近距離支付市場規模、佔有率和成長分析（按技術、設備類型、應用和地區分類）－2026-2033年產業預測

全球近距離場支付市場規模預計在 2024 年達到 467.1 億美元，從 2025 年的 513.3 億美元成長到 2033 年的 1092.4 億美元，在預測期（2026-2033 年）內複合年成長率為 9.9%。

全球近場支付市場正經歷顯著成長，主要驅動力是智慧型手機的普及以及消費者對快速、便利和安全支付方式日益成長的偏好。零售商正在加速部署非接觸式支付終端，以支援行動錢包交易並提升用戶體驗。消費者對健康和安全的日益關注推動了非接觸式支付需求的激增，促使他們傾向於選擇此類支付方式。然而，市場成長並非一帆風順，行動支付也面臨諸多挑戰，例如安全隱患和潛在的資料外洩風險。建立消費者對安全行動支付解決方案的信任至關重要。此外，某些地區基礎設施的不足以及不同行動支付系統和銀行平台之間的互通性問題也會造成使用者摩擦，進而影響整體市場潛力。

全球近場支付市場促進因素

全球近場支付市場的主要驅動力是消費者對更快捷、更便利支付體驗日益成長的需求。近場支付的出現使用戶只需輕觸智慧型手機或銀行卡即可完成交易，與現金或晶片密碼等傳統支付方式相比，大大簡化了流程。這種更佳的使用者體驗不僅加快了支付速度，也推動了追求高效能金融交易的消費者群體對近場支付的接受度。這一趨勢反映了科技領域正向更注重無縫、快速、便捷支付解決方案的方向轉變。

全球近場支付市場面臨的限制因素

儘管存在諸如令牌化等強大的安全措施，許多消費者和商家仍然對行動支付系統的安全性感到擔憂。安全漏洞、非法貿易和數位詐騙的威脅導致人們對採用行動支付解決方案猶豫不決。因此，對於旨在更廣泛地推廣近場支付的服務供應商而言，克服這些與信任相關的挑戰仍然是一項關鍵挑戰。建立並維護消費者對這些平台安全性的信心對於鼓勵更廣泛的採用並最終推動全球近場支付市場的成長至關重要。

全球近場支付市場趨勢

全球近場支付市場正經歷著向生物識別的重大轉變，指紋掃描和臉部認證等創新技術迅速普及。這一趨勢簡化了支付流程，同時提高了交易安全性，增強了消費者信任，並最大限度地減少了摩擦。透過用這些先進的生物識別技術取代傳統的密碼，企業不僅改善了使用者體驗，也解決了日益成長的詐騙和資料安全問題。隨著消費者越來越傾向於便利安全的支付方式，生物識別的廣泛應用有望改變近場支付的格局，推動各行業的成長和進一步普及。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

全球近距離場支付市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 近距離場通訊（NFC）
• 2D碼（快速響應碼）
• Bluetooth Low Energy（BLE）

全球近距離支付市場規模（按設備類型和複合年成長率分類）（2026-2033 年）

• 智慧型手機
• 智慧卡（非接觸感應卡）
• 穿戴式裝置（智慧型手錶、戒指）
• 銷售點（POS）終端

全球近距離場支付市場規模（依應用領域及複合年成長率分類）（2026-2033 年）

• 零售與電子商務
• 飯店和旅遊業
• 運輸
• 衛生保健
• 媒體與娛樂

全球近距離場支付市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Apple Inc.（Apple Pay）（United States）
• Google LLC（Google Pay）（United States）
• Samsung Electronics Co., Ltd.（Samsung Pay）（South Korea）
• Visa Inc.（United States）
• Mastercard Incorporated（United States）
• American Express Company（United States）
• Ant Group（Alipay）（China）
• Tencent Holdings Ltd.（WeChat Pay）（China）
• Square（now Block, Inc.）（United States）
• IDEMIA（France）

結論與建議

Global Proximity Payment Market size was valued at USD 46.71 Billion in 2024 and is poised to grow from USD 51.33 Billion in 2025 to USD 109.24 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

The global proximity payment market is experiencing significant expansion, primarily fueled by the increased adoption of smartphones and heightened consumer preferences for fast, convenient, and secure payment options. Retailers are increasingly integrating contactless payment terminals to accommodate mobile wallet transactions, enhancing user experience. The surge in demand for contactless payments has been influenced by a heightened focus on health and safety, leading consumers to favor these payment methods. However, market growth faces challenges, including concerns about security and potential data breaches associated with mobile payments. Developing consumer trust in secure mobile payment solutions is crucial. Additionally, inadequate infrastructure in certain regions and interoperability issues between various mobile payment systems and banking platforms contribute to user friction, thus impacting overall market potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary catalyst driving the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the advent of proximity payments, users can complete transactions simply by tapping their phone or card, which significantly streamlines the process compared to traditional methods like cash or chip-and-PIN transactions. This enhancement in user experience not only expedites the payment process but also encourages wider adoption among consumers seeking efficiency in their financial interactions. The trend reflects a broader shift towards embracing technology that prioritizes seamless, quick, and hassle-free payment solutions.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, a significant number of consumers and merchants continue to harbor concerns regarding the safety of mobile payment systems. The threat of security breaches, unauthorized transactions, and digital fraud contributes to hesitance in embracing mobile payment solutions. As a result, overcoming these trust-related challenges remains a critical task for service providers aiming to foster wider acceptance of proximity payments. Developing and sustaining consumer confidence in the security of these platforms is essential for encouraging more widespread usage and ultimately driving growth in the global proximity payment market.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is witnessing a significant shift towards biometric authentication, with innovations such as fingerprint scanning and facial recognition surging in popularity. This trend enhances transaction security while streamlining the payment process, fostering consumer confidence and minimizing friction. By replacing traditional PINs with these advanced biometric methods, businesses are not only elevating the user experience but also addressing rising concerns over fraud and data security. As consumers increasingly favor convenient and secure payment options, the embrace of biometrics is poised to reshape the landscape of proximity payments, driving growth and further adoption across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2026-2033)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2026-2033)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2026-2033)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations