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市場調查報告書
商品編碼
1886960
披薩市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024年至2032年的預測Pizza Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越傾向於選擇便利、可客製化且美味的快餐,全球披薩市場持續快速擴張。根據最新市場數據,預計2024年全球披薩市場規模將達到2,724億美元,2025年將成長至2,829.1億美元,到2032年將達到4,095億美元,2025年至2032年的複合年增長率(CAGR)為5.42%。北美地區在2024年將佔市場主導地位,市場佔有率達38.83%,這主要得益於國際披薩連鎖店的強大影響力、外賣平台的增長以及即食披薩和冷凍披薩需求的不斷增長。
市場概覽
披薩已從一道傳統的義大利菜餚發展成為全球廣受歡迎的食品類別,這得益於其多樣性、便利性和地域風味。易於製作、在快餐店 (QSR) 的廣泛供應以及日益豐富的冷凍披薩選擇,都推動了其全球流行。達美樂、必勝客、棒約翰、小凱撒和 Sbarro 等領先公司透過積極的擴張和創新,持續引領市場。
市場趨勢
一個重要的新興趨勢是無麩質披薩市場的快速成長,這主要得益於人們健康意識的提高、乳糜瀉診斷率的上升以及無麩質飲食的日益普及。達美樂、棒約翰和必勝客等領先品牌已推出無麩質餅底,以滿足對麩質敏感的消費者和注重健康的千禧世代的需求。此外,消費者對清潔標籤原料和手工餅底的需求不斷增長,正在推動全球市場高端披薩產品線的形成。
市場動態
驅動因素
市場擴張的關鍵驅動因素之一是美食廣場和美食購物中心的興起,它們已成為現代零售和娛樂設施的重要組成部分。這些集中式餐飲場所提供豐富的菜單選擇,吸引了更多顧客,並提高了所有消費群體對披薩的消費量。
另一個關鍵驅動因素是外食支出的增加,這主要得益於收入的成長和雙薪家庭的增加。例如,根據美國農業部 (USDA) 的數據,美國人均外出用餐支出預計將從 2022 年的 4,004 美元增至 2023 年的 4,485 美元,這表明消費者對餐廳食品的需求強勁。尤其是千禧世代,他們是快餐消費的主要貢獻者,進一步推動了披薩的銷售。
限制因子
人們日益關注加工食品和高熱量速食帶來的肥胖、糖尿病和心血管疾病問題,這可能會限制某些地區的市場成長。在美國,成年男性肥胖率正從1990年的16.9%上升到2022年的41.6%,這導致一些消費者減少了速食(包括披薩)的攝取量。
機會
數位化和自動化為未來提供了強勁的成長機會。人工智慧驅動的訂餐系統、自動披薩製作機器人、智慧配送系統和雲端廚房等技術創新正在改變營運模式。例如,總部位於加州的Zume Pizza採用了機器人系統進行披薩生產,而達美樂披薩則與微軟建立了戰略合作夥伴關係,整合人工智慧和雲端運算技術,以實現訂單個性化並優化門市流程。
依類型
2024年,非素食披薩市場佔主導地位,這主要得益於義大利辣香腸、香腸、培根和雞肉等配料的流行。同時,由於消費者對植物性食品的偏好日益增長,素食披薩市場預計將實現最快成長。
依餅底型別
2024年,厚底披薩佔最大的市場佔有率,這主要歸功於其份量大且可容納多種配料的特點。同時,由於消費者對更輕薄、更酥脆的口感和更低卡路里的選擇的需求,薄底披薩市場預計將快速成長。
依分銷管道
速食店(QSR)憑藉其快速的服務、實惠的價格和外送服務,在市場中佔主導地位。隨著高級美食披薩越來越受歡迎,全方位服務的餐廳也持續成長。
北美
北美是關鍵區域,預計到 2024 年市場規模將達到 1,057.8 億美元。美國憑藉其強大的快餐連鎖網路、DoorDash 和 Grubhub 等外送應用程式的普及以及創新菜單選擇的推出,正在推動市場需求成長。
歐洲
義大利豐富的披薩文化推動了歐洲市場的成長,該地區每天約有 100 萬個披薩被消費。整個地區對高檔披薩、手工披薩和冷凍披薩的需求都在增加。
亞太地區
強勁的經濟成長、不斷增長的可支配收入以及全球品牌的積極擴張(例如達美樂在印度的門市數量翻了一番)正在推動亞太地區市場的成長。
南美洲
都市化和餐飲服務文化的建立正在推動消費。像Sampa這樣的品牌正在該地區持續擴張。
中東和非洲
成長的驅動因素包括電子商務的普及、多元化的外籍人口以及對全球美食日益增長的需求。
The global pizza market continues to expand rapidly as consumers increasingly adopt convenient, customizable, and indulgent fast-food options. According to the latest market data, the global pizza market was valued at USD 272.40 billion in 2024, is projected to increase to USD 282.91 billion in 2025, and is expected to reach USD 409.50 billion by 2032, exhibiting a CAGR of 5.42% from 2025 to 2032. North America led the market with a 38.83% share in 2024, driven by the strong presence of international pizza chains, growth of delivery platforms, and rising demand for ready-to-eat and frozen pizzas.
Market Overview
Pizza has evolved from a traditional Italian dish into a globally beloved food category thanks to its versatility, convenience, and compatibility with regional flavors. The ease of preparation, widespread availability in quick-service restaurants (QSRs), and increasing penetration of frozen pizza varieties have fueled its adoption worldwide. Major players-including Domino's, Pizza Hut, Papa John's, Little Caesars, and Sbarro-continue to dominate the market through aggressive expansion and technological innovation.
Market Trends
A key emerging trend is the rapid growth of the gluten-free pizza segment, fueled by rising health awareness, celiac disease diagnoses, and broader adoption of gluten-free diets. Major brands such as Domino's, Papa John's, and Pizza Hut have launched gluten-free crusts to cater to sensitive consumers and health-focused millennials. Additionally, rising demand for clean-label ingredients and artisanal crusts is shaping premium pizza product lines across global markets.
Market Dynamics
Drivers
One significant driver of market expansion is the rise of food courts and food malls, which have become essential components of modern retail and entertainment destinations. These centralized dining hubs offer wide menu choices and attract higher footfall, increasing pizza consumption across consumer groups.
Another major driver is the increase in spending on food consumed away from home, supported by rising incomes and dual-income households. For example, according to the USDA, U.S. spending on food away from home rose from USD 4,004 per capita in 2022 to USD 4,485 in 2023, demonstrating strong demand for restaurant-prepared food. Millennials, in particular, contribute heavily to fast-food consumption, further boosting pizza sales.
Restraints
Growing concerns regarding obesity, diabetes, and cardiovascular diseases-linked to processed and calorie-dense fast food-may restrict market growth in certain regions. In the U.S., adult male obesity rates increased from 16.9% in 1990 to 41.6% in 2022, prompting some consumers to reduce fast-food intake, including pizza.
Opportunities
Digitalization and automation present strong future growth opportunities. Technological advancements-AI-enabled ordering, automated pizza-making robots, smart delivery systems, and cloud kitchens-are transforming operations. For instance, Zume Pizza in California uses robotic systems for pizza preparation, while Domino's strategic partnership with Microsoft integrates AI and cloud computing to personalize ordering and optimize store processes.
By Type
The non-veg pizza segment dominated in 2024 due to the popularity of toppings such as pepperoni, sausage, bacon, and chicken. The veg segment is expected to grow fastest as more consumers shift toward plant-based diets.
By Crust Type
The thick crust segment held the largest share in 2024, preferred for its heartiness and ability to hold multiple toppings. The thin crust segment will grow rapidly due to consumer demand for lighter, crispier, and lower-calorie options.
By Distribution Channel
Quick-service restaurants (QSRs) dominated the market due to their speed, affordability, and delivery capabilities. Full-service restaurants are also growing as premium, gourmet pizzas gain popularity.
North America
Valued at USD 105.78 billion in 2024, North America is the leading region. The U.S. drives demand with a strong QSR network, adoption of delivery apps like DoorDash and Grubhub, and introduction of innovative menu options.
Europe
Europe's growth is supported by Italy's rich pizza heritage, where nearly one million pizzas are consumed daily. Demand for gourmet, artisanal, and frozen pizzas is rising across the region.
Asia Pacific
Strong economic growth, rising disposable incomes, and aggressive expansion of global brands-such as Domino's doubling its store count in India-are accelerating regional market growth.
South America
Urbanization and a strong dine-out culture drive consumption. Brands such as Sampa's continue expanding across the region.
Middle East & Africa
Growth is supported by rising e-commerce usage, a diverse expatriate population, and higher demand for global cuisines.
Conclusion
With the pizza market rising from USD 272.40 billion in 2024 to an expected USD 409.50 billion by 2032, the global industry continues to benefit from technological innovation, health-conscious product development, and rapid expansion of QSR networks. Pizza remains one of the most adaptable and profitable fast-food categories worldwide.
Segmentation By Type
By Crust Type
By Distribution Channel
By Region