兒童電動牙刷市場規模、佔有率、成長分析（按產品類型、刷毛、年齡層、通路和地區）－2025 年至 2032 年產業預測

預計2023年全球兒童電動牙刷市場價值將達到18億美元，從2024年的19.8億美元成長到2032年的41.8億美元，預測期間（2025-2032年）的複合年成長率為9.8%。

市場洞察表明，家長對兒童口腔衛生意識的不斷提升，推動了兒童電動牙刷需求的顯著成長。蛀牙和牙周病等口腔問題在兒童中普遍存在，但這些問題是可以預防的，這一認知凸顯了早期口腔清潔用品對培養終身口腔健康的重要性。電動牙刷具有增強的牙菌斑清除功能、內建定時器以及專為兒童設計的輕柔刷牙模式，能夠有效促進清潔。這種明智的消費行為促使家長優先購買專用電動牙刷，從而促進市場成長，並鼓勵全球兒童養成更健康的口腔衛生習慣。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

兒童電動牙刷市場規模（依產品類型及複合年成長率）（2025-2032）

• 市場概況
• 可充電的
• 電池供電
• 索尼克
• 旋轉
• 其他

兒童電動牙刷市場規模（按刷毛類型和複合年成長率）（2025-2032）

• 市場概況
• 柔軟的
• 中等的
• 難的

兒童電動牙刷市場規模（依年齡層及複合年成長率）（2025-2032）

• 市場概況
• 嬰兒
• 孩子
• 青春期前

兒童電動牙刷市場規模（按分銷管道和複合年成長率）（2025-2032）

• 市場概況
• 網路商店
• 超級市場/大賣場
• 專賣店
• 藥局
• 其他

兒童電動牙刷市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司佔有率按部門分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Oral-B（United States）
• Philips Sonicare（Netherlands）
• Colgate-Palmolive（United States）
• FOREO（Sweden）
• Quip（United States）
• Waterpik（United States）
• Church & Dwight Co., Inc.（United States）
• Panasonic Corporation（Japan）
• Xiaomi Corporation（China）
• Brush-Baby（United Kingdom）
• Fairywill（China）
• Dr. Fresh LLC（United States）
• DenTek Oral Care, Inc.（United States）
• Conair Corporation（United States）
• Lion Corporation（Japan）
• Humble Brush（Sweden）
• Vekkia（United States）
• BriteBrush（United States）
• AutoBrush（United States）
• Boka（United States）

結論和建議

Global Kids Electric Toothbrush Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.98 billion in 2024 to USD 4.18 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

Market insights reveal a notable increase in demand for kids' electric toothbrushes driven by heightened awareness among parents regarding pediatric oral health. The recognition of dental issues like cavities and gum disease as prevalent yet preventable among children highlights the importance of early oral care in fostering lifelong dental health. Electric toothbrushes, with their enhanced plaque removal capabilities, built-in timers, and gentle brushing modes designed for children, facilitate effective cleaning practices. This informed consumer behavior prompts parents to prioritize the purchase of specialized electric toothbrushes, thereby contributing to market growth and encouraging healthier oral hygiene habits among children on a global scale.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kids Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kids Electric Toothbrush Market Segments Analysis

Global Kids Electric Toothbrush Market is segmented by Product Type, Bristle Type, Age Group, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable, Battery Operated, Sonic, Rotating and Others. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Age Group, the market is segmented into Toddlers, Children and Pre-teens. Based on Distribution Channel, the market is segmented into Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Kids Electric Toothbrush Market

The surge in e-commerce platforms significantly contributes to the growth of the global kids electric toothbrush market by enhancing accessibility and convenience for consumers. With the ability to effortlessly compare products, take advantage of discounts, and read reviews, parents are better equipped to make informed purchasing decisions. Additionally, online platforms play a crucial role in increasing the visibility of innovative toothbrush models, fostering greater adoption in various global markets. This shift not only supports parents in finding suitable options for their children but also encourages brands to showcase their latest advancements, ultimately driving market expansion.

Restraints in the Global Kids Electric Toothbrush Market

The Global Kids Electric Toothbrush market faces several challenges that could hinder its growth. One significant restraint is the need for frequent battery replacements or recharging, which can be inconvenient for parents and may lead to interruptions in usage. Additionally, maintenance issues like the replacement of brush heads contribute to the overall cost and effort associated with these products. Such complications can deter regular use, creating apprehension among consumers, and ultimately limiting market penetration in various areas. As these concerns continue to exist, they may significantly impact the willingness of families to invest in kids' electric toothbrushes, affecting overall market dynamics.

Market Trends of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is experiencing a significant shift towards gamification and smart features that enhance user engagement. Innovative elements such as interactive apps, timers, and reward systems make brushing enjoyable for children while simultaneously promoting effective oral hygiene habits. The incorporation of Bluetooth connectivity facilitates parental oversight, enabling families to monitor brushing habits and ensure consistency. This fusion of technology with playful elements not only boosts compliance among children but also aligns with the growing trend among health-conscious families seeking effective and entertaining solutions for dental care. As a result, the market is witnessing increased adoption and demand for these advanced electric toothbrushes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Kids Electric Toothbrush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
• Battery Operated
• Sonic
• Rotating
• Others

Global Kids Electric Toothbrush Market Size by Bristle Type & CAGR (2025-2032)

• Market Overview
• Soft
• Medium
• Hard

Global Kids Electric Toothbrush Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Toddlers
• Children
• Pre-teens

Global Kids Electric Toothbrush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies
• Others

Global Kids Electric Toothbrush Market Size & CAGR (2025-2032)

• North America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Bristle Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Bristle Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oral-B (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Sonicare (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterpik (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DenTek Oral Care, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humble Brush (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vekkia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BriteBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AutoBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boka (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations