課程創建軟體市場規模、佔有率和成長分析（按許可、部署類型、最終用戶和地區分類）—2026-2033年產業預測

全球課程創建軟體市場規模預計在 2024 年達到 66.8 億美元，從 2025 年的 75.6 億美元成長到 2033 年的 203.9 億美元，在預測期（2026-2033 年）內複合年成長率為 13.2%。

全球課程創建軟體市場正經歷顯著成長，這主要得益於教育、企業和職業培訓領域對數位學習平台和數位內容開發的日益普及。遠距和混合式學習模式的興起推動了創新課程設計策略的採用，凸顯了對數位化工具的需求。對個人化、互動式學習體驗日益成長的需求，促使人們更加關注能夠整合多媒體、遊戲化和行動響應式設計的互動式課程創建工具。此外，企業環境中微學習和隨選學習的趨勢也推動了對快速內容開發解決方案的需求。然而，高昂的前期成本、陡峭的學習曲線以及資料隱私問題等挑戰仍然是限制市場發展的因素，尤其對於小規模的機構和依賴傳統學習管理系統（LMS）的機構而言更是如此。

全球課程創造軟體市場促進因素

教育、企業和政府部門對學習需求的不斷成長以及線上內容的激增，正在推動課程創建軟體市場的發展。各機構逐漸意識到柔軟性、擴充性且經濟高效的線上學習解決方案的重要性，這也促使人們對先進的課程創建工具產生了需求。隨著各機構致力於有效率地設計和交付引人入勝的數位化課程，能夠快速有效地滿足這些教育需求的先進軟體也越來越受到關注。這種轉變凸顯了創新課程創建解決方案在促進各種環境下的學習和知識傳播方面的重要作用。

限制全球課程創造軟體市場的因素

全球課程創建軟體市場面臨嚴峻挑戰，主要原因在於功能豐富的高級軟體授權高成本，以及與內容創作者相關的培訓成本。這種經濟負擔可能會阻礙小型企業和獨立教育者投資這些高階解決方案。初始成本往往過高，使他們無法採用能夠提升內容開發的高級工具。因此，這種限制阻礙了創新軟體方案的廣泛應用，而這些方案本來可以有助於提高教育成果。

全球課程製作軟體市場趨勢

塑造全球課程創建軟體市場的一大趨勢是人工智慧驅動的內容生成和個人化功能的日益融合。這項先進技術透過自動化內容生成、智慧內容管理以及根據學習者的個人表現和偏好最佳化學習路徑，顯著提升了課程創建體驗。這些創新不僅簡化了內容創建流程，還顯著提高了整體教育效率，使教育工作者和機構能夠提供更具吸引力和個人化的教育體驗。因此，對人工智慧增強型課程創建工具的需求正在迅速成長，反映出人們正朝著個人化學習解決方案的方向轉變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球課程創建軟體市場規模（按許可和複合年成長率分類）（2026-2033 年）

• 所有權
• 開放原始碼

全球課程創建軟體市場規模（按部署模式和複合年成長率分類）（2026-2033 年）

• 基於雲端的
• 本地部署

全球課程創建軟體市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 學校和大學
• 公司
• 政府機構

全球課程創建軟體市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Articulate（United States）
• Adobe Captivate（United States）
• iSpring Suite（United States）
• dominKnow（Canada）
• Easygenerator（Netherlands）
• Elucidat（United Kingdom）
• Lectora（United States）
• Gomo Learning（United Kingdom）
• TechSmith（United States）
• Synthesia（United Kingdom）
• isEazy（Spain）
• Coassemble（United States）
• Composica（Israel）
• CourseArc（United States）
• EdApp（Australia）
• H5P（Norway）
• 360Learning（France）
• Evolve（United Kingdom）
• Kotobee Author（Egypt）
• Adapt Learning（United Kingdom）

結論與建議

Global Course Authoring Software Market size was valued at USD 6.68 Billion in 2024 and is poised to grow from USD 7.56 Billion in 2025 to USD 20.39 Billion by 2033, growing at a CAGR of 13.2% during the forecast period (2026-2033).

The global course authoring software market is witnessing substantial expansion driven by the rising adoption of e-learning platforms and digital content development across educational, corporate, and professional training sectors. The shift towards remote and hybrid learning models has spurred the adoption of innovative course design strategies, highlighting a commitment to digital tools. Increasing demand for personalized and interactive learning experiences is prompting a focus on engaging authoring tools that incorporate multimedia, gamification, and mobile-friendly designs. Additionally, the trend towards microlearning and on-demand learning in corporate environments is fueling the need for rapid content development solutions. However, challenges such as high initial costs, steep learning curves, and data privacy concerns, particularly for smaller institutions and those reliant on legacy LMS, present market constraints.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Course Authoring Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Course Authoring Software Market Segments Analysis

Global Course Authoring Software Market is segmented by License, Deployment Mode, End User and region. Based on License, the market is segmented into Proprietary and Open-Source. Based on Deployment Mode, the market is segmented into Cloud-Based and On-Premises. Based on End User, the market is segmented into Schools & Universities, Corporations and Government Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Course Authoring Software Market

The increasing demand for learning and the rise of online content across educational, corporate, and governmental sectors are significantly propelling the course authoring software market. Organizations are recognizing the importance of creating flexible, scalable, and cost-effective online learning solutions, which drives the need for sophisticated authoring tools. As entities strive to efficiently design and deliver engaging digital courses, they are turning towards advanced software that enables them to meet these educational demands swiftly and effectively. This shift emphasizes the role of innovative course authoring solutions in facilitating learning and knowledge dissemination in a variety of contexts.

Restraints in the Global Course Authoring Software Market

The global course authoring software market faces significant challenges due to the high costs associated with advanced, feature-rich software licenses and the accompanying training required for content creators. This financial burden can deter small and medium-sized enterprises, as well as individual educators, from investing in such premium solutions. The initial expenses often appear overwhelming, leading to a reluctance to adopt sophisticated tools that could enhance content development. Consequently, this limitation hampers broader access and adoption of innovative software options that could facilitate improved educational outcomes.

Market Trends of the Global Course Authoring Software Market

One prominent trend shaping the Global Course Authoring Software market is the increasing integration of AI-powered content generation and personalization features. This advanced technology enhances the course creation experience by automating content generation, facilitating intelligent content curation, and tailoring learning pathways based on individual learner performances and preferences. Such innovations not only streamline the content authoring process but also significantly boost overall learning effectiveness, allowing educators and organizations to deliver more engaging and customized educational experiences. As a result, the demand for AI-enhanced course authoring tools is rapidly growing, reflecting broader shifts towards personalized learning solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Course Authoring Software Market Size by License & CAGR (2026-2033)

• Market Overview
• Proprietary
• Open-Source

Global Course Authoring Software Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• Cloud-Based
• On-Premises

Global Course Authoring Software Market Size by End User & CAGR (2026-2033)

• Market Overview
• Schools & Universities
• Corporations
• Government Agencies

Global Course Authoring Software Market Size & CAGR (2026-2033)

• North America (License, Deployment Mode, End User)
  • US
  • Canada
• Europe (License, Deployment Mode, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (License, Deployment Mode, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (License, Deployment Mode, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (License, Deployment Mode, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Articulate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dominKnow (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easygenerator (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elucidat (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lectora (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gomo Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TechSmith (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• isEazy (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coassemble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Composica (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CourseArc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdApp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H5P (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolve (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kotobee Author (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adapt Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations