基於位置的娛樂市場規模、佔有率和成長分析（按技術、產品、場所和地區分類）－2026-2033年產業預測

預計到 2024 年，全球基於位置的娛樂市場規模將達到 40.8 億美元，到 2025 年將成長至 52 億美元，到 2033 年將成長至 363.3 億美元，在預測期（2026-2033 年）內，複合年成長率將達到 27.5%。

隨著虛擬實境（VR）的興起，遊戲產業正經歷變革時期，為玩家提供沉浸式和逼真的體驗。各公司積極進行併購，透過與VR和線下娛樂（LBE）技術供應商合作來鞏固市場地位。這一趨勢為遊戲工作室和營運商提供了先進的工具，幫助他們在不斷擴張的LBE領域中取得成功。遊戲中心、主題樂園和VR咖啡館等場所正在利用擴增實境（AR）和3D動畫等身臨其境型技術來豐富LBE環境。營運商在拓展全球業務的同時，也積極尋求競爭優勢。同時，全球事件對商業營運的影響也帶來了挑戰，促使整個市場進行策略調整。

全球基於位置的娛樂市場促進因素

全球線下娛樂市場的擴張主要受身臨其境型影像內容、引人入勝的電子遊戲和多元化娛樂體驗日益成長的需求所驅動。消費者興趣的不斷提升預計將顯著推動虛擬實境（VR）頭顯的需求，因為觀眾正在尋求創新的娛樂方式。隨著技術的進步和身臨其境型體驗選擇的激增，娛樂與線下體驗的融合有望催生一個充滿活力的生態系統，吸引用戶並提升他們的整體娛樂體驗，從而進一步推動該領域的市場成長。

限制全球位置娛樂市場的因素

全球基於位置的娛樂市場面臨的一大挑戰在於如何發展出既能有效兼顧娛樂性又能體現教育價值的體驗。創作者必須深入了解目標受眾及其具體需求，這無疑會使設計過程變得複雜。此外，找到能夠吸引參與者（尤其是學生）寓教於樂的方式至關重要。這種平衡對於基於位置的虛擬實境體驗的成功至關重要，因為它們需要既能吸引用戶又能實現教育目標的創新解決方案。克服這些挑戰對於該行業的持續成長和永續發展至關重要。

全球基於位置的娛樂市場趨勢

全球線下娛樂市場正經歷變革時期，社群媒體、網路和行動科技的融合正在重塑家庭娛樂中心的面貌。這場「三重革命」加劇了競爭，各場所紛紛部署尖端的虛擬實境（VR）和擴增實境（AR）體驗來吸引現代觀眾。遊戲開發商也日益專注於創新和改進遊戲環境，從而推動了身臨其境型、互動式體驗的需求激增，以滿足不同人群的需求。隨著消費者偏好的變化，娛樂場所正在策略性地升級其產品和服務，以在瞬息萬變的市場中保持競爭力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析

全球基於位置的娛樂市場規模（按技術及複合年成長率分類）（2026-2033 年）

• 虛擬實境
• 擴增實境（AR）
• 投影映射
• 其他技術

全球基於位置的娛樂市場規模（按產品類型分類）及複合年成長率（2026-2033 年）

• 硬體
• 軟體
• 服務
  • 專業服務
  • 諮詢
  • 支援與維護
  • 培訓與實施
  • 託管服務

全球基於位置的娛樂市場規模（按設施分類）及複合年成長率（2026-2033 年）

• 遊樂園
• 主題樂園
• 遊戲中心
• 其他設施

全球基於位置的娛樂市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Microsoft
• Google
• Meta
• Unity Technologies
• Nvidia
• Sony Interactive Entertainment
• Samsung
• Barco Electronic Systems
• Panasonic
• Huawei Technologies
• HQ Software
• HTC Vive
• Niantic Inc.
• Vicon Motion Systems
• OptiTrack
• SpringboardVR
• 4Experience
• Hologate
• Ultraleap
• Magic Leap

結論與建議

Global Location-Based Entertainment Market size was valued at USD 4.08 Billion in 2024 and is poised to grow from USD 5.2 Billion in 2025 to USD 36.33 Billion by 2033, growing at a CAGR of 27.5% during the forecast period (2026-2033).

The gaming industry is experiencing a transformative shift with the emergence of virtual reality (VR), offering players immersive and realistic experiences. Companies are increasingly entering mergers and acquisitions to enhance their market standing by collaborating with VR and location-based entertainment (LBE) technology providers. This trend facilitates the provision of advanced tools for game studios and operators, enabling them to thrive in the expanding LBE sector. Venues such as arcades, theme parks, and VR cafes are leveraging immersive technologies like Augmented Reality (AR) and 3D animation to enrich the LBE landscape. Operators are vying for a larger global footprint, actively seeking competitive advantages. This evolution is paralleled by challenges stemming from worldwide events that have impacted business operations, prompting shifts in strategies across the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location-Based Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location-Based Entertainment Market Segments Analysis

Global Location-Based Entertainment Market is segmented by technology, offering, venue and region. Based on technology, the market is segmented into virtual reality, augmented reality, projection mapping and other technologies. Based on offering, the market is segmented into hardware, software and services. Based on venue, the market is segmented into amusement parks, theme parks, arcades and other venues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location-Based Entertainment Market

The expansion of the Global Location-Based Entertainment market is largely driven by an increasing appetite for immersive video content, engaging video games, and a variety of entertainment experiences. This heightened consumer interest is anticipated to significantly boost the demand for Virtual Reality (VR) headsets, as audiences seek out innovative ways to interact with and enjoy entertainment. As technology progresses and more immersive options become accessible, the synergy between entertainment and location-based experiences is likely to cultivate a thriving ecosystem that captivates users and enhances their overall enjoyment, further propelling market growth in the sector.

Restraints in the Global Location-Based Entertainment Market

A significant challenge in the Global Location-Based Entertainment market lies in developing experiences that effectively balance entertainment with educational value. Creators must have a deep understanding of their target audience and their specific needs, which can complicate the design process. Additionally, it is essential to explore engaging methods that allow participants, particularly students, to enjoy themselves while learning. Striking this balance is crucial for the success of location-based VR experiences, as it requires innovative solutions that captivate users while simultaneously fulfilling educational objectives. Overcoming these hurdles is vital for the continued growth and relevance of the industry.

Market Trends of the Global Location-Based Entertainment Market

The Global Location-Based Entertainment market is experiencing a transformative shift driven by the convergence of social media, the Internet, and mobile technology, reshaping the landscape of family entertainment centers. This "triple revolution" is intensifying competition as facilities adapt by incorporating cutting-edge virtual reality (VR) and augmented reality (AR) experiences that captivate modern audiences. Game developers are increasingly focused on innovating and enhancing gaming environments, leading to a surge in demand for immersive, interactive experiences that resonate with diverse demographics. As consumer preferences evolve, entertainment centers are strategically upgrading their offerings to remain relevant and appealing in a dynamic market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis

Global Location-Based Entertainment Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Virtual Reality
• Augmented Reality
• Projection Mapping
• Other Technologies

Global Location-Based Entertainment Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Services
  • Professional Services
  • Consulting
  • Support And Maintenance
  • Training And Deployment
  • Managed Services

Global Location-Based Entertainment Market Size by Venue & CAGR (2026-2033)

• Market Overview
• Amusement Parks
• Theme Parks
• Arcades
• Other Venues

Global Location-Based Entertainment Market Size & CAGR (2026-2033)

• North America (Technology, Offering, Venue)
  • US
  • Canada
• Europe (Technology, Offering, Venue)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Offering, Venue)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Offering, Venue)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Offering, Venue)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nvidia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco Electronic Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HQ Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Vive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicon Motion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OptiTrack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpringboardVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Experience
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hologate
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultraleap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations