電動牙刷的日本市場評估:各產品類型，各最終用途，各技術，各種價格，各流通管道，各地區，機會，預測(2019年度～2033年度)

預計到2033財年，日本電動牙刷市場規模將從2025財年的1.5136億美元增至2.238億美元，在2026財年-2033財年的預測期內，複合年增長率將達到5.01%。這主要得益於消費者口腔衛生意識的提升、技術創新以及可支配收入的增加。由於口腔衛生和預防保健意識的增強，市場正在穩步增長。消費者越來越意識到口腔衛生與整體健康之間的聯繫，對先進的牙科護理產品的需求也隨之增加。牙醫在這一趨勢中發揮關鍵作用，他們積極推薦電動牙刷，以更好地去除牙菌斑，維護牙齦健康，尤其對於尋求便捷解決方案的老年人群而言。此外，諸如具有即時回饋、更長電池壽命和壓力感測器的人工智慧智慧牙刷等技術進步正在吸引精通技術的用戶。

亞馬遜日本（Amazon Japan G.K.）和樂天（Rakuten Group, Inc.）等電商網站的普及使得購買高端電動牙刷更加便捷，而替換刷頭的訂閱服務則提升了客戶忠誠度。生活方式趨勢和高端化也在推動市場成長。電動牙刷越來越多地被用作節日禮物，各大公司也紛紛推出符合人體工學設計的旅行裝電動牙刷，以滿足都市人的喜好。鼓勵預防性牙科的公共計畫以及製造商與牙科診所之間的合作也在推動成長。高昂的價格、電池壽命以及個人偏好手動刷牙等問題持續阻礙市場的成長。儘管面臨這些課題，但市場仍有望成長，因為智慧功能、永續性和在地化產品設計的創新是吸引客戶的關鍵。那些能夠充分利用人工智慧整合、價格實惠以及與牙醫建立合作關係的公司很可能在這個市場佔據主導地位。

本報告提供日本的電動牙刷市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定購買時考慮的要素
• 購買後面臨的課題
• 優先的流通管道
• 購買頻率

第6章 日本的電動牙刷市場預測(2019年度～2033年度)

• 市場規模的分析與預測
  • 金額
  • 數量
• 市場佔有率的分析與預測
  • 各產品類型
    • 電池驅動
    • 充電式
  • 各最終用途
    • 成人
    • 兒童
  • 各技術
    • 旋轉
    • 震動
  • 各種價格
    • 經濟/集體
    • 高級
  • 各流通管道
    • 藥局/藥妝店
    • 百貨商店
    • 超級市場/大賣場
    • 線上
    • 其他
  • 各地區
    • 北部(北海道，東北)
    • 南部(關西，中國，四國，九州·沖繩)
    • 中部(關東，中部)
  • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2025年度)
• 市場地圖分析(2025年度)
  • 各產品類型
  • 各最終用途
  • 各技術
  • 各種價格
  • 各流通管道
  • 各地區

第7章 供需分析

第8章 進口和出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

• 推動市場要素
• 市場課題

第14章 市場趨勢與發展

第15章 案例研究

第16章 競爭情形

• 前五名市場領導者公司的競爭矩陣
• 前五名公司的SWOT分析
• 前十大主要企業的形勢
  • Panasonic Industry Co., Ltd.
  • Lion Corporation
  • SUNSTAR Group (GUM)
  • Sanyei Corporation
  • Omron Healthcare Co., Ltd.
  • Ningbo Seago Electric Co., Ltd.
  • Extage Inc. (Clearlabo)
  • Ranvoo
  • Galleido
  • 7am2mtoothbrush

第17章 策略性建議

第18章 關於調查公司·免責聲明

Japan electric toothbrush market is projected to witness a CAGR of 5.01% during the forecast period FY2026-FY2033, growing from USD 151.36 million in FY2025 to USD 223.80 million in FY2033F, owing to rising consumer awareness of oral hygiene, technological innovation, and increasing disposable incomes. The Japanese electric toothbrush market is growing steadily, driven by increasing awareness of oral hygiene and preventive healthcare. Consumers are becoming more conscious of the link between oral health and overall well-being, leading to higher demand for advanced dental care products. Dentists play a key role in this trend by actively recommending electric toothbrushes for better plaque removal and gum health, particularly among older adults who seek easier-to-use solutions. Additionally, technological advancements such as AI-powered smart toothbrushes with real-time feedback, improved battery life, and pressure sensors are attracting tech-savvy users.

The popularity of e-commerce websites such as Amazon Japan (Amazon Japan G.K.) and Rakuten (Rakuten Group, Inc.) has made high-end electric toothbrushes more convenient to purchase, while subscription services for replacement brush heads provide customer loyalty. Lifestyle trends and premiumization are also driving market growth, as Japanese consumers pay for high-quality healthcare products. Electric toothbrushes are increasingly being given as gifts during celebrations, companies are addressing urban preferences with travel-sized, ergonomic designs. Public programs encouraging preventive dental care and collaborations among manufacturers and dental clinics are other drivers of growth. Issues such as high prices, battery life, and personal proclivity to manual brushing continue to hinder growth. Despite these challenges, the market is anticipated to grow, with innovation in smart features, sustainability, and localized product designs being key to drawing customers. Firms that take advantage of AI integration, affordability, and dentist partnerships are likely to dominate this market.

Increasing Awareness of Oral Hygiene Drives the Japan Electric Toothbrush Market Demand

The Japanese market for electric toothbrushes is expanding robustly, supported by growing awareness among consumers of oral health and its link with overall well-being. With preventive medicine at center stage, more Japanese consumers are learning the benefits of electric toothbrushes in effectively removing plaque, reducing gum disease, and maintaining long-term oral health. This is particularly common among older citizens, who value oral care products to keep their teeth healthy as they age. Japanese dentists now actively prescribe electric toothbrushes, further entrenching their use and accelerating adoption. The market is also being supported by Japan's culture of meticulous personal attention, whereby consumers happily spend money on high-end healthcare products that provide results. As oral health becomes an integral part of overall wellness, electric toothbrushes are moving from specialty items into mainstream staples among Japanese homes. This attitudinal change, augmented by professional credibility through supporting opinions from dental professionals, continues to fuel strong demand within Japan's market for electric toothbrushes.

For instance, in January 2024, Laifen, a pioneer in personal care gadgets, unveiled its groundbreaking Laifen Wave Electric Toothbrush at CES 2024. This innovative toothbrush boasts a state-of-the-art servo system crafted by Laifen, setting it apart with its unique blend of 60-degree oscillation and vibration. It tackles a common issue that many electric toothbrushes struggle with finding the perfect balance between effective cleaning and gentle care for your gums.

Technological Advancements and Smart Features Expand the Japan Electric Toothbrush Market Size

The Japanese toothbrush is a fast-evolving market, driven by cutting-edge technology that moves oral care well beyond the mere brushing. Leading brands are revolutionizing the market with AI-powered smart toothbrushes, offering real-time brushing data via smartphone app connectivity, thrilling Japan's tech-savvy consumers. Premium features such as pressure sensors, personalized cleaning modes, and 3D tracking technology are setting new standards for performance and user convenience. Most prominent is the growing demand for ionic and ultrasonic toothbrushes, which leverage Japan's technological expertise in precision technology to deliver more efficient plaque removal. Integration with IoT functionality offers long-term oral health monitoring, filling the gap between professional and home oral care. Such innovation enhances product performance and accommodates premium pricing, enhancing the market's revenue base. With Japanese consumers increasingly seeking data-driven health solutions, intelligent electric toothbrushes are transitioning from status symbols to central components of modern preventive healthcare.

For instance, in March 2023, Lion Corporation launched its latest innovation, the LION "Electric Assist" Toothbrush. This toothbrush helps with manual brushing and features sonic vibrations that enhance the cleaning experience, with a variety of replaceable heads to choose from.

Rechargeable Type Dominates Japan Electric Toothbrush Market Share

The Japanese electric toothbrush market is being driven by the overwhelming strength of rechargeable models, which have captured numerous sales with their superior performance and convenience. Compared to battery-powered devices, rechargeable toothbrushes offer high-powered, continuous cleaning, longer lives, and advanced features such as pressure sensors and multiple brushing modes that appeal to Japan's quality-sensitive consumers. Big brands have managed to profit from this demand by producing slender, slinky designs with rapid-charging capabilities, a key consideration in Japan's small home environments. The premium segment is particularly solid, with consumers willing to pay a premium for versions featuring smart connectivity and extended battery life. Green issues are also significant, as rechargeable versions complement Japan's growing consciousness of sustainability by reducing wastage on batteries. Clinical efficacy in the removal of plaque, particularly oral health practitioners' regular prescription of such products, further drives usage. Rechargeable electric toothbrushes, as advances in lithium-ion battery technology and the convenience of charging continue, will most likely sustain their market leadership.

Impact of the U.S. Tariff on Japan Electric Toothbrush Market

The U.S. imposition of tariffs on electric toothbrushes imported from Japan could have mixed but generally limited effects on the Japanese market, depending on the scale and duration of the trade policy.

Japan's electric toothbrush market is largely self-sufficient, with strong domestic brands catering to local demand.

Consumer demand in Japan is driven by domestic trends (oral health awareness, smart tech adoption) rather than export dynamics.

Japanese brands may diversify exports to other Asia-Pacific markets (China, South Korea) where electric toothbrush demand is rising.

Key Players Landscape and Outlook

The Japanese electric toothbrush market features a dynamic, competitive landscape where global giants and domestic players compete for dominance through distinct strategies. Global leaders maintain strong positions through premium smart toothbrush offerings with advanced features such as AI-powered brushing analytics and real-time coaching, while Japanese brands cater to local preferences with compact designs, ultrasonic technology, and budget-friendly options. Competition is intensifying as companies invest in dental partnerships, e-commerce optimization, and subscription-based brush head replacement services to enhance customer loyalty. The market is poised for steady growth, driven by Japan's aging population, increasing health awareness, and demand for innovative oral care solutions. Key trends shaping the future include greater integration of IoT and AI technologies, sustainability-focused product development, and convergence with digital health platforms. However, challenges remain in overcoming price sensitivity and improving battery technology to meet consumer expectations. To succeed in this evolving market, brands must balance technological sophistication with affordability while adapting to Japan's unique consumer preferences and sustainability concerns.

For instance, in April 2024, Lion Corporation rolled out an exciting new brand called "OCH-TUNE," which offers a fresh approach to choosing oral care products with a stylish twist. They're set to introduce a range of toothpastes, toothbrushes, and mouthwashes, all available in two unique styles, FAST and SLOW.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Japan Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North [Hokkaido and Tohoku]
    • 6.2.6.2. South [Kansai, Chugoku, Shikoku, and Kyushu and Okinawa]
    • 6.2.6.3. Central [Kanto and Chubu]
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Panasonic Industry Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Lion Corporation
  • 16.3.3. SUNSTAR Group (GUM)
  • 16.3.4. Sanyei Corporation
  • 16.3.5. Omron Healthcare Co., Ltd.
  • 16.3.6. Ningbo Seago Electric Co., Ltd.
  • 16.3.7. Extage Inc. (Clearlabo)
  • 16.3.8. Ranvoo
  • 16.3.9. Galleido
  • 16.3.10. 7am2mtoothbrush

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Electric Toothbrush Market, By Value, In USD million, FY2019-FY2033F
• Figure 2. Japan Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. Japan Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. Japan Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. Japan Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. Japan Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. Japan Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025