加熱菸草製品市場規模、佔有率及成長分析（依產品類型、設備類型、通路、使用者年齡層及地區分類）－2026-2033年產業預測

預計到 2024 年，加熱菸草產品市場價值將達到 550 億美元，到 2025 年將成長至 839 億美元，到 2033 年將成長至 24621.4 億美元，在預測期（2026-2033 年）內複合年成長率為 52.56%。

加熱煙草製品（HTPs），又稱加熱不燃燒煙草，無需燃燒即可產生含有尼古丁的調味氣溶膠，為傳統吸煙提供了一種現代替代方案。使用者透過專用設備吸入這些氣溶膠，這些設備將菸草加熱至低於燃燒溫度，產生蒸氣而非煙霧。主要產品類型包括各種加熱不燃燒設備以及菸草原料和煙彈等耗材。政府核准IQOS等知名品牌上市，並強調減少有害化學物質的接觸，這推動了市場的發展。然而，電子菸的快速普及對加熱菸草製品的成長構成了挑戰。消費者越來越傾向於選擇不含菸草的電池驅動型電子煙設備，這預示著菸草產業的結構性轉變。

加熱煙草製品市場的成長要素

由於幾個關鍵因素，全球加熱菸草產品市場預計將顯著成長。消費者對傳統吸菸健康風險的認知不斷提高，促使他們尋求危害較小的替代品。製造商為滿足消費者對更安全產品的需求而不斷進行創新研發，進一步加速了這項轉變。此外，隨著越來越多的人尋求戒菸或減少吸菸量，他們擴大轉向加熱菸草產品，這也推動了市場成長。電子菸和霧化設備的日益普及也為該行業帶來了新的機遇，因為消費者正在尋找傳統煙草產品的替代品。

加熱菸草產品市場的限制

加熱菸草產品市場面臨的一大限制因素是其消費帶來的健康隱憂。儘管這些產品被宣傳為比傳統香菸更安全的選擇，但它們仍然含有尼古丁和多種有害物質，並存在引發嚴重健康問題的風險，包括呼吸系統疾病和癌症。此外，由於缺乏關於加熱菸草使用影響的全面長期研究，監管機構對其安全性的評估也變得複雜。這種不確定性可能導致監管力度加大，甚至徹底禁止其生產和銷售，從而對市場擴張和消費者接受度產生負面影響，並阻礙其整體成長潛力。

加熱菸草產品的市場趨勢

加熱菸草製品市場正經歷著由製造商創新驅動的顯著趨勢。各公司積極研發改良型加熱菸草製品（HNB）解決方案，整合尖端功能與技術，顯著提升使用者體驗。為迎合不斷變化的消費者偏好，各種口味和時尚產品設計層出不窮。同時，大量研發投入正用於提升產品的安全性、有效性和合規性。這種競爭格局推動著製造商不斷進步，力求在不斷成長的HNB市場中佔據更大佔有率，也反映了消費者習慣的動態演變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 客戶和購買標準分析
• 原料分析
• 專利分析

全球加熱菸草製品市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 戳
  • 常規的
  • 薄荷醇
• 葉子
  • 常規的
  • 薄荷醇

全球加熱菸草製品市場規模（依設備類型分類）及複合年成長率（2026-2033 年）

• 可充電的
  • 包含充電器
  • 無需充電器
• 不可充電型

全球加熱菸草製品市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
  • 超級市場
  • 專賣店
  • 便利商店
• 線上
  • 電子商務網站
  • 公司網站

全球加熱菸草製品市場規模（依使用者年齡層分類）及複合年成長率（2026-2033 年）

• 18至24歲
• 25-34歲
• 35至44歲
• 45歲或以上

全球加熱菸草製品市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
• 2023-2025年營收年比比較

主要企業簡介

• Philip Morris International Inc.（USA）
• British American Tobacco plc（UK）
• Japan Tobacco Inc.（Japan）
• Imperial Brands plc（UK）
• KT&G Corporation（South Korea）
• Altria Group, Inc.（USA）
• China National Tobacco Corporation（China）
• Reynolds American Inc.（USA）
• Swedish Match AB（Sweden）
• ITC Limited（India）
• Vector Group Ltd.（USA）
• Djarum（Indonesia）
• Gudang Garam Tbk（Indonesia）
• Sampoerna（Indonesia）
• BAT Malaysia（Malaysia）
• Godfrey Phillips India Ltd.（India）
• Eastern Company SAE（Egypt）
• Scandinavian Tobacco Group A/S（Denmark）
• Habanos SA（Cuba）
• Tabacalera（Spain）

結論與建議

Heated Tobacco Products Market size was valued at USD 55 Billion in 2024 and is poised to grow from USD 83.9 Billion in 2025 to USD 2462.14 Billion by 2033, growing at a CAGR of 52.56% during the forecast period (2026-2033).

Heated Tobacco Products (HTPs), also known as heat-not-burn tobacco, offer a modern alternative to traditional smoking by generating flavored aerosols that include nicotine without combustion. Users inhale these aerosols through specialized devices that heat tobacco to sub-combustion temperatures, resulting in vapor instead of smoke. Key product categories include various HNB devices and consumables, such as tobacco sticks and cartridges. The market is buoyed by favorable government approvals, particularly for notable brands like IQOS, which emphasize reduced exposure to harmful chemicals. However, the surge in popularity of e-cigarettes poses a challenge to HTP growth, as consumers increasingly favor battery-powered vaping devices that eliminate tobacco, signaling a shifting landscape in the tobacco sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Heated Tobacco Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Heated Tobacco Products Market Segments Analysis

Global Heated Tobacco Products Market is segmented by product type, device type, distribution channel, user age group and region. Based on product type, the market is segmented into stick and leaf. Based on device type, the market is segmented into rechargeable and non-rechargeable. Based on distribution channel, the market is segmented into offline and online. Based on user age group, the market is segmented into 18-24 years, 25-34 years, 35-44 years and 45+ years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Heated Tobacco Products Market

The global market for Heated Tobacco Products is poised for substantial expansion, driven by several key factors. Growing awareness of the detrimental health impacts associated with traditional smoking is prompting consumers to seek out less harmful alternatives. This shift is further fueled by innovative product developments from manufacturers, catering to a demand for safer options. Additionally, an increasing number of individuals aiming to quit smoking or lower their tobacco intake are turning to HNB products, which contributes to market growth. The rising popularity of e-cigarettes and vaping devices also presents new opportunities within this sector, as more consumers explore these alternatives to conventional tobacco products.

Restraints in the Heated Tobacco Products Market

A significant limitation facing the heated tobacco products market is the health concerns linked to their consumption. Although these products are promoted as safer options compared to conventional cigarettes, they still contain nicotine and various harmful substances that pose risks for serious health problems, including respiratory diseases and cancer. Furthermore, the absence of comprehensive long-term research on the impacts of heated tobacco usage complicates regulatory evaluations of their safety. This uncertainty may result in increased regulations or outright prohibitions on production and sale, which could adversely affect market expansion and consumer adoption, hindering overall growth potential.

Market Trends of the Heated Tobacco Products Market

The Heated Tobacco Products market is witnessing a prominent trend driven by manufacturers' commitment to innovation. Companies are aggressively developing enhanced heat-not-burn (HNB) solutions that incorporate cutting-edge features and technologies, significantly elevating the user experience. In response to shifting consumer preferences, there is a surge in the introduction of diverse flavor profiles and stylish product designs. Simultaneously, substantial investments in research and development are directed towards improving the safety, efficacy, and regulatory compliance of these offerings. This competitive landscape fosters continuous advancement, with manufacturers striving to capture a larger share of the expanding HNB market, reflecting a dynamic evolution in consumer habits.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Heated Tobacco Products Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Stick
  • Regular
  • Menthol
• Leaf
  • Regular
  • Menthol

Global Heated Tobacco Products Market Size by Device Type & CAGR (2026-2033)

• Market Overview
• Rechargeable
  • With Charger
  • Without Charger
• Non-Rechargeable

Global Heated Tobacco Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores
• Online
  • E-Commerce Websites
  • Company Websites

Global Heated Tobacco Products Market Size by User Age Group & CAGR (2026-2033)

• Market Overview
• 18-24 Years
• 25-34 Years
• 35-44 Years
• 45+ Years

Global Heated Tobacco Products Market Size & CAGR (2026-2033)

• North America (Product Type, Device Type, Distribution Channel, User Age Group)
  • US
  • Canada
• Europe (Product Type, Device Type, Distribution Channel, User Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Device Type, Distribution Channel, User Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Device Type, Distribution Channel, User Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Device Type, Distribution Channel, User Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Philip Morris International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KT&G Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China National Tobacco Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vector Group Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djarum (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gudang Garam Tbk (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sampoerna (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BAT Malaysia (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Company S.A.E. (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Habanos S.A. (Cuba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabacalera (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations