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市場調查報告書
商品編碼
1865427
全球高階天然寵物食品市場:預測至2032年-按產品類型、蛋白質來源、健康指標、包裝類型、分銷管道和地區進行分析Premium Natural Pet Food Market Forecasts to 2032 - Global Analysis By Product Type, Protein Source, Health Positioning, Packaging Type, Distribution Channel and By Geography. |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球高階天然寵物食品市場規模將達到 129 億美元,到 2032 年將達到 212 億美元,預測期內複合年成長率為 7.3%。
優質天然寵物食品是指採用高品質、完整且易於辨識的原料(通常來自有機或永續農場)商業性生產的動物性食品。它不含人工色素、香精、防腐劑、肉糜或常見的填充物,例如玉米、小麥和大豆。其目的是提供更全面的營養,促進寵物的最佳健康狀態,解決特定的飲食敏感問題,並模擬寵物的天然飲食,從而滿足那些對寵物和人類一樣重視品質的飼主的需求。
根據美國寵物用品協會的說法,該類別以人類食品級成分和功能性配方為特徵,旨在提供特定的健康益處,例如過敏管理或體重控制。
寵物日益擬人化
隨著寵物日益被賦予人性化的角色,高階天然寵物食品市場蓬勃發展,越來越多的飼主將寵物視為家庭成員,對高品質、健康營養的需求也日益成長。在可支配收入增加和寵物健康意識提升的推動下,消費者紛紛選擇有機、無穀物和功能性配方產品。這種行為轉變與更廣泛的永續和透明採購趨勢相符。此外,都市化和家庭規模縮小也加深了人與寵物之間的情感聯繫,進一步推動了高級產品的銷售。因此,注重潔淨標示和高營養價值的品牌展現出強勁的成長動能。
生產成本上升
高階天然寵物食品市場受到有機原料、天然防腐劑和永續包裝採購及生產成本不斷上漲的限制。嚴格的品管和認證流程進一步推高了成本,限制了中等收入消費者的購買力。製造商也面臨原料價格波動和供應鏈擴充性限制的問題。此外,配製均衡且不含防腐劑的配方需要增加研發投入。這些經濟負擔可能阻礙小型生產商進入或維持市場地位,從而限制了整體市場擴張。
電子商務和寵物食品訂閱服務的興起
電子商務平台的日益普及為高階天然寵物食品供應商提供了接觸更廣泛消費群體的巨大機會。隨著訂閱配送模式的日益流行,消費者對便利性和產品客製化的需求也日益成長。線上平台使製造商能夠提供客製化的膳食計劃、忠誠度計畫以及直接的品牌互動。此外,數位分析能夠實現精準的消費者定位和行為預測。在網路普及率不斷提高和數位支付便利性的推動下,預計這一管道將顯著提升訂閱銷售量和客戶維繫。
優質原料供應鏈中斷
全球供應鏈中斷,尤其是影響優質蛋白質來源、有機穀物和天然添加劑的供應鏈中斷,對市場構成威脅。地緣政治緊張局勢、物流瓶頸、極端天氣事件等因素,都對原料供應造成壓力。這些中斷不僅增加採購成本,也威脅產品品質的穩定性。此外,對特定區域供應商提供關鍵或功能性原料的依賴,加劇了這種脆弱性。長期中斷可能導致配方妥協和產品上市延遲,進而對品牌聲譽和消費者信任度產生負面影響。
新冠疫情初期擾亂了生產和分銷網路,但隨後刺激了長期需求,並重塑了高階天然寵物食品市場。封鎖措施提升了人們對陪伴的需求,並加快了寵物飼養速度,從而帶動了注重健康的寵物食品消費成長。然而,供應鏈中斷和原料短缺一度限制了供應。疫情過後,向電商和宅配通路的轉變成為常態。因此,擁有強大數位化能力和穩健物流系統的品牌獲得了競爭優勢,重塑了該行業的零售格局。
預計在預測期內,乾糧細分市場將佔據最大的市場佔有率。
由於乾糧具有便利性、保存期限長和性價比高等優點,預計在預測期內,乾糧將佔據最大的市場佔有率。冷壓和烘焙等技術進步使得乾糧的偏好更佳,營養保留率更高。寵物飼主主人青睞乾糧,因為它易於儲存、份量控制精準,並且能夠滿足各種不同的飲食需求。此外,隨著生產商致力於在乾糧中添加益生菌、ω脂肪酸和天然抗氧化劑,其高階定位也日益提升。
預計在預測期內,雞肉和家禽產業將實現最高的複合年成長率。
由於雞肉和禽肉易於消化、蛋白質含量高且偏好,預計在預測期內,雞肉和禽肉市場將保持最高的成長率。製造商正順應「潔淨標示」趨勢,推出不含抗生素和自由放養禽肉原料的產品。此外,禽肉配方也符合低過敏性和低脂肪食品的飲食偏好。雞肉的成本效益和易得性進一步促進了其規模化生產。加之消費者對熟悉蛋白質來源的信任,預計將推動全球該細分市場需求的持續成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於都市區寵物擁有率的上升以及中產階級在寵物保健方面支出的增加。中國、日本和澳洲等國家正迅速推廣天然和無穀物配方的寵物食品。人們對寵物營養的意識提升以及寵物擬人化的趨勢,正促使區域品牌豐富其高級產品線。此外,政府推行的促進永續原料採購的措施也為市場擴張提供了支持。在地化生產和零售業的數位化轉型進一步鞏固了該地區的成長勢頭。
在預測期內,由於消費者對天然、有機和潔淨標示寵物食品的需求日益成長,北美預計將實現最高的複合年成長率。美國和加拿大憑藉先進的製造基礎設施,在機能性食品和冷凍乾燥技術創新方面處於主導。成熟的寵物飼養文化和消費者對高階品牌的忠誠度也支撐著市場表現。此外,寵物食品公司與獸醫營養學家之間的策略合作提升了產品的可信度。在永續性和透明度日益增強的趨勢下,北美將繼續保持其高階天然寵物食品創新中心的地位。
According to Stratistics MRC, the Global Premium Natural Pet Food Market is accounted for $12.9 billion in 2025 and is expected to reach $21.2 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Premium Natural Pet Food is commercially prepared animal feed formulated with high-quality, whole, recognizable ingredients, often sourced from organic or sustainable farms. It is characterized by the absence of artificial colors, flavors, preservatives, rendered meats, or common fillers like corn, wheat, or soy. Its purpose is to provide advanced nutrition, promote optimal health, address specific dietary sensitivities, and mimic a pet's natural diet, appealing to owners who seek human-grade quality standards for their animals.
According to the American Pet Products Association, this segment is defined by human-grade ingredients and functional recipes targeting specific health outcomes like allergy management and weight control.
Increasing pet humanization
The growing trend of pet humanization is significantly driving the premium natural pet food market as owners increasingly treat pets as family members, demanding high-quality, health-oriented nutrition. Fueled by rising disposable incomes and awareness of pet wellness, consumers are opting for organic, grain-free, and functional formulations. This behavioral shift aligns with the broader movement toward sustainable, transparent sourcing. Additionally, urbanization and smaller household sizes are intensifying pet companionship, further boosting premium purchases. Consequently, brands emphasizing clean labels and nutritional integrity are witnessing robust growth momentum.
Higher production costs
The premium natural pet food market faces restraint due to elevated production and sourcing costs for organic ingredients, natural preservatives, and sustainable packaging. The need for stringent quality control and certification processes adds further expense, limiting affordability for mid-income consumers. Manufacturers are also challenged by fluctuating raw material prices and limited supply chain scalability. Moreover, formulating balanced, preservative-free diets raises R&D expenditures. These financial burdens can deter small-scale producers from entering or sustaining market presence, thus constraining overall market expansion.
Expansion of e-commerce & subscription-based pet foods
The rising penetration of e-commerce platforms presents lucrative opportunities for premium natural pet food vendors to reach a broader consumer base. Spurred by the growing popularity of subscription-based delivery models, consumers increasingly seek convenience and product personalization. Online platforms allow manufacturers to provide tailored diet plans, loyalty programs, and direct brand engagement. Furthermore, digital analytics enable precise consumer targeting and trend forecasting. With higher internet adoption and digital payment ease, this channel is anticipated to substantially uplift recurring sales volumes and customer retention.
Supply chain disruptions in premium raw ingredients
The market is exposed to threats from global supply chain disruptions affecting high-quality protein sources, organic grains, and natural additives. Events like geopolitical tensions, logistics bottlenecks, and adverse weather patterns strain ingredient availability. These disruptions not only escalate procurement costs but also hinder consistent product quality. Additionally, dependency on specific regional suppliers for exotic or functional ingredients intensifies vulnerability. Prolonged disruptions can lead to formulation compromises or delayed product launches, adversely impacting brand reputation and consumer trust.
The COVID-19 pandemic reshaped the premium natural pet food market by initially disrupting production and distribution networks but later stimulating long-term demand. Lockdowns accelerated pet adoption rates as companionship needs rose, spurring higher consumption of health-centric pet diets. However, supply chain interruptions and raw material shortages temporarily constrained availability. The shift toward e-commerce and home-delivery channels became permanent post-pandemic. Consequently, brands with strong digital presence and resilient logistics systems gained competitive advantage, reshaping retail dynamics in the sector.
The dry kibble segment is expected to be the largest during the forecast period
The dry kibble segment is expected to account for the largest market share during the forecast period, resulting from its superior convenience, longer shelf life, and cost-efficiency. Fueled by advancements in cold-pressed and oven-baked formulations, dry kibble now offers enhanced palatability and nutrient retention. Pet owners prefer it for ease of storage, precise portion control, and compatibility with various dietary needs. Moreover, manufacturers' focus on fortifying kibble with probiotics, omega fatty acids, and natural antioxidants continues to elevate its premium appeal.
The chicken & poultry segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the chicken & poultry segment is predicted to witness the highest growth rate, propelled by its digestibility, high protein value, and flavor preference among pets. Manufacturers are capitalizing on the clean-label trend by introducing antibiotic-free and free-range poultry sources. Additionally, poultry-based recipes align with hypoallergenic and low-fat dietary preferences. The cost-effectiveness and wide availability of chicken further enhance scalability. Coupled with consumer trust in familiar protein sources, this segment is positioned for sustained demand expansion globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership in urban centers and growing middle-class expenditure on pet wellness. Countries such as China, Japan, and Australia are witnessing strong adoption of natural and grain-free diets. Fueled by increasing awareness of pet nutrition and humanization trends, regional brands are diversifying premium portfolios. Additionally, government initiatives promoting sustainable ingredient sourcing support market expansion. Localized production and retail digitalization further strengthen regional growth dynamics.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with heightened consumer inclination toward holistic, organic, and clean-label pet diets. The U.S. and Canada dominate innovation in functional and freeze-dried formulations, driven by advanced manufacturing infrastructure. Strong pet ownership culture and premium brand loyalty reinforce market performance. Furthermore, strategic collaborations between pet food companies and veterinary nutritionists enhance product credibility. As sustainability and transparency trends intensify, North America remains the innovation nucleus of premium natural pet food.
Key players in the market
Some of the key players in Premium Natural Pet Food Market include Blue Buffalo, The Honest Kitchen, Wellness, Merrick Pet Care, Orijen, Acana, Taste of the Wild, Halo, Purely for Pets, Natural Balance, Open Farm, Canidae, Petcurean, Nutro, and Fromm Family Foods.
In June 2025, Blue Buffalo introduced its TrueNature RawBlend Series, combining freeze-dried raw meat with natural kibble. This launch targets pet owners seeking high-protein, grain-free nutrition with minimally processed ingredients for dogs and cats.
In May 2025, The Honest Kitchen expanded its human-grade dehydrated pet food line into European markets. The move supports growing demand for clean-label, premium pet nutrition and includes new recipes tailored to regional ingredient preferences.
In April 2025, Wellness launched its EcoPack Program, offering recyclable packaging across its CORE and Complete Health lines. The initiative aligns with rising consumer interest in sustainable premium pet food and reduces plastic waste in retail channels.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.