牙膏包裝市場規模、佔有率及成長分析（依包裝類型、包裝材料、通路、應用及地區分類）－2026-2033年產業預測

預計到 2024 年，全球牙膏包裝市場規模將達到 210.9 億美元，到 2025 年將達到 218.1 億美元，到 2033 年將達到 285 億美元，預測期（2026-2033 年）的複合年成長率為 3.4%。

受可支配收入成長和口腔清潔用品意識提升的推動，全球牙膏包裝市場正經歷顯著成長。這一趨勢體現在擠壓式塑膠軟管和折疊紙盒的銷量均有所上升。消費者對高級產品的偏好日益增強，推動了對客製化包裝解決方案的需求，進而推高了產業單價。消費者對更高品質材料和創新設計的追求正在重塑其偏好，促使製造商適應這些變化趨勢。因此，牙膏包裝也不斷發展演變，以滿足日益挑剔的消費者群體的需求，他們既注重口腔清潔用品的功能性，也重視產品的美觀。

推動全球牙膏包裝市場發展的因素

全球牙膏包裝市場深受多層複合包裝的影響，這種包裝已成為許多產品的主流選擇，並佔據行業主導地位。然而，多層複合材料的回收非常複雜，且會帶來環境挑戰，因為這些包裝是由難以分離的多層材料所構成。為了因應永續性的永續發展需求，高密度聚乙烯（HDPE）和玻璃等替代包裝解決方案迅速普及，並佔據了相當大的市場佔有率。這種向環保包裝的轉變反映了消費者對可回收材料的普遍偏好，正如近期旨在提高牙膏包裝永續性的創新所反映的那樣。

全球牙膏包裝市場限制因素

全球牙膏包裝市場的主要限制因素之一是人們對永續性和環境問題的日益關注。在塑膠污染意識提升和環保解決方案需求不斷成長的推動下，消費者越來越傾向於選擇可回收、可生物分解或由永續材料製成的包裝。這種轉變給製造商帶來了挑戰，他們必須創新並調整包裝手法，同時兼顧成本效益和功能性。此外，監管壓力和消費者對降低環境影響的期望不斷提高，都可能導致生產成本上升，從而影響盈利並限制市場成長潛力。

全球牙膏包裝市場趨勢

全球牙膏包裝市場正經歷顯著的轉變，越來越多的品牌致力於透過創新且賞心悅目的設計來吸引Z世代消費者，其設計理念與護膚品相當相似。這一趨勢的特點是高度重視永續性，高露潔等公司在主導。 「櫃檯即用型」產品的概念正日益流行，旨在融入個人護理流程，鼓勵消費者將牙膏醒目地展示出來，而不是藏起來。因此，市場正在朝著兼顧功能性和視覺吸引力的方向發展，這種轉變與年輕消費者的價值觀不謀而合。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 原料分析

全球牙膏包裝市場規模（依包裝類型分類）及複合年成長率（2026-2033 年）

• 擠壓瓶
• 折疊式管
• 罐
• 泵浦式分配器

全球牙膏包裝市場規模（按包裝材料和複合年成長率分類）（2026-2033 年）

• 高密度聚苯乙烯（HDPE）
• 塑膠阻隔層壓板（PBL）
• 玻璃
• PET塑膠（聚對苯二甲酸乙二醇酯）

全球牙膏包裝市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 藥房和藥品商店
• 線上

全球牙膏包裝市場規模（依應用領域及複合年成長率分類）（2026-2033 年）

• 包裝
• 圖文印刷
• 其他

全球牙膏包裝市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Amcor plc（Australia）
• Huhtamaki Oyj（Finland）
• Essel Propack Ltd.（India）
• Colgate-Palmolive Company（USA）
• Mondi Group（UK）
• Albea SA（France）
• Sonoco Products Company（USA）
• Tuboplast SA（Spain）
• Viva Healthcare Packaging（Canada）
• Kinyi Technology Limited（China）
• Packwell Industries（India）Pvt. Ltd.（India）
• Montebello Packaging Inc.（Canada）
• M&H Plastics Ltd.（UK）
• Bilcare Research AG（Switzerland）
• Skypack India Pvt. Ltd.（India）
• Hoffmann Neopac AG（Switzerland）
• Guangzhou Amy Plastic Tube Co., Ltd.（China）
• CKS Packaging, Inc.（USA）
• Plastube Inc.（Canada）
• Berry Global Inc.（USA）

結論與建議

Global Toothpaste Packaging Market size was valued at USD 21.09 Billion in 2024 and is poised to grow from USD 21.81 Billion in 2025 to USD 28.5 Billion by 2033, growing at a CAGR of 3.4% during the forecast period (2026-2033).

The global toothpaste packaging market is experiencing significant growth driven by rising disposable incomes and heightened awareness of oral care. This trend is reflected in the increased volume sales of both squeezable plastic tubes and folding cartons. As consumers lean towards premium products, there is a growing demand for customized packaging solutions, leading to enhanced unit pricing in the industry. The shift towards high-quality materials and innovative designs is reshaping consumer preferences, encouraging manufacturers to adapt to these changing dynamics. As a result, toothpaste packaging continues to evolve, catering to the needs of a more discerning customer base that values both functionality and aesthetics in their oral care regimen.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Packaging Market Segments Analysis

Global Toothpaste Packaging Market is segmented by Packaging Type, Packaging Material, Distribution channel, Application and region. Based on Packaging Type, the market is segmented into Squeezing bottle, Collapsible tube, Jar and Pump Dispenser. Based on Packaging Material, the market is segmented intoHigh Density Poly Ethylene (HDPE),Plastic Barrier Laminate (PBL), Glass and Plastic PET (Polyethylene terephthalate). Based on Distribution channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmaceutical & Drugs Stores and Online. Based on Application, the market is segmented into Packaging, Graphic Printing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Packaging Market

The Global Toothpaste Packaging market is significantly influenced by the widespread use of multilaminate packaging, which dominates the industry due to its prevalence in many products. However, the complexity of recycling multilaminate materials poses environmental challenges since these packages consist of multiple layers that are difficult to separate. In response to the growing demand for sustainability, alternative packaging solutions like HDPE and glass are rapidly gaining traction, capturing a notable share of the market. This shift towards eco-friendly options reflects a broader consumer preference for recyclable materials, as seen in recent innovations aimed at enhancing the sustainability of toothpaste packaging.

Restraints in the Global Toothpaste Packaging Market

One of the key market restraints for the global toothpaste packaging market is the increasing emphasis on sustainability and environmental concerns. With growing awareness regarding plastic pollution and the need for eco-friendly solutions, consumers are increasingly demanding packaging that is recyclable, biodegradable, or made from sustainable materials. This shift poses challenges for manufacturers who must innovate and adapt their packaging practices while balancing cost-effectiveness and functionality. Additionally, regulatory pressures and consumer expectations for reduced environmental impact can lead to increased production costs, potentially affecting profitability and limiting the market's growth potential.

Market Trends of the Global Toothpaste Packaging Market

The Global Toothpaste Packaging market is witnessing a notable shift as brands increasingly focus on attracting Generation Z through innovative and visually appealing designs, reminiscent of skincare products. This trend is characterized by a strong emphasis on sustainability, with companies like Colgate leading the way by adopting eco-friendly materials and creating packaging that enhances aesthetic value. The concept of "counter-worthy" products is gaining traction, encouraging consumers to display their toothpaste rather than hide it away, thereby integrating it into their personal care routines. As a result, the market is evolving to prioritize both functionality and visual appeal, aligning with the values of younger consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Raw Material Analysis

Global Toothpaste Packaging Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Squeezing bottle
• Collapsible tube
• Jar
• Pump Dispenser

Global Toothpaste Packaging Market Size by Packaging Material & CAGR (2026-2033)

• Market Overview
• High Density Poly Ethylene (HDPE)
• Plastic Barrier Laminate (PBL)
• Glass
• Plastic PET (Polyethylene terephthalate)

Global Toothpaste Packaging Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Pharmaceutical & Drugs Stores
• Online

Global Toothpaste Packaging Market Size by Application & CAGR (2026-2033)

• Market Overview
• Packaging
• Graphic Printing
• Others

Global Toothpaste Packaging Market Size & CAGR (2026-2033)

• North America (Packaging Type, Packaging Material, Distribution channel, Application)
  • US
  • Canada
• Europe (Packaging Type, Packaging Material, Distribution channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Packaging Material, Distribution channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Packaging Material, Distribution channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Packaging Material, Distribution channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amcor plc (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essel Propack Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albea S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tuboplast S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Healthcare Packaging (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinyi Technology Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packwell Industries (India) Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montebello Packaging Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M&H Plastics Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilcare Research AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skypack India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoffmann Neopac AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Amy Plastic Tube Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CKS Packaging, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastube Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations