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市場調查報告書

商品編碼

1733228

全球室內定位市場規模（按組件、技術、應用、最終用戶產業、區域範圍和預測）

Global Indoor Location Market Size By Component, By Technology, By Application, By End-User Industry, By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

室內位置資訊市場規模及預測

預計 2024 年室內位置資訊市場規模將達到 136.3 億美元，到 2032 年將達到 614.7 億美元，2026 年至 2032 年的複合年成長率為 22.86%。

室內定位是指用於精確確定室內人員和物體位置的技術和系統，例如在建築物、購物中心和機場內，由於牆壁和天花板的訊號干擾，標準 GPS 無效。室內定位系統 (IPS) 使用多種技術提供即時位置資訊，包括 Wi-Fi、藍牙、超寬頻 (UWB) 和 RFID。
室內定位技術有許多應用，包括員工安全追蹤、倉庫資產管理、大型設施導航輔助和病患安全監測。這些系統透過提供複雜室內環境中資產和工人移動的即時數據來提高業務效率、安全通訊協定和決策能力。

全球室內定位市場動態

影響室內定位市場的關鍵市場動態是：

關鍵市場促進因素

智慧型手機和行動裝置的普及率不斷提高：智慧型手機和行動裝置的普及率不斷提高是室內定位市場的主要驅動力。根據皮尤研究中心的數據，到 2021 年，85% 的美國人將擁有智慧型手機，高於 2011 年的 35%。這種廣泛的接受度為室內定位服務和應用程式奠定了基礎，因為大多數智慧型手機都配備了必要的感測器和技術。
物聯網和連網型設備的興起：物聯網 (IoT) 設備和智慧技術的發展正在推動室內定位市場的成長。根據 IoT Analytics 的數據，到 2025 年，全球連網物聯網設備的數量將達到 270 億。這種增強的連接性為零售、醫療保健和智慧建築等一系列行業的室內位置追蹤和服務開闢了新的可能性。
零售業對改善客戶體驗的需求不斷增加：零售業著重透過個人化服務和有針對性的行銷來改善客戶體驗，這推動了室內定位技術的使用。根據 Zebra Technologies 的一項調查，77% 的零售商認為改善消費者體驗對他們的業務運作至關重要。室內定位解決方案使零售商能夠提供有針對性的優惠、最佳化商店佈局並提高整體客戶參與。

主要問題

資料隱私和安全問題：資料隱私和安全問題是室內定位市場的主要挑戰。隨著室內定位設備捕獲敏感的位置資訊，消費者越來越關注他們的數據如何被處理和使用。 GDPR 和 CCPA 等法律規範規定了嚴格的資料處理規則，這些規則對於企業來說成本高且難以遵循。這些問題導致企業不願使用室內定位系統，因為擔心潛在的違規行為和法律後果。
基礎設施不相容和互通性問題：基礎設施不相容和互通性問題也為室內定位市場帶來了挑戰。不同的技術和系統可能無法正常交互，使任何在現有基礎設施內進行整合的嘗試變得複雜。這種細分會導致更高的成本和更慢的採用速度，因為公司必須投資於針對其獨特情況的專門解決方案。缺乏明確的規範加劇了這個問題，使得公司難以採取一致的方法進行室內定位。

主要趨勢

BLE 技術的採用日益增多：BLE 信標因其低成本和提供準確室內位置資訊的高效性而成為許多企業的首選。該技術提供即時追蹤和定位服務，以改善零售領域的消費者體驗和物流領域的資產管理。隨著 BLE 技術的進步，其與各種應用的整合有望推動市場大幅擴張。
物聯網與雲端運算的融合：雲端運算和物聯網與室內定位系統的整合也是一個重要的發展。這種結合將使醫療保健和零售等各行各業實現更先進的數據分析和業務效率。企業可以使用物聯網設備來最佳化資源分配、改善病患監測並簡化庫存管理。此外，對雲端基礎的解決方案的依賴性增加將使室內定位系統更具可擴展性、可維護性，並可供各種規模的企業使用。
室內定位服務中的生成式人工智慧：室內定位服務中生成式人工智慧的引入正在改變企業管理和利用室內環境的方式。使用人工智慧演算法的組織可以提高地圖和導航的準確性，從而提高客戶服務和業務效率。生成式人工智慧還可以幫助企業分析使用者行為模式，從而實現數據主導的決策，最大限度地提高空間利用率和整體效率。

Indoor location refers to the technology and systems used to precisely locate persons and objects within indoor locations such as buildings, shopping malls, and airports, where typical GPS is rendered ineffective owing to signal interference from walls and ceilings. Indoor positioning systems (IPS) use various technologies, including Wi-Fi, Bluetooth, Ultra-wideband (UWB), and RFID, to give real-time location information.
Indoor location technology has many applications, including staff safety tracking, asset management in warehouses, navigation aid in huge facilities, and patient safety monitoring. These systems increase operational efficiency, safety protocols, and decision-making by providing real-time data on asset and worker movement inside complicated interior settings.

Global Indoor Location Market Dynamics

The key market dynamics that are shaping the indoor location market include:

Key Market Drivers

Growing Adoption of Smartphones and Mobile Devices: The increasing number of smartphones and mobile devices is a significant driver of the indoor location market. According to the Pew Research Center, 85% of Americans own smartphones by 2021, up from 35% in 2011. This widespread acceptance lays the groundwork for indoor location-based services and apps, as most smartphones are outfitted with the requisite sensors and technologies.
Expansion of IoT and Connected Devices: The development of Internet of Things (IoT) devices and smart technologies is driving growth in the indoor location market. According to IoT Analytics, the world's linked IoT devices will reach 27 billion by 2025. This increased connectivity expands prospects for indoor location tracking and services in a variety of industries, including retail, healthcare, and smart buildings.
Rising Demand for Enhanced Customer Experiences in Retail: The retail industry's emphasis on improving customer experiences through tailored services and targeted marketing is driving the use of indoor location technology. According to a Zebra Technologies survey, 77% of retailers believe that improving shopper experiences is vital to their operations. Indoor location solutions allow retailers to provide targeted offers, optimize store layouts, and increase overall customer engagement.

Key Challenges:

Data Privacy and Security Concerns: Concerns about data privacy and security are a big challenge for the indoor location market. As indoor positioning devices acquire sensitive location data, consumers become increasingly concerned about how their data is handled and used. Regulatory frameworks such as GDPR and CCPA establish tight data handling rules, making it costly and hard for enterprises to navigate. These issues discourage firms from using indoor location systems, fearing potential breaches and legal consequences.
Infrastructure Incompatibility and Interoperability Issues: Infrastructure incompatibility and interoperability difficulties also provide challenges for the indoor location market. Different technologies and systems fail to interact properly, which complicates integration attempts inside existing infrastructure. This fragmentation results in higher costs and implementation delays since organizations must invest in specialized solutions adapted to their specific circumstances. The lack of defined norms exacerbates the problem, making it difficult for businesses to take a consistent approach to indoor positioning.

Key Trends:

Increased Adoption of BLE Technology: BLE beacons are becoming the favored choice for many enterprises due to their low cost and high efficiency in providing accurate indoor positioning. This technology offers real-time tracking and location-based services, which improves consumer experiences in retail settings and asset management in logistics. As BLE technology advances, its integration into a variety of applications is projected to drive significant market expansion.
Integration with IoT and Cloud Computing: The combination of cloud computing and IoT with indoor location systems is another significant development. This convergence enables more advanced data analytics and operational efficiencies across industries, including healthcare and retail. Businesses can use IoT devices to optimize resource allocation, improve patient monitoring, and streamline inventory management. The increasing reliance on cloud-based solutions also allows for better scalability and maintenance of indoor positioning systems, making them more accessible to enterprises of all sizes.
Generative AI in Indoor Location Services: The introduction of generative AI in indoor location services is changing the way businesses manage and interact with their indoor environments. Organizations that use AI algorithms can increase mapping and navigation accuracy, resulting in better customer service and operational effectiveness. Generative AI also helps organizations analyze user activity patterns, allowing them to make data-driven decisions that maximize space use and overall efficiency.

Global Indoor Location Market Regional Analysis

Here is a more detailed regional analysis of the indoor location market:

North America:

According to Verified Market Research, North America is estimated to dominate in indoor location market over the forecast period. North America has one of the world's highest smartphone penetration rates, offering a solid platform for indoor location solutions. According to the GSMA Mobile Economy North America 2022 research, smartphone usage in North America reached 85% in 2021 and is expected to climb to 91% in 2025. This high penetration rate, along with modern 5G infrastructure, enables widespread application of indoor location services across a variety of industries.
Furthermore, the thriving e-commerce sector in North America is increasing demand for indoor location solutions that can improve in-store experiences and connect online and offline purchases. According to the US Census Bureau, e-commerce sales in the United States reached USD 870.8 Billion in 2021, up 14.2% from 2020. This rise is causing merchants to embrace indoor positioning systems for features such as in-store navigation and targeted promotions, resulting in market expansion.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, increasing the demand for smart city solutions that often combine indoor location technologies. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This urbanization trend encourages governments to invest in smart city projects. For example, India's Smart Cities Mission intends to build 100 smart cities, many of which would use indoor positioning systems to improve urban administration and services.
Furthermore, the Asia Pacific region is experiencing tremendous expansion in e-commerce and retail, which is encouraging the use of indoor location technologies to improve customer experiences and operational efficiency. According to eMarketer, Asia Pacific's e-commerce sales reached USD 2.99 Trillion in 2021, accounting for 61.4% of the worldwide total. This expansion is driving shops to implement technology such as indoor navigation and location-based marketing. JD.com, China's largest retailer, has installed indoor positioning systems in over 1,000 locations to improve customer experiences and optimize operations.

Global Indoor Location Market: Segmentation Analysis

The Indoor Location Market is segmented based on Component, Technology, Application, End-User Industry, and Geography.

Indoor Location Market, By Component

Hardware
Software
Solutions

Based on Component, the market is segmented into Hardware, Software, and Solutions. The hardware segment is estimated to dominate the indoor location market due to the critical role that hardware components such as beacons, sensors, and other devices play in providing accurate indoor positioning. As organizations increasingly use these systems for applications such as asset tracking and navigation, the demand for reliable hardware solutions grows. Furthermore, developments in technologies like as Bluetooth Low Energy (BLE) improve the effectiveness of these hardware components, cementing their key market position.

Indoor Location Market, By Technology

BLE
UWB
Wi-Fi
RFID

Based on Technology, the market is segmented into BLE, UWB, Wi-Fi, and RFID. The RFID (Radio Frequency Identification) segment is estimated to dominate the indoor location market due to the growing demand for real-time asset tracking and monitoring across a wide range of industries, including healthcare, logistics, and retail. RFID technology provides cost-effective solutions for efficient asset management and inventory control, making it a popular choice among businesses looking for dependable tracking systems. Its widespread acceptance and proven efficacy in supply chain management strengthen its market leadership.

Indoor Location Market, By Application

Emergency Response Management
Sales and Marketing Optimization
Remote Monitoring
Predictive Asset Maintenance
Supply Chain Management
Inventory Management

Based on Application, the market is divided into Emergency Response Management, Sales & Marketing Optimization, Remote Monitoring, Predictive Asset Maintenance, Supply Chain Management, and Inventory Management. The emergency response management segment is estimated to dominate the market over the forecast period. This dominance is mostly driven by the growing demand for improved safety and security measures in public places like shopping malls, airports, and hospitals. As enterprises prioritize rapid response capabilities during emergencies, there is an increasing demand for precise indoor positioning systems that enable efficient navigation and asset tracking. This trend is further bolstered by government investments in public safety technologies.

Indoor Location Market, By End-User Industry

Retail
Healthcare
Manufacturing
Travel and Hospitality
Media and Entertainment
Transportation and Logistics
Others

Based on the End-User Industry, the indoor location market is divided into Retail, Healthcare, Manufacturing, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, and Others. The retail segment is estimated to dominate the market over the forecast period driven by rising demand for improved consumer experiences and operational efficiencies. Retailers use indoor location systems to enhance store layouts, improve product navigation, and send targeted marketing messages based on customer location. This trend is especially apparent in North America, where the use of location-based technologies has grown essential to competitive advantage in a rapidly changing retail landscape.

Indoor Location Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the Indoor Location Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is estimated to dominate the market during the forecast period owing to the widespread adoption of indoor positioning and navigation solutions in industries such as retail, logistics, and public spaces. The region's advanced technological infrastructure and high smartphone usage make integration of these technologies easier, resulting in better user experiences and operational efficiencies.

Key Players

The "Indoor Location Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Acuity Brands, AiRISTA, Apple, Azitek, CenTrak, Cisco, Esri, Google, HERE, HID Global, HPE, Infsoft, InnerSpace, Inpixon, Mapxus, and Microsoft.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Indoor Location Market Recent Developments
In March 2023, Inpixon announced a collaboration agreement with Schauenburg Systems, an original equipment manufacturer of mine safety systems and equipment, to sell Inpixon's real-time location technologies to mining companies in South Africa. Under the agreement, the parties will aim to achieve sales of hundreds of thousands of nanoLOC chips and other core technologies of Inpixon that provide real-time tracking, collision avoidance, and proximity applications for the mining industry.
In December 2022, Oriient Indoor Location Services announced its Available on Google Cloud Marketplace; through this offering, customers with an existing Google Cloud Marketplace commitment benefit from seamless procurement and consolidated billing through a single channel. This availability will help retailers improve the in-store shopping experience with more digital touch points and customer journey analytics to improve operations and the bottom line.

1 INTRODUCTION OF GLOBAL INDOOR LOCATION MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL INDOOR LOCATION MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL INDOOR LOCATION MARKET, BY COMPONENT

5.1 Overview
5.2 Hardware
5.3 Software
5.4 Solutions

6 GLOBAL INDOOR LOCATION MARKET, BY TECHNOLOGY

6.1 Overview
6.2 BLE
6.3 UWB
6.4 Wi-Fi
6.5 RFID

7 GLOBAL INDOOR LOCATION MARKET, BY APPLICATION

7.1 Overview
7.2 Emergency Response Management
7.3 Sales and Marketing Optimization
7.4 Remote Monitoring
7.5 Predictive Asset Maintenance
7.5 Supply Chain Management

8 GLOBAL INDOOR LOCATION MARKET, BY END-USER INDUSTRY

8.1 Overview
8.2 Retail
8.3 Healthcare
8.4 Manufacturing
8.5 Travel and Hospitality
8.6 Media and Entertainment
8.7 Transportation and Logistics
8.8 Others

9 Inventory Management8 GLOBAL INDOOR LOCATION MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL INDOOR LOCATION MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

10.1 Apple Inc.
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Broadcom
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Cisco Systems
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Ericsson
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 GeoMoby
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Google LLC
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Micello
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Microsoft Corporation
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Qualcomm
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Senion AB
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments