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市場調查報告書
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1780277

日本的NFC付款市場，不同設備類型，各支付方法，各終端用戶，各地區，機會，預測，2019年～2033年

Japan NFC Payments Market Assessment, By Device Type, By Payment Type, By End-user, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 115 Pages | 商品交期: 3-5個工作天內

價格

日本NFC支付市場規模預計將從2025年的5.5388億美元成長至2033年的13.5482億美元，預測期間（2026-2033年）的複合年增長率為11.83%。 NFC技術已發展超過20年，目前正加速發展。支援NFC的銀行卡、手機，甚至公車卡都已無所不在。零售、運輸和酒店業的無縫非接觸式支付將成為根本性的轉變，營運商、原始設備製造商（OEM）甚至鐵路營運商都將進一步深入整合這些技術。

2023年，NFC非接觸式支付的使用率將達到歷史最高水平，尤其是在城市交通、便利商店和自動販賣機領域。從在澀谷刷Suica卡到在京都咖啡館用智慧型手機用樂天支付，非接觸式支付已成為一種文化預設。

隨著日本應對旅遊業成長、城市密度上升和人口老化，NFC不再只是一種技術解決方案。例如，日本央行在2025年6月透露，到2024年，無現金支付將佔日本所有支付的42.8%，而2010年僅為13.2%，其中基於NFC的解決方案（例如電子貨幣和行動錢包）是關鍵驅動力。這一全國性轉變標誌著非接觸式支付，尤其是NFC，正在走出早期應用階段。它不再局限於交通和旅遊業。從便利商店到自動販賣機，NFC支付已成為日常生活中不可或缺的一部分，推動著市場的持續成長。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 顧客的迴響

  • 受訪者的人口統計
  • 品牌認知度
  • 在付款方式的採用中被考慮的要素
  • 推薦的支付流通管道

第5章 日本的NFC付款市場的展望(2019年度～2033年度)

  • 市場規模分析與預測
    • 各金額
  • 市場佔有率分析與預測
    • 不同設備類型
      • 智慧型手機
      • 智慧型手錶
      • NFC支援卡
      • 其他
    • 各支付方法
      • 個人對商人(P2M)
      • 個人對個人(P2P)
    • 各終端用戶
      • 零售
      • 交通機關
      • 飯店
      • 醫療保健
      • 其他
    • 各地區
      • 北
      • 南
      • 中央
    • 各企業市場佔有率分析(前五名公司以及其他- 以金額為準，2025年度)
  • 2025年度市場地圖分析
    • 不同設備類型
    • 各支付方法
    • 各終端用戶
    • 各地區

第6章 需求供給分析

第7章 價值鏈分析

第8章 波特的五力分析

第9章 大環境分析

第10章 市場動態

  • 推動市場要素
  • 市場課題

第11章 市場趨勢與發展

第12章 政策和法規情形

第13章 案例研究

第14章 競爭情形

  • 前五名市場領導公司的競爭矩陣
  • 前五名企業的SWOT分析
  • 前10名市場主要企業的形勢
    • Apple Inc.
      • 公司概要
      • 主要經營團隊
      • 產品和服務
      • 財務狀況(報告那樣)
      • 主要市場的著重和地理存在感
      • 最近的趨勢/合作/夥伴關係/合併和收購
    • Google LLC
    • Samsung Electronics Japan Co., Ltd.
    • Sony Corporation
    • Rakuten Group, Inc.
    • NTT DOCOMO, Inc.
    • KDDI Corporation
    • East Japan Railway Company
    • JCB Co., Ltd.
    • SoftBank Corp

以上公司非基於市場佔有率排序，並且可能會根據研究過程中可用的信息而變化。

第15章 策略性建議

第16章 關於調查公司·免責聲明

Product Code: MX13823

Japan's NFC payments market is projected to witness a CAGR of 11.83% during the forecast period FY2026-FY2033, growing from USD 553.88 million in FY2025 to USD 1,354.82 million in FY2033 due to the dominance of transit cards, government cashless initiatives, and tourist-friendly infrastructure in Japan. It has been evolving for over two decades, and now, it is accelerating. NFC-enabled cards, phones, and even transit passes are everywhere. The fundamental shift is seamless contactless payments across retail, transportation, and hospitality, with deeper integrations from telcos, OEMs, and even railway companies.

In FY2023, contactless usage via NFC reached new highs, especially in urban transit, convenience stores, and vending machines. From tapping a Suica card in Shibuya to smartphone payments via Rakuten Pay in Kyoto cafes, contactless payments are now the cultural default.

As Japan prepares for increased tourism, urban density, and an aging population, NFC is no longer just a tech solution. For instance, in June 2025, the Bank of Japan revealed that cashless payments had reached 42.8% of all payments in Japan in 2024, up from just 13.2% in 2010, with NFC-based solutions (such as e-money and mobile wallets) being a key growth driver. This national level shift indicates that contactless payments, particularly NFC, have progressed beyond early adoption. It's not just transport or tourism anymore. From convenience stores to vending machines, NFC payments are now an integral part of everyday life, driving sustained market growth.

NFC-Enabled Transport Systems Set the Foundation Aid Market Growth

Japan's nationwide transit systems were among the first global adopters of NFC, and they continue to push boundaries. The East Japan Railway Company (JR East) continues to expand its Suica NFC system beyond Tokyo, into the Tohoku and suburban regions. Transport usage is normalized, and NFC, retail, and banking are building on that trust.

For instance, in December 2024, JR East announced its "Suica Renaissance" roadmap, introducing a new wave of NFC-powered gates that use smartphone proximity rather than physical taps to roll out across major stations by 2033. This reflects Japan's move from transactional NFC to ambient infrastructure, where payments and access become invisible, effortless, and fully digitized.

OEMs and Wallet Providers Fueling Proximity Payments, Shape the Market

Global players, such as Apple, Google, and Samsung, may dominate the hardware market, but in Japan, local integration is the key. In 2023, Apple Pay expanded its support for My Number Card integration, allowing Japanese users to authenticate their identity and process secure public service payments via NFC.

Another example is from February 2023, when KDDI Corporation upgraded its au PAY platform in partnership with Oracle, enabling 5 times faster transaction speeds and drastically reducing backend latency for NFC-based wallet payments. This upgrade in speed improves reliability at checkout, encourages repeat use, and positions au PAY as a competitive, tech-forward wallet in Japan's mobile-first ecosystem.

Retail and Hospitality Dominate Japan NFC Payments Market Share

In Japan's NFC payments market, retail and hospitality sectors dominate usage due to their inherent need for speed, convenience, and seamless customer experiences. The technology's tap-and-go functionality perfectly aligns with Japan's fast-paced consumer culture, where quick transactions are valued in busy convenience stores, department stores, and restaurants. The hospitality industry particularly benefits from NFC's versatility; hotels use it for keyless room entry, while restaurants appreciate how it streamlines payments in crowded establishments. Moreover, Japan's unique integration of transit cards with retail payments through systems has created a deeply embedded NFC ecosystem where the same card used for train rides can be used to purchase lunch or souvenirs, making it the most natural payment method for both locals and visitors. This sector dominance persists because NFC aligns with Japan's cultural emphasis on efficiency, hygiene (through contactless interaction), and technological sophistication in customer service.

For instance, in May 2025, The Japan Times reported that cashless payments surpassed 40% of all personal spending in Japan in 2024, hitting the government's target ahead of schedule. This growth was primarily driven by NFC-enabled methods, especially e-money systems such as Suica, iD, and QUICPay.

Key Players Landscape and Outlook

Japan's NFC payments ecosystem is deep and distinctly local. Hardware makers such as Sony and Panasonic remain foundational due to FeliCa's legacy. However, services such as Rakuten Pay, d-Barai, and PayPay are making NFC-native wallets mainstream. Telcos such as NTT DOCOMO and KDDI bundle NFC wallets directly into plans, while Apple and Google have localized their platforms around Japan's IC infrastructure. Transit-led behavior, hardware-rooted infrastructure, and merchant-wide compatibility it is a rare trio. That is why Japan's NFC market does not just scale; it runs like clockwork. Looking ahead, Japan's NFC market is likely to grow not through raw user acquisition but through deeper feature embedding, multi-channel use, and tourism-focused expansion. With inbound travel on the rise post-pandemic and preparations for the 2025 Osaka Expo underway, providers are scaling contactless systems that are language-friendly, app-light, and compatible with international wallets.

For instance, in January 2025, Rakuten Bank, Ltd. announced that its total non-consolidated deposit balance exceeded USD 75 billion (JPY 12 trillion) as of December 2024. The bank also surpassed 16 million customer accounts in July 2024, reflecting strong growth driven by its fully online banking services that eliminate the need for physical branch visits.

Rakuten Bank has further enhanced the customer experience through deeper integration with other Rakuten Group services, including the Money Bridge feature that links Rakuten Bank and Rakuten Securities accounts with preferential interest rates, as well as participation in the Super Point Up Program, which increases reward points for shopping on Rakuten Ichiba.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Brand Awareness
  • 4.3. Factors Considered in Payment Method Adoption
  • 4.4. Preferred Payment Channels

5. Japan NFC Payments Market Outlook, FY2019-FY2033F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Device Type
      • 5.2.1.1. Smartphones
      • 5.2.1.2. Smartwatches
      • 5.2.1.3. NFC-enabled Cards
      • 5.2.1.4. Others
    • 5.2.2. By Payment Type
      • 5.2.2.1. Person-to-Merchant (P2M)
      • 5.2.2.2. Person-to-Person (P2P)
    • 5.2.3. By End-user
      • 5.2.3.1. Retail
      • 5.2.3.2. Transportation
      • 5.2.3.3. Hospitality
      • 5.2.3.4. Healthcare
      • 5.2.3.5. Others
    • 5.2.4. By Region
      • 5.2.4.1. North
      • 5.2.4.2. South
      • 5.2.4.3. Central
    • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 5.3. Market Map Analysis, FY2025
    • 5.3.1. By Device Type
    • 5.3.2. By Payment Type
    • 5.3.3. By End-user
    • 5.3.4. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

  • 10.1. Market Drivers
  • 10.2. Market Challenges

11. Market Trends and Developments

12. Policy and Regulatory Landscape

13. Case Studies

14. Competitive Landscape

  • 14.1. Competition Matrix of Top 5 Market Leaders
  • 14.2. SWOT Analysis for Top 5 Players
  • 14.3. Key Players Landscape for Top 10 Market Players
    • 14.3.1. Apple Inc.
      • 14.3.1.1. Company Details
      • 14.3.1.2. Key Management Personnel
      • 14.3.1.3. Products and Services
      • 14.3.1.4. Financials (As Reported)
      • 14.3.1.5. Key Market Focus and Geographical Presence
      • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 14.3.2. Google LLC
    • 14.3.3. Samsung Electronics Japan Co., Ltd.
    • 14.3.4. Sony Corporation
    • 14.3.5. Rakuten Group, Inc.
    • 14.3.6. NTT DOCOMO, Inc.
    • 14.3.7. KDDI Corporation
    • 14.3.8. East Japan Railway Company
    • 14.3.9. JCB Co., Ltd.
    • 14.3.10. SoftBank Corp

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Japan NFC Payments Market, By Value, In USD Million, FY2019-FY2033F
  • Figure 2. Japan NFC Payments Market Share (%), By Device Type, FY2019-FY2033F
  • Figure 3. Japan NFC Payments Market Share (%), By Payment Type, FY2019-FY2033F
  • Figure 4. Japan NFC Payments Market Share (%), By End-user, FY2019-FY2033F
  • Figure 5. Japan NFC Payments Market Share (%), By Region, FY2019-FY2033F
  • Figure 6. By Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 7. By Payment Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 8. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025