精品飯店市場規模、佔有率及成長分析（依飯店類型、預訂管道、遊客類型、旅遊類型、性別、年齡層及地區分類）－2026-2033年產業預測

預計到 2024 年，全球精品飯店市場規模將達到 274.1 億美元，到 2025 年將達到 295.7 億美元，到 2033 年將達到 543.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.9%。

全球精品酒店市場正經歷顯著成長，這主要得益於人們對個人化旅行體驗日益成長的需求、奢華生活方式旅遊的興起以及城市旅遊活動的增加。旅客越來越傾向於選擇能夠體現當地文化、獨特且私密的住宿設施，而非標準化的飯店服務，這提升了精品飯店的吸引力。富裕消費者專注於獨特性、時尚感和舒適度，因此對擁有獨特設計和藝術裝飾、能夠提供「網紅打卡」體驗的飯店需求旺盛。此外，精品飯店選址於城市中心和時尚街區，也契合了人們日益成長的「居家度假」和短途旅行趨勢。然而，高昂的營運成本、經濟波動、擴充性有限以及來自成熟連鎖飯店的競爭等挑戰，可能會阻礙精品飯店的市場滲透和擴張。

全球精品酒店市場促進因素

人們對永續性的日益關注正在顯著改變旅遊業，並影響著人們選擇住宿設施的方式。精品酒店正引領這項變革，積極推廣環保理念，例如綠色建築設計、可再生能源利用、減少廢棄物以及本地材料採購。這些環保措施尤其受到具有環保意識的旅客的青睞，特別是千禧世代和Z世代，他們將永續性作為旅行決策的首要考慮因素。隨著這些人群越來越追求獨特而有意義的體驗，全球精品酒店市場預計將迎來強勁成長，這主要得益於他們對符合自身價值觀和生活方式偏好的住宿設施的需求。

全球精品酒店市場面臨的限制

全球精品飯店市場面臨嚴峻挑戰，主要源自於成熟連鎖飯店的激烈競爭。這些連鎖飯店經常模仿精品飯店的體驗，使得獨立精品飯店難以與財力雄厚、品牌忠誠度高的大型企業競爭。因此，消費者越來越傾向於選擇知名度更高、價格更具吸引力且能提供類似獨特體驗的品牌。這一趨勢導致小規模精品酒店的吸引力下降，使其難以在競爭激烈的市場環境中維持市場佔有率並建立忠實的基本客群。

全球精品酒店市場趨勢

隨著旅客在選擇住宿設施時越來越重視整體健康體驗，全球精品飯店市場也日益重視以健康為導向的體驗。這一趨勢源於人們對促進放鬆和自我護理，例如水療護理、瑜伽靜修、冥想課程和有機餐飲。精品酒店正抓住這一轉變，打造有助於減壓和健康生活方式的環境，將自身定位為煥發活力的靜謐之所。因此，整合健康服務不僅提升了賓客體驗，也為精品旅館業者在競爭激烈的市場環境中帶來了巨大的成長機會。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球精品飯店市場規模（依飯店類型分類）及複合年成長率（2026-2033 年）

• 商務旅館
• 套房飯店
• 機場飯店
• 渡假飯店
• 其他

全球精品飯店市場規模（依預訂管道分類）及複合年成長率（2026-2033 年）

• 電話預訂
• 線上預訂
• 商店預訂

全球精品飯店市場規模（依遊客類型分類）及複合年成長率（2026-2033 年）

• 國內的
• 國際的

全球精品酒店市場規模（按旅行類型分類）及複合年成長率（2026-2033 年）

• 個人旅行者
• 打包旅客
• 旅遊團

全球精品飯店市場規模：依性別分類及複合年成長率（2026-2033 年）

• 男性
• 女士

全球精品飯店市場規模（依年齡層分類）及複合年成長率（2026-2033 年）

• 15至25歲
• 26至35歲
• 36至45歲
• 46至55歲
• 66至75歲

全球精品飯店市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Aman（Singapore）
• Bulgari Hotels & Resorts（Italy）
• Six Senses Hotels Resorts Spas（Singapore）
• Rosewood Hotels & Resorts（USA）
• Auberge Resorts Collection（USA）
• Four Seasons Hotels and Resorts（Canada）
• The Leading Hotels of the World（USA）
• Design Hotels（Germany）
• Small Luxury Hotels of the World（SLH）（UK）
• Oetker Collection（France）
• Zannier Hotels（France）
• Singita（South Africa）
• Wilderness Safaris（Botswana）
• Morgans Hotel Group（USA）
• Boutique Hotel Professionals（USA）
• Lark Hospitality（USA）
• Crescent Hotels & Resorts（USA）
• The Indigo Road Hospitality Group（USA）
• Boutique Hospitality Management（USA）
• Casetta（USA）

結論與建議

Global Boutique Hotel Market size was valued at USD 27.41 Billion in 2024 and is poised to grow from USD 29.57 Billion in 2025 to USD 54.33 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026-2033).

The global boutique hotel market is experiencing significant growth, driven by a rising demand for personalized travel experiences, luxury and lifestyle tourism trends, and urban tourism activity. Travelers increasingly prefer unique and intimate accommodations that reflect local culture over standardized hotel offerings, enhancing the appeal of boutique hotels. Affluent consumers prioritize exclusivity, style, and comfort, leading to a growth in demand for properties that provide distinctive designs and artistic decor, encouraging "Instagrammable" experiences. Additionally, the locations of boutique hotels in city centers and trendy neighborhoods align with the growing trend of staycations and short breaks. However, challenges such as high operational costs, economic fluctuations, limited scalability, and competition from established hotel chains may inhibit market penetration and expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Boutique Hotel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Boutique Hotel Market Segments Analysis

Global Boutique Hotel Market is segmented by Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group and region. Based on Hotel Type, the market is segmented into Business Hotels, Suite Hotels, Airport Hotels, Resorts Hotels and Others. Based on Booking Channel, the market is segmented into Phone Booking, Online Booking and In Person Booking. Based on Tourist Type, the market is segmented into Domestic and International. Based on Tour Type, the market is segmented into Independent Traveler, Package Traveler and Tour Group. Based on Gender, the market is segmented into Men and Women. Based on Age Group, the market is segmented into 15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years and 66-75 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Boutique Hotel Market

The growing focus on sustainability is significantly reshaping travel and tourism, influencing how individuals choose their accommodations. Boutique hotels are at the forefront of this transformation, adopting eco-friendly practices such as green building designs, utilizing renewable energy sources, minimizing waste, and sourcing materials locally. These environmentally responsible initiatives resonate particularly well with eco-conscious travelers, notably millennials and Gen Z, who prioritize sustainability in their travel decisions. As these demographics increasingly seek unique and meaningful experiences, the global boutique hotel market is poised for strong growth, driven by the demand for accommodations that align with their values and lifestyle preferences.

Restraints in the Global Boutique Hotel Market

The Global Boutique Hotel market encounters significant challenges primarily due to intense competition from well-established hotel chains that frequently replicate the boutique experience. These independent boutique hotels find it difficult to compete against larger entities that benefit from substantial financial resources and strong brand loyalty. As a result, customers tend to favor recognizable brands that promise similar unique experiences at more attractive price points. This trend can undermine the appeal of smaller boutique hotels, making it challenging for them to maintain their market share and attract a loyal customer base amidst such formidable competition.

Market Trends of the Global Boutique Hotel Market

The global boutique hotel market is increasingly leaning into wellness-oriented experiences, as travelers prioritize holistic health in their accommodation choices. This trend is driven by a growing demand for features that promote relaxation and self-care, including spa treatments, yoga retreats, meditation sessions, and organic dining options. Boutique hotels are capitalizing on this shift by creating environments that support stress relief and health-conscious lifestyles, thereby positioning themselves as sanctuaries for rejuvenation. As a result, the integration of wellness offerings not only enhances guest experiences but also presents significant growth opportunities for boutique hotel providers in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Boutique Hotel Market Size by Hotel Type & CAGR (2026-2033)

• Market Overview
• Business Hotels
• Suite Hotels
• Airport Hotels
• Resorts Hotels
• Others

Global Boutique Hotel Market Size by Booking Channel & CAGR (2026-2033)

• Market Overview
• Phone Booking
• Online Booking
• In Person Booking

Global Boutique Hotel Market Size by Tourist Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Boutique Hotel Market Size by Tour Type & CAGR (2026-2033)

• Market Overview
• Independent Traveler
• Package Traveler
• Tour Group

Global Boutique Hotel Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Boutique Hotel Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Global Boutique Hotel Market Size & CAGR (2026-2033)

• North America (Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group)
  • US
  • Canada
• Europe (Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Hotel Type, Booking Channel, Tourist Type, Tour Type, Gender, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Aman (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulgari Hotels & Resorts (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Six Senses Hotels Resorts Spas (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotels & Resorts (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Auberge Resorts Collection (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Leading Hotels of the World (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Design Hotels (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Small Luxury Hotels of the World (SLH) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oetker Collection (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zannier Hotels (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singita (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilderness Safaris (Botswana)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgans Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boutique Hotel Professionals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lark Hospitality (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crescent Hotels & Resorts (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Indigo Road Hospitality Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boutique Hospitality Management (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casetta (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations