![]() |
市場調查報告書
商品編碼
1662619
2030 年室內定位市場預測:按服務類型、機器人類型、組件類型、技術、應用、最終用戶和地區進行的全球分析Indoor Location Market Forecasts to 2030 - Global Analysis By Service Type, Robot Type, Component Type, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球室內定位市場預計在 2024 年將達到 118 億美元,預計到 2030 年將達到 448 億美元,預測期內的複合年成長率為 24.8%。
室內定位是確定建築物、購物中心、倉庫等室內環境內的人和物體的精確位置的過程。與主要在戶外工作的 GPS 不同,室內定位依靠 Wi-Fi、藍牙、RFID 和紅外線感測器等技術來對您的位置進行三角測量。該技術支援室內導航、資產追蹤和基於鄰近的服務等應用程式。它們在增強使用者體驗、提高效率和支援複雜室內空間的安全方面發揮著至關重要的作用。
根據GSMA預測,2025年,北美行動通訊產業規模將達到3,330億美元,成為全球最大的行動通訊市場,比中國高出50%。鑑於該國計劃向 5G 服務轉型,預計收入將進一步成長。年終,24%的非洲人將接入5G網路,到2025年,這一數字預計將達到46%,即2億個連接。
改善客戶體驗的需求不斷增加
對改善客戶體驗的需求不斷成長,推動市場擴張。消費者越來越期望在室內空間獲得無縫和個人化的服務,包括導航、客製化促銷和即時援助。為了滿足這些期望,企業正在採用室內定位技術來提高業務效率和客戶滿意度。這一趨勢在零售、醫療保健和飯店領域尤其明顯,在這些領域,創造沉浸式、響應式的環境已成為競爭優勢的關鍵。
資料隱私和安全問題
隨著公司收集資料個人和位置資料,資料隱私和安全越來越成為市場的焦點。未授權存取、資料外洩和機密資訊的濫用會帶來重大風險。客戶和監管機構要求更強力的保護,包括加密、匿名化和透明的資料處理。在這一領域,確保強大的安全通訊協定對於贏得消費者信任和維持遵守資料隱私法規至關重要。
擴大穿戴式科技的使用
穿戴式技術的日益廣泛應用正在對市場產生重大影響。智慧型手錶和健身追蹤器等穿戴式裝置可在室內空間提供即時追蹤和定位服務。這些設備透過提供個人化導航、監測健康指標和發送有針對性的通知來增強用戶體驗。隨著穿戴式裝置變得越來越普及,零售、醫療保健和物流等行業正在整合這些技術,以實現更好的資產追蹤、高效的工作流程和更高的客戶參與。
專業技能人才短缺
市場上熟練專業人員的有限性阻礙了市場的成長和創新。地理空間技術、資料分析和感測器整合等領域專家的短缺意味著企業難以實施和最佳化先進的定位解決方案。這種技能差距導致採用速度緩慢、營運成本增加,以及難以滿足客戶對尖端室內導航和追蹤服務的需求,最終阻礙了市場發展。
COVID-19 疫情對市場產生了重大影響,最初由於業務營運中斷和某些服務的需求減少而導致成長放緩。然而,對非接觸式解決方案、社交距離和高效資源管理的需求加速了醫療保健、零售和物流等領域對室內定位技術的採用。這場疫情凸顯了即時室內導航、資產追蹤和安全措施的重要性,推動了未來的市場擴張。
資產追蹤領域預計將在預測期內成長至最大
預計預測期內資產追蹤部分將佔據最大的市場佔有率。該系統可協助企業有效率地管理庫存、減少損失並最佳化工作流程。醫療保健、製造業和物流等行業可以從資產追蹤中受益匪淺,使他們能夠輕鬆定位設備和材料,提高業務效率,最大限度地減少停機時間,並最終提高整體生產力和資源管理。
預計運輸和物流部門在預測期內將實現最高的複合年成長率。
由於即時追蹤的需求,預計運輸和物流領域將在預測期內見證最高成長率。物聯網、RFID 和藍牙信標等技術可實現倉庫、工廠和配送中心內的精確追蹤。這些技術創新提高了供應鏈的可視性,降低了營運成本並簡化了交付流程,最終提高了運輸和物流領域的生產力和客戶滿意度。
在預測期內,預計北美將佔據最大的市場佔有率,這得益於零售、醫療保健和物流等各個行業對定位服務的需求不斷成長。採用先進的技術來增強客戶體驗、提高業務效率和追蹤資產。該市場受益於該地區強大的技術基礎設施、智慧設備的高普及率以及對自動化和即時資料分析的日益重視。
在預測期內,由於技術創新和智慧基礎設施投資的增加,預計亞太地區將呈現最高的複合年成長率。隨著智慧型手機的普及,導航、近距離行銷和位置分析等室內定位服務變得越來越普遍。此外,室內定位解決方案提供者正致力於建立更具可擴展性、成本效益和準確性的系統,以滿足該地區多樣化的市場需求。
According to Stratistics MRC, the Global Indoor Location Market is accounted for $11.8 billion in 2024 and is expected to reach $44.8 billion by 2030 growing at a CAGR of 24.8% during the forecast period. Indoor location is the process of determining the precise position of a person or object within an indoor environment, such as a building, mall, or warehouse. Unlike GPS, which works primarily outdoors, indoor location relies on technologies like Wi-Fi, Bluetooth, RFID, and infrared sensors to triangulate positions. This technology enables applications like indoor navigation, asset tracking, and proximity-based services. It plays a vital role in enhancing user experiences, improving efficiency, and supporting safety within complex indoor spaces.
According to the GSMA, the North American mobile industry will be worth USD 333 billion in 2025, which would make it the world's largest mobile market by a margin of 50% over China. Sales are expected to increase even further in view of the country's planned transition toward 5G services. By the end of this year, 24% will be on 5G networks in Africa, and by 2025, it is expected to reach 46 % or 200 million connections.
Increasing demand for enhanced customer experience
The growing demand for enhanced customer experiences is driving the expansion of the market. Consumers increasingly expect seamless, personalized services within indoor spaces, such as navigation, tailored promotions, and real-time assistance. Businesses are adopting indoor location technologies to meet these expectations, improving operational efficiency and customer satisfaction. This trend is particularly evident in retail, healthcare, and hospitality sectors, where creating immersive, responsive environments has become crucial for competitive advantage.
Concerns about Data Privacy and Security
Concerns about data privacy and security are growing in the market as businesses collect vast amounts of personal and location-based data. Unauthorized access, data breaches, and misuse of sensitive information pose significant risks. Customers and regulatory bodies demand stronger protection measures, including encryption, anonymization, and transparent data handling practices. Ensuring robust security protocols is crucial for gaining consumer trust and maintaining compliance with data privacy regulations in this sector.
Growing use of wearable technologies
The increasing use of wearable technologies is significantly impacting the market. Wearables, such as smartwatches and fitness trackers, enable real-time tracking and location-based services within indoor spaces. These devices enhance user experience by providing personalized navigation, monitoring health metrics, and delivering targeted notifications. As wearable adoption grows, industries like retail, healthcare, and logistics are integrating these technologies for better asset tracking, efficient workflows, and improved customer engagement.
Limited availability of skilled professionals
The limited availability of skilled professionals in the market hinders its growth and innovation. With a shortage of experts in fields like geospatial technologies, data analytics, and sensor integration, businesses struggle to implement and optimize advanced location-based solutions. This skills gap results in slower adoption, increased operational costs, and difficulty in meeting customer demands for cutting-edge indoor navigation and tracking services, ultimately stalling market progress.
The COVID-19 pandemic significantly impacted the market, initially slowing growth due to disruptions in business operations and reduced demand for certain services. However, it accelerated the adoption of indoor location technologies in sectors like healthcare, retail, and logistics, driven by the need for contactless solutions, social distancing, and efficient resource management. The pandemic highlighted the importance of real-time indoor navigation, asset tracking, and safety measures, driving future market expansion.
The asset tracking segment is expected to be the largest during the forecast period
The asset tracking segment is expected to account for the largest market share during the forecast period. This system helps businesses efficiently manage inventory, reduce loss, and optimize workflows. Industries such as healthcare, manufacturing, and logistics benefit greatly from asset tracking, ensuring equipment and materials are easily located, improving operational efficiency, and minimizing downtime, ultimately enhancing overall productivity and resource management.
The transportation and logistics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the transportation and logistics segment is predicted to witness the highest growth rate driven by the need for real-time tracking. Technologies such as IoT, RFID, and Bluetooth beacons enable precise tracking within warehouses, factories, and distribution centers. These innovations improve supply chain visibility, reduce operational costs, and streamline deliveries, ultimately enhancing productivity and customer satisfaction in the transportation and logistics sectors.
During the forecast period, the North America region is expected to hold the largest market share driven by increasing demand for location-based services across various industries such as retail, healthcare, and logistics. Advanced technologies are being adopted to improve customer experience, operational efficiency, and asset tracking. The market benefits from strong technological infrastructure, high adoption rates of smart devices, and a growing emphasis on automation and real-time data analytics in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by technological innovations, increased investments in smart infrastructure. With the growing use of smartphones, indoor location-based services like navigation, proximity marketing, and location analytics are becoming more popular. Additionally, companies offering indoor location solutions are focusing on creating more scalable, cost-effective, and accurate systems to meet diverse market needs in this region.
Key players in the market
Some of the key players in Indoor Location market include Zebra Technologies, Cisco Systems, Leica Geosystems, TeleTracking Technologies, GEOSPATIAL Corporation, STMicroelectronics, Contact Solutions, Clearpath Robotics, Sonitor Technologies, Quuppa, Skyhook Wireless, Senion, Smartrac, RTLS Solutions, Beaconstac and HPE.
In May 2024, Microsoft announced the unification of enterprise maps offerings under Microsoft Azure Maps to enable customers to do more with location-based services. Microsoft combined the technologies and data in Bing Maps for Enterprise with Azure Maps and retired Bing Maps for Enterprise.
In April 2024, HPE launched Wi-Fi 7 access points (APs) that provide up to 30% more capacity for wireless traffic than competitive products. The new APs also strengthen network security and improve location-based services to provide connectivity for demanding enterprise AI, Internet of Things (IoT), location, and security applications.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.