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香煙

市場調查報告書

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1623194

無煙香煙的市場規模:各產品類型，不同形態，各流通管道，各地區，範圍及預測

Smokeless Tobacco Market Size By Product Type (Chewing Tobacco, Snuff, Dissolvable Tobacco), By Form (Dry, Moist), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast

出版日期: 2024年11月25日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

無菸菸草市場規模及預測

2024 年無菸菸草市場規模為 213.1 億美元，預計到 2031 年將達到 307.7 億美元，2024 年至 2031 年複合年增長率為 4.70%。無菸菸草被定義為無需火焰即可使用的菸草產品。它通常被吸入口腔或鼻子並透過黏膜吸收。世界各地消費各種形式的無菸菸草，包括咀嚼菸草、鼻煙、鼻煙和可溶解菸草產品。此外，無菸菸草的常見用途包括其尼古丁輸送系統、與吸菸相比的感知健康益處以及特定地區的文化或傳統原因。

無菸菸草市場動態

塑造無菸菸草市場的主要市場動態

主要市場驅動因子

提高對吸菸健康風險的認知：

隨著人們對吸菸健康風險的認識不斷增強，越來越多的人開始轉向無菸菸草產品作為替代品。根據美國疾病管制與預防中心 (CDC) 的數據，美國每年約有 48 萬人死於菸草煙霧，其中包括二手菸造成的死亡。隨著人們對吸菸危害的認識不斷增強，對無菸菸草等替代品的需求也增加。

青少年菸草消費增加：

無菸菸草的使用在年輕人中非常普遍。根據全國青少年菸草調查（2022），目前美國有 1.3% 的國中生和高中生使用無菸菸草，顯示這些產品在年輕人中越來越受歡迎。這一趨勢提振了市場，行銷人員將調味無菸菸草產品瞄準年輕用戶。

特定地區的文化接受度：

無菸菸草在世界許多地區（尤其是南亞）在文化上已被接受並普遍使用。根據世界衛生組織（WHO）統計，印度和孟加拉等國家約有30%的菸草使用者使用無菸菸草，這顯示這些國家擁有龐大且穩定的消費基礎。這種文化接受度支持並推動了無菸菸草使用成為習俗一部分的國家的市場需求。

主要問題

健康問題：

儘管無菸菸草被認為比吸菸危害較小，但它與多種健康問題有關，包括口腔癌、牙周病和尼古丁成癮。這些健康問題對市場成長構成了重大課題，因為透過公共衛生活動人們對這些風險的認識不斷提高。

監理限制：

許多國家已經實施或正在考慮加強對無菸菸草產品的監管。這包括廣告法規、包裝要求和尼古丁含量限制。這些監管課題可能會影響市場成長和產品可用性。

社會恥辱：

在某些文化和地區，無菸菸草的使用與負面的社會觀念有關。這種恥辱可能會限制採用，特別是在年輕人和專業環境中。

主要趨勢

轉向尼古丁袋：

不含菸草但含有尼古丁的尼古丁袋的趨勢日益明顯。這些產品作為傳統無菸菸草的更清潔且更容易被社會接受的替代品進行行銷。

專注於減少傷害：

菸草業越來越重視減少危害策略。無菸菸草產品被定位為該策略的一部分，據稱與可燃菸草產品相比，其風險更低。

電子商務與直接面向消費者的銷售：

無菸菸草產品的分銷越來越多地轉向線上管道。 COVID-19 大流行加速了這一趨勢，使行銷更有針對性，消費者更容易獲得。

無菸菸草市場的區域分析

亞太地區：

根據經過驗證的市場研究，預計亞太地區將在預測期內主導無菸菸草市場。無菸菸草在亞洲及太平洋地區的一些國家具有根深蒂固的文化和傳統意義。根據 2016-2017 年全球成人菸草調查 (GATS) 報告，印度是無菸菸草最大的市場之一，近 29% 的成年人使用無菸菸草。古特卡、帕恩和海尼等無菸菸草產品在文化上已被廣泛接受，這有助於它們在該地區的市場主導地位。

亞太地區嚴格的政府法規和公共場所吸菸禁令正在推動向無菸菸草產品的轉變。例如，印度的《捲菸和其他菸草產品法》（COTPA）嚴格限制在公共場所吸煙，促使消費者轉向無菸菸草等替代品。根據世界衛生組織（WHO）的報告，該地區有25個國家實施了全面的控煙政策，間接帶動了對無菸菸草替代品的需求。

此外，亞太地區的無菸菸草產品通常比捲菸便宜，因此低收入族群更容易取得。根據 GATS 2017 年報告，在孟加拉國，有 2,060 萬成年人使用無菸菸草，部分原因是它比有菸產品便宜。這些產品在人口稠密的低收入國家的承受能力繼續推動該地區無菸菸草市場的成長。

北美：

預計北美地區在預測期內將呈現最高成長。隨著北美越來越多的人意識到吸煙帶來的嚴重健康風險，越來越多的人開始轉向無菸菸草作為更安全的替代品。根據美國疾病管制與預防中心 (CDC) 的數據，在美國，與吸菸相關的疾病每年導致超過 48 萬人死亡。隨著人們尋求危害較小的替代品，這種意識的提高導致對咀嚼菸草和鼻煙等無菸菸草產品的需求增加。

北美年輕人對無菸菸草（尤其是調味品）的使用正在增加。根據全國青少年菸草調查（2022 年），美國約有 1.3% 的中學生目前使用無菸菸草產品。風味選擇的推出和有針對性的行銷正在促進年輕人中這一日益增長的趨勢，並推動市場成長。

此外，新型和創新的無菸菸草產品，例如尼古丁袋和鼻煙，已經在北美市場出現，並且由於與傳統吸煙相比其方便性和降低的健康風險而受到歡迎。在加拿大，政府的《加拿大菸草使用報告》（2021 年）強調了向無菸和口服菸草產品的轉變，越來越多的消費者選擇現代尼古丁替代產品，例如尼古丁袋。這些產品創新正在為北美市場的擴張做出貢獻。

Smokeless Tobacco Market size was valued at USD 21.31 Billion in 2024 and is projected to reach USD 30.77 Billion by 2031 , growing at a CAGR of 4.70% from 2024 to 2031. Smokeless tobacco is defined as a tobacco product that is used without burning. It is typically placed in the mouth or nose and absorbed through the mucous membranes. Various forms of smokeless tobacco are consumed worldwide, including chewing tobacco, snuff, snus, and dissolvable tobacco products. Furthermore, common uses for smokeless tobacco include a nicotine delivery system, for perceived health benefits compared to smoking, and cultural or traditional reasons in certain regions.

Smokeless Tobacco Market Dynamics

The key market dynamics that are shaping the smokeless tobacco market include:

Key Market Drivers

Rising Awareness of the Health Risks of Smoking:

As people become more aware of the health risks connected with smoking, there is a growing preference for smokeless tobacco products as an alternative. According to the Centers for Disease Control and Prevention (CDC), cigarette smoking kills about 480,000 people in the United States each year, including those who die from secondhand smoke. As people become more aware of the dangers of smoking, demand for alternatives like smokeless tobacco has increased.

Growth in Youth Tobacco Consumption:

The use of smokeless tobacco is very common among young people. According to the National Youth Tobacco Survey (2022), 1.3% of middle and high school students in the United States currently use smokeless tobacco, demonstrating the growing popularity of these products among young people. This trend has boosted the market, with marketers targeting younger users with flavored smokeless tobacco products.

Cultural Acceptance in Certain Regions:

Smokeless tobacco is culturally accepted and commonly used in many parts of the world, particularly South Asia. According to the World Health Organization (WHO), approximately 30% of tobacco users in countries such as India and Bangladesh use smokeless tobacco, indicating that these nations have a significant and consistent consumer base. This cultural acceptance has sustained and driven market demand in nations where smokeless tobacco use is part of customary practices.

Key Challenges

Health Concerns:

Despite being perceived as less harmful than smoking, smokeless tobacco is linked to various health issues, including oral cancer, gum disease, and nicotine addiction. These health concerns pose a significant challenge to market growth, as awareness of these risks is increasing through public health campaigns.

Regulatory Restrictions:

Many countries are implementing or considering stricter regulations on smokeless tobacco products. These include restrictions on advertising, packaging requirements, and limits on nicotine content. Such regulatory challenges are potentially impacting market growth and product availability.

Social Stigma:

In some cultures, and regions, the use of smokeless tobacco is associated with negative social perceptions. This stigma is potentially limiting adoption, particularly among younger demographics and in professional settings.

Key Trends

Shift Towards Nicotine Pouches:

A growing trend is observed towards nicotine pouches, which are tobacco-free but contain nicotine. These products are marketed as a cleaner and more socially acceptable alternative to traditional smokeless tobacco.

Focus on Harm Reduction:

The tobacco industry increasingly focuses on harm reduction strategies. Smokeless tobacco products are positioned as part of this strategy, with claims of reduced risk compared to combustible tobacco products.

E-commerce and Direct-to-Consumer Sales:

The distribution of smokeless tobacco products is increasingly shifting towards online channels. The COVID-19 pandemic is accelerating this trend and is allowing for more targeted marketing and easier access for consumers.

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Smokeless Tobacco Market Regional Analysis

The regional analysis of the smokeless tobacco market:

Asia Pacific:

According to Verified Market Research, Asia Pacific is estimated to dominate the smokeless tobacco market over the forecast period. In several Asia-Pacific countries, smokeless tobacco has a deep-rooted cultural and traditional significance. In India, one of the largest markets for smokeless tobacco, nearly 29% of adults use smokeless tobacco, according to the Global Adult Tobacco Survey (GATS) 2016-2017 report. The widespread cultural acceptance of smokeless tobacco products like gutka, paan, and khaini has contributed to the region's market dominance.

Strict government regulations and smoking bans in public places across Asia-Pacific have contributed to a shift towards smokeless tobacco products. For example, India's Cigarettes and Other Tobacco Products Act (COTPA) enforces stringent restrictions on smoking in public areas, pushing consumers towards alternatives like smokeless tobacco. The World Health Organization (WHO) reports that 25 countries in the region have implemented comprehensive tobacco control policies, which indirectly boosts the demand for smokeless alternatives.

Furthermore, smokeless tobacco products in the Asia-Pacific region are generally more affordable than cigarettes, making them accessible to low-income populations. In Bangladesh, the GATS 2017 report indicated that 20.6 million adults use smokeless tobacco, partly due to its lower cost compared to smoking products. The affordability of these products in densely populated, low-income countries continues to fuel the growth of the smokeless tobacco market in the region.

North America:

The North American region is estimated to exhibit the highest growth during the forecast period. As more people in North America become aware of the serious health risks associated with smoking, many are turning to smokeless tobacco as a perceived safer alternative. According to the Centers for Disease Control and Prevention (CDC), smoking-related diseases cause over 480,000 deaths annually in the U.S. This growing awareness has contributed to a rise in demand for smokeless products, such as chewing tobacco and snuff, as people seek less harmful alternatives.

The use of smokeless tobacco, particularly flavored products, has increased among younger populations in North America. The National Youth Tobacco Survey (2022) found that approximately 1.3% of U.S. middle and high school students currently use smokeless tobacco products. The introduction of flavored options and targeted marketing has contributed to this rising trend among youth, driving market growth.

Furthermore, the North American market has seen the introduction of new and innovative smokeless tobacco products, such as nicotine pouches and snus, which are gaining popularity due to their convenience and reduced health risks compared to traditional smoking. In Canada, the government's Tobacco Use in Canada report (2021) highlighted a shift toward smokeless and oral tobacco products, with an increasing number of consumers opting for modern nicotine alternatives like nicotine pouches. This product innovation is contributing to the expanding market in North America.

Smokeless Tobacco Market: Segmentation Analysis

The Smokeless Tobacco Market is segmented based on Product Type, Form, Distribution Channel, and Geography.

Smokeless Tobacco Market, By Product Type

Chewing Tobacco
Snuff
Dissolvable Tobacco
Others

Based on Product Type, the market is segmented into Chewing Tobacco, Snuff, Dissolvable Tobacco, and Others. The snuff segment is estimated to dominate the market over the forecast period due to its wide consumer acceptance and variety of product forms, including dry and moist snuff. Snuff is particularly popular in regions such as North America and Europe, where it is often used as a discreet alternative to smoking. Additionally, technological advancements in flavoring and packaging have improved the appeal and convenience of snuff products.

Smokeless Tobacco Market, By Form

Dry
Moist

Based on Form, the market is segmented into Dry and Moist. The moist segment is estimated to dominate the smokeless tobacco market due to its higher consumer preference and widespread use, especially in North America and Europe. Moist smokeless tobacco, such as moist snuff and dip, is favored for its ease of use, longer-lasting flavor, and higher nicotine content. It is often marketed as a more convenient and discreet alternative to smoking, making it popular among users looking for a less conspicuous option.

Smokeless Tobacco Market, By Distribution Channel

Online
Offline

Based on the Distribution Channel, the market is divided into Online and Offline. The offline segment is estimated to dominate the smokeless tobacco market due to the widespread availability and accessibility of smokeless tobacco products in physical retail stores, convenience stores, and tobacco specialty shops. Many consumers prefer purchasing tobacco products in person to avoid shipping delays and to ensure age verification compliance. In regions like North America and Asia-Pacific, where traditional purchasing habits prevail, offline channels provide instant access and a broader range of product options.

Smokeless Tobacco Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the smokeless tobacco market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to dominate the smokeless tobacco market due to the high prevalence of smokeless tobacco use in countries such as India and Bangladesh, where cultural and traditional practices drive demand. According to the World Health Organization (WHO), India alone has over 200 million smokeless tobacco users, with products like gutka, khaini, and zarda deeply ingrained in daily habits. Additionally, the affordability and accessibility of smokeless tobacco products in this region, compared to cigarettes, contribute to the market's dominance.

Key Players

The "Smokeless Tobacco Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Altria Group, Inc., British American Tobacco plc, Imperial Brands plc, Japan Tobacco Inc., Swedish Match AB, Swisher International Group, Inc., MacBaren Tobacco Company A/S, Dharampal Satyapal Limited, Lindnera Nordic, and Turning Point Brands, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Smokeless Tobacco Market Recent Developments
In March 2023, Swedish Match introduced new nicotine pouch flavors in its ZYN brand to cater to the growing demand for flavored smokeless tobacco products in the U.S. market. These new additions enhance consumer choice, driving market expansion among users seeking alternatives to smoking.
In November 2022, Altria Group, Inc. launched its latest oral nicotine product under the on! Brand, aimed at expanding its portfolio in the reduced-risk product category. This development is part of Altria's strategy to transition adult smokers toward less harmful nicotine alternatives.
In July 2022, British American Tobacco (BAT) announced a significant investment in the development of its modern oral product line, focusing on smokeless tobacco alternatives. The investment is aimed at accelerating BAT's growth in the oral nicotine segment, particularly in North America and Europe.

1 INTRODUCTION OF GLOBAL SMOKELESS TOBACCO MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SMOKELESS TOBACCO MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SMOKELESS TOBACCO MARKET, BY TYPE

5.1 Overview
5.2 Chewing Tobacco
5.3 Dipping Tobacco
5.4 Dissolvable Tobacco

6 GLOBAL SMOKELESS TOBACCO MARKET, BY FORM

6.1 Overview
6.2 Moist
6.3 Dry

7 GLOBAL SMOKELESS TOBACCO MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL SMOKELESS TOBACCO MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Japan Tobacco, Inc.
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Mac Baren Tobacco company
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Altria Group, Inc.
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Swisher International, Inc.
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 British American Tobacco p.l.c.
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Imperial Brands
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Philip Morris Products S.A.
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments