網路漫畫市場規模、佔有率及成長分析（按類型、最終用戶、獲利模式及地區分類）－2026-2033年產業預測

預計到 2024 年，全球網路漫畫市場規模將達到 82.9 億美元，到 2025 年將成長至 88 億美元，到 2033 年將成長至 141.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.1%。

全球網路漫畫市場是一個充滿活力的行業，專注於在線銷售數位漫畫，包括圖像小說、連環畫和其他主導內容。創作者，從個人到機構，在包括個人網站和社群媒體在內的各種平台上發布作品，大大拓展了內容的傳播範圍。讀者可以以實惠的價格訂閱，並在智慧型手機、平板電腦和筆記型電腦上流暢地閱讀內容。智慧型設備在兒童和成人中的普及，提升了人們對引人入勝故事的需求，推動了市場的潛在成長。此外，該市場也吸引了許多投資者的關注，他們渴望支持優秀的計劃。這種充滿活力的環境涵蓋了各種風格和類型，為獨立藝術家提供了與全球讀者建立聯繫的機會，並鞏固了網路漫畫在不斷發展的數位媒體生態系統中的地位。

全球網路漫畫市場的促進因素

全球網路漫畫市場深受科技普及和網路在全球廣泛應用的影響。隨著越來越多的人使用線上平台，數位內容（尤其是網路漫畫）的消費量呈現爆炸性成長。智慧型手機的普及在這一轉變中發揮了關鍵作用，用戶擴大選擇數位格式而非傳統的實體漫畫。這一趨勢標誌著消費者行為的重大轉變，他們更青睞網路漫畫提供的便利性和易用性，最終推動了全球市場的擴張。數位環境持續發展，為網路漫畫的創作者和讀者建立了一個充滿活力的生態系統。

限制全球網路漫畫市場的因素

全球網路漫畫市場的成長可能面臨挑戰，部分讀者群對傳統漫畫書的強烈偏好便是原因之一。許多消費者仍鍾情於傳統的敘事和內容消費方式，對實體漫畫的忠誠度明顯高於電子版。這種對傳統文化的執著可能會阻礙網路漫畫的普及和發展，因為部分消費者可能不願意接受新的閱讀形式和平台。因此，這種對傳統媒體的依賴可能會成為網路漫畫市場進一步發展和擴散的一大障礙。

全球網路漫畫市場趨勢

全球網路漫畫市場呈現出一個顯著的趨勢：創作者開始專注於浪漫愛情故事，吸引了不同性別和年齡層的多元化讀者群。這一快速成長得益於現代約會文化和職場環境等社會趨勢，以及智慧型手機的普及，使得數位內容更容易獲取，也更具沉浸感。隨著浪漫愛情網路漫畫吸引更廣泛的受眾，其受歡迎程度持續攀升，影響著市場的創造性方向，並催生了一個充滿活力的社群，讀者們渴望找到能夠引起共鳴的精彩故事。這種演變反映了消費者偏好和生活方式的改變，為市場成長創造了沃土。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球網路漫畫市場規模：按類型和複合年成長率分類（2026-2033 年）

• 喜劇
• 浪漫
• 動作/冒險
• 戲劇
• SF
• 其他
  • 恐怖
  • 超級英雄

全球網路漫畫市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 適合兒童
• 成人

全球網路漫畫市場規模：獲利模式及複合年成長率（2026-2033）

• 訂閱類型
• 廣告收入模式
• 其他

全球網路漫畫市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Naver Corporation（South Korea）
• Kakao Entertainment（South Korea）
• NHN Japan Corporation（Japan）
• Lezhin Entertainment（South Korea）
• Toomics Global（South Korea）
• KidariStudio（South Korea）
• Tencent Holdings Limited（China）
• Bilibili Inc.（China）
• Kuaikan Manhua（China）
• Comico（Japan）
• MangaToon（China）
• Tapas Media（United States）
• LINE Corporation（Japan）
• Piccoma（Japan）
• Tappytoon（South Korea）
• WebComics（United States）
• Izneo（France）
• Delitoon（France）
• Stela（United States）
• Sukima（Japan）

結論與建議

Global Webcomics Market size was valued at USD 8.29 Billion in 2024 and is poised to grow from USD 8.8 Billion in 2025 to USD 14.13 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The global webcomics market represents a dynamic sector focused on the online sale of digital comics, including graphic novels, strips, and other visually driven content. Creators, ranging from individuals to organizations, publish their work across various platforms such as personal websites and social media, significantly broadening accessibility. Readers can subscribe at affordable rates, enjoying seamless access to content via smartphones, tablets, and laptops. The proliferation of smart devices among both children and adults fuels potential growth, as more individuals seek engaging narratives. Furthermore, the market attracts investors eager to support captivating projects. This vibrant landscape showcases diverse styles and genres, providing independent artists opportunities to connect with audiences worldwide, solidifying webcomics' role in the expanding digital media ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webcomics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webcomics Market Segments Analysis

Global Webcomics Market is segmented by Genre, End-user, Monetization Model and region. Based on Genre, the market is segmented into Comedy, Romance, Action/Adventure, Drama, Science Fiction and Others. Based on End-user, the market is segmented into Kids and Adults. Based on Monetization Model, the market is segmented into Subscription-based, Advertising-supported and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webcomics Market

The global webcomics market is significantly influenced by the rising adoption of technology and the growing prevalence of internet access worldwide. As more individuals engage with online platforms, the consumption of digital content, particularly webcomics, has surged. The proliferation of smartphones has played a pivotal role in this shift, as users increasingly turn to digital formats over traditional physical comics. This trend highlights a substantial shift in consumer behavior, with a growing preference for the convenience and accessibility offered by webcomics, ultimately driving the market's expansion on a global scale. The digital landscape continues to evolve, fostering a vibrant ecosystem for webcomic creators and readers alike.

Restraints in the Global Webcomics Market

The growth of the global webcomics market may face challenges due to the enduring preference for traditional comic books among certain audiences. Many individuals remain attached to conventional forms of storytelling and content consumption, showing a distinct loyalty to physical comics over their digital counterparts. This attachment to established traditions can hinder the acceptance and expansion of webcomics, as some consumers may be resistant to embracing new formats or platforms for their reading experiences. Consequently, this reliance on traditional media could pose a significant obstacle to the further development and popularity of webcomics in the overall market landscape.

Market Trends of the Global Webcomics Market

The Global Webcomics market is witnessing a significant trend as creators increasingly focus on romantic narratives, appealing to a diverse audience across gender and age groups. This surge is driven by the contemporary societal dynamics of dating, work culture, and the pervasive use of smartphones, which enhance accessibility and engagement with digital content. As romantic webcomics capture the interest of a broad demographic, their popularity continues to soar, influencing the creative direction of the market and fostering a vibrant community where readers seek relatable and engaging storytelling. This evolution reflects the changing preferences and lifestyles of consumers, creating a fertile ground for growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Webcomics Market Size by Genre & CAGR (2026-2033)

• Market Overview
• Comedy
• Romance
• Action/Adventure
• Drama
• Science Fiction
• Others
  • Horror
  • Superhero

Global Webcomics Market Size by End-user & CAGR (2026-2033)

• Market Overview
• Kids
• Adults

Global Webcomics Market Size by Monetization Model & CAGR (2026-2033)

• Market Overview
• Subscription-based
• Advertising-supported
• Others

Global Webcomics Market Size & CAGR (2026-2033)

• North America (Genre, End-user, Monetization Model)
  • US
  • Canada
• Europe (Genre, End-user, Monetization Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Genre, End-user, Monetization Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Genre, End-user, Monetization Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Genre, End-user, Monetization Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NHN Japan Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lezhin Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toomics Global (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tapas Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piccoma (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WebComics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delitoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stela (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukima (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations