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1733713

全球冷凍披薩市場規模：按餅底類型、尺寸、分銷管道、地區、範圍和預測

Global Frozen Pizza Market Size By Crust Type (Thin Crust, Thick Crust), By Size (Small, Medium), By Distribution Channel (Modern Trade, Departmental Stores), By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

冷凍披薩市場規模及預測

2024 年冷凍披薩市場規模為 203.5 億美元，預計到 2032 年將達到 296.2 億美元，2026 年至 2032 年的複合年成長率為 5.30%。

對於尋求快速且令人滿意的烹飪體驗的人來說，冷凍披薩已經成為一種受歡迎且方便的用餐選擇。
冷凍披薩有多種口味、配料和餅皮類型可供選擇，為挑剔的消費者提供可客製化、方便的選擇。
冷凍披薩通常比自製披薩更經濟。
冷凍披薩保存期限長，為未來的食用提供了方便的用餐選擇。
冷凍披薩的偏好因地區而異。例如，深盤披薩在美國特別受歡迎，而薄皮披薩則在義大利受到青睞。
優質冷凍披薩品牌透過提供優質原料和美味口味來滿足挑剔的消費者的需求，越來越受歡迎。
一些冷凍披薩製造商正專注於永續性的努力，例如減少包裝廢棄物和從道德和永續的供應商那裡採購原料。

全球冷凍披薩市場動態

影響全球冷凍披薩市場的關鍵市場動態是：

關鍵市場促進因素

對簡便食品的需求不斷增加：快節奏的現代生活方式推動了對冷凍比薩等方便餐食的需求。消費者希望獲得快速、簡單的飯菜，並且只需花費最少的精力和時間來準備。根據美國農業部的數據，2024年簡便食品的銷售量與前一年同期比較增加12%。
注重健康的消費者群體不斷成長：注重健康的消費者正在推動對更健康的冷凍披薩選擇的需求。製造商們對此作出了回應，並推出了以全麥餅皮、有機原料和蔬菜配料為主的披薩。食品藥物管理局在 2024 年 1 月報告稱，65% 的美國正在積極尋求更健康的食品。
產品創新和種類的增加：口味、成分和製備方法的創新正在推動市場成長。各公司正在推出獨特的食材和餅皮變化，以滿足不同消費者的偏好。美國國家冷凍披薩協會報告稱，到 2024 年，新冷凍披薩產品的數量將增加 20%。
電子商務和線上雜貨店購物的成長：電子商務和線上雜貨店購物的興起正在推動冷凍披薩的銷售。消費者發現訂購冷凍比薩和其他雜貨宅配非常方便。美國人口普查局報告稱，2024 年網路食品雜貨銷售額將成長 25%。

主要問題：

成本上漲影響購買力：原料、包裝和能源的成本都在上漲，影響了生產冷凍披薩的整體成本。製造商很難保持有競爭力的價格，尤其是在擁有許多對價格敏感的消費者的市場中。
激烈的競爭阻礙市場成長：冷凍披薩市場競爭激烈，品牌和產品眾多。這種競爭使得新進業者難以市場佔有率，也使得現有企業難以實現產品差異化。
不斷變化的消費者偏好推動市場動態：消費者對食品的偏好不斷變化，冷凍披薩也不例外。對於更健康、更天然、更符合道德標準的原料的需求可能會給製造商帶來挑戰，他們需要調整產品以滿足這些不斷變化的偏好。
供應鏈中斷阻礙了生產：由於疫情或地緣政治事件導致的全球供應鏈中斷可能會影響製作冷凍披薩所需的原料和配料的供應。這可能會導致生產延遲、成本增加以及熱門商品的潛在短缺。

主要趨勢

全球都市化加快：全球都市化加快促進了冷凍披薩市場的成長。城市居民通常生活忙碌，廚房狹小，因此冷凍披薩是一個很有吸引力的選擇。聯合國於2024年12月報告稱，全球56%的人口居住在都市區。
千禧世代和 Z 世代消費者人口結構不斷成長：千禧世代和 Z 世代消費者對方便、可客製化的餐點選擇的偏好正在推動冷凍披薩的消費。美國勞工統計局在 2024 年 2 月報告稱，千禧世代在簡便食品上的支出將比其他任何年齡層的人多 20%。
增加對低溫運輸基礎設施的投資：低溫運輸物流和倉儲的改進正在擴大冷凍披薩市場的覆蓋範圍。這將改善冷凍產品的分銷並延長其保存期限。根據全球冷鏈聯盟的報告，2024年全球冷藏容量將成長15%。
推動對植物性和純素選擇的需求：植物性飲食的日益成長的趨勢正在推動對純素和素食冷凍披薩選擇的需求。製造商正在對植物來源乳酪和肉類替代品進行創新。植物性食品協會報告稱，2024 年植物性冷凍食品銷售量將成長 30%。

Amy's Kitchen Inc.
Atkins Nutritionals Holdings Inc.（The Simply Good Foods Company）
Conagra Brands Inc.
Daiya Foods Inc.（Otsuka Pharmaceutical Co. Ltd.）
Dr. Oetker GmbH
Freiberger Lebensmittel GmbH & Co.（Sudzucker AG）
General Mills Inc.
McCain Foods Limited
Nestle SA
Newman's Own Inc.
The Kraft Heinz Company.

第12章市場展望市場展望與機會

新興技術
未來市場趨勢
投資機會

第13章附錄

簡稱列表
來源和參考文獻

簡介目錄

Product Code: 33159

Frozen Pizza Market Size and Forecast

Frozen Pizza Market size was valued at USD 20.35 Billion in 2024 and is projected to reach USD 29.62 Billion by 2032, growing at a CAGR of 5.30% from 2026 to 2032.

Frozen pizza has emerged as a popular and convenient meal choice, catering to individuals seeking a quick and satisfying culinary experience.
Available in a diverse range of flavors, toppings, and crust types, frozen pizza offers a customizable and accessible option for discerning consumers.
Frozen pizza often presents a more economical option compared to homemade pizza.
Frozen pizza can be stored for an extended period, providing a convenient meal option for future consumption.
Frozen pizza preferences can vary across different regions. For instance, deep-dish pizza is particularly popular in the United States, while thin-crust pizza is favored in Italy.
High-end frozen pizza brands have gained popularity, offering premium ingredients and gourmet flavors to cater to discerning consumers.
Some frozen pizza manufacturers are focusing on sustainability initiatives, such as reducing packaging waste and sourcing ingredients from ethical and sustainable suppliers.

Global Frozen Pizza Market Dynamics

The key market dynamics that are shaping the global frozen pizza market include:

Key Market Drivers

Rising Demand for Convenience Foods: The fast-paced modern lifestyle is driving demand for convenient meal options like frozen pizza. Consumers seek quick, easy-to-prepare meals that require minimal effort and time. According to the U.S. Department of Agriculture, convenience food sales increased by 12% in 2024 compared to the previous year.
Growing Health-Conscious Consumer Base: Health-conscious consumers are fueling demand for healthier frozen pizza options. Manufacturers are responding with pizzas featuring whole grain crusts, organic ingredients, and vegetable toppings. The Food and Drug Administration reported in January 2024 that 65% of Americans actively seek healthier food options.
Increasing Product Innovation and Variety: Innovation in flavors, ingredients, and cooking techniques is driving market growth. Companies are introducing unique toppings and crust variations to cater to diverse consumer preferences. The National Frozen Pizza Institute reported a 20% increase in new frozen pizza product launches in 2024.
Fueling E-commerce and Online Grocery Shopping: The rise of e-commerce and online grocery shopping is boosting frozen pizza sales. Consumers find it convenient to order frozen pizzas along with other groceries for home delivery. The U.S. Census Bureau reported that online grocery sales grew by 25% in 2024.

Key Challenges:

Rising Costs are Hindering the Affordability: The cost of ingredients, packaging, and energy has been on the rise, impacting the overall cost of producing frozen pizza. This can make it challenging for manufacturers to maintain competitive prices, particularly in a market with price-sensitive consumers.
Intense Competition Hampering the Market Growth: The frozen pizza market is highly competitive, with numerous brands and product offerings. This competition can make it difficult for new entrants to gain market share and for existing players to differentiate their products.
Changing Consumer Preferences are Challenging the Market Dynamics: Consumer preferences for food are constantly evolving, and frozen pizza is no exception. The demand for healthier, more natural, and ethically sourced ingredients can pose challenges for manufacturers who need to adapt their products to meet these changing preferences.
Supply Chain Disruptions are Obstructing the Production: Global supply chain disruptions, such as those caused by pandemics or geopolitical events, can impact the availability of ingredients and materials used in frozen pizza production. This can lead to production delays, increased costs, and potential shortages of popular products.

Key Trends

Rising Global Urbanization: Increasing urbanization worldwide is contributing to the growth of the frozen pizza market. Urban dwellers often have busier lifestyles and smaller kitchens, making frozen pizzas an attractive option. The United Nations reported in December 2024 that 56% of the global population now lives in urban areas.
Growing Millennial and Gen Z Consumer Base: Millennials and Gen Z consumers are driving frozen pizza consumption with their preference for convenient, customizable meal options. The U.S. Bureau of Labor Statistics reported in February 2024 that millennials spend 20% more on convenience foods than other age groups.
Increasing Investments in Cold Chain Infrastructure: Improvements in cold chain logistics and storage are expanding the reach of frozen pizza markets. This enables better distribution and longer shelf life for frozen products. The Global Cold Chain Alliance reported a 15% increase in global cold storage capacity in 2024.
Fueling the Demand for the Plant-Based and Vegan Options: The growing trend towards plant-based diets is driving demand for vegan and vegetarian frozen pizza options. Manufacturers are innovating with plant-based cheese and meat alternatives. The Plant Based Foods Association reported a 30% growth in plant-based frozen meal sales in 2024.

Global Frozen Pizza Market Regional Analysis

Here is a more detailed regional analysis of the global frozen pizza market:

North America

North America continues to dominate the global frozen pizza market, holding the largest revenue share.
This dominance is attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. The United States, in particular, leads the market with its diverse consumer base and strong retail infrastructure.
According to the National Frozen & Refrigerated Foods Association, frozen pizza sales in the U.S. reached $6.2 billion in 2024, a 5% increase from the previous year.
For instance, in March 18, 2024, Nestle USA announced a $100 million investment in expanding its frozen pizza production facilities across the country to meet growing demand.
Canada and Mexico also contribute significantly to North America's market leadership, with increasing frozen pizza consumption trends. The market is characterized by intense competition among key players, driving innovation and product diversity.
Agriculture and Agri-Food Canada reported that frozen pizza sales in the country grew by 7.5% in 2024, outpacing overall frozen food category growth.
For instance, in February 8, 2024, Dr. Oetker launched a new line of premium frozen pizzas featuring locally sourced Canadian ingredients, aiming to capitalize on the growing demand for high-quality frozen options in the North American market.

Europe

The Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
The region's diverse culinary traditions are reflected in innovative frozen pizza offerings, appealing to a wide range of tastes.
According to Eurostat, the European Union's statistical office, frozen pizza sales increased by 18% across EU member states in 2024 compared to the previous year.
For instance, in February 12, 2024, Dr. Oetker, a leading European frozen pizza manufacturer, announced the expansion of its production capacity by 30% to meet growing demand, investing €100 million in new facilities across Germany, Italy, and Poland.
Italy is leading the charge in premium frozen pizza offerings, while countries like Germany and the UK are seeing a surge in demand for healthier and plant-based options.
This diversification is contributing to the market's rapid growth. The European Food Safety Authority reported in January 2024 that 40% of European consumers now purchase frozen pizza at least once a month, up from 30% in 2022.

Global Frozen Pizza Market: Segmentation Analysis

The Global Frozen Pizza Market is segmented based on By Crust Type, By Size, By Distribution Channel, and Geography.

Frozen Pizza Market, By Crust Type

Thin Crust
Thick Crust
Stuffed Crust
Others

Based on Crust Type, the Global Frozen Pizza Market is bifurcated into Thin Crust, Thick Crust, Stuffed Crust, and Others. The thin crust segment is dominating the frozen pizza market, driven by the consumer preferences for healthier and lower-calorie options, as well as the desire for a crispier and more flavorful crust. However, the stuffed crust segment is growing at a rapid CAGR within the global frozen pizza market, fueled by the popularity of indulgent and unique pizza options that offer a combination of flavors and textures.

Frozen Pizza Market, By Size

Small
Medium
Large

Based on Size, the Global Frozen Pizza Market is bifurcated into Small, Medium, and Large. The medium segment is dominating the frozen pizza market. This segment's appeal lies in its balance of affordability and quality, making it a preferred choice for consumers. However, the home care segment is growing at a rapid CAGR within the global frozen pizza market, driven by the rising demand for family-sized meals and the introduction of innovative, large-format frozen pizza options featuring unique toppings and crust variations.

Frozen Pizza Market, By Distribution Channel

Food Chain Services
Modern Trade
Departmental Stores
Online Stores
Others

Based on Distribution Channel, the Global Frozen Pizza Market is bifurcated into Food Chain Services, Modern Trade, Departmental Stores, Online Stores, and Others. The food chain services segment is dominating the frozen pizza market, leveraging the extensive distribution networks of supermarkets and convenience stores to reach a broad consumer base. However, the online stores segment is growing at a rapid CAGR within the global frozen pizza market, driven by the increasing popularity of online grocery shopping and the convenience of home delivery.

Frozen Pizza Market, By Geography

North America
Europe
Asia Pacific
Rest of the world

Based on Geography, the Global Frozen Pizza Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has consistently maintained a dominant position in the global frozen pizza market, attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. However, the Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.

Key Players

The "Global Frozen Pizza Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amy's Kitchen Inc., Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company), Conagra Brands Inc., Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.), Dr. Oetker GmbH, Freiberger Lebensmittel GmbH & Co. (Sudzucker AG), General Mills Inc., McCain Foods Limited, Nestle S.A., Newman's Own Inc., The Kraft Heinz Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Frozen Pizza Market Key Developments

In November 2022, with its distinctive stone-baked crust, marinated chicken-style chunks, creamy mozzarella, and additional toppings, Dr. Oetker's Meat-Free Chicken Style pizza was introduced under the Good Baker brand.
In October 2022, to expand its selection of home delivery products, Schwan's Consumer Brands, Inc. introduced five new pizzas and frozen pies.
In September 2022, Schwan's Consumer Brands, Inc. launched Hearth & Fire, a new pizza brand. The launch featured material on the new brand's website and social media accounts, as well as digital advertisements on Vox Media and Kroger's websites.