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健康美容化妝品

市場調查報告書

商品編碼

1701081

美髮產品市場規模、佔有率、成長分析（按類別、配方、產品類型、價格、性別、最終用途、分銷管道和地區）—2025 年至 2032 年行業預測

Hair Styling Products Market Size, Share, and Growth Analysis, By Category (Hair colour, Gels and wax), By Formulation (Serum, Hair spray), By Type, By Price, By Gender, By End Use, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月02日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年美髮產品市場價值將達到 242 億美元，從 2024 年的 256.8 億美元成長到 2032 年的 412.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.1%。

護髮設備需求的不斷成長很大程度上是由於消費者意識到了化學護髮的不良影響。隨著人們尋求更安全的替代品，無需頻繁去美容院，攜帶式、便捷的護髮設備越來越受歡迎。同時，造型慕絲和髮膠等產品日益普及的推動，全球美髮產品市場可望強勁成長。社群媒體的影響進一步放大了這一趨勢，有影響力的人和名流展示的髮型極大地影響了消費者的選擇，尤其是年輕人和千禧世代。預計健康和保健趨勢的融合將在預測期內推動頭髮護理和造型領域的持續成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）
  主要企業簡介
  - 歐萊雅公司（法國）
  - 寶潔公司（美國）
  - 聯合利華（英國）
  - 漢高股份公司（德國）
  - 花王株式會社（日本）
  - 資生堂有限公司（日本）
  - 露華濃公司（美國）
  - 科蒂公司（美國）
  - 雅詩蘭黛公司（美國）
  - 強生公司（美國）
  - 拜爾斯道夫股份公司（德國）
  - 安麗公司（美國）
  - 雅芳產品公司（英國）
  - Marico Ltd.（印度）
  - 達伯印度有限公司（印度）
  - 愛茉莉太平洋集團（韓國）
  - Mandom Corporation（日本）
  - 高露潔棕欖公司（美國）
  - 約翰·保羅·米切爾系統公司（美國）
  - Slick Organics Private Limited（印度）

結論和建議

簡介目錄

Product Code: SQMIG30L2237

Hair Styling Products Market size was valued at USD 24.2 billion in 2023 and is poised to grow from USD 25.68 billion in 2024 to USD 41.23 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The growing demand for hair care devices is largely fueled by consumer awareness of the adverse effects associated with chemical hair treatments. As individuals seek safer alternatives, portable and convenient hair care devices are gaining traction, eliminating the need for frequent salon visits. Simultaneously, the global hair styling products market is set for robust growth, propelled by the increasing popularity of products like hair mousse and gel. This trend is further amplified by the influence of social media, particularly among teens and millennials, as hairstyles showcased by influencers and celebrities significantly shape consumer choices. The convergence of health-consciousness and social media trends is poised to drive sustained growth in the hair care and styling sector during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segments Analysis

Global Hair Styling Products Market is segmented by Category, Formulation, Type, Price, Gender, End Use, Distribution Channel and region. Based on Category, the market is segmented into Hair colour, Gels and wax and Hair spray. Based on Formulation, the market is segmented into Serum, Hair spray, Cream & lotion, Oil, Wax & gel and Others (mousses, clay, pomade, etc.). Based on Type, the market is segmented into Organic and Inorganic. Based on Price, the market is segmented into Low, Medium and High. Based on Gender, the market is segmented into Male, Female and Unisex. Based on End Use, the market is segmented into Individual, Fashion industry and spas and salons. Based on Distribution Channel, the market is segmented into Offline Channel, and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Products Market

The Hair Styling Products market is primarily propelled by a growing consumer fascination with diverse hairstyles and a willingness to experiment with different colors and trends. The widespread acceptance of various hair types in Western cultures, such as straight, curly, and wavy styles, has significantly driven demand. Additionally, the market thrives on consumer adaptability, creating a vibrant and highly valued landscape for hair products. Continuous innovations and product launches by numerous companies further enhance the market's expansion, offering fresh and appealing options that cater to evolving consumer preferences and styling needs. This dynamic interplay of factors contributes to the robust growth of the hair styling products market.

Restraints in the Hair Styling Products Market

The hair styling products market faces significant restraints due to the growing emphasis on energy efficiency among consumers. As individuals become more conscious of responsible energy consumption, there is an increasing preference for low-energy appliances like hair dryers and straighteners. Devices such as the Philips DryCare Essential 1600W hair dryer illustrate this trend, showcasing how lower wattage options can utilize up to 23% less energy compared to traditional high-wattage models. This shift is influenced not only by consumer preferences but also by regulatory measures like the EU Ecodesign Directive, which restricts the usage of energy-intensive appliances, impacting the overall product offerings in the market.

Market Trends of the Hair Styling Products Market

The hair styling products market is experiencing significant growth driven by an increasing consumer consciousness regarding personal appearance and grooming. As modern lifestyles evolve, more consumers are leaning toward premium and sophisticated brands that promise quality. Continuous innovations by key industry players further fuel this expansion, supported by aggressive marketing strategies. A notable trend is the rising demand for natural and sustainable alternatives, spurring interest in plant-based formulations. In response, manufacturers are strategically launching new products that cater to this eco-conscious consumer base, aligning their offerings with the preference for environmentally friendly options, which is reshaping the landscape of the hair styling industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Hair Styling Products Market Size by Category & CAGR (2025-2032)

Market Overview
Hair colour
Gels and wax
Hair spray

Global Hair Styling Products Market Size by Formulation & CAGR (2025-2032)

Market Overview
Serum
Hair spray
Cream & lotion
Oil
Wax & gel
Others (mousses, clay, pomade, etc.)

Global Hair Styling Products Market Size by Type & CAGR (2025-2032)

Market Overview
Organic
Inorganic

Global Hair Styling Products Market Size by Price & CAGR (2025-2032)

Market Overview
Low
Medium
High

Global Hair Styling Products Market Size by Gender & CAGR (2025-2032)

Market Overview
Male
Female
Unisex

Global Hair Styling Products Market Size by End Use & CAGR (2025-2032)

Market Overview
Individual
Fashion industry
Spas and Salons

Global Hair Styling Products Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline Channel
- Convenience Stores
- Specialist Retailers
- Supermarkets and Hypermarkets
- Others
Online Channel

Global Hair Styling Products Market Size & CAGR (2025-2032)

North America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- US
- Canada
Europe (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marico Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mandom Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Paul Mitchell Systems (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slick Organics Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments