飯店、度假村和郵輪市場規模、佔有率和成長分析（按類型、預訂方式和地區分類）—2026-2033年產業預測

預計到 2024 年，全球飯店、度假村和郵輪市場規模將達到 8,147.2 億美元，到 2025 年將成長至 9,467 億美元，到 2033 年將成長至 31467.6 億美元，在預測期（2026-2033 年）內將成長率 1.2%。

隨著千禧世代和Z世代在旅遊需求不斷成長的背景下，越來越傾向於選擇休閒住宿體驗，全球飯店、度假村和郵輪產業預計將持續成長。此外，越來越多的專業人士選擇休閒旅行以尋求放鬆，也進一步提升了這些住宿設施的吸引力。在國內外商務和休閒旅遊需求激增的推動下，飯店和度假村產業與旅遊業同步擴張。此外，這些場所對安全措施的日益重視以及包括展覽和體育賽事在內的國際活動的增加，也是重要的市場促進因素。酒店體驗在永續性和衛生方面的創新也為未來的成長提供了機會。

全球飯店、度假村和郵輪市場促進因素

全球飯店、度假村和郵輪市場的發展主要受消費者日益成長的體驗偏好（而非物質享受）所驅動。為此，酒店業正致力於提供超越傳統住宿和郵輪體驗的獨特難忘之旅。住宿設施和度假村透過提供健康護理、精緻餐飲、探險活動和文化交流機會等設施來提升服務。同樣，郵輪也著重打造獨特的船上娛樂、訂製岸上觀光以及身臨其境型、以目的地為中心的行程。這些努力旨在為賓客創造持久難忘的回憶，並最終幫助品牌在競爭激烈的行業中脫穎而出。

限制全球飯店、度假村和郵輪市場發展的因素

全球飯店、度假村和郵輪市場正面臨來自度假租賃、民宿和Airbnb等平台等新型住宿設施方式日益激烈的競爭。這些新型住宿設施方式不僅價格更實惠，還能提供道地的在地體驗，吸引特定類型的旅客。因此，傳統飯店、度假村和郵輪在競爭激烈的市場環境中面臨越來越大的壓力，必須透過創新和獨特的產品來與新興的住宿方式競爭，從而打造獨特的賓客體驗和更優質的服務。

全球飯店、度假村和郵輪市場趨勢

全球飯店、度假村和郵輪市場正呈現出一股明顯的奢華旅遊趨勢，這主要得益於越來越多的富裕旅客尋求獨特的高階體驗。為了在競爭中脫穎而出，各公司紛紛投資於高階設施和個人化服務，例如私人陽台、精緻美食和專屬管家服務。此外，客製化行程和專屬特色遊覽項目也逐漸成為標配，進一步提升了奢華旅行的吸引力。隨著消費者越來越重視兼具舒適性和精緻感的體驗式旅行，市場也不斷發展以滿足這些日益成長的期望。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

全球飯店、度假村和郵輪市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 飯店
• 採取
• 郵輪

全球飯店、度假村及郵輪市場規模（依預訂方式分類）及複合年成長率（2026-2033 年）

• 直接預訂
• 線上旅行社（OTA）
• 旅行社

全球飯店、度假村及郵輪市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Marriott International, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• Wyndham Hotels & Resorts（USA）
• Accor SA（France）
• InterContinental Hotels Group（IHG）（UK）
• Four Seasons Hotels and Resorts（Canada）
• Banyan Tree Holdings Limited（Singapore）
• Hyatt Hotels Corporation（USA）
• American Cruise Lines（USA）
• Carnival Corporation & plc（USA/UK）
• Royal Caribbean Group（USA）
• Norwegian Cruise Line Holdings Ltd.（USA）
• MSC Cruises（Switzerland）
• Shangri-La Hotels and Resorts（Hong Kong）
• Mandarin Oriental Hotel Group（Hong Kong）
• Radisson Hotel Group（USA）
• Choice Hotels International, Inc.（USA）
• Melia Hotels International（Spain）
• Jumeirah Group（UAE）
• Raffles Hotels & Resorts（Singapore）

結論與建議

Global Hotels, Resorts and Cruise Line Market size was valued at USD 814.72 Billion in 2024 and is poised to grow from USD 946.7 Billion in 2025 to USD 3146.76 Billion by 2033, growing at a CAGR of 16.2% during the forecast period (2026-2033).

The global hotels, resorts, and cruise line sector is poised for growth, driven by an uptick in travel and tourism, with millennials and Gen Z increasingly opting for premium lodging experiences. The rise in leisure trips by working professionals seeking relaxation is further boosting the appeal of these accommodations. Both the hotel and resort sectors are expanding alongside the travel industry, spurred by a surge in domestic and international trips for both business and pleasure. Additionally, heightened attention to safety and security measures at these venues and the growing number of global events, including expos and sporting activities, are important market drivers. Innovations in sustainability and hygiene within the hospitality experience also present lucrative opportunities for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hotels, Resorts and Cruise Line market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hotels, Resorts and Cruise Line Market Segments Analysis

Global Hotels, Resorts and Cruise Line Market is segmented by Type, Booking Mode and region. Based on Type, the market is segmented into Hotels, Resorts and Cruise Lines. Based on Booking Mode, the market is segmented into Direct Booking, Online Travel Agents (OTAs) and Travel Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hotels, Resorts and Cruise Line Market

The Global Hotels, Resorts, and Cruise Line market is significantly driven by the growing consumer preference for experiences rather than material goods. In response, the hospitality sector has shifted focus to provide distinctive and memorable experiences that extend beyond conventional hotel stays and cruises. Accommodations and resorts are enhancing their offerings with amenities such as wellness treatments, high-end dining options, adventure activities, and opportunities for cultural engagement. Similarly, cruise lines are emphasizing unique onboard entertainment, tailored shore excursions, and immersive itineraries centered on destinations. These initiatives aim to forge lasting memories for guests, ultimately helping brands stand out in a highly competitive industry.

Restraints in the Global Hotels, Resorts and Cruise Line Market

The Global Hotels, Resorts, and Cruise Line market faces significant challenges due to the rising competition from alternative lodging options like vacation rentals, homestays, and platforms such as Airbnb. These alternatives often provide more affordable accommodations while delivering a local and authentic experience that appeals to a segment of travelers. Consequently, traditional hotels, resorts, and cruise lines are under increasing pressure to innovate and create distinctive offerings that allow them to stand out in this crowded landscape and effectively compete with these emerging options, necessitating a shift towards unique guest experiences and enhanced services.

Market Trends of the Global Hotels, Resorts and Cruise Line Market

The Global Hotels, Resorts, and Cruise Line market is witnessing a significant trend towards luxury travel, driven by an increasing number of affluent travelers seeking unique and high-end experiences. This demand has prompted investments in upscale amenities and personalized services, including private balconies, gourmet dining, and dedicated butler services, as companies strive to differentiate themselves in a competitive landscape. Additionally, personalized itineraries and exclusive access to unique excursions are becoming standard offerings, enhancing the appeal of luxury travel. As consumers prioritize experiential travel that offers comfort and sophistication, the market is evolving to meet these elevated expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study

Global Hotels, Resorts and Cruise Line Market Size by Type & CAGR (2026-2033)

• Market Overview
• Hotels
• Resorts
• Cruise Lines

Global Hotels, Resorts and Cruise Line Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct Booking
• Online Travel Agents (OTAs)
• Travel Agencies

Global Hotels, Resorts and Cruise Line Market Size & CAGR (2026-2033)

• North America (Type, Booking Mode)
  • US
  • Canada
• Europe (Type, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group (IHG) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banyan Tree Holdings Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Cruise Lines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (USA/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Caribbean Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSC Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radisson Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melia Hotels International (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jumeirah Group (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raffles Hotels & Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations