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市場調查報告書
商品編碼
1902101

牙膏市場－全球產業規模、佔有率、趨勢、機會和預測，依產品類型、銷售通路、地區和競爭格局分類，2021-2031年預測

Toothpaste Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球牙膏市場規模將從2025年的213.3億美元成長到2031年的289.8億美元，複合年成長率為5.24%。牙膏是一種半固體牙膏，通常為膏狀或凝膠狀，需搭配牙刷使用，以去除牙菌斑、清潔牙齒並輸送有益口腔健康的活性成分。

市場概覽
預測期 2027-2031
市場規模：2025年 213.3億美元
市場規模：2031年 289.8億美元
複合年成長率：2026-2031年 5.24%
成長最快的細分市場 線上
最大的市場 亞太地區

主要市場促進因素

齲齒和牙周疾病的日益普遍是全球牙膏市場的主要驅動力，促使消費者需要持續使用預防性口腔護理產品。口腔健康問題的加劇與城市化和飲食習慣的改變密切相關，尤其是高糖食物的攝取量，這使得人們必須每天使用含氟和抗牙菌斑配方的牙膏。

主要市場挑戰

傳統包裝帶來的環境複雜性對全球牙膏市場構成了巨大的障礙。具體而言，該行業在從難以回收的多層複合塑膠管過渡到符合嚴格環保法規的單一材料替代品時，面臨巨大的營運阻力。

主要市場趨勢

全球牙膏市場正​​經歷一場由高階化驅動的重大變革，這種高階化趨勢體現在牙膏成分的「護膚化」上。消費者越來越將口腔護理視為其高階美容程序的延伸。這一趨勢是將傳統護膚品中的活性成分，例如透明質酸、維生素C和煙醯胺，融入牙膏配方中，以提供諸如抗衰老、美白等美容功效。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球牙膏市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品種類（普通牙膏、草本牙膏、美白及抗敏感牙膏）
    • 依銷售管道（超市/大型超市、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美牙膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球牙膏市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Arms & Hammer
  • Unilever
  • Amway
  • Patanjali Ayurved Ltd
  • Henkel Ag & Co
  • Glaxosmithkline Plc
  • Colgate Palmolive Company
  • Procter & Gamble
  • Johnson & Johnson
  • Dabur International Ltd

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 18776

The Global Toothpaste Market will grow from USD 21.33 Billion in 2025 to USD 28.98 Billion by 2031 at a 5.24% CAGR. Toothpaste is defined as a semi-solid dentifrice, typically available in paste or gel form, used in conjunction with a toothbrush to remove dental plaque, clean teeth, and deliver active ingredients for oral health.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 21.33 Billion
Market Size 2031USD 28.98 Billion
CAGR 2026-20315.24%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising prevalence of dental caries and periodontal diseases serves as a primary catalyst for the Global Toothpaste Market, necessitating consistent consumer engagement with preventive oral care products. This escalation in oral health issues is increasingly linked to urbanization and shifting dietary habits, particularly the high consumption of sugar-rich foods, which mandates the daily use of fluoride-based and anti-plaque formulations. The sheer scale of this public health burden ensures a steady baseline of demand for standard dentifrices, as treating these conditions remains a priority for health organizations and individuals alike

Key Market Challenges

The environmental complexity associated with traditional packaging constitutes a formidable barrier to the Global Toothpaste Market. Specifically, the industry faces acute operational friction in transitioning from multi-laminate plastic tubes-which are historically difficult to recycle-to mono-material alternatives that satisfy stringent environmental regulations. This shift requires substantial capital investment in R&D to ensure new materials maintain product stability, effectively diverting resources away from market expansion strategies and new product development. The necessity of this transition is amplified by the sheer volume of units in circulation, which creates immediate waste management bottlenecks.

Key Market Trends

The Global Toothpaste Market is undergoing a significant transformation driven by premiumization through the "skinification" of toothpaste ingredients, where consumers increasingly view oral care as an extension of their high-end beauty regimens. This trend involves the infusion of active ingredients traditionally found in skincare, such as hyaluronic acid, vitamin C, and niacinamide, into dentifrice formulations to offer aesthetic benefits like anti-aging for gums and advanced whitening. Manufacturers are capitalizing on this demand by launching sophisticated, high-value products that command premium price points and drive category value beyond standard hygiene functions.

Key Market Players

  • Arms & Hammer
  • Unilever
  • Amway
  • Patanjali Ayurved Ltd
  • Henkel Ag & Co
  • Glaxosmithkline Plc
  • Colgate Palmolive Company
  • Procter & Gamble
  • Johnson & Johnson
  • Dabur International Ltd

Report Scope:

In this report, the Global Toothpaste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toothpaste Market, By Product Type:

  • Conventional Toothpaste
  • Herbal Toothpaste
  • Whitening & Sensitive Toothpaste

Toothpaste Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Toothpaste Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toothpaste Market.

Available Customizations:

Global Toothpaste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Toothpaste Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Conventional Toothpaste, Herbal Toothpaste, Whitening & Sensitive Toothpaste)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Toothpaste Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Toothpaste Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Toothpaste Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Toothpaste Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Toothpaste Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Toothpaste Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Toothpaste Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Toothpaste Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Toothpaste Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Toothpaste Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Toothpaste Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Toothpaste Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Toothpaste Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Toothpaste Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Toothpaste Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Toothpaste Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Toothpaste Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Toothpaste Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Toothpaste Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Toothpaste Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Toothpaste Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Toothpaste Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Toothpaste Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Toothpaste Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Toothpaste Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Arms & Hammer
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever
  • 15.3. Amway
  • 15.4. Patanjali Ayurved Ltd
  • 15.5. Henkel Ag & Co
  • 15.6. Glaxosmithkline Plc
  • 15.7. Colgate Palmolive Company
  • 15.8. Procter & Gamble
  • 15.9. Johnson & Johnson
  • 15.10. Dabur International Ltd

16. Strategic Recommendations

17. About Us & Disclaimer