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按口味、類型、包裝、分銷和地區分類的口含煙市場規模、佔有率和成長分析 - 2026-2033 年行業預測

市場調查報告書

商品編碼

1907752

按口味、類型、包裝、分銷和地區分類的口含煙市場規模、佔有率和成長分析 - 2026-2033 年行業預測

Snus Market Size, Share, and Growth Analysis, By Flavour, By Type, By Packaging, By Distribution, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，口含煙市場規模將達到 32.8 億美元，到 2025 年將成長至 34.4 億美元，到 2033 年將成長至 49.2 億美元，在預測期（2026-2033 年）內複合年成長率為 4.6%。

口含煙市場正迅速發展，其吸引力主要源於鼻煙作為無煙煙草替代品的吸引力。鼻煙的主要優點包括：注重健康、使用方便、保存期限長，以及相較於傳統香菸較低的稅率。口含煙經過巴氏殺菌處理，可以長時間儲存而不變質，因此成為零售商的理想選擇，因為他們無需頻繁補充庫存。這種耐用性減少了廢棄物，並最大限度地提高了利潤率。此外，某些市場的低稅率也提升了口含煙的經濟吸引力，吸引吸菸者放棄香菸。鼻煙的便攜性和易用性符合現代人忙碌的生活方式，進一步擴大了消費群體，其中包括欣賞其在運動中提升表現功效的運動員。總而言之，口含煙代表著菸草產業一個強勁的成長機會。

口含煙市場成長要素

口含煙市場的成長主要源自於人們對傳統菸草使用相關健康問題的日益關注。許多消費者認為口含煙是比傳統香菸更安全的選擇，這主要是因為鼻煙無菸，避免了有害的菸草燃燒及其產生的有毒煙霧。研究結果進一步強化了這種看法，顯示與吸菸者相比，口含煙使用者罹患肺癌和呼吸系統疾病等嚴重健康問題的風險可能更低。由於口含煙是放在上唇下方使用，因此接觸有害化學物質的機會更少，這也進一步增強了鼻煙在注重健康的消費者中的受歡迎程度。

口含煙市場限制

口含煙市場面臨的主要挑戰之一是監管障礙。許多國家都制定了嚴格的法規，限制口含煙產品的分銷和供應。例如，雖然瑞典允許使用鼻煙，但歐盟禁止銷售，跨國分銷障礙阻礙了口含煙在歐盟地區的市場擴張。此外，每個國家都有其獨特的法規，例如美國食品藥物管理局（FDA）就限制口含煙的銷售，僅允許在某些州銷售。這些不同的法規可能包括對廣告、包裝和標籤的限制，最終影響消費者的購買管道和製造商的分銷工作。這可能導致消費者轉向更容易獲得的菸草替代品，從而減緩市場成長。

口含煙市場趨勢

口含煙市場呈現顯著上升趨勢，主要受消費者偏好轉向無煙煙草產品的偏好，而這種轉變主要是由於人們對傳統吸菸健康風險的擔憂。隨著人們對吸菸危害的認知不斷提高，越來越多的消費者選擇口含煙作為一種危害較小的替代品，因為它無菸，不會吸入有毒物質。此外，不斷完善的法規和社會減害措施也促進了這一成長。這些變化反映出無菸產品正被更廣泛地接受，口含煙市場在全球各地都具有擴張潛力。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2021-2023年營收年比比較

主要企業簡介

Swedish Match AB（Sweden）
Altria Group Inc.（United States）
Imperial Brands（United Kingdom）
GN Tobacco Sweden AB（Sweden）
Japan Tobacco（Japan）
British American Tobacco（United Kingdom）
Dholakia Tobacco Pvt. Ltd.（India）
Mac Baren（Denmark）
Kurbits Snus（Sweden）
Philip Morris International（Switzerland）

結論與建議

簡介目錄

Product Code: SQMIG30J2015

Snus Market size was valued at USD 3.28 Billion in 2024 and is poised to grow from USD 3.44 Billion in 2025 to USD 4.92 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026-2033).

The snus market is rapidly gaining traction, driven by its appeal as a smokeless tobacco alternative. Key advantages include its health-oriented positioning, user convenience, extended shelf life, and favorable tax rates compared to traditional cigarettes. The pasteurized nature of snus allows for prolonged storage without spoilage, making it a preferred choice for retailers seeking to maintain inventory without frequent restocking challenges. This durability reduces waste and maximizes profit margins. Moreover, the lower taxation in certain markets enhances snus's economic attractiveness, drawing smokers away from cigarettes. Its portability and ease of use cater to busy lifestyles, further broadening its consumer base, including athletes who appreciate the performance-enhancing effects of snus during activities. Overall, snus represents a robust growth opportunity in the tobacco sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Snus market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Snus Market Segments Analysis

Global Snus Market is segmented by Flavour, Type, packaging, Distribution and Region. Based on Flavour, the market is segmented into Mint, Whisky, Fruit, Others. Based on Type, the market is segmented into Loose, Portion Others. Based on Packaging, the market is segmented into Cans, Jars, Sachets, Others. Based on Distribution, the market is segmented into Convenience Stores, Supermarkets, Tobacco Stores, Online Stores, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Snus Market

The growth of the snus market is largely influenced by increasing health concerns surrounding traditional tobacco use. Many consumers view snus as a safer alternative to conventional cigarette smoking, primarily due to its smokeless nature, which eliminates harmful tobacco combustion and the subsequent release of toxic smoke. This perception is reinforced by findings that suggest snus users may experience a reduced risk of serious health issues, such as lung cancer and respiratory ailments, compared to cigarette smokers. The consumption method of snus, which involves placing it beneath the upper lip, contributes to a lower exposure to harmful chemicals, further enhancing its appeal among health-conscious individuals.

Restraints in the Snus Market

A significant challenge facing the snus market is the presence of regulatory hurdles. Many nations enforce stringent regulations that restrict the distribution and availability of snus products. For instance, while Sweden permits its use, the European Union imposes a ban on the sale of snus, which hampers market expansion within the region due to obstacles in cross-border distribution. Additionally, other countries have their own regulations, such as those in the United States, where the Food and Drug Administration (FDA) governs the sale of snus and permits it only in select states. These varying regulations can include limitations on advertising, packaging, and labeling, ultimately affecting consumer access and manufacturers' distribution efforts, which may lead to reduced market growth as consumers might turn to more readily available tobacco alternatives.

Market Trends of the Snus Market

The snus market is witnessing a significant upward trend driven by shifting consumer preferences toward smokeless tobacco products, largely influenced by health concerns associated with traditional cigarette smoking. As awareness of the negative health effects of smoking escalates, many consumers are gravitating towards snus as a less harmful alternative, given its smokeless nature which eliminates the risks associated with inhalation of toxic substances. Additionally, evolving regulations and a societal move towards reduced harm practices are contributing to this growth. This changing landscape reflects a broader acceptance of smokeless options, positioning the snus market for potential expansion in various regions globally.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Snus Market Market Size by Flavour & CAGR (2026-2033)

Market Overview
Mint
Whisky
Fruit
Others

Snus Market Market Size by Type & CAGR (2026-2033)

Market Overview
Loose
Portion
Others

Snus Market Market Size by Packaging & CAGR (2026-2033)

Market Overview
Cans
Jars
Sachets
Others

Snus Market Market Size by Distribution & CAGR (2026-2033)

Market Overview
Convenience Stores
Supermarkets
Tobacco Stores
Online Stores
Others

Snus Market Size & CAGR (2026-2033)

North America (Flavour, Type, Packaging, Distribution)
- US
- Canada
Europe (Flavour, Type, Packaging, Distribution)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Flavour, Type, Packaging, Distribution)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Flavour, Type, Packaging, Distribution)
- Brazil
- Rest of Latin America
Middle East & Africa (Flavour, Type, Packaging, Distribution)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Swedish Match AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Altria Group Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imperial Brands (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GN Tobacco Sweden AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Japan Tobacco (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dholakia Tobacco Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mac Baren (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kurbits Snus (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philip Morris International (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments