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市場調查報告書
商品編碼
1902180

敏感牙膏市場－全球產業規模、佔有率、趨勢、機會和預測，按應用、銷售通路、地區和競爭格局分類，2021-2031年預測

Sensitive Toothpaste Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球抗敏牙膏市場規模將從2025年的17.8億美元成長到2031年的24.3億美元，複合年成長率為5.32%。抗敏牙膏是一種治療性口腔衛生產品，其配方中含有活性減敏劑，例如硝酸鉀、氟化亞錫或精氨酸，旨在透過封閉暴露的牙本質小管或使神經末梢去極化來緩解牙本質過敏。

市場概覽
預測期 2027-2031
市場規模：2025年 17.8億美元
市場規模：2031年 24.3億美元
複合年成長率：2026-2031年 5.32%
成長最快的細分市場 線上
最大的市場 亞太地區

主要市場促進因素

全球牙本質過敏症盛行率的上升是推動市場規模成長的根本催化劑，其根源在於更廣泛的口腔健康問題負擔。隨著人口老化和牙齦萎縮的普遍存在，暴露的牙本質小管需要透過治療性牙膏進行持續管理，而非僅依靠美容替代品。

主要市場挑戰

與一般防蛀牙膏相比，抗敏牙膏的高定價是限制其全球市場發展的主要障礙。這種價格差異限制了其普及，尤其是在新興經濟體，這些國家的消費者購買力往往較低，他們更注重基本的口腔衛生用品而非專業的治療方案。

主要市場趨勢

隨著製造商積極轉向循環經濟原則，採用永續和可回收包裝解決方案正在重塑市場格局。過去，敏感牙膏管採用複雜的多層複合材料，其中包含鋁製阻隔層，與標準回收流程不相容。但如今，該產業正逐步過渡到高密度聚乙烯 (HDPE) 單一材料設計。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球抗敏牙膏市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按用途（美白、快速緩解、其他）
    • 依銷售管道（超市/大型超市、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美抗敏牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲抗敏牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區抗敏牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲敏感牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲抗敏牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球抗敏牙膏市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • GlaxoSmithKline Consumer Healthcare
  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • Unilever PLC
  • GSK plc
  • Johnson & Johnson
  • Church & Dwight Co., Inc.
  • Lion Corporation
  • Yunnan Baiyao Group Co., Ltd.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16861

The Global Sensitive Toothpaste Market will grow from USD 1.78 Billion in 2025 to USD 2.43 Billion by 2031 at a 5.32% CAGR. Sensitive toothpaste is a therapeutic oral hygiene product formulated with active desensitizing agents, such as potassium nitrate, stannous fluoride, or arginine, designed to alleviate dentin hypersensitivity by occluding exposed dentinal tubules or depolarizing nerve endings.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.78 Billion
Market Size 2031USD 2.43 Billion
CAGR 2026-20315.32%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

The Rising Global Prevalence of Dentin Hypersensitivity acts as a foundational catalyst for market volume, deeply rooted in the broader burden of oral health conditions. As populations age and gingival recession becomes ubiquitous, the exposure of dentinal tubules necessitates continuous management through therapeutic dentifrices rather than cosmetic alternatives.

Key Market Challenges

The premium pricing of sensitive toothpaste formulations compared to standard anticavity products constitutes a primary impediment to the market's global trajectory. This cost disparity restricts mass adoption, particularly in emerging economies where consumers often possess lower purchasing power and prioritize basic oral hygiene necessities over specialized therapeutic solutions. When faced with economic constraints, individuals frequently forego condition-specific products despite suffering from dentin hypersensitivity, thereby limiting the addressable market volume for higher-margin desensitizing agents and slowing the conversion of potential users into regular consumers.

Key Market Trends

The Adoption of Sustainable and Recyclable Packaging Solutions is reshaping the market landscape as manufacturers aggressively pivot toward circular economy principles. Historically, sensitive toothpaste tubes utilized complex multi-layer laminates containing aluminum barriers that were incompatible with standard recycling streams, but the industry is now transitioning to high-density polyethylene (HDPE) mono-material designs. This structural overhaul is driven by regulatory pressures and growing consumer demand for eco-friendly products, compelling brands to retool supply chains for compatibility with rigid plastic recycling infrastructures.

Key Market Players

  • GlaxoSmithKline Consumer Healthcare
  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • Unilever PLC
  • GSK plc
  • Johnson & Johnson
  • Church & Dwight Co., Inc.
  • Lion Corporation
  • Yunnan Baiyao Group Co., Ltd.

Report Scope:

In this report, the Global Sensitive Toothpaste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sensitive Toothpaste Market, By Application:

  • Whitening
  • Rapid Relief
  • Others

Sensitive Toothpaste Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Sensitive Toothpaste Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sensitive Toothpaste Market.

Available Customizations:

Global Sensitive Toothpaste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sensitive Toothpaste Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Whitening, Rapid Relief, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Sensitive Toothpaste Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sensitive Toothpaste Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Sensitive Toothpaste Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Sensitive Toothpaste Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Sales Channel

7. Europe Sensitive Toothpaste Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Sensitive Toothpaste Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Sensitive Toothpaste Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Sensitive Toothpaste Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Sensitive Toothpaste Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Sensitive Toothpaste Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Sensitive Toothpaste Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Sensitive Toothpaste Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Sensitive Toothpaste Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Sensitive Toothpaste Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Sensitive Toothpaste Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Sensitive Toothpaste Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Sensitive Toothpaste Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Sensitive Toothpaste Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Sensitive Toothpaste Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Sensitive Toothpaste Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Sales Channel

10. South America Sensitive Toothpaste Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sensitive Toothpaste Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Sensitive Toothpaste Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Sensitive Toothpaste Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Sensitive Toothpaste Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. GlaxoSmithKline Consumer Healthcare
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Colgate-Palmolive Company
  • 15.3. Procter & Gamble Co.
  • 15.4. Unilever PLC
  • 15.5. GSK plc
  • 15.6. Johnson & Johnson
  • 15.7. Church & Dwight Co., Inc.
  • 15.8. Lion Corporation
  • 15.9. Yunnan Baiyao Group Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer