電動牙刷市場規模、佔有率及成長分析（依產品類型、技術、最終用戶、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球電動牙刷市場規模將達到 39.8 億美元，到 2025 年將成長至 42.5 億美元，到 2033 年將成長至 72 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.8%。

受可支配收入增加和口腔衛生意識提升的推動，全球電動牙刷市場預計將迎來顯著成長。約50%的人口患有口腔疾病，因此，為了對抗齲齒（齲齒仍然是數十億人，尤其是兒童面臨的嚴重問題），對有效口腔衛生產品的需求正在飆升。都市化和生活方式的改變導致不良口腔習慣的出現，並增加了對先進口腔清潔用品解決方案的需求。世界衛生組織全球口腔健康計畫和各國醫療保健策略等措施預計將推動市場需求。此外，中國等地區不斷壯大的中產階級和不斷成長的醫療費用支出也支撐了電動牙刷普及率的預期成長。

全球電動牙刷市場促進因素

推動全球電動牙刷市場成長的關鍵因素之一是人們對口腔衛生重要性的認知不斷提高。隨著人們對有效口腔清潔用品益處的了解日益加深，越來越多的消費者選擇電動牙刷，因為它具有更卓越的清潔能力。此外，各牙科協會和衛生組織所進行的口腔衛生意識提升活動也促進了這一趨勢，推動了電動牙刷的使用。這些活動不僅普及了正確的口腔衛生習慣，也提高了人們對先進口腔清潔用品技術的接受度，刺激了對電動牙刷的需求。

全球電動牙刷市場限制因素

全球電動牙刷市場面臨的一大挑戰是其價格相對較高，遠高於傳統手動牙刷。雖然這些先進的牙刷清潔能力更強，使用更便捷，但其高成本可能會讓注重預算的消費者望而卻步，尤其是在發展中地區。此外，頻繁更換刷頭以及需要電源才能運作也增加了整體擁有成本。這種經濟負擔可能會阻礙市場擴張，因為潛在客戶需要權衡改用電動牙刷的好處和長期成本。

全球電動牙刷市場趨勢

智慧牙刷技術的應用是全球電動牙刷市場的一大趨勢。這項技術整合了感測器和藍牙連接功能，能夠監測刷牙習慣並提供即時回饋。這些創新設備不僅能追蹤刷牙表現，還能產生個人化報告，並與牙科專業人士共用，進而幫助使用者全面提升口腔衛生管理水準。此外，人工智慧 (AI) 和機器學習技術的應用有望增強這些牙刷的功能，並提升消費者的參與度。同時，消費者對環保材料和永續生產流程的日益關注也影響著產品開發，推動市場轉向更環保的選擇。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管環境
• 客戶和購買標準分析

全球電動牙刷市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 可充電的
• 電池供電

全球電動牙刷市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 振動型
• 旋轉

全球電動牙刷市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 成人
• 適合兒童

全球電動牙刷市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球電動牙刷市場規模（依地區分類）及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Philips（Netherlands）
• Procter & Gamble（USA）
• Colgate-Palmolive（USA）
• Panasonic Corporation（Japan）
• FOREO（Sweden）
• Omron Healthcare（Japan）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Conair Corporation（USA）
• JSB Healthcare（India）
• Dretec（Japan）
• Fairywill（China）
• Kolibree（France）
• Xiaomi Corporation（China）
• Oral-B（USA）
• Sonicare（USA）
• Quip（USA）
• SmileDirectClub（USA）
• Brush Buddies（USA）

結論與建議

Global Electric Toothbrush Market size was valued at USD 3.98 Billion in 2024 and is poised to grow from USD 4.25 Billion in 2025 to USD 7.2 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The global electric toothbrush market is poised for significant growth, driven by rising disposable incomes and heightened awareness of oral health's importance. With oral diseases affecting roughly 50% of the population, the demand for effective dental hygiene products surges, particularly as tooth decay remains a prevalent issue among billions of individuals, including children. Urbanization and lifestyle changes contribute to unhealthy oral habits, intensifying the need for advanced oral care solutions. Initiatives like the WHO Global Oral Health Program and national healthcare strategies are likely to bolster market demand. Additionally, the expansion of the middle-class demographic, especially in regions like China, alongside increased healthcare spending, supports the forecasted rise in electric toothbrush adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segments Analysis

Global Electric Toothbrush Market is segmented by Product Type, Technology, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable and Battery-Powered. Based on Technology, the market is segmented into Vibrational and Rotational. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Toothbrush Market

A significant factor propelling the global electric toothbrush market is the heightened recognition of the importance of oral health and hygiene among individuals. As awareness surrounding the advantages of effective oral care grows, more consumers are turning to electric toothbrushes for their superior cleaning capabilities. Additionally, efforts by various dental associations and health organizations to promote oral health awareness contribute to this trend, encouraging a shift towards electric toothbrush usage. These initiatives not only educate the public about proper dental hygiene practices but also foster an increasing inclination towards adopting advanced oral care technologies, thus elevating the demand for electric toothbrushes.

Restraints in the Global Electric Toothbrush Market

A significant challenge facing the global electric toothbrush market is the relatively high price of electric toothbrushes in comparison to traditional manual options. While these advanced toothbrushes offer enhanced cleaning capabilities and user convenience, their elevated cost can dissuade budget-conscious buyers, particularly in developing regions. Furthermore, the necessity for frequent replacement of brush heads and the dependence on a power source to function contribute to the overall expense of ownership. This financial burden can hinder market expansion as potential customers weigh the long-term costs against the benefits of switching to electric toothbrushes.

Market Trends of the Global Electric Toothbrush Market

The global electric toothbrush market is witnessing a significant trend towards the adoption of smart toothbrush technologies, which include integrated sensors and Bluetooth connectivity to monitor brushing habits and offer real-time feedback. These innovative devices not only track performance but also generate personalized reports that can be shared with dental professionals, enhancing overall oral health management. Moreover, the incorporation of artificial intelligence and machine learning is poised to elevate the functionality of these toothbrushes, encouraging higher consumer engagement. Additionally, the growing emphasis on eco-friendly materials and sustainable manufacturing practices is influencing product development, driving a shift toward more environmentally conscious options within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Electric Toothbrush Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Rechargeable
• Battery-Powered

Global Electric Toothbrush Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Vibrational
• Rotational

Global Electric Toothbrush Market Size by End User & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Electric Toothbrush Market Size & CAGR (2026-2033)

• North America (Product Type, Technology, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Healthcare (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dretec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kolibree (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oral-B (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonicare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmileDirectClub (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush Buddies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations