旅遊業生成式人工智慧市場規模、佔有率和成長分析：按應用、部署、技術、最終用戶和地區分類－2026-2033年產業預測

2024 年全球旅遊業生成式人工智慧市場價值 5.5 億美元，預計將從 2025 年的 7 億美元成長到 2033 年的 48.5 億美元，在預測期（2026-2033 年）內複合年成長率為 27.82%。

全球旅遊業的生成式人工智慧市場主要由個人化驅動，旨在回應旅客在預算和風格方面不斷變化的偏好。生成式人工智慧分析瀏覽歷史、社交訊號和庫存數據，從而提案個人化行程，增強用戶預訂和購買的信心。線上旅行社正大力投資生成式人工智慧部署聊天機器人，大幅降低支援成本。同時，飯店業也在利用人工智慧產生的、根據使用者偏好量身定做的行銷內容來提高用戶參與度。這種協同效應正在提升收入，並加速人工智慧生態系統的發展。此外，生成式人工智慧正在革新旅遊營運模式，從動態定價模型到自動化客戶服務，都能實現更快、更有經濟的行銷策略，從而擴大市場覆蓋範圍，並加劇各旅遊服務供應商之間的競爭。

全球旅遊業生成式人工智慧市場促進因素

旅遊業的生成式人工智慧之所以能夠蓬勃發展，是因為它能夠創造個人化行程、提供即時提案，並產生高度相關的內容，從而顯著提升旅客滿意度。這項技術使旅行社能夠利用即時數據，提供符合個人偏好的客製化體驗，從而脫穎而出。透過建構個人化故事，人工智慧能夠增強用戶參與度，促進重複預訂，並提升對整合人工智慧平台的整體需求。此外，人工智慧獲得的洞察有助於最佳化行銷策略，使旅行社能夠更有效地進行推廣，最終提高轉換率。因此，包括航空公司、飯店和旅行社在內的各行業都在進一步擴大對人工智慧的應用。

全球旅遊業生成式人工智慧市場面臨的限制因素

生成式人工智慧在旅遊業的應用受到諸多隱私問題的限制，這些問題與處理大量個人和位置資料密切相關。法律規範要求嚴格遵守資料保護法，這就要求資料處理透明、需取得使用者同意並採取強而有力的安全措施。這些複雜性會阻礙人工智慧的普及應用，並妨礙其及時部署。此外，對潛在資料外洩和濫用的擔憂會削弱客戶信任，導致服務提供者限制人工智慧功能或延遲部署。因此，此類監管會帶來持續的合規成本，並可能進一步減緩市場快速發展。

全球旅遊業生成式人工智慧市場趨勢

在全球旅遊業，生成式人工智慧市場正經歷著向個人化旅遊規劃的重大轉變，旅遊服務提供者擴大利用先進的人工智慧技術來打造高度個人化的行程。透過分析個人偏好、歷史數據以及天氣和當地活動等情境因素，企業能夠提供即時客製化的旅行體驗。互動式代理、視覺內容創作工具和高級建議引擎的整合，正在提升用戶參與度，增強品牌忠誠度，並實現服務差異化。這項創新不僅簡化了旅行社和線上旅行社 (OTA) 的規劃流程，還透過高階個人化服務為旅遊業開闢了新的商機。

目錄

介紹

• 調查目的
• 市場定義和範圍

調查方法

• 研究過程
• 二級資料和一級資料的方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態及展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場分析

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 2025年市場魅力指數
• PESTLE分析
• 監理情勢

旅遊業生成式人工智慧的全球市場規模：按應用領域分類。

• 人工智慧驅動的旅行規劃
• 個性化行程生成
• 基於聊天機器人的客戶服務
• 動態定價最佳化

全球旅遊業生成式人工智慧市場規模：依部署方式分類。

• B2C應用程式
• B2B（航空公司、飯店）

全球旅遊業生成式人工智慧市場規模：按技術分類

• 大規模語言模型
• 生成式影像人工智慧

全球旅遊業生成式人工智慧市場規模：按最終用戶分類

• 個人旅行者
• 旅行社
• 航空公司和飯店

全球旅遊業生成式人工智慧市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭資訊

• 前五大公司對比
• 主要公司2025年的市場定位
• 主要市場公司採取的策略
• 近期市場趨勢
• 企業市場占有率分析，2025 年
• 主要公司的完整公司簡介
  • 公司詳情
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 銷售收入年比比較（2023-2025 年）

主要公司簡介

• Booking Holdings（Booking.com AI）
• Expedia Group（Romie AI）
• Airbnb Inc.
• Google Travel（Bard Integration）
• TripAdvisor（AI Travel Guide）
• Hopper Inc.
• Kayak（OpenAI Partnership）
• Mondee Holdings
• Roam Around
• Layla（AI Travel）
• GuideGeek（Matador Network）
• WayAway（Travelpayouts）
• Journify
• Plan AI
• GetYourGuide
• Viator（TripAdvisor）
• Klook Travel Technology
• Musement（TUI）
• AI Trip Planner（various）
• Wanderlog

結論與建議

Global Generative AI In Travel Market size was valued at USD 0.55 Billion in 2024 and is poised to grow from USD 0.7 Billion in 2025 to USD 4.85 Billion by 2033, growing at a CAGR of 27.82% during the forecast period (2026-2033).

The global generative AI market in travel is predominantly driven by personalization, catering to evolving traveler preferences related to budget and style. By analyzing browsing history, social signals, and inventory data, generative AI crafts tailored itineraries that enhance user confidence in booking and purchasing. Online travel agencies are significantly investing in generative AI to implement chatbots, reducing support costs by a substantial margin. Concurrently, hotels leverage AI-generated marketing content, tailored to user preferences, resulting in higher engagement rates. This synergy boosts revenue and fosters the growth of an AI-enabled ecosystem. Furthermore, generative AI is revolutionizing travel operations-from dynamic pricing models to automated customer interactions-while facilitating faster, cost-efficient marketing strategies, thus expanding the market reach and enhancing competition among various travel providers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Generative AI In Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Generative AI In Travel Market Segments Analysis

Global generative AI in travel market is segmented by application, deployment, technology, end-user and region. Based on application, the market is segmented into AI-Powered Travel Planning, Personalized Itinerary Generation, Chatbot Customer Service and Dynamic Pricing Optimization. Based on deployment, the market is segmented into B2C Apps and B2B (Airlines, Hotels). Based on technology, the market is segmented into Large Language Models and Generative Image AI. Based on end-user, the market is segmented into Individual Travelers, Travel Agencies and Airlines & Hotels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Generative AI In Travel Market

The generative AI in the travel market is propelled by its capability to produce customized itineraries, offer real-time recommendations, and generate relevant content that significantly enhances traveler satisfaction. This technology allows travel agencies to stand out as it tailors experiences to individual preferences by leveraging real-time data. By crafting personalized narratives, AI fosters stronger engagement, encouraging repeat bookings and boosting overall demand for AI-integrated platforms. Moreover, the insights gained through AI assist in refining marketing approaches, enabling travel companies to target their promotions more effectively and ultimately improve conversion rates, leading to broader market adoption across various sectors, including airlines, hotels, and travel agencies.

Restraints in the Global Generative AI In Travel Market

The integration of generative AI in the travel sector is impeded by significant privacy concerns associated with the processing of vast amounts of personal and location data. Regulatory frameworks demand strict adherence to data protection laws, which necessitate transparent data handling, consent protocols, and stringent security measures. This complexity complicates implementation and can hinder timely adoption. Additionally, apprehensions surrounding potential data breaches or misuse may undermine customer trust, leading providers to restrict AI functionalities or postpone integration efforts. Consequently, such regulatory scrutiny imposes continued compliance costs that can further stifle rapid advancement within the market.

Market Trends of the Global Generative AI In Travel Market

The Global Generative AI in Travel market is witnessing a significant shift towards personalized journey orchestration, as travel providers increasingly harness advanced AI technologies to create hyper-personalized itineraries. By analyzing individual preferences, historical data, and contextual elements like weather and local events, companies are able to offer tailored travel experiences that evolve in real time. The integration of conversational agents, visual content creators, and sophisticated recommendation engines enhances user engagement, fosters brand loyalty, and differentiates service offerings. This innovation not only streamlines the planning process for agencies and OTAs but also unveils new revenue opportunities through premium, personalized services in the travel sector.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Generative AI in Travel Market Size by Application & CAGR (2026-2033)

• Market Overview
• AI-Powered Travel Planning
• Personalized Itinerary Generation
• Chatbot Customer Service
• Dynamic Pricing Optimization

Global Generative AI in Travel Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• B2C Apps
• B2B (Airlines, Hotels)

Global Generative AI in Travel Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Large Language Models
• Generative Image AI

Global Generative AI in Travel Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Individual Travelers
• Travel Agencies
• Airlines & Hotels

Global Generative AI in Travel Market Size & CAGR (2026-2033)

• North America (Application, Deployment, Technology, End-User)
  • US
  • Canada
• Europe (Application, Deployment, Technology, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Technology, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Technology, End-User)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Technology, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Booking Holdings (Booking.com AI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group (Romie AI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Travel (Bard Integration)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor (AI Travel Guide)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kayak (OpenAI Partnership)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondee Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roam Around
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layla (AI Travel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GuideGeek (Matador Network)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WayAway (Travelpayouts)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Journify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plan AI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetYourGuide
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viator (TripAdvisor)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klook Travel Technology
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Musement (TUI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AI Trip Planner (various)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanderlog
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations