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市場調查報告書
商品編碼
1443410
全球沉浸式分析市場規模研究與預測(按最終用戶提供的應用程式和區域分析),2023-2030 年Global Immersive Analytics Market Size study & Forecast, by Offering by Application by End User and Regional Analysis, 2023-2030 |
2022 年全球沉浸式分析市場價值約為 7.9 億美元,預計在 2023-2030 年預測期內將以超過 51.8% 的健康成長率成長。沉浸式分析是指資料分析和視覺化的一種方法,旨在透過創造身臨其境和引人入勝的體驗來增強用戶對資料的理解和互動。該術語將資料分析元素與虛擬實境 (VR)、擴增實境 (AR) 和混合實境 (MR) 等沉浸式技術相結合。目標是提供一個更直覺、更身臨其境的環境來探索和解釋複雜的資料集。由於對資料視覺化工具的需求不斷成長以及對 3D資料視覺化頭戴式顯示器的需求不斷成長等因素,沉浸式分析市場正在不斷擴大。因此,在 2023-2030 年預測期內,國際市場對沉浸式分析的需求將逐漸增加。
資料視覺化工具透過以圖形方式表示資訊來幫助使用者理解複雜的資料集。沉浸式分析更進一步,提供更具互動性和沈浸式的體驗,讓使用者在空間環境中探索和理解資料。這增強了對資料模式、關係和趨勢的整體理解。根據 Statista 的數據,2023 年數據視覺化市場規模為 7.76 美元。此外,2023 年,Morningstar Advisor Workstation 是全球最常用的資料分析軟體。推動沉浸式分析市場的另一個重要因素是頭戴式顯示器對 3D資料視覺化的需求不斷增加。頭戴式顯示器提供身臨其境的3D視覺體驗。這種高度的沉浸感增強了使用者與 3D 視覺化互動時的體驗,使資料更具吸引力且更易於理解。此外,根據Statista 的數據,2021 年全球消費者虛擬實境頭盔顯示器(HMD) 設備出貨量約為1,700 萬台。預計未來幾年全球VR HMD 設備的年出口量將大幅成長,到2021 年將達到5970 萬台。2025 年。此外,對物聯網連接設備的需求不斷成長,以及擴大採用沉浸式分析來提供個性化客戶體驗,預計將在預測期內為市場創造利潤豐厚的成長機會。然而,沉浸式分析和技術複雜性相關的高成本將阻礙 2023-2030 年預測期內的整體市場成長。
全球沉浸式分析市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於該地區工業化率不斷上升和數位化程度不斷擴大,亞太地區在 2022 年佔據了市場主導地位,佔據了最大的市場佔有率。沉浸式分析利用虛擬實境 (VR) 和擴增實境 (AR) 等技術來創建沉浸式視覺化。這使得工業和數位化部門能夠以更具吸引力和更易於理解的格式呈現資料,從而促進更好的決策和分析。該地區的主導表現預計將推動沉浸式分析的整體需求。此外,由於虛擬實境和擴增實境技術在該地區的擴張等因素,預計亞太地區在預測期內將以最快的CAGR成長。 VR和AR技術提供了先進的視覺化功能,讓使用者可以在3D空間中探索資料並與之互動。這種增強的視覺化可以使資料模式和見解更加明顯,從而更好地理解和決策。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在涵蓋參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還涵蓋了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Immersive Analytics Market is valued approximately at USD 790 million in 2022 and is anticipated to grow with a healthy growth rate of more than 51.8% over the forecast period 2023-2030. Immersive Analytics refers to an approach in data analysis and visualization that aims to enhance the user's understanding and interaction with data by creating immersive and engaging experiences. The term combines elements of data analytics with immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). The goal is to provide a more intuitive and immersive environment for exploring and interpreting complex datasets. The Immersive Analytics market is expanding because of factors such as rising demand for data visualization tools and growing demand of head-mounted displays for 3D data visualization. As a result, the demand of Immersive Analytics has progressively increased in the international market during the forecast period 2023-2030.
Data visualization tools help users comprehend complex datasets by representing information graphically. Immersive analytics take this a step further by providing a more interactive and immersive experience, allowing users to explore and understand data in a spatial context. This enhances the overall understanding of data patterns, relationships, and trends. According to the Statista, the Data visualization market accounts USD 7.76 in 2023. Furthermore, in 2023, Morningstar Advisor Workstation was the most used data analytics software globally. Another important factor driving the Immersive Analytics market is increasing demand of head-mounted displays for 3D data visualization. Head-mounted displays provide an immersive and three-dimensional visual experience. This heightened level of immersion enhances the user's experience when interacting with 3D visualizations, making the data more engaging and easier to understand. In addition, as per Statista, consumer virtual reality helmet mounted display (HMD) device shipment accounts approximately 17 million units globally in 2021. The yearly global exports of VR HMD devices are predicted to drastically rise over the next few years, reaching 59.7 million by 2025. Moreover, growing demand for IoT connected devices and rising adoption of immersive analytics to provide personalized customer experience is anticipated to create a lucrative growth opportunity for the market over the forecast period. However, high cost associated to immersive analytics and technical complexities is going to impede overall market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Immersive Analytics Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 with largest market share owing to the rising rate of industrialization and expanding digitalization in the region. Immersive Analytics leverages technologies such as virtual reality (VR) and augmented reality (AR) to create immersive visualizations. This enables industrial and digitalized sectors to present data in more engaging and understandable formats, facilitating better decision-making and analysis. The region's dominant performance is anticipated to propel the overall demand of Immersive Analytics. Furthermore, Asia Pacific is expected to grow at the fastest CAGR during the forecast period, owing to factors such as expansion of VR and AR technologies in the region. VR and AR technologies provide advanced visualization capabilities, allowing users to explore and interact with data in three-dimensional spaces. This enhanced visualization can make data patterns and insights more apparent, leading to better understanding and decision-making.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable