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2030 年身臨其境型分析市場預測 - 依產品、用途、最終用戶和地區分類的全球分析
市場調查報告書
商品編碼
1359008

2030 年身臨其境型分析市場預測 - 依產品、用途、最終用戶和地區分類的全球分析

Immersive Analytics Market Forecasts to 2030 - Global Analysis By Offering (Solutions, Services and Solutions), Application (Design & Visualization, Sales & Marketing, Strategy Planning and Other Applications), End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2023 年全球身臨其境型分析市場規模為 11.8 億美元，預計到 2030 年將達到 191.2 億美元，預測期內年複合成長率為 48.7%。

一種稱為身臨其境型分析的尖端方法結合了資料視覺化、虛擬實境、增強智慧和人工智慧，以創造增強的分析體驗。隨著企業越來越意識到製定資料主導決策的價值，身臨其境型分析市場的成長預計將會增加。透過提供全面的資料視圖，身臨其境型分析為決策者提供支持，幫助他們發現更傳統方法可能會錯過的隱藏見解。

據國際唱片業聯合會（IFPI）稱。近年來，數位收入一直在穩步成長，到 2022 年，串流媒體將佔全球錄製音樂銷售額的 67.0%，高於 2021 年的 66.0%。截至年終年底，全球付費會員帳號數為5.89億個。

數位化與身臨其境型技術的進步

虛擬實境 (VR) 和擴增實境(AR) 等身臨其境型技術正在徹底改變企業與資料互動的方式。這些技術提供身臨其境型和互動式資料視覺化，使用戶能夠以更直覺和更有吸引力的方式探索複雜的資料。隨著組織變得數位化並產生大量資料，各行業對身臨其境型分析和解決方案的需求持續成長。現在可以加強主導策略。

實施成本高

建構必要的硬體和軟體基礎設施，例如強大的運算系統、VR/AR 設備和相容的軟體平台，對許多組織來說都是一筆財務負擔。這種成本障礙通常限制了預算較多的大型企業的採用，而小型企業可能會發現很難投資身臨其境型分析。因此，對於一些企業來說，身臨其境型分析的潛在好處（例如增強的決策和資料視覺化）仍然遙不可及，而且這種創新技術的更廣泛的市場仍然處於危險之中，阻礙了成長和可及性。

物聯網需求不斷成長

隨著物聯網設備在各個產業中不斷普及，將會產生大量的即時資料。身臨其境型分析透過提供身臨其境型和互動式視覺化來利用大量資料，使組織能夠獲得更深入的見解並做出資訊的決策。物聯網和身臨其境型分析之間的協同效應為製造業、醫療保健和智慧城市等領域的增強監控、預測分析和簡化業務打開了大門。

勞動力缺乏分析知識

身臨其境型分析提供了強大的資料視覺化功能，但其有效使用需要一定程度的分析能力。如果沒有具備必要分析技能的人才，組織可能很難充分利用這些身臨其境型技術的潛力。這種知識差距可能會阻礙身臨其境型分析解決方案的採用和實施，並限制其對資料主導決策的影響。

COVID-19 的影響：

COVID-19 的爆發對身臨其境型分析市場產生了負面影響。封鎖和法規擾亂了供應鏈，並推遲了身臨其境型技術的硬體生產和軟體開發。此外，預算削減和經濟不確定性迫使許多組織削減對身臨其境型分析等創新技術的投資。遠距工作趨勢雖然對某些行業有利，但通常也限制了需要實際存在的身臨其境型技術的使用。

預計醫療保健領域將在預測期內成為最大的產業

預計醫療保健領域在預測期內將佔據最大的市場佔有率。隨著醫療保健產業經歷數位轉型，身臨其境型分析預計將越來越受歡迎。醫療保健產業的技術進步和發明正在簡化醫療設備建模、病患監測和病患診斷。此外，身臨其境型分析系統可以幫助醫療保健和生命科學組織有效地管理患者資料的收集、處理和顯示方式，以模擬和測試新的治療方法、場景和技術，從而推動部門市場的擴張。

預計設計和視覺化領域在預測期內的年複合成長率最高

預計設計和視覺化市場在預測期內將有利地擴張。工程師、建築師和產品設計師都在處理日益複雜和多維度的資料。使用身臨其境型分析以有效的方式視覺化和操縱這些複雜的資料，從而改善設計過程。此外，它允許用戶以更自然和身臨其境的方式與 3D 模型、原型和模擬進行交互，從而提高設計過程的準確性和創新性。

佔比最大的地區：

北美將在 2022 年佔據該市場的主導地位，並且預計在預測期內將繼續佔據主導地位。這是該地區最先進的技術基礎設施和支援性技術環境的結果。此外，該地區蓬勃發展的金融服務業正在利用身臨其境型分析來獲得競爭優勢。此外，北美身臨其境型分析市場由市場佔有率最高的美國和成長最快的加拿大引領。

複合年複合成長率最高的地區：

在預測期內，由於經濟快速成長、數位轉型以及各行業擴大採用最尖端科技，亞太地區預計將呈現最高的市場成長率。中國、印度、日本和韓國等國家的研發成本很高，正在創建尖端的身臨其境型分析應用程式。此外，身臨其境型分析也被用來提高生產力和品質保證，特別是在該地區的製造業。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 利害關係人
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球身臨其境型分析市場：依產品分類

  • 硬體
    • 擴增實境（AR）
    • 混合實境（MR）
    • 虛擬實境（VR）
    • 展示
    • 感測器和控制器
    • 其他硬體
  • 服務
    • 專業的服務
    • 管理服務
  • 解決方案

第6章 全球沉浸式分析市場：依用途

  • 設計和視覺化
  • 銷售與行銷
  • 策略規劃
  • 其他用途

第7章 全球身臨其境型分析市場：依最終用戶分類

  • 汽車和交通
  • 建造
  • 教育
  • 遊戲
  • 政府和國防
  • 衛生保健
  • 製造業
  • 媒體和娛樂
  • 其他最終用戶

第8章 全球身臨其境型分析市場：依地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第9章 進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章 公司簡介

  • Accenture PLC
  • ARSOME Technology
  • Aventior
  • BadVR
  • Cognitive3D
  • DPVR
  • Google LLC
  • HTC Corporation
  • IBM Corporation
  • JuJu lmmersive
  • Kognitiv Spark
  • lmmersionAnalytics
  • Magic Leap, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • PICO
  • SAP SE
  • SenseGlove
  • Softcare Studios
  • Tibco Software, Inc.
  • Varjo Technologies Oy
  • Virtualitics
Product Code: SMRC23880

According to Stratistics MRC, the Global Immersive Analytics Market is accounted for $1.18 billion in 2023 and is expected to reach $19.12 billion by 2030 growing at a CAGR of 48.7% during the forecast period. A cutting-edge methodology called immersive analytics combines data visualization, virtual reality, augmented reality, and artificial intelligence to produce an enhanced analytical experience. Immersive analytics market growth is anticipated to increase as businesses increasingly realize the value of making data-driven decisions. By offering a comprehensive view of the data, immersive analytics empowers decision-makers and can help uncover hidden insights that might be overlooked by more traditional approaches.

According to the International Federation of the Phonographic Industry (IFPI). Digital revenues have been increasing steadily over the previous few years, and by 2022 streaming will account for 67.0% of all recorded music sales worldwide, up from 66.0% in 2021. At the end of that year, there were 589 million paid subscription accounts worldwide.

Market Dynamics:

Driver:

Increasing digitalization and Advancements in immersive technology

Immersive technologies, such as virtual reality (VR) and augmented reality (AR), are revolutionizing how businesses interact with their data. These technologies offer immersive and interactive data visualization, allowing users to explore complex datasets in a more intuitive and engaging manner. As organizations continue to digitize their operations and generate vast amounts of data, the demand for immersive analytics solutions is on the rise, enabling better insights, improved decision-making, and enhanced data-driven strategies across various industries.

Restraint:

High cost of deployment

Building the necessary hardware and software infrastructure, including powerful computing systems, VR/AR devices, and compatible software platforms, can be financially burdensome for many organizations. This cost barrier often limits adoption to larger enterprises with substantial budgets, while smaller businesses may find it challenging to invest in immersive analytics. As a result, the potential benefits of immersive analytics, such as enhanced decision-making and data visualization, remain out of reach for some, hindering the broader market growth and accessibility of this transformative technology.

Opportunity:

Increasing demand for IoT

As IoT devices continue to proliferate across various industries, they generate vast amounts of real-time data. Immersive analytics can leverage this data influx by providing immersive and interactive visualizations, enabling organizations to gain deeper insights and make more informed decisions. The synergy between IoT and immersive analytics opens the door to enhanced monitoring, predictive analysis, and streamlined operations across sectors like manufacturing, healthcare, and smart cities.

Threat:

Lack of analytical knowledge in the workforce

While immersive analytics offers powerful data visualization capabilities, its effective utilization requires a certain level of analytical proficiency. Without a workforce equipped with the necessary analytical skills, organizations may struggle to fully harness the potential of these immersive technologies. This knowledge gap can hinder the adoption and implementation of immersive analytics solutions, limiting their impact on data-driven decision-making.

COVID-19 Impact:

The COVID-19 pandemic had a negative impact on the immersive analytics market. Lockdowns and restrictions disrupted supply chains, causing delays in hardware production and software development for immersive technologies. Additionally, reduced budgets and economic uncertainty forced many organizations to cut back on investments in innovative technologies like immersive analytics. Remote work trends, although beneficial for some industries, also limit the use of immersive technologies that typically require physical presence.

The healthcare segment is expected to be the largest during the forecast period

During the forecast period, the healthcare segment is anticipated to hold the largest market share. As the healthcare industry undergoes a digital transformation, immersive analytics are expected to gain popularity. Technological advances and inventions in the healthcare industry have simplified the modeling of medical devices, patient monitoring, and patient diagnosis. Moreover, immersive analytics systems help healthcare and life sciences organizations effectively manage how patient data is gathered, handled, processed, and presented for the simulation and testing of new treatments, scenarios, and technologies, which propels segment expansion.

The design & visualization segment is expected to have the highest CAGR during the forecast period

During the forecast period, it is anticipated that the design and visualization market will expand lucratively. Engineers, architects, and product designers are among the designers who work with data that is getting more complex and dimensional. To visualize and interact with this complex data in a useful way that elevates the design process, use immersive analytics. Furthermore, it makes it possible for users to interact with 3D models, prototypes, and simulations in a more natural and immersive way, enhancing accuracy and innovation in the design process.

Region with largest share:

In 2022, North America dominated this market, and it is predicted that it will do so again during the forecast period. This is a result of the area's state-of-the-art technological infrastructure and supportive technological environment. The thriving financial services industry in this area is also using immersive analytics to gain a competitive edge. Additionally, the North American immersive analytics market was led by the United States, which had the highest market share, and Canada, which experienced the fastest growth.

Region with highest CAGR:

During the period of the forecast, Asia-Pacific is anticipated to have among the market's highest growth rates owing to region's rapid economic growth, digital transformation, and expanding adoption of cutting-edge technology across a variety of business verticals. Research and development spending is high in nations like China, India, Japan, and South Korea, and this has produced cutting-edge immersive analytics applications. Furthermore, particularly in the region's manufacturing sector, immersive analytics are being used to boost productivity and quality assurance.

Key players in the market:

Some of the key players profiled in the Immersive Analytics Market include: Accenture PLC, ARSOME Technology, Aventior, BadVR, Cognitive3D, DPVR, Google LLC, HTC Corporation, IBM Corporation, JuJu lmmersive, Kognitiv Spark, lmmersionAnalytics, Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, PICO, SAP SE, SenseGlove, Softcare Studiosm, Tibco Software, Inc., Varjo Technologies Oy and Virtualitics.

Key Developments:

In August 2023, SkyView Innovations (SkyView) announced the launch of its Immersive Consulting Practice. SkyView's team helps organizations capitalize on the benefits of underlying technologies like augmented reality (AR), generative artificial intelligence (AI), digital twins, 3D content, interactive media, real-time data, and gaming engines, by designing immersive experiences that solve specific problems and deliver tangible ROI.

In July 2023, Emperia has launched Lacoste's new summer virtual store which is centered around creating a unique and immersive shopping experience for members of Le Club Lacoste and its UNDW3 (Web3) community. The virtual store aims to foster a sense of community and loyalty appreciation by offering exclusive elements not available in physical stores.

In June 2023, Accenture has acquired Nextira, an Amazon Web Services (AWS) Premier Partner that uses AWS to deliver cloud-native innovation, predictive analytics and immersive experiences for their clients. These services and solutions will bolster Accenture Cloud First's robust set of engineering capabilities and help clients take advantage of a full continuum of cloud capabilities and tools. Terms of the transaction were not disclosed.

Offerings Covered:

  • Hardware
  • Services
  • Solutions

Applications Covered:

  • Design & Visualization
  • Sales & Marketing
  • Strategy Planning
  • Other Applications

End Users Covered:

  • Automotive & Transportation
  • Construction
  • Education
  • Gaming
  • Government & Defense
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Immersive Analytics Market, By Offering

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Augmented Reality (AR)
    • 5.2.2 Mixed Reality (MR)
    • 5.2.3 Virtual Reality (VR)
    • 5.2.4 Displays
    • 5.2.5 Sensors & Controllers
    • 5.2.6 Other Hardwares
  • 5.3 Services
    • 5.3.1 Professional Services
    • 5.3.2 Managed Services
  • 5.4 Solutions

6 Global Immersive Analytics Market, By Application

  • 6.1 Introduction
  • 6.2 Design & Visualization
  • 6.3 Sales & Marketing
  • 6.4 Strategy Planning
  • 6.5 Other Applications

7 Global Immersive Analytics Market, By End User

  • 7.1 Introduction
  • 7.2 Automotive & Transportation
  • 7.3 Construction
  • 7.4 Education
  • 7.5 Gaming
  • 7.6 Government & Defense
  • 7.7 Healthcare
  • 7.8 Manufacturing
  • 7.9 Media & Entertainment
  • 7.10 Other End Users

8 Global Immersive Analytics Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Accenture PLC
  • 10.2 ARSOME Technology
  • 10.3 Aventior
  • 10.4 BadVR
  • 10.5 Cognitive3D
  • 10.6 DPVR
  • 10.7 Google LLC
  • 10.8 HTC Corporation
  • 10.9 IBM Corporation
  • 10.10 JuJu lmmersive
  • 10.11 Kognitiv Spark
  • 10.12 lmmersionAnalytics
  • 10.13 Magic Leap, Inc.
  • 10.14 Meta Platforms, Inc.
  • 10.15 Microsoft Corporation
  • 10.16 PICO
  • 10.17 SAP SE
  • 10.18 SenseGlove
  • 10.19 Softcare Studios
  • 10.20 Tibco Software, Inc.
  • 10.21 Varjo Technologies Oy
  • 10.22 Virtualitics

List of Tables

  • Table 1 Global Immersive Analytics Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Immersive Analytics Market Outlook, By Offering (2021-2030) ($MN)
  • Table 3 Global Immersive Analytics Market Outlook, By Hardware (2021-2030) ($MN)
  • Table 4 Global Immersive Analytics Market Outlook, By Augmented Reality (AR) (2021-2030) ($MN)
  • Table 5 Global Immersive Analytics Market Outlook, By Mixed Reality (MR) (2021-2030) ($MN)
  • Table 6 Global Immersive Analytics Market Outlook, By Virtual Reality (VR) (2021-2030) ($MN)
  • Table 7 Global Immersive Analytics Market Outlook, By Displays (2021-2030) ($MN)
  • Table 8 Global Immersive Analytics Market Outlook, By Sensors & Controllers (2021-2030) ($MN)
  • Table 9 Global Immersive Analytics Market Outlook, By Other Hardwares (2021-2030) ($MN)
  • Table 10 Global Immersive Analytics Market Outlook, By Services (2021-2030) ($MN)
  • Table 11 Global Immersive Analytics Market Outlook, By Professional Services (2021-2030) ($MN)
  • Table 12 Global Immersive Analytics Market Outlook, By Managed Services (2021-2030) ($MN)
  • Table 13 Global Immersive Analytics Market Outlook, By Solutions (2021-2030) ($MN)
  • Table 14 Global Immersive Analytics Market Outlook, By Application (2021-2030) ($MN)
  • Table 15 Global Immersive Analytics Market Outlook, By Design & Visualization (2021-2030) ($MN)
  • Table 16 Global Immersive Analytics Market Outlook, By Sales & Marketing (2021-2030) ($MN)
  • Table 17 Global Immersive Analytics Market Outlook, By Strategy Planning (2021-2030) ($MN)
  • Table 18 Global Immersive Analytics Market Outlook, By Other Applications (2021-2030) ($MN)
  • Table 19 Global Immersive Analytics Market Outlook, By End User (2021-2030) ($MN)
  • Table 20 Global Immersive Analytics Market Outlook, By Automotive & Transportation (2021-2030) ($MN)
  • Table 21 Global Immersive Analytics Market Outlook, By Construction (2021-2030) ($MN)
  • Table 22 Global Immersive Analytics Market Outlook, By Education (2021-2030) ($MN)
  • Table 23 Global Immersive Analytics Market Outlook, By Gaming (2021-2030) ($MN)
  • Table 24 Global Immersive Analytics Market Outlook, By Government & Defense (2021-2030) ($MN)
  • Table 25 Global Immersive Analytics Market Outlook, By Healthcare (2021-2030) ($MN)
  • Table 26 Global Immersive Analytics Market Outlook, By Manufacturing (2021-2030) ($MN)
  • Table 27 Global Immersive Analytics Market Outlook, By Media & Entertainment (2021-2030) ($MN)
  • Table 28 Global Immersive Analytics Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.