2025 年至 2033 年日本加熱菸草產品市場報告（按產品（煙棒、菸葉）、類別（普通、調味）、配銷通路（線上、線下）和地區分類）

2024年，日本加熱菸草製品市場規模達205億美元。展望未來， IMARC Group預計到2033年市場規模將達到511億美元，2025-2033年期間的成長率（CAGR）為10.12%。

加熱菸草製品（HTP），也稱為加熱不燃燒產品，是一種旨在替代傳統香菸的尼古丁輸送形式。它們釋放出含有尼古丁、煙草味的蒸汽，而不會產生燃燒的痕跡：火、煙和灰燼。與香菸和其他尼古丁替代品相比，加熱菸草產品接觸有害化學物質的含量較低。

日本加熱菸草產品市場趨勢：

消費者對潛在低風險菸草製品不斷成長的需求是推動日本加熱菸草製品市場發展的主要動力。除此之外，吸菸者數量的增加以及勞動人口的擴大、生活方式偏好的改變和繁忙的日程安排也促進了全國範圍內的產品需求。此外，為滿足不同消費者的口味和喜好，推出各種優質和特種加熱菸草產品，如調味、細、長、彩色等，對市場成長產生了正面影響。除此之外，一些主要參與者正在採取密集的行銷策略，使用「清潔替代品」、「無火、無灰、無菸」、「危害較小」等字眼來增加產品銷售量。這反過來又進一步刺激了市場成長。此外，由於送貨上門、選擇範圍廣泛、折扣和現金返還等諸多相關優勢，HTP 在線上零售通路中廣泛普及，這也是一個重要的成長誘導因素。此外，一些市場參與者越來越關注產品創新、行銷活動、產能擴張和收購，預計將在未來幾年推動日本加熱菸草產品市場的發展。

本報告回答的關鍵問題：

• 日本加熱菸草產品市場迄今表現如何？未來幾年將如何表現？
• 新冠疫情對日本加熱菸草製品市場有何影響？
• 主要的區域市場有哪些？
• 根據產品，市場是如何分類的？
• 根據類別，市場是如何分類的？
• 根據配銷通路，市場如何分類？
• 該產業的價值鏈分為哪些階段？
• 該行業的主要促進因素和挑戰是什麼？
• 日本加熱菸草產品市場的結構是怎麼樣的？主要參與者是誰？
• 產業競爭程度如何？

目錄

第1章：前言

第2章：範圍與方法

• 研究目標
• 利害關係人
• 資料來源
  • 主要來源
  • 次要來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第3章：執行摘要

第4章：簡介

• 概述
• 主要行業趨勢

第5章：日本加熱菸草產品市場

• 市場概覽
• 市場表現
• COVID-19的影響
• 市場預測

第6章：市場區隔：依產品

• 戳
• 葉子

第7章：市場區隔：依類別

• 常規的
• 調味

第8章：市場區隔：按配銷通路

• 線上
• 離線

第9章：SWOT分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 12 章：價格分析

第 13 章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介

The Japan heated tobacco products market size reached USD 20.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.12% during 2025-2033.

Heated tobacco products (HTPs), also known as heat-not-burn products, refer to a form of nicotine delivery intended to be an alternative to traditional cigarettes. They release nicotine-containing, tobacco-flavored vapor without generating the hallmarks of combustion: fire, smoke, and ash. Compared to cigarettes and other nicotine alternatives, heated tobacco products have lower levels of exposure to harmful chemicals.

Japan Heated Tobacco Products Market Trends:

The escalating consumer demand for potentially reduced-risk tobacco goods is primarily driving the Japan heated tobacco products market. In addition to this, the increasing number of smokers along with the expanding working population with changing lifestyle preferences and hectic schedules is also bolstering the product demand across the country. Moreover, the introduction of a wide range of premium and specialty heated tobacco products, such as flavored, skinny, long, colored variants, etc., to cater to diverse consumer tastes and preferences is positively influencing the market growth. Apart from this, several key players are adopting intensive marketing strategies using phrases like "clean alternative", "free from fire, ash, and smoke", "less harmful", etc., to increase product sales. This, in turn, is further stimulating the market growth. Additionally, the wide availability of HTPs across online retail channels owing to numerous associated benefits, such as doorstep delivery, a wide variety of options to choose from, lucrative discounts and cashback, etc., is also acting as a significant growth-inducing factor. Moreover, the rising focus of several market players on product innovations, marketing campaigns, capacity expansions, and acquisitions, is expected to drive the Japan heated tobacco products market in the coming years.

Key Market Segmentation:

Breakup by Product:

• Stick
• Leaf

Breakup by Category:

• Regular
• Flavored

Breakup by Distribution Channel:

• Online
• Offline

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Japan heated tobacco products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan heated tobacco products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the category?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan heated tobacco products market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Heated Tobacco Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Stick
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Leaf
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Category

• 7.1 Regular
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Flavored
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Online
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Offline
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Heated Tobacco Products Market: Major Drivers and Challenges
• Figure 2: Japan: Heated Tobacco Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Japan: Heated Tobacco Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Japan: Heated Tobacco Products Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Heated Tobacco Products Market: Breakup by Category (in %), 2024
• Figure 6: Japan: Heated Tobacco Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Japan: Heated Tobacco Products Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Heated Tobacco Products (Stick) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Heated Tobacco Products (Stick) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Heated Tobacco Products (Leaf) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Heated Tobacco Products (Leaf) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Heated Tobacco Products (Regular) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Heated Tobacco Products (Regular) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Heated Tobacco Products (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Heated Tobacco Products (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Heated Tobacco Products (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Heated Tobacco Products (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Heated Tobacco Products (Offline) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Heated Tobacco Products (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Heated Tobacco Products Industry: SWOT Analysis
• Figure 21: Japan: Heated Tobacco Products Industry: Value Chain Analysis
• Figure 22: Japan: Heated Tobacco Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Heated Tobacco Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Heated Tobacco Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Heated Tobacco Products Market Forecast: Breakup by Category (in Million USD), 2025-2033
• Table 4: Japan: Heated Tobacco Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Japan: Heated Tobacco Products Market: Competitive Structure
• Table 6: Japan: Heated Tobacco Products Market: Key Players