冷凍披薩市場規模、佔有率和成長分析（按餅皮類型、配料、銷售管道、尺寸類型和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，冷凍披薩市場規模將達到 248.6 億美元，到 2025 年將達到 262.2 億美元，到 2033 年將達到 402.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.5%。

冷凍披薩市場正經歷顯著成長，這主要得益於千禧世代、年輕成年人和上班族群體的廣泛喜愛。這些人群欣賞冷凍披薩的美味、實惠和便利。生活方式和飲食偏好的改變也是推動該市場擴張的關鍵因素，因為冷凍披薩不僅保存期限長，而且具有高度的客製化柔軟性。消費者可以選擇各種餅底和配料，根據個人喜好和偏好享用披薩。此外，這些披薩易於在烤箱、烤麵包機或烤架上烹飪，是快速用餐的理想選擇。冷凍披薩通常搭配沙拉和碳酸飲料，使其成為聚會的熱門選擇。其豐富的口味組合使其成為廣受歡迎的“混合餐”，能夠滿足各種不同的口味需求。

冷凍披薩市場的成長要素

冷凍披薩市場的發展主要受防腐劑的添加所驅動，這些防腐劑能夠延長產品的保存期限和使用壽命。隨著消費者健康意識的增強，他們也越來越重視食品的營養成分。這種意識的提升正在改變人們的生活方式和飲食習慣，尤其是在年輕消費者群體中。消費者對既方便又符合健康目標的餐點的需求，推動了冷凍披薩類別的創新，製造商們正在探索更健康的原料和產品選擇，以滿足消費者不斷變化的偏好和飲食需求。

限制冷凍披薩市場的因素

消費者對經常食用冷凍披薩的健康影響日益擔憂，這已成為市場成長的主要障礙。許多消費者開始質疑這種便利食品的營養價值及其潛在的副作用。這種質疑導致冷凍披薩的形象受損，促使消費者尋求更健康的替代方案。因此，消費者對飲食選擇的日益關注以及對更健康食品的需求正在阻礙冷凍披薩市場的整體擴張。解決這些健康問題對於該行業重獲消費者信任並推動成長至關重要。

冷凍披薩市場趨勢

冷凍披薩市場的一個顯著趨勢是，受遠距辦公和線上學習的興起，消費者對能夠滿足各種家庭需求的快速便利餐點的需求日益成長。多人份披薩已成為尋求快速用餐解決方案的家庭的熱門晚餐選擇。同時，單人份披薩也越來越受歡迎，成為成人和兒童理想的午餐選擇，凸顯了消費者在用餐方式上對個人化和便利性的追求。這些消費者行為的變化正在推動對能夠滿足各種用餐場合和偏好的多功能冷凍披薩產品的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析及其影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析
• 貿易分析

以餅底類型分類的冷凍披薩市場規模及複合年成長率（2026-2033 年）

• 薄餅底
• 厚皮
• 派皮

按配料分類的冷凍披薩市場規模及複合年成長率（2026-2033 年）

• 起司
• 肉
• 水果和蔬菜
• 其他

冷凍披薩市場規模（依銷售管道分類）及複合年成長率（2026-2033 年）

• 門市銷售
  • 便利商店
  • 超級市場
  • 折扣店
• 線上零售

冷凍披薩市場規模（按尺寸類型分類）及複合年成長率（2026-2033 年）

• 小的
• 中等的
• 大的

冷凍披薩市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Nestle（Switzerland）
• Dr. Oetker（Germany）
• Schwan's Company（United States）
• Conagra Brands（United States）
• General Mills Inc.（United States）
• Kellogg Company（United States）
• Amy's Kitchen（United States）
• Palermo Villa Inc.（United States）
• Newman's Own Inc.（United States）
• McCain Foods Limited（Canada）
• Totino's（United States）
• Home Run Inn（United States）
• Sabatasso's（United States）
• Red Baron（United States）
• California Pizza Kitchen（United States）
• Digiorno（United States）
• Tombstone（United States）
• Freschetta（United States）
• Celeste（United States）
• Tony's Pizza（United States）

結論與建議

Frozen Pizza Market size was valued at USD 24.86 Billion in 2024 and is poised to grow from USD 26.22 Billion in 2025 to USD 40.24 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The frozen pizza market has seen significant growth, largely driven by its widespread appeal among millennials, young adults, and the working class, who appreciate its taste, affordability, and convenience. Evolving lifestyles and food preferences have played a crucial role in enhancing this segment, as frozen pizzas offer not only long shelf life but also the flexibility of customization. Consumers enjoy choosing various crust types and toppings, catering to individual tastes and preferences. Additionally, these pizzas can be easily prepared in ovens, toasters, or grills, making them an ideal choice for quick meals. Frozen pizza is often complemented with salads and fizzy drinks, making it a popular option for gatherings. Its diverse flavor combinations make it a beloved "mixed dish" that satisfies various palates.

Top-down and bottom-up approaches were used to estimate and validate the size of the Frozen Pizza market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Frozen Pizza Market Segments Analysis

Global Frozen Pizza Market is segmented by Crust Type, Toppings, Sales Channel, Size Type and Region. Based on Crust Type, the market is segmented into Thin Crust, Thick Crust, Stuffed Crust. Based on Toppings, the market is segmented into Cheese, Meat, Fruits and Vegetables, Others. Based on Sales Channel, the market is segmented into Store Based, Online Retail. Based on Size Type, the market is segmented into Small, Medium, Large. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Frozen Pizza Market

The frozen pizza market is propelled by the product's extended shelf life and the inclusion of preservatives that enhance durability. As consumers become increasingly health-conscious, they are more attuned to the nutritional content of their food. This heightened awareness has led to shifts in lifestyle and evolving preferences in food consumption, particularly among younger demographics. The demand for convenient meal options that align with health and wellness goals is driving innovation in the frozen pizza segment, prompting manufacturers to explore healthier ingredients and options that cater to the changing tastes and dietary needs of consumers.

Restraints in the Frozen Pizza Market

Concerns regarding the health implications of regular frozen pizza consumption have emerged as a significant barrier to the growth of the market. Many individuals are increasingly questioning the nutritional value and potential negative effects associated with these convenience foods. This skepticism has contributed to a negative perception of frozen pizza, leading consumers to seek healthier alternatives. Consequently, the growing awareness around dietary choices and the desire for more wholesome options have hindered the overall expansion of the frozen pizza market. As a result, addressing these health concerns will be crucial for the industry's ability to regain consumer trust and stimulate growth.

Market Trends of the Frozen Pizza Market

The frozen pizza market is experiencing a notable trend driven by the rise of remote work and online learning, prompting consumers to seek quick and convenient meal options suitable for various family needs. Multi-serve pizzas are thriving as a go-to choice for dinner, appealing to families looking for easy meal solutions. Simultaneously, single-serve pizzas are gaining traction as an ideal lunch option for both adults and children, highlighting a shift towards personalization and convenience in meal consumption. This evolving consumer behavior underscores the growing demand for versatile frozen pizza products that cater to a diverse range of eating occasions and preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Frozen Pizza Market Size by Crust Type & CAGR (2026-2033)

• Market Overview
• Thin Crust
• Thick Crust
• Stuffed Crust

Frozen Pizza Market Size by Topping & CAGR (2026-2033)

• Market Overview
• Cheese
• Meat
• Fruits and Vegetables
• Others

Frozen Pizza Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Store Based
  • Convenience Stores
  • Supermarkets
  • Discounters
• Online Retail

Frozen Pizza Market Size by Size Type & CAGR (2026-2033)

• Market Overview
• Small
• Medium
• Large

Frozen Pizza Market Size & CAGR (2026-2033)

• North America, (Crust Type, Topping, Sales Channel, Size Type)
  • US
  • Canada
• Europe, (Crust Type, Topping, Sales Channel, Size Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Crust Type, Topping, Sales Channel, Size Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Crust Type, Topping, Sales Channel, Size Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Crust Type, Topping, Sales Channel, Size Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schwan's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amy's Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palermo Villa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newman's Own Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totino's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Run Inn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabatasso's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Baron (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Pizza Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digiorno (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tombstone (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freschetta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celeste (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony's Pizza (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation