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市場調查報告書
商品編碼
1907530
新鮮寵物食品市場規模、佔有率和成長分析(按寵物類型、產品類型、成分、銷售管道和地區分類)—產業預測(2026-2033 年)Fresh Pet Food Market Size, Share, and Growth Analysis, By Pet type (Dogs, Cats), By Product Type, By Ingredients, By Sales Channel, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,新鮮寵物食品市場規模將達到 138 億美元,到 2025 年將成長至 152.4 億美元,到 2033 年將成長至 336.2 億美元,在預測期(2026-2033 年)內,複合年成長率為 10.4%。
市場分析揭示了新鮮寵物食品產業的顯著趨勢,反映了人們對寵物日益成長的擬人化觀念。隨著飼主越來越將寵物視為家庭成員,對高品質、營養豐富的寵物食品的需求也隨之成長。這種對寵物健康和福祉的重視程度的提高正在顯著影響消費者的購買行為,他們尋求的是有助於促進寵物健康的食品。此外,消費者普遍追求新鮮、健康的食材,這種趨勢也蔓延到了寵物食品領域,消費者開始注意那些能改善消化、增強免疫力的產品。這些偏好體現了消費者對愛寵健康和福祉的深切關懷,預計將推動全球新鮮寵物食品市場的擴張。
新鮮寵物食品市場促進因素
新鮮寵物食品市場正經歷顯著成長,全球主要企業致力於開發豐富多樣的產品,以滿足不同動物種類和生命階段的需求。產品多元化的趨勢推動了市場擴張,新產品推出便是明證。零售商也積極尋求透過提供創新寵物食品來吸引更多顧客。新鮮產品的推出不僅提升了銷售前景,也有助於企業擴大市場佔有率,進而推動產業的蓬勃發展。
新鮮寵物食品市場的限制
與加工寵物食品相比,新鮮寵物食品市場面臨保存期限較短的挑戰。加工寵物食品需要經過乾燥、罐裝和保鮮等嚴格的製作流程,而新鮮寵物食品的保存期限往往較短。加工寵物食品較長的保存期限提高了消費者的便利性,但新鮮寵物食品在供應和實用性方面卻難以與之競爭,因此,對於該行業而言,尋找創新解決方案來延長保存期限、提升吸引力至關重要。
新鮮寵物食品市場趨勢
新鮮寵物食品市場正經歷顯著成長,這主要得益於寵物食品供應量的增加以及專賣店數量的成長和消費者意識的提高。新鮮寵物食品因其更健康的成分、更少的加工和無添加劑的特徵而受到負責任的寵物飼主的青睞,從而廣受歡迎。隨著需求的激增,製造商正在擴大生產和分銷能力,以滿足消費者對品質和創新的期望。零售商運用創造性行銷策略來吸引潛在買家,進一步推動了這一趨勢,從而形成了一個以新鮮、營養的寵物食品為核心的充滿活力的市場,旨在改善寵物的健康和福祉。
Fresh Pet Food Market size was valued at USD 13.8 Billion in 2024 and is poised to grow from USD 15.24 Billion in 2025 to USD 33.62 Billion by 2033, growing at a CAGR of 10.4% during the forecast period (2026-2033).
Market insights reveal a notable trend in the fresh pet food sector, driven by the growing humanization of pets. As pet owners increasingly view their animals as family members, there is a rising demand for premium, nutritious food options. This shift towards prioritizing pet health and wellness significantly impacts purchasing behaviors, leading consumers to seek out foods that enhance their pets' well-being. Additionally, the general consumer trend towards fresh, wholesome ingredients extends to pet diets, with a focus on products that offer improved digestion and immune support. Such preferences are poised to propel the global expansion of the fresh pet food market, reflecting a deeper commitment to the health and happiness of beloved pets.
Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Fresh Pet Food Market Segments Analysis
Global Fresh Pet Food Market is segmented by Pet type, Product Type, Ingredients, Sales Channel and region. Based on Pet type, the market is segmented into Dogs, Cats and Others. Based on Product Type, the market is segmented into Fresh Wet Pet Food, Fresh Dry Pet Food and Fresh Semi-Moist Pet Food. Based on Ingredients, the market is segmented into Animal-Based Proteins and Plant-Based Proteins. Based on Sales Channel, the market is segmented into Online Channel and Offline Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Fresh Pet Food Market
The Fresh Pet Food market is experiencing significant growth driven by key global players focused on creating a wide array of pet food options tailored to meet the needs of diverse animal species across various life stages. This commitment to product diversity is fueling market expansion, evidenced by an increase in the volume of products being introduced. Retailers are actively striving to attract more customers by offering innovative new pet food varieties. Launching fresh products not only enhances sales prospects but also helps businesses expand their market presence and overall share, thereby contributing to the dynamic evolution of the industry.
Restraints in the Fresh Pet Food Market
The fresh pet food market faces significant challenges due to its limited shelf life when compared to processed pet food options. Unlike their processed counterparts, which often undergo rigorous handling methods such as drying, canning, and preservation, fresh pet food varieties tend to have a shorter usability period. This poses a hurdle for the market's growth, as the longer shelf life of processed pet foods provides greater convenience for consumers. As a result, fresh pet food struggles to compete in terms of availability and overall practicality, making it crucial for the industry to find innovative solutions to improve its longevity and appeal.
Market Trends of the Fresh Pet Food Market
The fresh pet food market is experiencing significant growth driven by the increasing establishment of specialized pet food stores, which enhances accessibility and consumer awareness. The popularity of fresh pet food is attributed to its healthier composition, minimal processing, and absence of additives, appealing to a conscientious pet owner demographic. As demand surges, manufacturers are ramping up production and distribution capabilities to meet consumer expectations for quality and innovation. This trend is further supported by retailers employing creative marketing strategies to engage potential buyers, ultimately fostering a thriving marketplace centered around fresh, nutritious pet food options tailored to enhance pet health and well-being.