冷凍披薩市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球冷凍披薩市場價值為 188 億美元，預計將以 7.4% 的複合年成長率成長，到 2034 年達到 380 億美元。

這一令人印象深刻的成長得益於人們對便利、快速餐飲選擇日益成長的需求，尤其是在生活節奏繁忙的城市人群中。雙薪家庭的增多和單身家庭的不斷增加，直接導致了冷凍披薩需求的激增，因為冷凍披薩提供了一種適合快節奏生活的即食解決方案。超市、大型超市以及不斷發展的線上外送平台等管道的普及也加速了市場的擴張。此外，簡便食品在年輕一代中日益流行，也進一步增強了市場前景。

人口結構的變化和飲食習慣的轉變，使得冷凍披薩成為家喻戶曉的日常用品。產品開發投入的不斷增加，促使各大品牌透過一系列更健康、更美味的選擇，豐富產品線。食材和餅皮類型的創新擴大了消費者群體，將那些有飲食顧慮的人（例如麩質不耐症者或植物性飲食愛好者）也納入其中。採用手工風味配料、融合全球風味和有機食材的高階產品，正吸引著注重健康的富裕消費者，他們希望在家中享用餐廳品質的美食，這進一步刺激了市場需求。

2024年，中型冷凍披薩市場規模達63億美元，這得益於其實用性和廣泛的吸引力。中型披薩完美平衡了個人消費和小型聚會的需求，使其成為小家庭、情侶或休閒娛樂的首選。其尺寸靈活性既方便又實惠，不會造成過多的剩菜，這深受追求控制份量和減少浪費的消費者的青睞。由於中型披薩在所有分銷管道均有廣泛銷售，並且是外帶和衝動購買的首選，預計其主導地位將持續下去。

2024年，薄皮披薩市場佔了40.8%的市佔率。薄皮披薩的受歡迎程度源自於其更輕盈酥脆的口感，吸引了許多消費者，尤其是那些追求低面皮或低卡路里的消費者。薄皮披薩通常在家中就能帶來更正宗的披薩店式體驗，並且可作為各種配料的百搭底料，使其成為傳統披薩和注重健康的消費者的首選。薄皮披薩易於烹飪且烘烤時間短，進一步增強了消費者的興趣。

美國冷凍披薩市場在2024年的營收為62億美元，預計到2034年將達到126億美元，複合年成長率為7.4%。濃厚的披薩文化和高人均消費量支撐了這一領先地位。美國市場對高級美味冷凍披薩的興趣日益濃厚，如今這些披薩在品質和品種上已與餐廳產品相媲美。美國消費者越來越追求大膽的口味、更乾淨的標籤和獨特的配料，這推動了冷凍食品貨架上高檔產品的興起。成熟的市場和發達的零售網路也支持消費者頻繁嘗試產品和口味。

全球冷凍披薩市場的主要參與者包括雀巢、Schwan's Company、麥凱恩食品、Freiberger Lebensmittel 和 Dr. Oetker。冷凍披薩市場的主要品牌專注於創新、消費者個人化和擴展高階產品線以建立市場佔有率。他們在研發方面投入巨資，以創造多樣化的產品，如低碳水化合物、有機、無麩質和植物性披薩，以滿足不斷變化的飲食偏好。產品定位現在強調健康、品質和全球風味吸引力。與零售商和數位平台的策略合作夥伴關係提高了品牌知名度和訪問量。該公司還透過電子商務管道擴大分銷，並改進包裝以延長保存期限，同時保持新鮮度和風味。根據區域偏好量身定做的在地化產品調整和行銷有助於維持消費者忠誠度和競爭優勢。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商概況
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 市場機會
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 價格趨勢
  • 按地區
  • 按尺寸
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 專利態勢
• 貿易統計
  • 主要進口國
  • 主要出口國

（註：僅提供重點國家的貿易統計）

• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措
• 碳足跡考量

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 多邊環境協定
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
• 擴張計劃

第5章：市場估計與預測：按規模，2021 - 2034

• 主要趨勢
• 個人尺寸
• 中等尺寸
• 大尺寸
• 家庭規模

第6章：市場估計與預測：按地殼類型，2021 - 2034 年

• 主要趨勢
• 薄的
• 厚的
• 塞滿
• 不含麩質
• 花椰菜

第7章：市場估計與預測：按配料，2021 - 2034

• 主要趨勢
• 起司披薩
• 義大利辣香腸披薩
• 蔬菜披薩
• 肉食愛好者披薩
• 瑪格麗特披薩
• 燒烤雞肉披薩
• 夏威夷披薩
• 至尊披薩
• 特色披薩或美味披薩

第 8 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 超市和大賣場
• 便利商店
• 線上零售商
• 獨立零售商

第9章：市場估計與預測：按地區，2021 - 2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第10章：公司簡介

• Amy's Kitchen
• Atkins Nutritionals
• Bellisio Foods
• California Pizza Kitchen
• Conagra Brands
• Daiya Foods
• Dr. Oetker
• Freiberger Lebensmittel
• General Mills
• Hansen Foods
• McCain Foods
• Nestle
• One Planet Pizza
• Palermo Villa
• Schwan's Company

The Global Frozen Pizza Market was valued at USD 18.8 billion in 2024 and is estimated to grow at a CAGR of 7.4% to reach USD 38 billion by 2034.

This impressive growth is being driven by the growing demand for convenient, quick meal options, especially among urban populations with busy lifestyles. The rise in dual-income families and a growing number of single-person households have directly contributed to the surge in demand for frozen pizzas, as they offer a ready-to-eat solution that fits into fast-paced routines. Broader access through supermarkets, hypermarkets, and evolving online food delivery platforms is also accelerating market expansion. Additionally, the growing popularity of convenience foods among younger generations continues to strengthen the market outlook.

Changing demographics and shifting eating habits have led to frozen pizza becoming a household staple. Rising investments in product development have encouraged brands to diversify offerings with a range of healthier and more gourmet options. Innovations in ingredients and crust types have expanded the consumer base to include those with dietary concerns, such as gluten intolerance or plant-based preferences. Premium products with artisan-style toppings, globally inspired flavors, and organic ingredients are attracting health-conscious and affluent customers who seek restaurant-quality meals at home, further boosting market demand.

The medium-size frozen pizza segment generated USD 6.3 billion in 2024, driven by its practicality and broad appeal. Medium pizzas offer the perfect balance for individual consumption or small gatherings, making them a go-to option for small families, couples, or casual entertaining. The size flexibility offers convenience and value without leading to excessive leftovers, which resonates with consumers seeking portion control and waste reduction. Its dominance is expected to continue as the format is widely available across all distribution channels and preferred in both take-home and impulse-buy scenarios.

The thin-crust pizzas segment held a 40.8% share in 2024. The popularity of thin crust is driven by its lighter, crispier texture, which appeals to a wide range of consumers, especially those seeking a less dough-heavy or lower-calorie option. Thin crusts often deliver a more authentic, pizzeria-style experience at home and serve as a versatile base for various toppings, making them a top choice among both traditional and health-conscious buyers. Their ease of cooking and quick baking time further strengthen consumer interest.

U.S. Frozen Pizza Market generated USD 6.2 billion in 2024 and will reach USD 12.6 billion by 2034 at a CAGR of 7.4%. Strong pizza culture and high per capita consumption support this leadership position. The U.S. market has seen growing interest in premium and gourmet frozen pizzas, which now compete with restaurant offerings in quality and variety. Consumers in the U.S. increasingly look for bold flavors, cleaner labels, and unique toppings, contributing to the rise of upscale options in the frozen aisle. The market's maturity and well-developed retail networks also support frequent product trials and flavor experimentation.

Key players in the Global Frozen Pizza Market include Nestle, Schwan's Company, McCain Foods, Freiberger Lebensmittel, and Dr. Oetker. Major brands in the frozen pizza market focus on innovation, consumer personalization, and expansion of premium product lines to build market share. They invest heavily in R&D to create diverse offerings such as low-carb, organic, gluten-free, and plant-based pizzas catering to evolving dietary preferences. Product positioning now emphasizes health, quality, and global flavor appeal. Strategic partnerships with retailers and digital platforms enhance brand visibility and access. Companies also expand distribution through e-commerce channels and improve packaging to extend shelf life while preserving freshness and flavor. Localized product adaptations and marketing tailored to regional preferences help maintain consumer loyalty and a competitive edge.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Size
  • 2.2.2 Crust type
  • 2.2.3 Toppings
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and Innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By size
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries

( Note: the trade statistics will be provided for key countries only)

• 3.12 Sustainability and Environmental Aspects
  • 3.12.1 Sustainable Practices
  • 3.12.2 Waste Reduction Strategies
  • 3.12.3 Energy Efficiency in Production
  • 3.12.4 Eco-friendly Initiatives
• 3.13 Carbon Footprint Considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
• 4.7 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Size, 2021 - 2034 (USD Billion) (Tons)

• 5.1 Key trends
• 5.2 Personal size
• 5.3 Medium size
• 5.4 Large size
• 5.5 Family size

Chapter 6 Market Estimates and Forecast, By Crust Type, 2021 - 2034 (USD Billion) (Tons)

• 6.1 Key trends
• 6.2 Thin
• 6.3 Thick
• 6.4 Stuffed
• 6.5 Gluten Free
• 6.6 Cauliflower

Chapter 7 Market Estimates and Forecast, By Toppings, 2021 - 2034 (USD Billion) (Tons)

• 7.1 Key trends
• 7.2 Cheese pizza
• 7.3 Pepperoni pizza
• 7.4 Vegetable pizza
• 7.5 Meat lovers pizza
• 7.6 Margherita pizza
• 7.7 BBQ Chicken Pizza
• 7.8 Hawaiian pizza
• 7.9 Supreme pizza
• 7.10 Specialty or gourmet pizza

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Tons)

• 8.1 Key trends
• 8.2 Supermarkets and hypermarkets
• 8.3 Convenience stores
• 8.4 Online retailers
• 8.5 Independent retailers

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East and Africa

Chapter 10 Company Profiles

• 10.1 Amy’s Kitchen
• 10.2 Atkins Nutritionals
• 10.3 Bellisio Foods
• 10.4 California Pizza Kitchen
• 10.5 Conagra Brands
• 10.6 Daiya Foods
• 10.7 Dr. Oetker
• 10.8 Freiberger Lebensmittel
• 10.9 General Mills
• 10.10 Hansen Foods
• 10.11 McCain Foods
• 10.12 Nestle
• 10.13 One Planet Pizza
• 10.14 Palermo Villa
• 10.15 Schwan’s Company