近場支付市場規模、佔有率、按技術、設備類型、應用和地區分類的成長分析 - 2025 年至 2032 年產業預測

2023 年全球近距離支付市場價值為 425 億美元，預計將從 2024 年的 467.1 億美元成長到 2032 年的 994 億美元，預測期內（2025-2032 年）的複合年成長率為 9.9%。

全球近場支付市場正經歷顯著成長，這主要得益於智慧型手機的普及以及消費者對快速、便利、安全支付方式日益成長的偏好。零售商擴大部署非接觸式支付終端，以支援使用 Apple Pay 和 Google Pay 等行動錢包的「點擊支付」交易。這一勢頭源於消費者對非接觸式解決方案日益成長的偏好，尤其是出於健康和安全方面的考慮。然而，挑戰依然存在，主要源自於消費者和商家對行動支付的安全性擔憂，以及詐騙和資料外洩問題。此外，一些新興市場基礎設施​​不足以及不同行動付款管道之間的互通性問題也阻礙了市場擴張。建立消費者信任對於未來的成長至關重要。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

近距離支付市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 近距離場通訊(NFC)
• QR（快速回應）碼
• 低功耗藍牙 (BLE)

近場支付市場規模（依設備類型及複合年成長率） (2025-2032)

• 市場概覽
• 智慧型手機
• 智慧卡（非接觸感應卡）
• 穿戴式裝置（智慧型手錶、戒指）
• POS終端

近距離支付市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 零售與電子商務
• 飯店與旅遊
• 運輸
• 衛生保健
• 媒體與娛樂

近距離支付市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Apple Inc.（Apple Pay）（United States）
• Google LLC（Google Pay）（United States）
• Samsung Electronics Co., Ltd.（Samsung Pay）（South Korea）
• Visa Inc.（United States）
• Mastercard Incorporated（United States）
• American Express Company（United States）
• Ant Group（Alipay）（China）
• Tencent Holdings Ltd.（WeChat Pay）（China）
• Square（now Block, Inc.）（United States）
• IDEMIA（France）

結論和建議

Global Proximity Payment Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 46.71 billion in 2024 to USD 99.4 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The global proximity payment market is witnessing significant growth, largely fueled by the increasing adoption of smartphones and a rising consumer preference for fast, convenient, and secure payment methods. Retailers are increasingly integrating contactless payment terminals to accommodate tap-to-pay transactions via mobile wallets such as Apple Pay and Google Pay. The momentum has been bolstered by consumers' heightened inclination towards contactless solutions, particularly in light of health and safety concerns. However, challenges remain, primarily related to security apprehensions among consumers and merchants regarding mobile payments, along with issues of fraud and data breaches. Additionally, inadequate infrastructure in some developing regions and interoperability issues between varied mobile payment platforms hinder market expansion. Building consumer trust will be crucial for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary driving force behind the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the ability to make payments simply by tapping a phone or card, proximity payments significantly outpace traditional cash transactions and chip-and-PIN methods in terms of speed and efficiency. This streamlined process not only enhances user satisfaction but also serves as a compelling catalyst for market adoption. As consumers increasingly seek seamless and swift payment solutions, the preference for such technology is becoming a key factor in shaping the landscape of modern payment methods.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, there remains a significant reluctance among consumers and merchants regarding the safety of mobile payments. Concerns surrounding security breaches, unauthorized transactions, and digital fraud contribute to hesitance in embracing this payment method. This environment fosters a climate of distrust that poses a considerable obstacle for service providers striving to encourage widespread adoption. Ensuring consumer confidence is a continuous struggle, as addressing these security issues is essential for the growth of the Global Proximity Payment market. Without heightened assurance and transparent practices, the sector may face persistent challenges in attracting users.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is experiencing a significant shift towards biometric authentication, which is redefining consumer payment methods. The increasing adoption of fingerprint scanning and facial recognition technology is enhancing transaction security while streamlining the payment process. This shift not only fosters consumer trust but also diminishes friction in the payment journey, making transactions faster and more convenient. As users become more comfortable with these advanced security measures, the reliance on traditional PIN-based systems is diminishing, signaling a promising trend towards a more seamless and efficient payment landscape that prioritizes user experience and security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2025-2032)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations