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市場調查報告書
商品編碼
1905014
全球鮮切花市場:市場規模、產業趨勢、機會分析及預測(2026-2035 年),依類型、用途、花色、通路及地區劃分Global Cut Flowers Market: By Type, Application, Flower Colors, Distribution Channel, and Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035 |
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鮮切花市場持續強勁成長,預計 2025 年將創造 351.2 億美元的可觀收入。這一強勁表現反映了全球各行各業對鮮花日益增長的需求。展望未來,預計該市場將繼續保持上升趨勢,到 2035 年將達到驚人的 617.2 億美元。這一成長意味著 2026 年至 2035 年預測期內的複合年增長率 (CAGR) 為 5.8%,顯示多種因素共同推動了市場的持續擴張。
推動市場成長的關鍵因素之一是全球可支配收入的增加,這使得更多消費者能夠購買鮮花等非必需品和奢侈品。隨著經濟狀況的改善,人們越來越傾向於投資能夠提升生活品質和個人境遇的產品。鮮花以其美學價值和情感價值而聞名,作為犒勞自己的禮物和饋贈佳品,越來越受歡迎,推動了消費模式的擴張。可支配收入的成長擴大了客戶群體,使更多人群,而不僅僅是傳統買家,也能參與鮮花市場。
鮮切花市場的競爭格局由一些關鍵企業主導,這些企業整合了物流、育種和銷售等關鍵要素,以維持和擴大其市場地位。其中,皇家花卉集團(Royal Flora Holland)脫穎而出,成為全球鮮花交易的核心參與者,常被譽為全球鮮花貿易的 "神經系統" 。作為全球最大的鮮切花拍賣中心,該機構在連接各大洲的種植者、批發商和零售商方面發揮著至關重要的作用。
2025年9月,寶種業股份有限公司發布了2025-2026年度“鮮切花產品目錄”,為市場做出了策略性貢獻。這份內容全面的82頁指南按育種者和分類整理了各種花卉品種。透過調整產品供應以適應不斷變化的消費趨勢,該目錄成為種植者、育種者和零售商的寶貴資源。
為了進一步鞏固其競爭地位,坂田種業株式會社於2025年4月宣布成立“全球花卉事業部”,並於6月1日正式生效。該事業部代表著切花銷售和研發活動的策略整合。透過整合這些職能,坂田旨在增強其應對氣候變遷和市場集中度雙重挑戰的能力。
成長的核心因素
近年來,由於社會趨勢、文化習俗和消費者偏好的改變,切花的需求穩步增長。推動這一增長的關鍵因素之一是婚禮、週年紀念日和其他慶祝活動等特殊場合的日益普及,在這些場合中,鮮花在營造氛圍和傳遞情感方面發揮著核心作用。這些活動通常需要精心佈置的花卉和花束,從而顯著促進了鮮花的整體消費。隨著越來越多的人重視創造難忘的體驗,鮮花作為裝飾和象徵元素的運用日益普遍,推動了各個市場的需求增長。
新興機會
環保意識強的消費者越來越青睞本地種植和當季鮮花,這已成為推動鮮切花產業市場成長的關鍵趨勢。隨著環保意識的增強,越來越多的消費者在購買決策中優先考慮永續性,尋求能夠最大限度減少對生態系統影響並支持負責任生產實踐的產品。本地種植的花朵完美契合這些價值觀,因為它減少了長途運輸和龐大供應鏈帶來的碳足跡。這種向本地採購的轉變不僅吸引了具有環保意識的買家,還加強了消費者與當地種植者之間的聯繫,提高了鮮花價值鏈的透明度和信任度。
優化障礙
氣候變遷正在對鮮花生產和供應鏈穩定性產生深遠影響,可能對鮮切花市場的成長構成重大挑戰。氣候變遷——氣溫升高、降雨無常、乾旱持續時間延長以及極端天氣事件更加頻繁——破壞了支撐花卉種植的脆弱生態平衡。花卉對環境條件高度敏感,即使是溫度或濕度的輕微波動也會影響其生長週期、品質和產量。因此,種植者面臨更大的不確定性和風險,這可能導致整體產量下降或某些花卉品種的供應短缺。
The cut flowers market is experiencing robust growth, having generated substantial revenue of US$ 35.12 billion in 2025. This strong performance reflects the increasing global demand for fresh flowers across various segments and applications. Looking ahead, the market is projected to continue its upward trajectory, with valuations estimated to reach an impressive US$ 61.72 billion by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 5.8% during the forecast period from 2026 to 2035, signaling sustained expansion driven by multiple converging factors.
One of the primary drivers behind this market growth is the rise in disposable incomes worldwide, which has empowered more consumers to spend on non-essential and luxury products such as fresh cut flowers. As economic conditions improve, people are increasingly inclined to invest in items that enhance their lifestyles and personal environments. Flowers, known for their aesthetic appeal and emotional significance, have become popular purchases for self-indulgence as well as gifts, contributing to growing consumption patterns. Higher disposable incomes have also enabled broader demographic groups to participate in the floral market, expanding the customer base beyond traditional buyers.
The competitive landscape of the cut flowers market is shaped by key players who have successfully integrated critical aspects such as logistics, genetics, and sales to maintain and expand their market positions. Among these, Royal FloraHolland stands out as a central force, often described as the "central nervous system" of the global floral trade. As the world's largest flower auction hub, Royal FloraHolland plays an indispensable role in connecting growers, wholesalers, and retailers across continents.
In September 2025, Ball Seed made a strategic contribution to the market by releasing its 2025-2026 Cut Flowers Catalog, an 82-page comprehensive guide that organizes flower varieties by breeders and classes. This catalog serves as a valuable resource for growers, breeders, and retailers by aligning product offerings with evolving consumer trends.
Further strengthening the competitive landscape, Sakata Seed Corporation announced in April 2025 the launch of its Global Flower Business Division, effective June 1. This division represents a strategic integration of sales and development efforts specifically focused on cut flowers. By consolidating these functions, Sakata aims to enhance its ability to respond to the dual challenges of climate change and market consolidation.
Core Growth Drivers
The demand for cut flowers has been steadily increasing in recent years, reflecting a combination of evolving social trends, cultural practices, and consumer preferences. One of the primary drivers behind this growth is the rising popularity of special occasions such as weddings, anniversaries, and other celebratory events where flowers play a central role in enhancing the atmosphere and conveying emotions. These events often call for elaborate floral arrangements and bouquets, which contribute significantly to overall flower consumption. As more people place importance on creating memorable experiences, the use of flowers as decorative and symbolic elements has become increasingly prevalent, fueling demand across diverse markets.
Emerging Opportunity Trends
The growing popularity of locally sourced and seasonal flowers among eco-conscious consumers is emerging as a significant opportunity trend that is poised to drive market growth in the cut flowers industry. As awareness of environmental issues intensifies, more consumers are prioritizing sustainability in their purchasing decisions, seeking products that minimize ecological impact and support responsible practices. Locally sourced flowers align perfectly with these values by reducing the carbon footprint associated with long-distance transportation and extensive supply chains. This shift toward local sourcing not only appeals to environmentally minded buyers but also fosters stronger connections between consumers and regional growers, enhancing transparency and trust in the flower supply chain.
Barriers to Optimization
Climate change is exerting a profound impact on flower production and the stability of supply chains, which may pose significant challenges to the growth of the cut flowers market. Changing weather patterns, including rising temperatures, unpredictable rainfall, prolonged droughts, and increased frequency of extreme weather events, disrupt the delicate ecological balance required for optimal flower cultivation. Flowers are highly sensitive to environmental conditions, and even slight variations in temperature or humidity can affect their growth cycles, quality, and yield. As a result, producers face increased uncertainty and risk, which can reduce overall output and compromise the availability of certain flower varieties.
By Type, the rose segment remains the foundational pillar of the global floral trade within the cut flowers market, consistently maintaining a commanding 41.9% market share as the most traded flower variety worldwide. Roses have long held a symbolic and cultural significance, representing love, passion, and beauty, which has cemented their position as the preferred choice for a wide array of occasions and settings. Their universal appeal spans romantic gestures, celebrations, corporate gifting, and decorative purposes, making them a perennial favorite among consumers and florists alike. This broad versatility contributes significantly to the volume of roses traded globally, reinforcing their dominance in the market.
By Application, Commercial applications overwhelmingly dominate the cut flowers market, accounting for more than 83% of total utilization. This dominance is driven by the extensive use of flowers in various formal and large-scale events such as weddings, funerals, and corporate functions. These occasions generate substantial and consistent demand for fresh blooms, as flowers play a crucial role in enhancing the ambiance, conveying emotions, and symbolizing respect and celebration. Weddings, in particular, represent one of the largest segments within commercial applications, where elaborate floral arrangements are integral to ceremonies and receptions. The use of flowers at weddings ranges from bridal bouquets and centerpieces to decorative installations, all of which contribute to the significant volume of flowers consumed in this sector.
By Color, Purple, lavender, and blue-colored flowers have carved out a prominent niche in the global cut flowers market, collectively securing a notable 32.7% market share. This significant presence is largely driven by the unique appeal and symbolism associated with these hues, which set them apart from more common flower colors. Their rarity in nature makes them highly sought-after, as consumers and florists alike value these shades for their distinctiveness and the sense of exclusivity they convey. Unlike traditional reds, pinks, or whites, purple, lavender, and blue flowers evoke feelings of luxury, sophistication, and calmness, making them popular choices for special occasions and upscale floral arrangements.
By Distribution Channel, Online distribution channels are experiencing explosive growth, fundamentally transforming the way consumers access fresh blooms. This shift reflects broader changes in consumer behavior driven by the increasing convenience and accessibility of digital platforms. Where traditional flower purchasing often involved visits to physical stores, markets, or florists, consumers are now embracing online channels that offer a vast selection of flowers at their fingertips, along with the ability to compare prices, read reviews, and place orders with just a few clicks. The rise of e-commerce has made it easier for customers to access a diverse range of fresh flowers from both local and international suppliers, often with the added benefit of home delivery services that bring blossoms straight to their doorstep.
By Type
By Application
By Flower Color
By Distribution Channel
By Region
Geography Breakdown