consumer demand for plant-based alternatives in everyday diets. As more individuals seek healthier and sustainable options, food and beverage manufacturers are incorporating plant-based proteins into a variety of products, including meat substitutes, dairy alternatives, and protein-enriched snacks. This trend is further supported by the rising popularity of flexitarian and vegan diets, driving innovation in product development.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.