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1679270

2030 年美髮工具市場預測：按產品類型、技術、分銷管道、應用和地區進行的全球分析

Hair Styling Tools Market Forecasts to 2030 - Global Analysis By Product Type, Technology, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球美髮工具市場規模預計在 2024 年將達到 293 億美元，預計到 2030 年將達到 437 億美元，預測期內的複合年成長率為 6.9%。

美髮工具是出於實用和裝飾目的而製作的用於管理、設計和塑造頭髮的小工具和配件。這些設備利用熱量來改變頭髮的質地並創造不同的風格，包括吹風機、捲髮器、直髮器、熱輥和捲髮器。梳子、刷子、髮夾和滾筒都是非加熱設備的例子，它們可以幫助您設計和保持髮型。配備了陶瓷、電氣石和離子設備等最新技術，它們可以減少熱損傷並改善造型效果。

美容意識不斷增強

隨著消費者美容意識的增強，美髮設備的市場正在不斷擴大。時尚潮流、社交媒體影響以及日益增強的整裝儀容意識推動了對吹風機、捲髮器和直髮器等高階造型產品的需求。消費者希望在家中獲得專業效果，因此有了防熱技術和可調節設定等創新。此外，對節能環保造型產品的需求日益增加，這影響了市場趨勢並推動了產業成長。

高級工具高成本

高階美髮設備價格昂貴，使得注重價格的消費者不願購買，限制了市場擴張。預算有限的購物者不願意購買昂貴的設備，而是選擇沙龍服務和更便宜的選擇。這將阻礙銷售量和品牌滲透，尤其是在新興市場。高價格也會減慢更換週期，減少經常性業務。總體而言，高價格分佈阻礙了廣泛採用並阻礙了收益發展和市場擴張。

技術進步

科技創新正在改變美髮工具市場，提高效率、安全性和使用者體驗。離子技術、無線設計和智慧熱控制是一些可以提高性能同時減少對頭髮的傷害的創新的例子。透過人工智慧和物聯網的整合，可以實現個人化風格，吸引精通科技的客戶。此外，改良的人體工學設計和輕質材料使其使用起來更加舒適。解決日益嚴重的環境問題的環保解決方案（例如永續和節能工具）進一步推動了需求。

頭髮損傷問題

由於消費者擔心頭髮受損，他們不再使用加熱或含有化學物質的工具，這對美髮工具市場產生了負面影響。人們對頭髮斷裂、分叉和熱損傷的認知不斷提高，導致人們轉向低熱或無熱造型替代品。這將減少對傳統捲髮器、直髮器和吹風機的需求。此外，監管審查和消費者對更溫和、更保護頭髮的解決方案的偏好阻礙了傳統造型工具市場的成長。

COVID-19 的影響

由於沙龍關閉、供應鏈中斷以及消費者支出減少，COVID-19 疫情對美髮工具市場產生了負面影響。然而，隨著消費者適應 DIY 美容，市場對家用造型工具的需求激增。電子商務銷售額增加，帶動網路零售成長。隨著美容院擴大重新開業以及消費者對高階造型工具的興趣持續成長，市場正開始在疫情後復甦。

預計預測期內專業沙龍市場將佔據最大的市場佔有率。

由於對高性能、耐用和技術先進的工具的需求，預計專業沙龍市場將在預測期內佔據最大的市場佔有率。沙龍專業人士需要吹風機、直髮器和捲髮器等精密工具來高效造型，提高品牌信譽和消費者接受度。此外，高階沙龍服務、影響者和沙龍的興起正在影響消費者的偏好，推動家用專業工具的零售並擴大市場。

預計預測期內陶瓷技術部門將實現最高的複合年成長率。

預計預測期內陶瓷技術產業將出現最高成長率。吹風機、捲髮器和直髮器的陶瓷塗層板和筒體產生的紅外線熱量有助於保持水分並減少毛躁。該技術因其產生持續熱量的能力而受到認可，可提供更光滑、更有光澤的表面。陶瓷造型工具市場的發展受到消費者對在家中打造沙龍級造型的日益成長的偏好以及對頭髮健康意識的不斷增強的推動。

佔比最大的地區：

由於個人美容和時尚趨勢推動消費者對高級護髮解決方案的需求不斷增加，預計北美將在預測期內佔據最大的市場佔有率。擴大採用具有溫度控制和防損功能的無線和智慧造型工具將會促進銷售。社群媒體、名人代言和電子商務的影響力進一步推動了成長。此外，沙龍和專業造型師數量的增加、熱定型技術和環保工具的進步也對市場擴張產生了重大影響。

複合年成長率最高的地區：

預計預測期內亞太地區將呈現最高的複合年成長率。這是由於美容沙龍和技術精湛的造型師的數量增加以及人們的美容意識不斷增強所致。都市化和社群媒體的影響使得對高階、多功能造型工具的需求日益成長。此外，無線和防熱技術的進步以及 DIY 髮型的日益普及也促進了銷售。人們對永續性的關注推動了對環保和節能造型產品的需求，而電子商務和名人代言的成長進一步推動了市場擴張。

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目錄

第1章執行摘要

第 2 章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二手研究資料資訊來源
    • 先決條件

第3章 市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 技術分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第 4 章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第 5 章全球美髮工具市場按產品類型

  • 吹風機
  • 直髮器
  • 髮刷和梳子
  • 直髮夾板和捲髮棒
  • 熱輥
  • 捲髮器
  • 蒸發器
  • 其他產品類型

6. 全球美髮工具市場（依技術分類）

  • 離子技術
  • 陶瓷技術
  • 電氣石技術
  • 鈦科技
  • 紅外線技術

7. 全球美髮工具市場按分銷管道分類

  • 超級市場和大賣場
  • 專賣店
  • 電子商務
  • 直接銷售

第 8 章 全球美髮工具市場（按應用）

  • 個人護理
  • 專業沙龍
  • 理髮店
  • 飯店及水療中心
  • 其他用途

第 9 章 全球美髮工具市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章 主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Panasonic Corp.
  • Helen of Troy Ltd.
  • Koninklijke Philips NV
  • Dyson Ltd.
  • WAHL Clipper Corporation
  • Groupe SEB
  • Andis Company.
  • FHI Brands LLC.
  • L'Oreal SA
  • Ikonic Professional
  • Cloud Nine
  • FHI Heat
  • Bio Ionic
  • Bed Head Styling
  • Revlon Professional
Product Code: SMRC28853

According to Stratistics MRC, the Global Hair Styling Tools Market is accounted for $29.3 billion in 2024 and is expected to reach $43.7 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Hair styling tools are gadgets and accessories made to manage, style, and shape hair for both practical and decorative reasons. These devices utilize heat to alter hair texture and create different styles, include hair dryers, curling irons, straighteners, hot rollers, and crimpers. Combs, brushes, hair clips, and rollers are examples of non-heated appliances that help style and maintain hairstyles. Cutting-edge instruments with ceramic, tourmaline, and ionic technologies lessen heat damage and improve style effectiveness.

Market Dynamics:

Driver:

Rising Beauty Consciousness

The market for hair styling equipment is expanding due to consumers' growing awareness of beauty. The need for sophisticated styling products like hair dryers, curling irons, and straighteners is being driven by rising fashion trends, social media impact, and personal grooming awareness. Innovations like heat protection technology, and adjustable settings have been made possible by consumers' desire for outcomes comparable to those of a professional at home. Furthermore, there is a growing need for energy-efficient and environmentally friendly styling products, which is influencing market trends and fostering industry growth.

Restraint:

High Cost of Premium Tools

Premium hair styling equipment are expensive, which prevents price-conscious consumers from purchasing them, thereby limiting market expansion. Buyers on a tight budget are turned off by pricey equipment and instead choose salon services or less expensive options. Sales volume and brand penetration are hampered by this, especially in emerging markets. High prices also reduce recurring business by slowing replacement cycles. All things considered, the premium pricing segment prevents broad adoption, impeding revenue development and market expansion.

Opportunity:

Technological Advancements

Technological innovations are transforming the hair styling tool market, improving efficiency, safety, and user experience. Ionic technology, cordless designs, and smart heat control are examples of innovations that enhance performance while reducing hair damage. Personalized style is made possible by the integration of AI and IoT, drawing in tech-savvy customers. Furthermore, improvements in ergonomic designs and lightweight materials increase user comfort. Demand is further increased by eco-friendly solutions that address growing environmental concerns, such as sustainable and energy-efficient tools.

Threat:

Hair Damage Concerns

Hair damage concerns negatively impact the hair styling tools market by discouraging consumers from using heat-based and chemical-laden devices. Growing awareness of hair breakage, split ends, and heat damage leads to a shift toward low-heat or heat-free styling alternatives. This reduces demand for traditional curling irons, straighteners, and dryers. Additionally, regulatory scrutiny and consumer preference for gentler, hair-friendly solutions hinder market growth for conventional styling tools.

Covid-19 Impact

The COVID-19 pandemic negatively impacted the hair styling tools market due to salon closures, supply chain disruptions, and reduced consumer spending. However, the market saw a surge in demand for at-home styling tools as consumers adapted to DIY grooming. E-commerce sales increased, driving growth in online retail. Post-pandemic, the market is recovering with rising salon reopenings and continued consumer interest in premium styling tools.

The professional salons segment is expected to be the largest market share during the forecast period

The professional salons segment is expected to account for the largest market share during the forecast period, due to demand for high-performance, durable, and technologically advanced tools. Salon professionals require precision tools like hairdryers, straighteners, and curling irons for efficient styling, increasing brand credibility and consumer adoption. Additionally, rise of premium salon services and influencer, and salons influence consumer preferences, encouraging retail sales of professional-grade tools for home use, expanding the market.

The ceramic technology segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ceramic technology segment is predicted to witness the highest growth rate, because it lessens hair damage and increases styling effectiveness. Infrared heat from ceramic-coated plates and barrels in dryers, curling irons, and straighteners retains moisture and reduces frizz. This technique is recognized for its ability to generate continuous heat, providing smoother and shinier results. The market for ceramic-based styling tools is driven by growing customer preference for salon-quality style at home and growing awareness of hair health.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to rising consumer demand for advanced hair care solutions, fueled by trends in personal grooming and fashion. Increasing adoption of cordless and smart styling tools with temperature control and damage prevention features boosts sales. The influence of social media, celebrity endorsements, and e-commerce further accelerates growth. Additionally, the rising number of salons and professional stylists, along with technological innovations in heat styling and eco-friendly tools, significantly impact market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to a rise in salons and skilled stylists, as well as a growing awareness of beauty. The need for high-end, multipurpose styling tools has increased due to urbanization and social media impact. Sales are also being boosted by advancements in cordless technology and heat protection, as well as the growing popularity of do-it-yourself hairstyles. The need for eco-friendly and energy-efficient styling products is driven by sustainability concerns, while e-commerce growth and celebrity endorsements further promote market expansion.

Key players in the market

Some of the key players profiled in the Hair Styling Tools Market include Panasonic Corp., Helen of Troy Ltd., Koninklijke Philips N.V., Dyson Ltd., WAHL Clipper Corporation., Groupe SEB., Andis Company., FHI Brands LLC., L'Oreal S.A., Ikonic Professional, Cloud Nine., FHI Heat., Bio Ionic., Bed Head Styling and Revlon Professional.

Key Developments:

In January 2025, Panasonic unveiled an innovative new energy efficient approach to heating, ventilation, and air conditioning (HVAC) that uses significantly less energy than conventional technologies.

In December 2024, Panasonic announced the launch of its BalancedHome Elite and Elite plus Series of Energy Recovery Ventilators (ERV). Available in top and side port configurations and compliant with major building codes, the new BalancedHome series ERVs are versatile and efficient, giving builders the flexibility to choose between eight different models with four different CFM levels.

In November 2024, Panasonic and Arm announced a strategic partnership aimed at standardizing automotive architecture for Software-Defined Vehicles (SDVs).

Product Types Covered:

  • Hair Dryers
  • Hair Straighteners
  • Hair Brushes and Combs
  • Curling Irons and Curling Wands
  • Hot Rollers
  • Hair Crimpers
  • Hair Steamers
  • Other Product Types

Technologies Covered:

  • Ionic Technology
  • Ceramic Technology
  • Tourmaline Technology
  • Titanium Technology
  • Infrared Technology

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • E-Commerce
  • Direct Selling

Applications Covered:

  • Personal Care
  • Professional Salons
  • Barbershops
  • Hotels & Spas
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Hair Styling Tools Market, By Product Type

  • 5.1 Introduction
  • 5.2 Hair Dryers
  • 5.3 Hair Straighteners
  • 5.4 Hair Brushes and Combs
  • 5.5 Curling Irons and Curling Wands
  • 5.6 Hot Rollers
  • 5.7 Hair Crimpers
  • 5.8 Hair Steamers
  • 5.9 Other Product Types

6 Global Hair Styling Tools Market, By Technology

  • 6.1 Introduction
  • 6.2 Ionic Technology
  • 6.3 Ceramic Technology
  • 6.4 Tourmaline Technology
  • 6.5 Titanium Technology
  • 6.6 Infrared Technology

7 Global Hair Styling Tools Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Specialty Stores
  • 7.4 E-Commerce
  • 7.5 Direct Selling

8 Global Hair Styling Tools Market, By Application

  • 8.1 Introduction
  • 8.2 Personal Care
  • 8.3 Professional Salons
  • 8.4 Barbershops
  • 8.5 Hotels & Spas
  • 8.6 Other Applications

9 Global Hair Styling Tools Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Panasonic Corp.
  • 11.2 Helen of Troy Ltd.
  • 11.3 Koninklijke Philips N.V.
  • 11.4 Dyson Ltd.
  • 11.5 WAHL Clipper Corporation
  • 11.6 Groupe SEB
  • 11.7 Andis Company.
  • 11.8 FHI Brands LLC.
  • 11.9 L'Oreal S.A.
  • 11.10 Ikonic Professional
  • 11.11 Cloud Nine
  • 11.12 FHI Heat
  • 11.13 Bio Ionic
  • 11.14 Bed Head Styling
  • 11.15 Revlon Professional

List of Tables

  • Table 1 Global Hair Styling Tools Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Hair Styling Tools Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Hair Styling Tools Market Outlook, By Hair Dryers (2022-2030) ($MN)
  • Table 4 Global Hair Styling Tools Market Outlook, By Hair Straighteners (2022-2030) ($MN)
  • Table 5 Global Hair Styling Tools Market Outlook, By Hair Brushes and Combs (2022-2030) ($MN)
  • Table 6 Global Hair Styling Tools Market Outlook, By Curling Irons and Curling Wands (2022-2030) ($MN)
  • Table 7 Global Hair Styling Tools Market Outlook, By Hot Rollers (2022-2030) ($MN)
  • Table 8 Global Hair Styling Tools Market Outlook, By Hair Crimpers (2022-2030) ($MN)
  • Table 9 Global Hair Styling Tools Market Outlook, By Hair Steamers (2022-2030) ($MN)
  • Table 10 Global Hair Styling Tools Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 11 Global Hair Styling Tools Market Outlook, By Technology (2022-2030) ($MN)
  • Table 12 Global Hair Styling Tools Market Outlook, By Ionic Technology (2022-2030) ($MN)
  • Table 13 Global Hair Styling Tools Market Outlook, By Ceramic Technology (2022-2030) ($MN)
  • Table 14 Global Hair Styling Tools Market Outlook, By Tourmaline Technology (2022-2030) ($MN)
  • Table 15 Global Hair Styling Tools Market Outlook, By Titanium Technology (2022-2030) ($MN)
  • Table 16 Global Hair Styling Tools Market Outlook, By Infrared Technology (2022-2030) ($MN)
  • Table 17 Global Hair Styling Tools Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 18 Global Hair Styling Tools Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
  • Table 19 Global Hair Styling Tools Market Outlook, By Specialty Stores (2022-2030) ($MN)
  • Table 20 Global Hair Styling Tools Market Outlook, By E-Commerce (2022-2030) ($MN)
  • Table 21 Global Hair Styling Tools Market Outlook, By Direct Selling (2022-2030) ($MN)
  • Table 22 Global Hair Styling Tools Market Outlook, By Application (2022-2030) ($MN)
  • Table 23 Global Hair Styling Tools Market Outlook, By Personal Care (2022-2030) ($MN)
  • Table 24 Global Hair Styling Tools Market Outlook, By Professional Salons (2022-2030) ($MN)
  • Table 25 Global Hair Styling Tools Market Outlook, By Barbershops (2022-2030) ($MN)
  • Table 26 Global Hair Styling Tools Market Outlook, By Hotels & Spas (2022-2030) ($MN)
  • Table 27 Global Hair Styling Tools Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.