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市場調查報告書
商品編碼
1914536
室內定位資訊市場-全球產業規模、佔有率、趨勢、機會及預測(依技術、部署類型、組件、應用、垂直產業、地區及競爭格局分類),2021-2031年Indoor Location Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Deployment Type, By Components, By Application, By Verticals, By Region & Competition, 2021-2031F |
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全球室內定位市場預計將從2025年的167.9億美元顯著成長至2031年的478.2億美元,複合年成長率(CAGR)達19.06%。該領域採用藍牙低功耗(BLE)、Wi-Fi和超寬頻(UWB)等技術,在衛星訊號不穩定的室內場所實現資產和人員追蹤。市場擴張的主要驅動力來自物流業對即時資產監控以提高營運效率的需求,以及零售業對個人化客戶互動日益成長的需求。此外,醫療產業也擴大採用這些解決方案來保障病患安全並簡化醫療設備管理,這為市場發展奠定了堅實的基礎。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 167.9億美元 |
| 市場規模:2031年 | 478.2億美元 |
| 複合年成長率:2026-2031年 | 19.06% |
| 成長最快的細分市場 | 雲 |
| 最大的市場 | 北美洲 |
根據藍牙技術聯盟(Bluetooth SIG)2024年的數據,預計到2028年,具備藍牙定位服務的設備的年出貨量將達到5.63億台,複合年成長率(CAGR)為22%。儘管這些指標呈現正面態勢,但市場在資料隱私和安全方面仍面臨嚴峻挑戰。敏感行動數據的累積引發了消費者和監管機構的擔憂,並可能導致嚴格的合規要求,從而阻礙藍牙技術在各行業的廣泛應用。
工業4.0與工業自動化的整合是推動市場發展的關鍵因素,從根本上改變了企業應對複雜營運環境的方式。製造工廠和物流中心擴大使用高精度室內定位系統來建立數位雙胞胎並管理自動導引運輸車,從而對強大的位置追蹤解決方案產生了強勁的需求。這種從人工追蹤到自動化空間感知的轉變,透過最佳化工作流程和提高資產利用率,創造了巨大的經濟價值。例如,FiRa聯盟2025年6月發布的報告《超寬頻將如何重塑全球經濟》指出,超寬頻(UWB)技術將在2024年為全球創造105億美元的社會經濟價值。這一數字主要得益於其在工業自動化和基於位置的應用中的快速普及。
同時,智慧型手機和物聯網設備的普及推動了市場發展,它們為消費者室內定位服務提供了至關重要的硬體基礎。現代智慧型手機通常整合了具備高精度定位功能的先進晶片組,從而實現了精準的室內導航和公共場所的近場行銷。正如Pozyx在2025年3月發表的報導《2025年UWB現況》中所強調的,2024年出貨的UWB晶片中約有60%將嵌入智慧型手機,這將為大眾市場應用建構一個重要的生態系統。為了滿足這一不斷擴展的設備生態系統的連接需求,基礎設施投資將保持強勁勢頭。諾基亞在2025年報告稱,截至上一年年底,其已新增850家私人無線客戶,這印證了支持以位置為中心的技術的基礎設施正在蓬勃發展。
全球室內定位市場加速成長的主要障礙在於資料隱私和安全問題。由於這些技術依賴透過藍牙、Wi-Fi 和超寬頻 (UWB) 對個人和資產進行持續監控,因此必然會產生大量敏感的行為資料。這種精細的追蹤能力引發了人們對潛在濫用和未授權存取的嚴重擔憂,使得企業在採用這些解決方案時猶豫不決,以避免聲譽受損和法律責任。
日益嚴峻的網路威脅情勢加劇了這種猶豫不決。根據ISACA的一項調查,55%的受訪機構表示,到2024年,網路攻擊數量將逐年增加。這些數據凸顯了互聯環境和使用者資料管理中固有的特殊風險。因此,對資料外洩日益成長的擔憂,加上遵守不斷變化的隱私法規的複雜性,迫使企業推遲或限制室內定位計劃的範圍。這種謹慎態度直接阻礙了市場成長,因為決策者優先考慮的是風險緩解,而不是追蹤技術的營運效益。
將室內定位技術融入智慧建築生態系統正成為一種變革性趨勢,將焦點從孤立的追蹤系統轉向全面的設施管理。在這種模式下,來自感測器和連網裝置的位置資料直接整合到建築管理系統中,從而動態最佳化環境控制、能源使用和居住者福祉。這種整合使設施能夠根據精確的人員流動和密度即時調節照明、暖氣和通風,在提升居住者體驗的同時減少營運浪費。根據國際WELL建築研究院(IWBI)2025年7月發布的新聞稿,預計到2025年,全球整體面積WELL建築標準的建築面積將超過60億平方英尺,該標準越來越依賴位置感知感測器網路進行效能監測。
同時,人工智慧和機器學習在預測性位置分析的應用正在重新定義企業利用空間資料的方式。企業不再只是監控即時位置,而是利用先進的演算法來分析歷史移動模式、預測未來瓶頸,並在複雜的環境中實現決策流程的自動化。這種能力在物流和倉儲管理領域尤其重要,因為預測模型可以在效率低下出現之前預先分配資源並最佳化工作流程。根據斑馬技術公司於2025年2月發布的《2025年倉庫願景調查報告》,63%的全球倉庫經理計劃在未來五年內整合人工智慧軟體,以增強營運可視性和決策能力。
The Global Indoor Location Market is projected to experience substantial growth, rising from USD 16.79 Billion in 2025 to USD 47.82 Billion by 2031, representing a CAGR of 19.06%. This sector relies on technologies such as Bluetooth Low Energy, Wi-Fi, and Ultra-Wideband to facilitate the tracking of assets and individuals within structures where satellite signals are unreliable. The market's expansion is primarily fueled by the necessity for operational efficiency in logistics via real-time asset monitoring and the growing need for personalized customer interactions in retail. Furthermore, the healthcare industry is increasingly adopting these solutions to guarantee patient safety and streamline equipment management, providing a steady foundation for market development.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 16.79 Billion |
| Market Size 2031 | USD 47.82 Billion |
| CAGR 2026-2031 | 19.06% |
| Fastest Growing Segment | Cloud |
| Largest Market | North America |
According to data from the Bluetooth Special Interest Group in 2024, annual shipments of Bluetooth location services devices were forecast to hit 563 million units by 2028, indicating a compound annual growth rate of 22 percent. Despite these positive indicators, the market confronts a major obstacle concerning data privacy and security. The accumulation of sensitive movement data provokes anxiety among consumers and regulatory bodies, potentially resulting in strict compliance requirements that could hinder broader implementation across a variety of industries.
Market Driver
The convergence of Industry 4.0 and industrial automation serves as a major catalyst for the market, fundamentally transforming how businesses handle complex operational environments. Manufacturing plants and logistics hubs are increasingly utilizing precise indoor positioning systems to establish digital twins and manage automated guided vehicles, creating a strong demand for robust location tracking solutions. This shift from manual tracking to automated spatial awareness generates significant economic value by optimizing workflows and asset usage. For instance, the FiRa Consortium's June 2025 report, 'How UWB is Reshaping the Global Economy,' noted that Ultra-Wideband technology contributed $10.5 billion in global socio-economic value in 2024, a figure largely driven by rapid adoption in industrial automation and location-based applications.
Concurrently, the market is being driven by the widespread availability of smartphones and connected IoT devices, which act as the essential hardware foundation for consumer-facing indoor location services. Modern smartphones frequently incorporate advanced chipsets with fine-ranging capabilities, enabling highly accurate indoor navigation and proximity marketing in public spaces. As highlighted in Pozyx's March 2025 article, 'The state of UWB in 2025,' approximately 60 percent of all Ultra-Wideband chips shipped in 2024 were embedded in smartphones, creating a vital ecosystem for mass-market applications. To sustain the connectivity needs of these expanding device ecosystems, infrastructure investment remains strong; Nokia reported in 2025 that it had secured 850 private wireless customers by the end of the previous year, underscoring the growing infrastructure supporting these location-centric technologies.
Market Challenge
The primary obstacle to the accelerated growth of the Global Indoor Location Market is the apprehension surrounding data privacy and security. Because these technologies depend on the persistent monitoring of individuals and assets via Bluetooth, Wi-Fi, and Ultra-Wideband, they inherently produce large volumes of sensitive behavioral data. This granular tracking capability triggers significant alarm regarding potential misuse or unauthorized access, causing organizations to hesitate in deploying these solutions to avoid reputational damage and legal liability.
This hesitation is further intensified by an escalating threat landscape. According to ISACA, in 2024, 55 percent of surveyed organizations reported an increase in cyberattacks compared to the previous year. Such statistics emphasize the tangible risks associated with connected environments and the management of user data. Consequently, the increased fear of data breaches and the complexity of adhering to evolving privacy regulations force companies to delay implementation or limit the scope of indoor location projects. This caution directly stifles market growth as decision-makers prioritize risk mitigation over the operational benefits of tracking technologies.
Market Trends
The incorporation of indoor location technology into smart building ecosystems is becoming a transformative trend, moving the focus from isolated tracking systems to holistic facility management. In this model, location data from sensors and connected devices is integrated directly into building management systems to dynamically optimize environmental controls, energy usage, and occupant wellness. This convergence enables facilities to adjust lighting, heating, and ventilation in real-time based on the precise movement and density of people, thereby reducing operational waste while enhancing the occupant experience. According to a July 2025 press release by the International WELL Building Institute, the adoption of the WELL Building Standard-which increasingly relies on location-aware sensor networks for monitoring performance-has expanded to cover more than 6 billion square feet of real estate globally.
Simultaneously, the application of AI and machine learning for predictive location analytics is redefining how enterprises utilize spatial data. Rather than merely monitoring real-time positions, organizations are leveraging advanced algorithms to analyze historical movement patterns, forecast future bottlenecks, and automate decision-making processes within complex environments. This capability is particularly critical in logistics and warehousing, where predictive models can preemptively allocate resources and streamline workflows before inefficiencies occur. According to Zebra Technologies' '2025 Warehouse Vision Study' from February 2025, 63 percent of warehouse leaders globally plan to integrate artificial intelligence software within the next five years to enhance operational visibility and decision-making.
Report Scope
In this report, the Global Indoor Location Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Indoor Location Market.
Global Indoor Location Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: