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市場調查報告書
商品編碼
1911697
娛樂保險市場規模、佔有率和成長分析(按類型、風險、最終用戶、分銷管道和地區分類)-2026-2033年產業預測Entertainment Insurance Market Size, Share, and Growth Analysis, By Insurance Type, By Peril Type, By End-User, By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,全球娛樂保險市場規模將達到 31.8 億美元,到 2025 年將達到 33.7 億美元,到 2033 年將達到 53.7 億美元,在預測期(2026-2033 年)內,複合年成長率為 6%。
隨著電影、電視、現場演出和數位內容的擴張,全球娛樂保險市場正經歷顯著成長,因為相關人員面臨著更複雜的風險。製作公司和工作室越來越傾向於選擇綜合保險,以降低設備損壞、延誤、事故、網路安全事件和責任索賠等潛在損失。北美等主要地區正在推動市場成長,領先的保險公司正在推廣包括活動取消險在內的專業保險解決方案。同時,由於現場演出激增,歐洲對活動保險的需求也在成長;而亞太地區則在韓國和日本電影業蓬勃發展以及K-POP和電子競技興起的推動下,經歷了快速成長。保險公司正在推出創新解決方案來應對這些需求,例如網路安全保險和針對天氣相關干擾的參數保險。儘管面臨高保費和監管障礙等挑戰,但全球媒體資產價值的不斷攀升表明,娛樂保險的長期需求仍然強勁。
全球娛樂保險市場促進因素
包括演唱會、音樂節和企業會議在內的國際實況活動產業的強勁復甦,是娛樂保險產業的主要驅動力。隨著這些活動規模和投資額的不斷成長,有效的風險管理變得日益重要。蓬勃發展的巡迴演唱會產業實現了顯著的收入成長,極大地促進了全球娛樂保險市場的擴張。這一上升趨勢凸顯了人們日益增強的保護這些活動免受潛在風險侵害的意識,從而為全球娛樂產業提供全面創新的保險解決方案創造了有利環境。
全球娛樂保險市場面臨的限制
全球娛樂保險市場正面臨嚴峻挑戰,主要原因是與高規格電影製作和活動相關的災難性風險(例如流行病和大規模社會動盪)的承保成本不斷攀升。雪上加霜的是,保險和再保險承保能力有限,難以涵蓋這些嚴重性風險,導致相關人員越來越難以獲得充分的保障。此外,大型國際影展的高昂取消保險費用也給主辦單位帶來沉重的財務壓力,阻礙了全球娛樂保險產業的擴張和整體成長潛力。
全球娛樂保險市場趨勢
全球娛樂保險市場正經歷顯著成長,這主要得益於創作者經濟的崛起和創新媒體形式的湧現。保險公司正加速開發專門針對數位創作者和新媒體平台(例如播客和身臨其境型現實 (IMR))的保險產品。這項轉變旨在因應現代內容創作者面臨的獨特風險,包括平台內容變現和贊助內容的責任問題。因此,保險科技公司正積極進軍這個先前保險不足的領域,推動市場擴張,重塑產業格局,並不斷適應現代娛樂從業人員不斷變化的需求。
Global Entertainment Insurance Market size was valued at USD 3.18 Billion in 2024 and is poised to grow from USD 3.37 Billion in 2025 to USD 5.37 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).
The global entertainment insurance market is experiencing significant growth driven by the expanding scope of film, television, live performances, and digital content, which are exposing stakeholders to more intricate risks. Producers and studios are increasingly opting for comprehensive coverage to mitigate potential losses from equipment damage, delays, accidents, cyber incidents, and liability claims. Major regions like North America lead the market, with influential players advocating for specialized insurance solutions, including event cancellation coverage. Meanwhile, Europe sees rising demand in event insurance due to a surge in live performances, while the Asia-Pacific region experiences rapid growth, fueled by booming film industries in South Korea and Japan, and the rise of K-pop and esports. Insurers are adapting by offering cyber coverage and innovative solutions such as parametric insurance for weather-related disruptions. Despite challenges like high premiums and regulatory hurdles, the escalating value of media assets worldwide indicates a robust long-term demand for entertainment insurance.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Entertainment Insurance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Entertainment Insurance Market Segments Analysis
Global Entertainment Insurance Market is segmented by Insurance Type, Peril Type, End-User, Distribution Channel and region. Based on Insurance Type, the market is segmented into Primary Insurance and Umbrella / Excess Insurance. Based on Peril Type, the market is segmented into Property Damage, Liability, Business Interruption, Weather / Cancellation and Cyber Risk. Based on End-User, the market is segmented into Film & Television Production, Live Events & Concerts, Sports Entertainment and Performing Arts / Theatre. Based on Distribution Channel, the market is segmented into Brokers / Agents and Direct Insurer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Entertainment Insurance Market
The dynamic resurgence of the international live events industry, encompassing concerts, festivals, and corporate conferences, serves as a primary catalyst for the entertainment insurance sector. As the scale and financial investments in these events continue to increase, effective risk management becomes increasingly vital. The thriving concert touring sector, which has achieved remarkable revenue growth, significantly contributes to the expansion of the global entertainment insurance market. This upward trajectory highlights the growing recognition of the importance of safeguarding these events against potential risks, thereby fostering a conducive environment for comprehensive and innovative insurance solutions in the realm of global entertainment.
Restraints in the Global Entertainment Insurance Market
The Global Entertainment Insurance market faces significant constraints due to the rising costs of coverage against catastrophic events such as pandemics and large-scale civil unrest associated with high-profile films and events. The limited availability of insurance and reinsurance capacity to address these low-frequency yet high-severity risks further exacerbates the issue, making it increasingly difficult for stakeholders to secure adequate protection. Additionally, the steep expenses associated with cancellation insurance for major international festivals have placed financial strain on promoters, thereby hindering the expansion and overall growth potential of the global entertainment insurance sector.
Market Trends of the Global Entertainment Insurance Market
The Global Entertainment Insurance market is witnessing significant growth driven by the rise of the Creator Economy and the emergence of innovative media formats. Insurers are increasingly developing tailored insurance products that cater specifically to digital creators and new media platforms, such as podcasts and immersive realities. This shift addresses the unique risks associated with these contemporary content creators, including platform demonetization and sponsored content liability. Consequently, insurtech firms are actively entering this previously under-insured segment, reinforcing the market's expansion as they adapt to meet the evolving needs of modern entertainers, thereby shaping the industry's landscape.