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家電健康美容口腔衛生

兒童電動牙刷市場規模、佔有率和成長分析（按產品類型、刷毛、年齡層、通路和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1913969

兒童電動牙刷市場規模、佔有率和成長分析（按產品類型、刷毛、年齡層、通路和地區分類）－2026-2033年產業預測

Kids Electric Toothbrush Market Size, Share, and Growth Analysis, By Product Type (Rechargeable, Battery Operated), By Bristle Type (Soft, Medium), By Age Group, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球兒童電動牙刷市場規模將達到 19.8 億美元，到 2025 年將達到 21.7 億美元，到 2033 年將達到 45.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.8%。

意識提升對兒童口腔衛生意識的不斷提高是推動全球兒童電動牙刷市場成長的關鍵因素。齲齒和牙周病等牙齒問題雖然普遍存在，但都是可以預防的，因此家長們越來越意識到早期口腔清潔用品對培養終身牙齒健康的重要性。除了更有效地清除斑塊外，電動牙刷還配備了內建計時器和專為兒童設計的輕柔刷牙模式等功能，以促進有效清潔。這種明智的需求推動了家長對專用電動牙刷的需求，促進了市場擴張，同時也鼓勵了全球兒童養成更健康的口腔衛生習慣。因此，預計這一細分市場將持續成長，反映出人們為改善兒童牙齒保健所做的努力。

全球兒童電動牙刷市場促進因素

全球兒童電動牙刷市場正經歷顯著成長，這主要得益於電子商務平台的日益普及，提升了消費者的購買便利性。家長可以輕鬆比較產品、享受折扣優惠並閱讀用戶評價，這些資訊在他們的購買決策中起著至關重要的作用。透過這些線上管道，消費者對創新牙刷設計的認知度顯著提高，從而推動了產品在不同地區市場的快速普及和推廣。這種向數位化購物的轉變不僅簡化了購買流程，也鼓勵家長透過選擇更先進的牙刷產品來重視孩子的口腔健康。

限制全球兒童電動牙刷市場的因素

全球兒童電動牙刷市場面臨許多限制因素，可能阻礙其成長。其中一個主要挑戰是需要定期更換和充電電池，這不僅給家長帶來不便，還可能影響孩子的口腔衛生習慣。此外，定期更換刷頭也會帶來持續的成本和維護上的麻煩，這可能會降低家長的購買意願。這些不便之處可能導致兒童使用不規則，造成消費者抵觸情緒，最終限制電動牙刷在各市場的普及。

全球兒童電動牙刷市場趨勢

全球兒童電動牙刷市場正日益受到遊戲化和智慧功能的影響，顯著提升了用戶參與度和持續使用率。透過融入計時器、進度追蹤和獎勵等元素，這些創新牙刷將口腔清潔變成了一種充滿樂趣的體驗。此外，藍牙連接技術的出現也方便了家長進行監控，使看護者能夠輕鬆追蹤孩子的刷牙習慣。這種科技與遊戲結合的方式不僅有助於培養良好的口腔衛生習慣，也促進了注重健康的家庭對電動牙刷的接受度，使其成為口腔清潔用品行業中一個充滿活力的趨勢，致力於改善兒童的牙齒健康。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Oral-B（United States）
Philips Sonicare（Netherlands）
Colgate-Palmolive（United States）
FOREO（Sweden）
Quip（United States）
Waterpik（United States）
Church & Dwight Co., Inc.（United States）
Panasonic Corporation（Japan）
Xiaomi Corporation（China）
Brush-Baby（United Kingdom）
Fairywill（China）
Dr. Fresh LLC（United States）
DenTek Oral Care, Inc.（United States）
Conair Corporation（United States）
Lion Corporation（Japan）
Humble Brush（Sweden）
Vekkia（United States）
BriteBrush（United States）
AutoBrush（United States）
Boka（United States）

結論與建議

簡介目錄

Product Code: SQMIG25E2213

Global Kids Electric Toothbrush Market size was valued at USD 1.98 Billion in 2024 and is poised to grow from USD 2.17 Billion in 2025 to USD 4.58 Billion by 2033, growing at a CAGR of 9.8% during the forecast period (2026-2033).

The rising awareness among parents regarding pediatric oral health is a crucial factor fueling the growth of the global kids' electric toothbrush market. With dental issues like cavities and gum disease being prevalent yet preventable, parents are increasingly recognizing the importance of early oral care in fostering lifelong dental health. Electric toothbrushes provide enhanced plaque removal capabilities and features such as built-in timers and gentle brushing modes specifically designed for children, promoting effective cleaning. This informed demand drives parents to seek out specialized electric toothbrushes, thereby stimulating market expansion and encouraging healthier oral hygiene practices among children worldwide. As a result, this segment is poised for continued growth, reflecting a commitment to improving children's dental care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kids Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kids Electric Toothbrush Market Segments Analysis

Global Kids Electric Toothbrush Market is segmented by Product Type, Bristle Type, Age Group, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable, Battery Operated, Sonic, Rotating and Others. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Age Group, the market is segmented into Toddlers, Children and Pre-teens. Based on Distribution Channel, the market is segmented into Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is experiencing significant growth due to the rising influence of e-commerce platforms, which enhance accessibility and convenience for consumers. Parents are able to effortlessly compare products, take advantage of discounts, and read reviews, all of which play a crucial role in their purchasing decisions. The visibility of innovative toothbrush designs is greatly increased through these online channels, leading to a quicker acceptance and uptake of these products across various regional markets. This shift toward digital shopping not only streamlines the buying process but also encourages parents to prioritize dental hygiene for their children through advanced toothbrush options.

Restraints in the Global Kids Electric Toothbrush Market

The Global Kids Electric Toothbrush market faces several restraints that may hinder its growth. One significant challenge is the requirement for regular battery replacement or recharging, which can be inconvenient for parents and disrupt the routine of maintaining oral hygiene. Additionally, the need for periodic replacement of brush heads contributes to ongoing costs and maintenance efforts, potentially deterring parents from making a purchase. These inconveniences can lead to inconsistent usage among children, creating reluctance among consumers and ultimately limiting the widespread adoption of electric toothbrushes in various markets.

Market Trends of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is increasingly influenced by the integration of gamification and smart features, significantly enhancing user engagement and compliance. By incorporating elements such as timers, progress tracking, and rewards, these innovative toothbrushes transform oral hygiene into an enjoyable experience for children. Moreover, the advent of Bluetooth connectivity facilitates parental monitoring, allowing caregivers to track their child's brushing habits with ease. This marriage of technology and play not only fosters positive dental practices but also drives the adoption of electric toothbrushes among health-conscious families, positioning it as a dynamic trend in the oral care industry focused on improving children's dental health.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Kids Electric Toothbrush Market Size by Product Type & CAGR (2026-2033)

Market Overview
Rechargeable
Battery Operated
Sonic
Rotating
Others

Global Kids Electric Toothbrush Market Size by Bristle Type & CAGR (2026-2033)

Market Overview
Soft
Medium
Hard

Global Kids Electric Toothbrush Market Size by Age Group & CAGR (2026-2033)

Market Overview
Toddlers
Children
Pre-teens

Global Kids Electric Toothbrush Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online Stores
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Others

Global Kids Electric Toothbrush Market Size & CAGR (2026-2033)

North America (Product Type, Bristle Type, Age Group, Distribution Channel)
- US
- Canada
Europe (Product Type, Bristle Type, Age Group, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Bristle Type, Age Group, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Bristle Type, Age Group, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Bristle Type, Age Group, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Oral-B (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips Sonicare (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FOREO (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quip (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Waterpik (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brush-Baby (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fairywill (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Fresh LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DenTek Oral Care, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conair Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Humble Brush (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vekkia (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BriteBrush (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AutoBrush (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boka (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments