印度的電動牙刷市場:產品類型·終端用戶·技術·價格分佈·流通管道·各地區的機會及預測 (2019-2033年)

預計印度電動牙刷市場規模在預測期內將以4.79%的複合年增長率成長，從2025年的5,231萬美元增至2033年的7,606萬美元。推動這一增長的因素包括口腔衛生意識的增強、城鎮化進程的加快以及可支配收入的增加。智慧牙刷的技術創新、電商平台的蓬勃發展、政府對口腔護理的干預以及對兒童口腔衛生的重視，也推動著市場的發展。

受經濟、社會和技術變革的共同作用，印度電動牙刷市場正在經歷顯著擴張。可支配所得的增加和都市化進程的加快，使得更多消費者有能力購買高端口腔護理產品。此外，日益增長的口腔衛生和健康意識也推動了市場需求。電動牙刷因其清潔效果優於手動牙刷而日益受到歡迎。尤其值得一提的是，它在去除牙菌斑和預防牙齦炎方面非常有效，對於行動不便和易患牙周病的人來說，它是一種非常有價值的產品。

中等收入階層的壯大和數位購物的普及也推動了市場的成長。除了飛利浦和高露潔等知名品牌外，小米等新興品牌也正在擴大市場佔有率，營造出競爭激烈的市場環境。配備智慧功能、多種刷牙模式和可充電電池等先進技術的產品正吸引消費者的注意。除了產品多樣化之外，大規模的廣告宣傳和展示銷售也顯示出印度消費者轉向電動牙刷的明顯趨勢。實體店貨架空間的擴大和電商平台商品選擇的豐富也進一步推動了這一趨勢。這些因素共同推動了印度電動牙刷市場的蓬勃發展。

本報告提供印度的電動牙刷的市場調查，彙整市場定義和概要，市場規模的轉變·預測，各種區分的詳細分析，產業結構，影響市場成長因素的分析，競爭情形，主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定購買時考慮的要素
• 購買後面臨的課題
• 優先流通管道
• 購買頻率

第6章 印度的電動牙刷市場展望

• 市場規模的分析·預測
• 市場佔有率的分析·預測
  • 各產品類型
    • 電池式
    • 充電式
  • 各終端用戶
    • 大人
    • 兒童
  • 各技術
    • 旋轉
    • 震動
  • 各種價格
    • 經濟/集體
    • 高級
  • 各流通管道
    • 藥局/藥妝店
    • 百貨商店
    • 超級市場/大賣場
    • 線上
    • 其他
  • 各地區
    • 北部
    • 南部
    • 西部·中央部
    • 東部
  • 企業佔有率分析 (前五名公司以及其他)
• 市場地圖分析

第7章 供需分析

第8章 進出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

• 推動市場要素
• 市場課題

第14章 市場趨勢·展開

第15章 案例研究

第16章 競爭情形

• 前五名公司的競爭矩陣
• 前五名公司的SWOT分析
• 前十大企業的形勢
  • Universal Corporation Ltd. (AGARO)
  • Colgate-Palmolive (India) Limited
  • Philips India Limited
  • Chipper Consumer Private Limited (Perfora)
  • Xiaomi Technology India Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Caresmiths Health Private Limited
  • Oracura Solutions Private Limited
  • Church & Dwight Co., Inc. (Spinbrush)
  • Realme Mobile Telecommunications (India) Private Limited

第17章 策略性建議

第18章 關於調查公司·免責聲明

India electric toothbrush market is projected to witness a CAGR of 4.79% during the forecast period FY2026-FY2033, growing from USD 52.31 million in FY2025 to USD 76.06 million in FY2033, due to numerous driving factors, such as rising awareness towards oral health, urbanization, and increasing disposable incomes. Market is also driven by technological innovation in the form of smart toothbrushes, expanding e-commerce space, government interventions in oral care, and greater emphasis on pediatric oral health.

India electric toothbrush market is undergoing major expansion because of a symphony of economic, social, and technological changes. Rising disposable incomes and increased urbanization have given the ability to an increasing number of consumers to spend on premium oral care products. Growing awareness about oral health and hygiene, driving the market demand as electric toothbrushes offer superior cleaning effectiveness compared to manual brushes. Benefits such as removing more plaque and reducing gingival infections are particularly valuable for individuals with limited manual dexterity or those prone to periodontal issues.

An increase in the middle-income group and a preference for digital shopping, brands such as Philips and Colgate, as well as newer brands such as Xiaomi, are expanding their reach, which further drives market growth and offers a competitive edge to companies. Superior technologies with smart features, varied brushing modes, and rechargeable batteries attract consumers. Product proliferation coupled with heavy advertising and product demonstrations suggests a visible popular shift among Indian consumers towards electric toothbrushes. Supporting this trend is an increase in shelf space at retail outlets and a vast selection at e-commerce platforms, displaying a highly dynamic market scenario.

Increasing Awareness of Oral Hygiene Fuels India Electric Toothbrush Market Demand

The Indian market for electric toothbrushes has witness significant growth, with oral hygiene awareness has been the most important driver as there is a considerable oral disease burden still prevalent in the country in the predominance later-to-lapses dental caries, periodontal disease and oral cancers, of which dental caries has as high as 84.7% prevalence rate among older adults. Knowledge regarding the development of systemic conditions such as cardiovascular diseases caused by dental ill health strengthens the argument for preventive treatment. Public policymakers and dental surgeons are informing the masses to recognize the relationship between dental and overall health. This has resulted in Indian consumers taking initiatives towards finding modern oral care solutions, among which electric toothbrushes are favored since they can remove plaque more effectively and are easier to use. For instance, in November 2024, Colgate-Palmolive Company announced the National Oral Health Movement, which is helping to upsurge awareness towards the adoption of modern dental care devices by employing AI-enabled personalized dental screening to provide tailored oral health insights and education to millions of Indians.

Technological Advancements Propel Market Demand

Technological advancements is a key driver for India's electric toothbrush industry. Electric toothbrush technologies, mainly sonic and oscillating-rotating features, can show clinically that they remove plaque better than manual brushes. These technologies allow a brush head to rotate speedily (50 times per second), allow the head to oscillate at sonic speed, or some combination of the two, all of which contribute to a more thorough cleaning, even to remote areas. Built-in features such as timers, pressure sensors, multiple cleaning modes, and rechargeable batteries all contribute to enhancing for consumer experience and oral health. Not only do the advancements of electric toothbrushes provide better cleaning efficiency. They provide ease of use for various groups of users, such as children to individuals with sensitive teeth and dexterity problems.

Furthermore, major Indian and international brands continue to launch models with better ergonomics, longer battery lives, and interchangeable brush heads to match evolving consumer preferences. Further, policy and regulatory changes such as mandatory BIS certification are helping consumers to build trust, as these technologically advanced products are ultimately safe and reliable as well. Thus, with all these advances in technology plus some significant regulatory backing, electric toothbrushes will continue to gain traction in India, thereby making the market accessible and attractive to wider sections of its population.

Rechargeable Toothbrush Dominating India Electric Toothbrush Market

The rechargeable-type category is leading the growth of India's electric toothbrush market as consumer preferences evolve rapidly towards better convenience and performance, as well as sustainable oral care products. Rechargeable electric-powered toothbrushes are more in demand due to their long-lasting battery life, reliable cleaning consistency, and advanced features, which include pressure sensors, more than one brushing mode and Bluetooth connectivity. These capabilities appeal to a huge spectrum of customers, particularly urban and tech-savvy customers who appreciate the performance and ease of use that rechargeable models provide.

The shift towards rechargeable or rechargeable electric toothbrushes is readily available at all major retailing websites and offline platforms in India, showing that consumers prefer ease of use and sustainability benefits, as end-users do not need to change batteries. Furthermore, rechargeable toothbrushes display a host of higher-quality features, including pressure sensors to protect gums and Bluetooth connectivity. While most high-end rechargeable electric toothbrushes will often carry a premium initial cost, many consumers believe the features and improved long-term oral health benefits make rechargeable models a significant long-term investment.

North Region is Leading the India Electric Toothbrush Market

The North region is leading the India electric toothbrush market due to both strong economic development and increasing urbanization and health awareness growth. The major demand centers for these products exist in Delhi, Chandigarh, and Gurgaon, as well as Lucknow and Noida, and this demand pattern is gradually expanding to semi-urban locations. The combination of middle-class growth and improved disposable income levels enables more consumers to invest in advanced oral health products because of their increased awareness of oral health benefits. The new technological features of smart sensors and mobile app integration make these products more appealing and user-friendly.

The state of Haryana serves as the home, with its digital-first oral care products driving substantial business expansion throughout North India. For instance, in July FY2023, Chipper Consumer Private Limited launched an aluminum handle electric toothbrush, which is environmentally friendly, and it has a broad selection of technology-centered products. The two companies use omnichannel approaches by combining their online stores with retail outlets, which drives the growing popularity of electric toothbrushes among wellness-oriented shoppers across Northern India.

Impact of U.S. Tariffs on the India Electric Toothbrush Market

The U.S. imposes a 26% duty on most Indian goods, including consumer electronic goods such as electric toothbrushes, which increases the cost for Indian companies to export these to the U.S. market.

Indian brands can then concentrate more on consolidating their position in the local market as well as searching for new export markets, instead of pushing to expand in the U.S. because of lower competitiveness under higher tariffs.

The tariff climate compels Indian electric toothbrush brands to invest in domestic innovation, cost reduction, and resilient supply chains. Not only does this make them competitive in the local market, but also more poised to take advantage of alternative export markets.

As US tariffs on Chinese imports remain above those on Indian imports, some foreign buyers might turn to India as an alternative supplier through the "China +1" strategy, opening new export markets for Indian manufacturers of electric toothbrushes if they can match the latter in terms of quality and price.

Key Players Landscape and Outlook

India electric Toothbrush market is expanding at a fast pace. Owing to the presence of many international companies, along with several domestic players entering the Indian market with innovative products. Companies in the market use their international knowledge, Research & Development, and broad distribution coverage to stay ahead of the competition and serve health-conscious urban consumers.

At the same time, local brands are quickly gaining market share with economy-priced, feature-laden alternatives specifically catering to Indian tastes. For instance, in January 2024, Chipper Consumer Private Limited launched PRO+ Oscillating Electric Toothbrush, a product developed after listening to customer demand for oscillating technology in addition to their sonic models. This new offering features a rechargeable battery, 8800 rpm oscillating bristles, a 2-minute timer, quad technology, and personalization options, demonstrating the brand's commitment to both technological advancement and consumer satisfaction.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Universal Corporation Ltd. (AGARO)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Colgate-Palmolive (India) Limited
  • 16.3.3. Philips India Limited
  • 16.3.4. Chipper Consumer Private Limited (Perfora)
  • 16.3.5. Xiaomi Technology India Private Limited
  • 16.3.6. Procter & Gamble Hygiene and Health Care Limited
  • 16.3.7. Caresmiths Health Private Limited
  • 16.3.8. Oracura Solutions Private Limited
  • 16.3.9. Church & Dwight Co., Inc. (Spinbrush)
  • 16.3.10. Realme Mobile Telecommunications (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Electric Toothbrush Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. India Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. India Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025