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市場調查報告書
商品編碼
1716554

美髮工具市場機會、成長動力、產業趨勢分析及 2024 - 2032 年預測

Hair Styling Tools Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 224 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年全球美髮工具市場規模達到 355 億美元，預計 2024 年至 2032 年期間的複合年成長率為 5.2%。受個人美容重要性日益增加以及消費者對追隨當代時尚潮流的興趣日益濃厚的推動，該市場將繼續保持強勁成長。社群媒體的影響力日益增強、名人代言以及髮型趨勢的不斷發展，極大地促進了對高級造型工具的需求。隨著越來越多的消費者尋求在家中複製沙龍般的髮型，創新且易於使用的工具市場正在迅速擴大。

美髮工具市場 - IMG1

此外，向自我照顧和美容習慣的轉變鼓勵消費者投資無需去美容院就能獲得專業效果的高品質產品。 Instagram、YouTube 和 TikTok 等社交媒體平台上展示髮型設計教學的影片內容的流行也激發了更廣泛的人群嘗試不同的造型，從而推動了全球產品的採用。此外，造型工具中智慧科技和人體工學設計的融合滿足了現代消費者對性能和易用性兼顧的需求。這些趨勢正在推動持續創新並推動全球市場擴張。

市場範圍
起始年份 2023
預測年份 2024-2032
起始值 355億美元
預測值 588億美元
複合年成長率 5.2%

市場主要分為手動和電動造型工具，其中電動造型設備佔據主導地位。 2023 年，電動美髮市場價值為 290 億美元，預計到 2032 年將達到 500 億美元。電動美髮工具因其快速有效的效果而受到青睞，具有快速加熱、可調節溫度設定和穩定性能等特點。消費者越來越需要能夠幫助他們在更短的時間內以更高的精度實現各種髮型的工具，從光滑的直髮到有彈性的捲髮。電動工具的多功能性，加上其適應不同髮質和髮質的能力，使其成為重視便利性和專業效果的用戶的首選。

2023 年，吹風機佔了 32% 的市場佔有率，預計到 2032 年將達到 35%。其多功能性吸引了廣泛的消費者，使他們能夠毫不費力地吹乾、造型、拉直或增加頭髮的體積。吹風機幾乎是每個家庭的必需品，深受男性和女性的喜愛。它們具有多種用途，推動了持續的需求，使其成為個人美容工具中最不可或缺的工具之一。

2023 年，美國美髮工具市場規模達 82 億美元，預計到 2032 年將達到 133 億美元。美國人對自我照顧和外表的日益關注，推動了對高級造型工具的強勁需求。消費者擴大投資於高品質的吹風機、直髮器、捲髮器以及其他可以在家中獲得沙龍般效果的設備。技術創新以及對便利性、高性能工具的日益成長的需求正在推動這一持續的成長趨勢。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：市場洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 原料分析
  • 監管格局
  • 技術進步分析
  • 衝擊力
    • 成長動力
      • 個人照護需求日益成長
      • 社群媒體影響力與名人代言
      • 方便易用
    • 產業陷阱與挑戰
      • 競爭激烈
      • 消費者偏好的改變
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費者產品採用
    • 首選配銷通路
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按類型，2018 - 2032

  • 主要趨勢
  • 手動的
  • 電的

第6章：市場估計與預測：依產品類型，2018 - 2032

  • 主要趨勢
  • 吹風機
  • 捲髮器和滾筒
  • 直髮器
  • 捲髮器和波浪機
  • 髮刷和梳子
  • 多功能造型器
  • 其他

第7章：市場估計與預測：依價格區間，2018 - 2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 8 章：市場估計與預測：按應用，2018 - 2032 年

  • 主要趨勢
  • 家庭
  • 商業的

第9章：市場估計與預測：按配銷通路，2018 - 2032

  • 主要趨勢
  • 離線
  • 線上

第10章：市場估計與預測：按地區，2018 - 2032

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 馬來西亞
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第 11 章：公司簡介

  • Andis Company
  • Bio Ionic
  • Conair Corporation
  • Cricket Company
  • Drybar Holdings
  • Dyson
  • Elchim
  • Farouk Systems
  • FHI Brands
  • GHD Group
  • Groupe
  • Helen of Troy
  • Ikonic Professional
  • Koninklijke Philips
  • Panasonic
  • Solano International
  • Spectrum Brands
  • Sultra
  • TESCOM
  • WAHL Clipper Corporation
簡介目錄
Product Code: 8621

The Global Hair Styling Tools Market reached USD 35.5 billion in 2023, and it is projected to grow at a CAGR of 5.2% between 2024 and 2032. The market continues to witness robust growth, driven by the increasing importance of personal grooming and rising consumer interest in following contemporary fashion trends. The growing influence of social media, celebrity endorsements, and the constant evolution of hairstyling trends have significantly contributed to the demand for advanced styling tools. With a growing number of consumers seeking to replicate salon-like hairstyles at home, the market for innovative and easy-to-use tools is expanding rapidly.

Hair Styling Tools Market - IMG1

Furthermore, the shift toward self-care and beauty routines has encouraged consumers to invest in high-quality products that can deliver professional results without salon visits. The popularity of video content on social media platforms like Instagram, YouTube, and TikTok showcasing hairstyling tutorials has also inspired a broader demographic to experiment with different looks, boosting product adoption across the globe. Additionally, the integration of smart technologies and ergonomic designs in styling tools is meeting the demands of modern consumers who prioritize both performance and ease of use. These trends are fueling continuous innovation and propelling market expansion worldwide.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$35.5 Billion
Forecast Value$58.8 Billion
CAGR5.2%

The market is primarily segmented into manual and electric styling tools, with electric styling devices dominating the space. In 2023, the electric segment was valued at USD 29 billion and is expected to reach USD 50 billion by 2032. Electric hair styling tools are favored for their ability to deliver quick and effective results, offering features like rapid heating, adjustable temperature settings, and consistent performance. Consumers increasingly seek tools that help them achieve a variety of hairstyles, from sleek and straight to bouncy curls, in less time and with greater precision. The versatility of electric tools, coupled with their capability to cater to different hair types and textures, makes them a preferred choice among users who value convenience and professional outcomes.

Hair dryers accounted for a 32% share of the market in 2023 and are projected to hold a 35% share by 2032. Their multifunctionality appeals to a wide range of consumers, enabling them to dry, style, straighten, or add volume to their hair effortlessly. Hair dryers are household essentials found in nearly every home and are popular among both men and women. Their ability to serve multiple purposes has driven consistent demand, making them one of the most indispensable tools in personal grooming arsenals.

U.S. Hair Styling Tools Market generated USD 8.2 billion in 2023 and is expected to reach USD 13.3 billion by 2032. The rising focus on self-care and appearance in the U.S. is fueling strong demand for advanced styling tools. Consumers are increasingly investing in high-quality hair dryers, straighteners, curling irons, and other devices that deliver salon-like results at home. Technological innovations, along with a rising inclination toward convenient and high-performance tools, are contributing to this ongoing growth trend.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2018 - 2032

Chapter 3 Market Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Raw material analysis
  • 3.3 Regulatory landscape
  • 3.4 Technology advancement analysis
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Increasing demand for personal grooming
      • 3.5.1.2 Social media influence and celebrity endorsements
      • 3.5.1.3 Convenience and ease of use
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 High competition
      • 3.5.2.2 Changing consumer preferences
  • 3.6 Consumer buying behavior analysis
    • 3.6.1 Demographic trends
    • 3.6.2 Factors affecting buying decision
    • 3.6.3 Consumer product adoption
    • 3.6.4 Preferred distribution channel
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share, 2023
  • 4.3 Competitive analysis of major market players, 2023
  • 4.4 Competitive positioning matrix, 2023
  • 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Type, 2018 - 2032, (USD Billion; Billion Units)

  • 5.1 Key trends
  • 5.2 Manual
  • 5.3 Electric

Chapter 6 Market Estimates & Forecast, By Product Type, 2018 - 2032, (USD Billion; Billion Units)

  • 6.1 Key trends
  • 6.2 Hair dryer
  • 6.3 Hair curler & roller
  • 6.4 Hair straightener
  • 6.5 Crimpers and wavers
  • 6.6 Hairbrushes & combs
  • 6.7 Multistylers
  • 6.8 Others

Chapter 7 Market Estimates & Forecast, By Price Range, 2018 - 2032, (USD Billion; Billion Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Application, 2018 - 2032, (USD Billion; Billion Units)

  • 8.1 Key trends
  • 8.2 Household
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Billion; Billion Units)

  • 9.1 Key trends
  • 9.2 Offline
  • 9.3 Online

Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Billion; Billion Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Malaysia
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Andis Company
  • 11.2 Bio Ionic
  • 11.3 Conair Corporation
  • 11.4 Cricket Company
  • 11.5 Drybar Holdings
  • 11.6 Dyson
  • 11.7 Elchim
  • 11.8 Farouk Systems
  • 11.9 FHI Brands
  • 11.10 GHD Group
  • 11.11 Groupe
  • 11.12 Helen of Troy
  • 11.13 Ikonic Professional
  • 11.14 Koninklijke Philips
  • 11.15 Panasonic
  • 11.16 Solano International
  • 11.17 Spectrum Brands
  • 11.18 Sultra
  • 11.19 TESCOM
  • 11.20 WAHL Clipper Corporation