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市場調查報告書
商品編碼
1833490
2032 年新鮮寵物食品市場預測:按產品、寵物類型、成分類型、包裝類型、分銷管道、應用和地區進行的全球分析Fresh Pet Food Market Forecasts to 2032 - Global Analysis By Product (Fresh, Frozen, Raw, Freeze-Dried), Pet Type, Ingredient Type, Packaging Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球新鮮寵物食品市場預計在 2025 年達到 29 億美元,到 2032 年將達到 83 億美元,預測期內的複合年成長率為 16.2%。
新鮮寵物食品是指由天然原料(包括真正的肉類、蔬菜和穀物)製成的營養豐富的低加工食品。與傳統的粗磨飼料或罐頭食品不同,新鮮寵物食品通常經過低溫烹調,以保留其天然風味和營養成分。它通常不含人工防腐劑、填充劑或添加劑,是寵物更健康的選擇。為了保持新鮮,它通常會冷藏或冷凍,並根據特定的飲食需求進行配製。新鮮寵物食品有助於促進消化,使毛髮更光亮,並提高能量水平,提供更接近寵物在野外飲食的飲食。
寵物擁有率不斷提高
寵物數量的成長推動了新鮮寵物食品市場的強勁成長,這得益於消費者對更健康、更優質營養的需求。寵物主人越來越重視寵物的健康和長壽,他們正在從加工粗磨飼料轉向新鮮的人類級膳食。這一趨勢正在刺激創新,拓展產品線,並吸引對冷藏和訂閱式產品的投資。將寵物視為家庭成員正在推動消費者支出,從而創造一個充滿活力的市場,為擴張、個人化和永續成長做好準備。
高成本
儘管新鮮寵物食品營養豐富,但高昂的成本仍是市場擴張的主要限制因素。新鮮食品需要優質的原料、專業的包裝和低溫運輸物流,所有這些都導致了高昂的價格。對於許多消費者,尤其是價格敏感地區的消費者來說,這些成本可能令人望而卻步。雖然富裕的寵物飼主可能會接受其益處,但價格承受能力方面的擔憂阻礙了其更廣泛的普及。透過技術創新和規模經濟來解決成本障礙對於持續的市場成長至關重要。
客製化趨勢
客製化趨勢為新鮮寵物食品市場帶來了極具吸引力的機會。寵物飼主越來越需要客製化的飲食,以滿足特定的健康狀況、品種需求和生活方式偏好。提供個人化飲食計劃(通常基於獸醫意見)的品牌越來越受歡迎。訂閱模式和數據主導的營養解決方案提高了便利性和忠誠度。這一趨勢反映了人們越來越傾向於人性化寵物護理,個人化飲食能夠帶來最佳的健康結果。客製化不僅能讓品牌脫穎而出,還能加深消費者的參與和信任。
儲存和保存期限挑戰
儲存和保存期限的限制對市場構成了顯著威脅。與傳統粗磨穀物不同,新鮮食品需要冷藏或冷凍,這增加了物流的複雜性並增加了變質的風險。零售商必須投資低溫運輸基礎設施,而消費者需要足夠的儲存空間。這些限制可能會阻礙其普及,尤其是在冷藏設施有限的地區。包裝和供應鏈效率的創新對於克服這些挑戰並確保產品安全和便利至關重要。
新冠疫情對新鮮寵物食品市場產生了許多影響。最初,供應鏈中斷和經濟不確定性減緩了成長。然而,疫情期間寵物飼養量的增加提振了長期需求。消費者的健康意識增強,並將這種關注延伸到了寵物身上。電子商務蓬勃發展,使新鮮食品能夠直接配送到消費者手中。疫情加速了數位轉型,並凸顯了韌性物流和靈活經營模式的重要性。整體而言,新冠疫情重塑了消費行為,並強化了優質營養寵物食品的價值。
預測期內,肉類消費佔比最大
預計肉類飼料將在預測期內佔據最大市場佔有率,這得益於其高蛋白含量和天然的吸引力。雞肉、牛肉和羊肉等天然肉類原料因其營養價值和偏好備受青睞。這些飼料與祖先的餵食方式高度相似,有助於肌肉發育、能量補充和整體健康。隨著寵物飼主越來越注重成分,肉類配方飼料因其透明度和功效而越來越受歡迎。該領域繼續保持領先地位,尤其是在高階和治療性寵物食品領域。
預計獸院部門在預測期內將見證最高的複合年成長率。
由於對專家指導的信任度不斷提升,獸醫診所細分市場預計將在預測期內實現最高成長率。寵物飼主擴大向獸醫尋求飲食建議,尤其是針對患有疾病或有特殊營養需求的寵物。提供根據個人健康狀況量身訂製的新鮮食品的診所正成為主要的分銷管道。這個細分市場將受益於信任度、個人化護理和預防性寵物醫療保健日益成長的趨勢,這使得獸醫診所成為市場擴張的關鍵參與者。
由於寵物擁有量增加、都市化加快以及可支配收入不斷成長,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家正經歷寵物人性化的文化轉變,這推動了對高階營養品的需求。該地區不斷壯大的中階和日益增強的寵物健康意識正在推動市場發展。國內外品牌正在大力投資,以抓住這充滿活力且快速發展的市場機遇,將亞太地區定位為重要的成長中心。
在預測期內,北美預計將呈現最高的複合年成長率,這得益於其強大的消費者意識、先進的零售基礎設施以及訂閱模式的盛行。美國和加拿大引領寵物健康潮流,消費者積極尋求潔淨標示、獸醫認證和客製化飲食。該地區強大的電商生態系統和對永續性的重視將進一步推動成長。創新、透明度和優質化正在推動快速擴張,使北美成為新鮮寵物食品的領導者。
According to Stratistics MRC, the Global Fresh Pet Food Market is accounted for $2.9 billion in 2025 and is expected to reach $8.3 billion by 2032 growing at a CAGR of 16.2% during the forecast period. Fresh pet food refers to minimally processed, nutrient-rich meals made with whole ingredients like real meat, vegetables, and grains. Unlike traditional kibble or canned food, fresh pet food is often cooked at low temperatures to preserve natural flavors and nutrients. It typically contains no artificial preservatives, fillers, or by-products, making it a healthier option for pets. These meals are often refrigerated or frozen to maintain freshness and are tailored to meet specific dietary needs. Fresh pet food supports better digestion, shinier coats, and increased energy levels, offering pets a diet closer to what they'd eat in nature.
Rising Pet Ownership
Rising pet ownership is fueling robust growth in the fresh pet food market, driven by increased demand for healthier, premium nutrition. As pet parents prioritize wellness and longevity, they're shifting from processed kibble to fresh, human-grade meals. This trend is accelerating innovation, expanding product lines, and attracting investment in refrigerated and subscription-based offerings. With pets viewed as family, consumers are more willing to spend, creating a dynamic market ripe for expansion, personalization, and sustainable growth.
High Cost
Despite its nutritional advantages, the high cost of fresh pet food presents a significant restraint to market expansion. Fresh meals require premium ingredients, specialized packaging, and cold-chain logistics, all of which contribute to elevated prices. For many consumers, especially in price-sensitive regions, these costs can be prohibitive. While affluent pet owners may embrace the benefits, broader adoption is hindered by affordability concerns. Addressing cost barriers through innovation and economies of scale will be essential for sustained market growth.
Customization Trends
Customization trends offer a compelling opportunity in the fresh pet food market. Pet owners increasingly seek tailored diets that address specific health conditions, breed requirements, and lifestyle preferences. Brands offering personalized meal plans-often guided by veterinary input-are gaining popularity. Subscription models and data-driven nutrition solutions enhance convenience and loyalty. This trend reflects a broader shift toward human-grade pet care, where individualized feeding supports optimal health outcomes. Customization not only differentiates brands but also deepens consumer engagement and trust.
Storage & Shelf-Life Challenges
Storage and shelf-life limitations pose a notable threat to the market. Unlike traditional kibble, fresh meals require refrigeration or freezing, complicating logistics and increasing the risk of spoilage. Retailers must invest in cold-chain infrastructure, and consumers need adequate storage space. These constraints can deter adoption, particularly in regions with limited refrigeration access. Innovations in packaging and supply chain efficiency will be critical to overcoming these challenges and ensuring product safety and convenience.
The COVID-19 pandemic had a mixed impact on the fresh pet food market. Initially, supply chain disruptions and economic uncertainty slowed growth. However, rising pet adoptions during lockdowns boosted long-term demand. Consumers became more health-conscious, extending their wellness focus to pets. E-commerce flourished, enabling direct-to-consumer delivery of fresh meals. The pandemic accelerated digital transformation and highlighted the importance of resilient logistics and flexible business models. Overall, COVID-19 reshaped consumer behavior, reinforcing the value of premium pet nutrition.
The meat-based segment is expected to be the largest during the forecast period
The meat-based segment is expected to account for the largest market share during the forecast period due to its high protein content and natural appeal. Real meat ingredients like chicken, beef, and lamb are preferred for their nutritional value and palatability. These diets closely mimic ancestral feeding patterns, supporting muscle development, energy, and overall health. As pet owners become more ingredient-conscious, meat-based formulations gain favor for their transparency and effectiveness. This segment continues to lead, especially in premium and therapeutic pet food categories.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate due to growing trust in professional guidance. Pet owners increasingly rely on vets for dietary recommendations, especially for pets with medical conditions or specific nutritional needs. Clinics offering fresh food options tailored to individual health profiles are becoming key distribution channels. This segment benefits from credibility, personalized care, and the rising trend of preventive pet healthcare, positioning veterinary clinics as influential players in market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, urbanization, and growing disposable incomes. Countries like China, Japan, and India are witnessing a cultural shift toward pet humanization, driving demand for premium nutrition. The region's expanding middle class and increasing awareness of pet health contribute to strong market momentum. Local and international brands are investing heavily to capture this dynamic, fast-evolving landscape, making Asia Pacific a key growth hub.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to strong consumer awareness, advanced retail infrastructure, and widespread adoption of subscription-based models. The U.S. and Canada lead in pet wellness trends, with consumers actively seeking clean-label, vet-approved, and customized diets. The region's robust e-commerce ecosystem and emphasis on sustainability further fuel growth. Innovation, transparency, and premiumization are driving rapid expansion, positioning North America as a leader in fresh pet food evolution.
Key players in the market
Some of the key players in Fresh Pet Food Market include Nestle Purina PetCare, Darwin's Natural Pet Products, Mars Petcare, PetPlate, Hill's Pet Nutrition, Butternut Box, General Mills (Blue Buffalo), Nature's Menu, J.M. Smucker Company, Stella & Chewy's, Diamond Pet Foods, Nom Nom, Freshpet Inc., The Farmer's Dog, and WellPet LLC.
In August 2025, Mars and Pairwise have partnered: Mars licensed Pairwise's Fulcrum(R) CRISPR platform to accelerate cacao trait development. This aims to help cacao adapt to climate stress, disease pressures, and environmental challenges faster than traditional breeding.
In June 2025, Nestle Purina PetCare has partnered with Berry Global to introduce recyclable cat treat canisters made entirely from mechanically recycled polyethylene terephthalate (PET), excluding the lid and label. This initiative aims to eliminate over 500 metric tons of virgin plastic annually and reduce CO2 emissions by approximately 694 metric tons per year.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.