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健康美容口腔衛生

牙膏市場規模、佔有率及成長分析（按類型、最終用戶、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1907095

牙膏市場規模、佔有率及成長分析（按類型、最終用戶、通路及地區分類）－2026-2033年產業預測

Toothpaste Market Size, Share, and Growth Analysis, By Type (Teeth Whitening, Herbal), By End User (Adults, Children), By Distribution Channel, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球牙膏市場規模將達到 193.7 億美元，到 2025 年將達到 204.1 億美元，到 2033 年將達到 310.4 億美元，預測期（2026-2033 年）的複合年成長率為 5.38%。

全球牙膏市場正經歷顯著成長，這主要得益於人們對口腔衛生意識的提高以及對高品質口腔清潔用品需求的增加。牙周病、口腔癌和其他口腔健康問題的日益普遍，促使消費者更加重視預防保健計畫。這一趨勢在全球範圍內催生了眾多旨在改善口腔健康的健康舉措。各公司正積極回應，拓展產品線，尤其關注天然和酵素配方產品的需求成長。這些產品無需使用刺激性化學物質，即可強化琺瑯質並對抗有害細菌。各通路的強力行銷宣傳活動正在提升品牌知名度，高露潔和歐樂B等主要企業正投入大量資金以吸引消費者的注意。酵素基牙膏等創新產品進一步滿足了消費者對更溫和、更有效的口腔護理方案的需求。

全球牙膏市場按類型、最終用戶、分銷管道和地區進行細分。按類型分類，牙膏市場分為美白牙膏、草本牙膏和抗敏感牙膏。以最終用戶分類，牙膏市場分為成人牙膏和兒童牙膏。依分銷管道分類，牙膏市場分為超級市場/大賣場、便利商店和藥局/藥局。按地區分類，分析涵蓋北美、歐洲、亞太地區、拉丁美洲以及中東和非洲。

全球牙膏市場促進因素

全球牙膏市場正經歷顯著成長，這主要得益於衛生組織和教育宣傳活動推動的口腔衛生意識的提高。消費者越來越意識到預防保健在預防牙周疾病和齲齒的重要性。為了促進各個年齡層和不同社會經濟階層人群養成定期使用牙膏的習慣，發展中國家的政府和非政府組織正在發起口腔衛生舉措，包括免費牙科義診和學校計畫。這些策略旨在教育社區民眾保持口腔衛生的重要性，進而促進牙膏市場需求的成長和普及。

全球牙膏市場限制因素

全球牙膏市場面臨的一大挑戰是廉價仿冒品的氾濫，尤其是在新興經濟體。這些假牙膏往往不符合必要的監管標準，引發消費者對信任度和潛在健康風險的擔憂。這些仿冒品持續透過未經授權的零售商和線上平台銷售，阻礙了正規口腔護理品牌（包括高級產品品牌）的發展機會。儘管已實施更嚴格的進口管制，但這些非法產品的盛行仍然對整個產業的健康和發展構成嚴重威脅，使信譽良好的公司難以有效競爭。

全球牙膏市場趨勢

全球牙膏市場正經歷著向天然草本產品的顯著轉變，這主要得益於人們對清潔美容和健康理念的日益追求。消費者越來越重視含有蘆薈、活性碳、丁香和印楝等成分的口腔護理產品，這反映了消費者對更乾淨、植物來源產品的普遍偏好。這種對草本牙膏日益成長的偏好在新興市場尤其明顯，而當地消費者對天然療法的文化信念增強了他們對草本產品的信任。市場擴張的特點是，專注於有機和環保產品的品牌不斷湧入，迎合了注重健康的消費者，並推動了產業的創新發展。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Colgate-Palmolive Company（United States）
Procter & Gamble Company（United States）
Unilever PLC（United Kingdom）
GlaxoSmithKline plc（GSK）（United Kingdom）
Haleon plc（United Kingdom）
Johnson & Johnson（United States）
Lion Corporation（Japan）
Henkel AG & Co. KGaA（Germany）
Church & Dwight Co., Inc.（United States）
Sunstar Group（Japan）
Dabur India Ltd.（India）
Himalaya Wellness Company（India）
LG Household & Health Care Ltd.（South Korea）
Amway Corporation（United States）
Kao Corporation（Japan）
Marico Limited（India）
Patanjali Ayurved Ltd.（India）
GoSmile, LLC（United States）

結論與建議

簡介目錄

Product Code: SQMIG30L2253

Global Toothpaste Market size was valued at USD 19.37 Billion in 2024 and is poised to grow from USD 20.41 Billion in 2025 to USD 31.04 Billion by 2033, growing at a CAGR of 5.38% in the forecast period (2026-2033).

The global toothpaste market is witnessing significant growth driven by the rising awareness of dental hygiene and the need for high-quality oral care products. Increased prevalence of periodontal diseases, oral cancer, and various oral health issues has stoked consumer interest in preventive care solutions. This trend has encouraged numerous health initiatives worldwide to promote better oral health. Companies are responding by diversifying their product lines, including an uptick in demand for natural and enzyme-based formulations that bolster enamel and combat harmful bacteria without harsh chemicals. Strong marketing campaigns across various channels enhance brand visibility, with leading brands like Colgate and Oral-B investing heavily to capture consumer interest. Innovations such as enzyme-based toothpastes further align with the demand for gentler, effective dental care options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Market Segments Analysis

The global toothpaste market is segmented into type, end user, distribution channel, and region. By type, the market is divided into teeth whitening, herbal, and sensitive teeth. Depending on the end user, it is bifurcated into adults and children. According to distribution channels, the market is classified into supermarket/hypermarket, convenience stores, and pharmaceutical & drug stores. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Driver of the Global Toothpaste Market

The global toothpaste market has experienced significant growth, largely driven by heightened awareness of oral hygiene fostered by health organizations and educational campaigns. Consumers are increasingly recognizing the vital role of preventive care in preventing gum disease and cavities. In an effort to encourage regular toothpaste use across diverse age groups and socioeconomic statuses, both governmental and non-governmental entities in developing regions are launching oral health initiatives, including complimentary dental camps and school-based programs. These strategies aim to educate communities about the importance of maintaining oral health, thereby contributing to the expansion and demand for toothpaste in the market.

Restraints in the Global Toothpaste Market

A significant challenge in the global toothpaste market is the prevalence of inexpensive, counterfeit products, especially in emerging economies. These fake toothpastes often bypass necessary regulatory standards, raising concerns about consumer trust and potential health risks. The ongoing distribution of these counterfeit items through unauthorized retail outlets and online platforms hampers the expansion opportunities for legitimate dental care brands, including those offering premium products. Despite the implementation of stricter import regulations, the persistence of these illicit goods poses a serious threat to the overall integrity and growth of the industry, making it difficult for reputable companies to compete effectively.

Market Trends of the Global Toothpaste Market

The Global Toothpaste market is witnessing a significant shift towards natural and herbal formulations, fueled by the rising clean beauty and wellness movement. Consumers are increasingly prioritizing oral health products that feature ingredients such as aloe vera, charcoal, clove, and neem, reflecting a broader trend towards cleaner, plant-based options. This growing preference for herbal toothpaste is particularly notable in emerging markets, where cultural beliefs in natural remedies enhance consumer confidence. The market's expansion is characterized by the entry of brands focusing on organic and eco-friendly products, catering to health-conscious consumers and driving innovative developments within the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Toothpaste Market Size by Type & CAGR (2026-2033)

Market Overview
Sensitivity
Whitening
Children's
Smokers
Herbal

Global Toothpaste Market Size by Product & CAGR (2026-2033)

Market Overview
Conventional Toothpaste
Herbal Toothpaste
Teeth Whitening Toothpaste
Sensitivity Toothpaste

Global Toothpaste Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Store-Based
Non-Store-Based

Global Toothpaste Market Size & CAGR (2026-2033)

North America (Type, Product, Distribution Channel)
- US
- Canada
Europe (Type, Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline plc (GSK) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haleon plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Group (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marico Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patanjali Ayurved Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoSmile, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments