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市場調查報告書
商品編碼
1840400
2025年全球網路漫畫市場報告Webcomics Global Market Report 2025 |
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近年來,網路漫畫市場穩定成長,從2024年的89.9億美元成長到2025年的93.9億美元,複合年成長率為4.4%。這段歷史性時期的成長可歸因於獨立創作者地位的提升、全球可及性的增強、互動參與度的提高、與其他媒體的融合以及網路漫畫平台的演進。
預計未來幾年網路漫畫市場將保持強勁成長,到2029年將達到120.1億美元,年複合成長率(CAGR)為6.3%。預測期內的成長主要歸功於行動友善格式、訂閱模式的整合、創作者分析功能的增強、包容性內容的呈現以及互動式敘事元素。預測期內的全球趨勢包括內容和類型的多樣化、數位平台和應用程式的普及、社交媒體的整合、合作與跨界、互動性和多媒體元素、在地化和全球可訪問性,以及即時更新和發布安排。
網路漫畫是一種專為線上發布而創作的數位漫畫、連環畫或圖像作品。藝術家通常會在自己的網站、部落格、社交媒體帳號或專門的藝術平台上發布網路漫畫。網路漫畫通常使用Adobe Photoshop或Illustrator等數位藝術軟體創作。
網路漫畫主要分為兩種:訂閱制和廣告支援型。訂閱製網路漫畫允許讀者按月付費,即可在當月閱讀已發布的內容。讀者可以透過多種裝置存取這些網路漫畫,包括行動電話、筆記型電腦和平板電腦。這種訂閱模式使藝術家能夠直接向讀者提供作品,同時獲得收入以支持他們的創作。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
這份網路漫畫市場研究報告是商業研究公司最新報告系列的一部分,提供網路漫畫市場統計數據,例如全球網路漫畫產業市場規模、區域佔有率、市場佔有率競爭對手、詳細的市場細分、市場趨勢和商業機會等。這份網路漫畫市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切全面觀點。
我們對未來五年該市場6.3%的成長預測與先前的預測保持一致。成長放緩的主要原因是美韓關稅的影響。對美國和韓國的繪圖板和創新軟體授權徵收的關稅可能會影響美國網路漫畫創作者使用這些工具的可負擔性和便利性。此外,由於相互關稅以及貿易緊張局勢和限制加劇對全球經濟和貿易造成的負面影響,這種影響也將波及更廣泛的領域。
智慧型設備的廣泛應用預計將推動網路漫畫市場的未來成長。智慧型設備指的是智慧型手機和電腦等互動式電子設備,它們透過觸控操作提供便利性和易用性。智慧型手機和電腦的日益普及歸功於其方便用戶使用的功能和促進溝通的能力。隨著智慧型手機和電腦等智慧型報導的普及,網路漫畫的需求也將隨之成長。例如,英國科技網站CyberCrew.uk在2024年2月報道稱,英國智慧型手機用戶數已達5,350萬,佔總人口的78.9%。因此,智慧型設備的日益普及正在推動網路漫畫市場的成長。
社群媒體用戶數量的成長預計將在短期內推動網路漫畫市場的發展。社群媒體用戶活躍於各種社交平臺,並被網路漫畫引人入勝的敘事方式所吸引和娛樂。網路漫畫創作者正利用社群媒體推廣內容、累積粉絲並與受眾互動。根據DataReportal統計,2022年1月全球社群媒體用戶數為46.2億,高於2021年1月的41.9億。社群媒體用戶的激增是網路漫畫市場發展的關鍵促進因素。
推動網路漫畫市場發展的一大趨勢是新型態愛情漫畫的湧現。出版商正積極創作新的愛情漫畫,以滿足市場需求並擴大受眾群體。以愛為主題的漫畫越來越受到讀者的注意。各大出版商紛紛推出新的愛情漫畫,吸引讀者並增加收入。例如,紐西蘭藝術家瑞秋史密斯(Rachel Smythe)的愛情網路漫畫《奧林匹斯傳說》(Lore Olympus)取得了巨大成功,同時榮登《紐約時報》和PBD Bookscan的銷售排行榜榜首。這部由韓國網路漫畫出版商Naver Webtoon出版的漫畫,描繪了希臘女神珀耳塞福涅和冥王哈迪斯之間的愛情故事。
網路漫畫市場的主要企業正積極推出新的網路漫畫系列,以吸引用戶、提升銷售並實現其商業目標。例如,美國數位漫畫平台WEBTOON與韓國娛樂公司HYBE合作,攜手韓國男子團體BTS推出了網路漫畫系列《7FATES: CHAKHO》。為慶祝該系列漫畫的首發,他們在全球各大城市投放了該系列漫畫的數位廣告看板。
2022年7月,總部位於韓國的投資公司NPX Capital以1.6億美元收購了Toomics Co Ltd.。 NPX Capital專注於科技和教育領域的早期及成長期企業。此次收購將Toomics在網路漫畫領域的專業知識融入NPX Capital的投資組合,從而增強其投資組合實力。 Toomics Co Ltd.也是一家專注於網路漫畫的韓國公司。
網路漫畫市場涵蓋電子書、網路漫畫教學材料、特定作業和線上娛樂遊戲等營業單位所獲得的收入。市場價值包括服務提供者銷售的或包含在服務產品中的相關商品的價值。僅包括營業單位間交易或銷售給最終消費者的商品和服務。
Webcomics are digital cartoons, comic strips, or graphics created for online publication. Artists typically publish webcomics on their websites, blogs, social media profiles, or dedicated art platforms. The creation of webcomics often involves the use of digital art applications such as Adobe Photoshop or Illustrator.
The main types of webcomics are subscription-based and advertising-supported. In a subscription-based webcomic model, readers pay a monthly fee to access the content released during that period. Readers can view these webcomics on various devices such as mobile phones, laptops, tablets, and others. This subscription model allows artists to offer their work directly to an audience while generating revenue to support their creative endeavors.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The webcomics market research report is one of a series of new reports from The Business Research Company that provides webcomics market statistics, including webcomics industry global market size, regional shares, competitors with a webcomics market share, detailed webcomics market segments, market trends and opportunities, and any further data you may need to thrive in the webcomics industry. This webcomics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The webcomics market size has grown steadily in recent years. It will grow from $8.99 billion in 2024 to $9.39 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to independent creator empowerment, global accessibility, engagement through interactivity, adaptation into other media, evolution of webcomic platforms.
The webcomics market size is expected to see strong growth in the next few years. It will grow to $12.01 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to mobile-friendly formats, integration with subscription models, enhanced analytics for creators, inclusive representation, interactive storytelling elements. Major trends in the forecast period include diverse content and genres, digital platforms and apps, social media integration, collaborations and crossovers, interactive and multimedia elements, localization and global accessibility, real-time updates and scheduling.
The forecast of 6.3% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff effects on drawing tablets and creative software licenses from Japan and South Korea could impact the affordability and accessibility of tools for U.S. webcomic creators. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing use of smart devices is expected to drive the growth of the webcomics market in the upcoming period. Smart devices refer to interactive electronic gadgets such as smartphones and computers that offer convenience and accessibility through touch. The rising usage of smartphones and computers can be attributed to their user-friendly functionality and ability to facilitate communication effortlessly. As the adoption of smart devices like smartphones and computers rises, the demand for webcomics will also grow. For instance, in February 2024, CyberCrew.uk, a UK-based provider of various tech-related articles, reported that the number of smartphone users in the United Kingdom reached 53.5 million, representing 78.9 percent of the population. Consequently, the increasing use of smart devices is fueling the growth of the webcomics market.
The increasing count of social media users is anticipated to drive the growth of the webcomics market in the foreseeable future. Social media users, individuals actively engaged on various social platforms, find webcomics captivating and entertaining due to their visually engaging storytelling. Webcomic creators leverage social media to promote their content, gain followers, and interact with their audience. According to DataReportal, there were 4. 62 billion social media users globally in January 2022, up from 4. 19 billion in January 2021. This surge in social media users is a key driver for the webcomics market.
The emergence of new romantic comics stands out as a notable trend gaining traction in the webcomics market. Companies are actively producing new romantic comics to meet market demands and attract a broader readership. Romantic comics, with a primary focus on romantic relationships, generate heightened interest among readers. Major players are introducing fresh romantic comics to appeal to readers and boost their revenue. For instance, 'Lore Olympus,' a romance webcomic by New Zealand artist Rachel Smythe, has achieved significant success, hitting #1 on both the NYT (New York Times) and PBD Bookscan sales charts. Published by South Korean webtoon publisher Naver Webtoon, the comic retells the relationship between the Greek goddesses Persephone and Hades.
Key companies in the webcomics market are actively launching new webcomic series to attract customers, boost sales, and achieve their business objectives. An example is the collaboration between WEBTOON, a US-based digital comics platform, and HYBE, a South Korea-based entertainment company. They introduced the webcomic series '7FATES: CHAKHO' in collaboration with the South Korean boy band BTS. To celebrate the debut, digital billboards featuring the series were displayed in major cities worldwide.
In July 2022, NPX Capital, an investment firm based in South Korea that focuses on early and growth-stage companies in the technology and education sectors, acquired Toomics Co Ltd. for $160 million. This acquisition allows NPX Capital to enhance its portfolio by integrating Toomics' expertise in webcomic provision. Toomics Co Ltd. is also a South Korea-based company that specializes in offering webcomics.
Major companies operating in the webcomics market include WEBTOON, Kakao Entertainment Corp., Lezhin Entertainment Co Ltd.,Contents First Inc., ToryComics Co Ltd.,Graphic India,Tapas Media Inc.,Webzen Inc.,Pixton Electronics Private Limited,Comic Fury,Smack Jeeves,Comic Book Plus,Stelae Technologies,Lezhin Comics,Hiveworks Comics,ToonBoom Animation,ComiXology,Drunk Duck,Clip Studio Paint, Wacom,Infinite Painter,Medibang Paint,Procreate, JAM Network,Doodle Labs,Line Manga,Taptastic,WEBTOON Canvas,Comicker Digital,
Asia-Pacific was the largest region in the webcomics market in 2024. The regions covered in the webcomics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the webcomics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The webcomics market includes revenues earned by entities by including e-reading webcomics materials, specific assignments, online entertainment games. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Webcomics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on webcomics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for webcomics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The webcomics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.