鮮切花市場規模、佔有率及成長分析（按產品、應用、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球鮮切花市場規模將達到 400.3 億美元，到 2025 年將達到 419.6 億美元，到 2033 年將達到 610.5 億美元，預測期（2026-2033 年）的複合年成長率為 4.8%。

全球鮮切花市場正經歷顯著成長，這主要得益於婚禮、企業活動和酒店等場所對花卉裝飾日益成長的需求，以及人們對花卉在健康和生活方式潮流中日益成長的欣賞。可支配收入的增加和都市生活方式的演變，推動了消費者更多地將花卉用於家居裝飾和禮物。社群媒體，尤其是網路紅人，在推廣異國花卉作為高階生活方式配件方面發揮關鍵作用，從而推動了穩定的需求。低溫運輸物流和包裝技術的創新延長了花卉的保鮮期，而各種文化慶祝活動則確保了花卉的穩定供應。此外，人工智慧、區塊鏈、物聯網、擴增實境和虛擬實境等技術的融合，透過提高配送效率、確保透明度、提供即時監控以及透過互動體驗增強客戶參與，正在改變市場格局。

全球鮮切花市場促進因素

全球鮮切花市場深受各種文化傳統、送禮習俗以及鮮花在活動和住宅裝飾中日益普及的影響。鮮花貿易的全球化透過開闢廣闊的出口管道，推動了鮮花需求的成長。此外，消費者對美觀家居環境的偏好不斷變化，這種偏好源自於人們提升個人生活空間的願望，也促進了對鮮花的需求。文化意義、貿易機會以及對住宅裝飾的關注共同支撐著鮮花市場的蓬勃發展，消費者越來越重視花卉擺設所蘊含的美感和情感聯繫。

全球鮮切花市場面臨的限制

全球鮮切花市場面臨的一大挑戰是鮮花本身的易腐性，需要專門且往往成本高昂的包裝解決方案。運輸過程中的溫度、濕度和光線等因素都會對花的保存期限產生負面影響，降低其品質和市場價值。此外，維持高效率的低溫運輸物流系統對於延長鮮花的保存期限至關重要，而這又會進一步增加運輸成本。這些因素共同構成了市場准入的巨大障礙，影響著利潤率和鮮花分銷的整體可行性。

全球鮮切花市場趨勢

全球鮮切花市場正經歷著向永續和在地化生產的顯著趨勢，這主要得益於消費者對環保產品的偏好。隨著人們對碳足跡和生態影響的認知不斷提高，消費者越來越傾向於選擇以負責任的方式生產的鮮花，例如盡量減少農藥使用、高效水資源管理以及符合道德規範的工作環境。這種轉變不僅反映了消費者對永續性的更深層的承諾，也鼓勵種植者採用環保的種植方式，從而創造出一個以環保產品為主導的競爭環境。這一趨勢正在重塑市場結構，影響採購方式和生產流程，最終影響消費者的購買決策。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

全球鮮切花市場規模及依用途分類的複合年成長率（2026-2033 年）

• 家用
• 商業的

全球鮮切花市場規模：（按類型）及複合年成長率（2026-2033 年）

• 玫瑰
• 康乃馨
• 百合
• 菊花
• 非洲菊，蘭花
• 鬱金香
• 向日葵
• 其他

全球鮮切花市場規模及按分銷管道分類的複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 專賣店
• 線上
• 其他

全球鮮切花市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Florensis
• Royal FloraHolland
• Karuturi Global Limited
• Oserian Development Company
• Selecta One
• Ball Horticultural Company
• Flamingo Horticulture
• Karen Roses Ltd.
• Multiflora
• Rosebud Ltd.
• Washington Bulb Co., Inc.
• The Queen's Flowers Group

結論與建議

Global Cut Flowers Market size was valued at USD 40.03 Billion in 2024 and is poised to grow from USD 41.96 Billion in 2025 to USD 61.05 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global Cut Flowers Market is witnessing significant growth driven by the rising popularity of floral decoration for weddings, corporate events, and hospitality settings, alongside an increasing appreciation for flowers within wellness and lifestyle trends. Higher disposable incomes and evolving urban lifestyles are encouraging consumers to decorate their homes and gift flowers more frequently. Social media, particularly influencers, plays a crucial role in promoting exotic flowers as prestigious lifestyle accessories, thereby fueling consistent demand. Innovations in cold chain logistics and packaging have enhanced flower longevity, while cultural celebrations ensure a steady supply. Additionally, technology integration through AI, blockchain, IoT, AR, and VR is transforming the market by improving delivery efficiency, ensuring transparency, providing real-time monitoring, and enhancing customer engagement through interactive experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cut Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cut Flowers Market Segments Analysis

Global Cut Flowers Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Lilium and Others. Based on Application, the market is segmented into Commercial and Home. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cut Flowers Market

The Global Cut Flowers market is significantly influenced by the rising use of flowers in various cultural traditions, gifting practices, and decorative purposes for events and residential spaces. The globalization of the floral trade enhances the demand for flowers by opening up extensive opportunities for exports. Additionally, evolving consumer preferences for aesthetically pleasing home environments drive the desire for fresh flowers, as individuals seek to elevate their living spaces. This combination of cultural significance, trade opportunities, and a focus on home decor contributes to the robust growth trajectory of the flower market, as consumers increasingly value the beauty and emotional connections offered by floral arrangements.

Restraints in the Global Cut Flowers Market

A significant challenge facing the Global Cut Flowers market is the inherent perishability of flowers, which necessitates specialized and often expensive packaging solutions. Elements such as temperature, humidity, and light exposure can adversely affect the shelf life of flowers during transit, leading to reduced market value once they are compromised. Additionally, maintaining an effective cold chain logistics system is crucial to prolonging the longevity of the flowers, but this requirement further escalates transportation costs. These factors collectively pose considerable obstacles to the market, impacting profit margins and the overall feasibility of flower distribution.

Market Trends of the Global Cut Flowers Market

The Global Cut Flowers market is witnessing a notable trend towards sustainable and locally sourced products, driven by a growing consumer preference for environmentally friendly options. As awareness of carbon footprints and ecological impacts rises, customers are increasingly seeking flowers produced through responsible practices, including minimal pesticide use, efficient water management, and ethical labor conditions. This shift not only reflects a deeper commitment to sustainability among consumers but also encourages producers to adopt greener methods, fostering a competitive landscape where eco-conscious offerings are prioritized. The trend is reshaping the market, influencing sourcing, production, and ultimately, consumer purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Cut Flower Market Size by Application & CAGR (2026-2033)

• Market Overview
• Home
• Commercial

Global Cut Flower Market Size by Type & CAGR (2026-2033)

• Market Overview
• Rose
• Carnation
• Lilium
• Chrysanthemum
• Gerbera, Orchids
• Tulips
• Sunflowers
• Others

Global Cut Flower Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

Global Cut Flower Market Size & CAGR (2026-2033)

• North America (Application, Type, Distribution Channel)
  • US
  • Canada
• Europe (Application, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Florensis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FloraHolland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karuturi Global Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oserian Development Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ball Horticultural Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flamingo Horticulture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Washington Bulb Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Queen's Flowers Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations