2025 年至 2033 年日本室內 LBS 市場報告（按解決方案類型、技術、應用、垂直產業和地區）

2024 年，日本室內基於位置的服務 (LBS) 市場規模達到 7.475 億美元。展望未來， IMARC Group預計到 2033 年該市場規模將達到 34.029 億美元，2025-2033 年期間的成長率 (CAGR) 為 17.42%。

室內位置服務（LBS）是指用於在小地理範圍內追蹤物體或人員位置的定位技術。這些服務採用先進的行動解決方案，結合無線網路和其他技術，例如 Wi-Fi、無線區域網路 (WLAN)、超寬頻 (UWB)、全球定位系統 (GPS)、藍牙和微電子機械系統 (MEMS)。室內LBS支援店內產品搜尋、行動支付以及獲取有關正在進行的活動的資訊。由於這些特性，室內LBS在日本各地的商業建築、配送和物流中心得到廣泛應用。

日本室內 LBS 市場的主要推動力是高效汽車導航系統的日益普及，以實現無縫基於位置的服務。此外，日本航空正在擴大安裝 iBeacons 並為員工提供智慧手錶，以提供附近設備的位置資訊，從而推動市場成長。此外，區域網路（LAN）和虛擬私人網路（VPN）的快速發展提高了該國的資料安全性並降低了部署成本，從而促進了市場的成長。室內LBS在促銷活動中的應用日益增多、基礎設施的進步以及客戶服務重要性的日益提高是創造市場積極前景的其他一些因素。

本報告回答的關鍵問題：

• 日本室內LBS市場目前表現如何？未來幾年將會如何？
• 新冠疫情對日本室內LBS市場有何影響？
• 主要的區域市場有哪些？
• 根據解決方案類型，市場如何分類？
• 基於技術的市場區隔是怎樣的？
• 根據應用，市場詳細情形如何？
• 基於垂直方向的市場區隔是怎樣的？
• 該產業的價值鏈分為哪些階段？
• 該行業的主要促進因素和挑戰是什麼？
• 日本室內LBS市場的結構是怎麼樣的？主要參與者有哪些？
• 產業競爭程度如何？

目錄

第1章：前言

第2章：範圍與方法

• 研究目標
• 利害關係人
• 資料來源
  • 主要來源
  • 次要來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第3章：執行摘要

第4章：簡介

• 概述
• 主要行業趨勢

第5章：日本室內LBS市場

• 市場概覽
• 市場表現
• COVID-19的影響
• 市場預測

第6章：市場區隔：依解決方案類型

• 分析和洞察
• 行銷活動管理
• 企業服務
• 位置和警報
• 地圖
• 近距離信標
• 其他
  • 主要類型
    • 汽車服務
    • 消費者服務
    • 基於位置的廣告服務
    • 精準地理定位
    • 安全交易和贖回
    • 其他

第7章：市場區隔：依技術

• 情境感知技術
• OTDOA和E-OTDOA
• RFID 和 NFC
• 衛星、微波和紅外線感
• 其他（Wi-Fi/WLAN、UWB、BT/BLE、Beacons、A-GPS 等）

第 8 章：市場區隔：按應用

• 監控
• 導航
• 追蹤
• 分析
• 其他

第9章：市場區隔：依垂直產業

• 零售
• 運輸和物流
• 媒體與娛樂
• 醫療保健和生命科學
• 政府及公共建築
• 航太和國防
• 金融服務業
• 其他

第10章：SWOT分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第13章：政策與監理格局

第 14 章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介

The Japan indoor location-based services (LBS) market size reached USD 747.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,402.9 Million by 2033, exhibiting a growth rate (CAGR) of 17.42% during 2025-2033.

Indoor location-based services (LBS) refer to a positioning technology used for tracking the location of an object or person within small geographical perimeters. These services use advanced mobile solutions with wireless networks and other technologies, such as Wi-Fi, wireless local area networks (WLAN), ultra-wideband (UWB), global positioning system (GPS), Bluetooth, and microelectronic mechanical system (MEMS). Indoor LBS enables in-store product search, mobile payments, and acquiring information regarding ongoing events. On account of these properties, indoor LBS is widely employed across Japan in commercial buildings, and distribution and logistics centers.

The Japan indoor LBS market is primarily being driven by the rising deployment of efficient car navigation systems for seamless location-based services. Additionally, Japan Airlines is increasingly installing iBeacons and providing smartwatches to the staff to offer location-based information on nearby devices, which is propelling the market growth. Moreover, rapid development of the local area networks (LANs) and virtual private networks (VPNs) have led to improved data security and reduced deployment costs in the country, which is catalyzing the market growth. The increasing application of indoor LBS for promotional activities, advancements in infrastructure facilities, and the rising importance of customer services are some of the other factors creating a positive outlook for the market.

Key Market Segmentation:

Breakup by Solution Type:

• Analytics and Insights
• Campaign Management
• Enterprise Services
• Location and Alerts
• Maps
• Proximity Beacons
• Others
  • Automotive Services
  • Consumer Services
  • Location-based Advertising Services
  • Precision Geo-targeting
  • Secure Transactions and Redemptions
  • Others

Breakup by Technology:

• Context Aware Technology
• OTDOA and E-OTDOA
• RFID and NFC
• Satellite, Microwave and Infrared Sensing
• Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)

Breakup by Application:

• Monitoring
• Navigation
• Tracking
• Analytics
• Others

Breakup by Vertical:

• Retail
• Transportation and Logistics
• Media and Entertainment
• Healthcare and Life Sciences
• Government and Public Buildings
• Aerospace and Defense
• BFSI
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Japan indoor LBS market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan indoor LBS market?
• What are the key regional markets?
• What is the breakup of the market based on the solution type?
• What is the breakup of the market based on the technology?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan indoor LBS market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Indoor LBS Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution Type

• 6.1 Analytics and Insights
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Campaign Management
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Enterprise Services
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Location and Alerts
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Maps
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Proximity Beacons
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Major Types
    • 6.7.2.1 Automotive Services
    • 6.7.2.2 Consumer Services
    • 6.7.2.3 Location-based Advertising Services
    • 6.7.2.4 Precision Geo-targeting
    • 6.7.2.5 Secure Transactions and Redemptions
    • 6.7.2.6 Others
  • 6.7.3 Market Forecast

7 Market Breakup by Technology

• 7.1 Context Aware Technology
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 OTDOA and E-OTDOA
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 RFID and NFC
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Satellite, Microwave and Infrared Sensing
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Monitoring
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Navigation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Tracking
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Analytics
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 Retail
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Transportation and Logistics
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Media and Entertainment
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Healthcare and Life Sciences
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Government and Public Buildings
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Aerospace and Defense
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 BFSI
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Policy and Regulatory Landscape

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Indoor LBS Market: Major Drivers and Challenges
• Figure 2: Japan: Indoor LBS Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Japan: Indoor LBS Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Japan: Indoor LBS Market: Breakup by Solution Type (in %), 2024
• Figure 5: Japan: Indoor LBS Market: Breakup by Technology (in %), 2024
• Figure 6: Japan: Indoor LBS Market: Breakup by Application (in %), 2024
• Figure 7: Japan: Indoor LBS Market: Breakup by Vertical (in %), 2024
• Figure 8: Japan: Indoor LBS Market: Breakup by Region (in %), 2024
• Figure 9: Japan: Indoor LBS (Analytics and Insights) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Japan: Indoor LBS (Analytics and Insights) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Japan: Indoor LBS (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Japan: Indoor LBS (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Japan: Indoor LBS (Enterprise Services) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Japan: Indoor LBS (Enterprise Services) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Japan: Indoor LBS (Location and Alerts) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Japan: Indoor LBS (Location and Alerts) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Japan: Indoor LBS (Maps) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Japan: Indoor LBS (Maps) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Japan: Indoor LBS (Proximity Beacons) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Japan: Indoor LBS (Proximity Beacons) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Japan: Indoor LBS (Other Solution Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Japan: Indoor LBS (Other Solution Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Japan: Indoor LBS (Context Aware Technology) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Japan: Indoor LBS (Context Aware Technology) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Japan: Indoor LBS (OTDOA and E-OTDOA) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Japan: Indoor LBS (OTDOA and E-OTDOA) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Japan: Indoor LBS (RFID and NFC) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Japan: Indoor LBS (RFID and NFC) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Japan: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Japan: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Japan: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Japan: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Japan: Indoor LBS (Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Japan: Indoor LBS (Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Japan: Indoor LBS (Navigation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Japan: Indoor LBS (Navigation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Japan: Indoor LBS (Tracking) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Japan: Indoor LBS (Tracking) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Japan: Indoor LBS (Analytics) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Japan: Indoor LBS (Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Japan: Indoor LBS (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Japan: Indoor LBS (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Japan: Indoor LBS (Retail) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Japan: Indoor LBS (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Japan: Indoor LBS (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Japan: Indoor LBS (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Japan: Indoor LBS (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Japan: Indoor LBS (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Japan: Indoor LBS (Healthcare and Life Sciences) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Japan: Indoor LBS (Healthcare and Life Sciences) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Japan: Indoor LBS (Government and Public Buildings) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Japan: Indoor LBS (Government and Public Buildings) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Japan: Indoor LBS (Aerospace and Defense) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Japan: Indoor LBS (Aerospace and Defense) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Japan: Indoor LBS (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Japan: Indoor LBS (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Japan: Indoor LBS (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Japan: Indoor LBS (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Japan: Indoor LBS Industry: SWOT Analysis
• Figure 60: Japan: Indoor LBS Industry: Value Chain Analysis
• Figure 61: Japan: Indoor LBS Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Indoor LBS Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Indoor LBS Market Forecast: Breakup by Solution Type (in Million USD), 2025-2033
• Table 3: Japan: Indoor LBS Market Forecast: Breakup by Technology (in Million USD), 2025-2033
• Table 4: Japan: Indoor LBS Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Japan: Indoor LBS Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
• Table 6: Japan: Indoor LBS Market: Competitive Structure
• Table 7: Japan: Indoor LBS Market: Key Players